Product Service Research Articles

Analysis of Contemporary College Students’ Preference for Online Promotion Activities — Youth Choice Under the Online Shopping Trend

With e-commerce’s surge, online shopping is vital for college students. Market expansion fuels diverse promotions, shaping purchasing decisions. This paper explores student preferences to inform effective marketing. Research focuses on attitudes towards online promotions. 800 questionnaires analyzed preferences, impact on shopping, and non-participation reasons. Data mining compared online vs. traditional promotions. Pearson correlation linked promotions to shopping intent. K-means clustering segmented students for targeted marketing. Advanced models delved into promotion-behavior dynamics. Logistic regression predicted purchasing reactions. Findings: students prefer discounts, but value shopping experience and after-sales service. Enterprises should enhance promotions, improve product quality, service, and brand image. Innovative, targeted strategies address diverse consumer groups. Social media and campus feedback aid market positioning. Enterprises must personalize and diversify college market approaches, leveraging advanced data analysis. Future studies can explore regional, professional differences, using big data to uncover trends, offering insights for e-commerce growth.

The Effect Of Product Quality And Service Quality On Customer Satisfaction At Heri Manna Photocopy Shop, South Bengkulu Regency

A photocopier is a tool for recopying documents or illustrations using light, heat, chemicals or static electric charges. Photocopy machines continue to be improved to meet people's needs, starting from black and white photocopies to color photocopies that resemble the original. The purpose of this research is to prove that product quality and service quality influence customer satisfaction at Heri Manna Photocopy, South Bengkulu. This type of research uses quantitative research. The analytical method in this research uses Validity Test, Reliability Test, Multiple Linear Regression Analysis, Coefficient of Determination, and hypothesis testing using the t test. The number of samples studied was 90 Heri Photocopy consumers. The results of the multiple linear regression analysis are the equation: Y = 13.152 + 0.477 ) at Heri Photocopy, South Bengkulu Regency. The value of the coefficient of determination from the calculation results using SPSS can be seen from the coefficient of determination from R square of 0.851. This means that the product quality value (X1) and service quality value (X2) influence customer satisfaction (Y) by 85.1% while the remaining 14.9% is influenced by other variables not examined in the research. So product quality and service quality have a very significant influence on customer satisfaction.

The Influence of Product Quality, Service Quality, and Store Atmosphere on Shopping Decisions at Warung Uma Manis Penebel Tabanan

Companies must have the right marketing strategy in marketing their products. This study aims to analyze the Effect of Product Quality, Service Quality, and Warung Atmosphere on Purchasing Decisions at Warung Uma Manis Penebel Tabanan. Data collection techniques by conducting surveys and documentation. Sampling using the purposive sampling method, namely consumers who have shopped at least 2 times at Warung Uma Manis Penebel Tabanan with an age range of 17-70 years and a sample of 100 respondents. The variables used are product quality variables (X1) and service quality (X2), and store atmosphere (X3) and purchase decision variables (Y). The research method uses multiple linear regression analysis, namely the t test with the help of SPSS version 24 for windows. Based on the results of the study, the regression equation obtained Y = 8.571 + 0.136 X1 + 0.151X2 + 0.338X3. A hypothetical decision was obtained stating that partially the variables of product quality, service quality, and stall atmosphere had a positive and significant effect on purchasing decisions at Warung Uma Manis Penebel Tabanan. Keywords: Product Quality (X1), Service Quality (X2), Store Atmosphere (X3), Purchasing Decision (Y).

Pengaruh Kualitas Pelayanan, Produk dan Harga terhadap Minat Beli pada Toko Online

This study aims to determine the effect of service quality, product and price on buying interest in Shopee Online stores in Palopo City. The sampling technique used in this study was purposive sampling technique. The research subjects used were individuals who had bought at the Shopee Online store, amounting to 90 respondents. The analytical tool used in this study is multiple linear regression analysis. To get the test results in this study, a classic assumption test is done, namely the normality test, the heterokedaticity test, and the multicorrelation test. Then hypothesis testing is performed. In this study the results of the Determination Test (R2) variable Service Quality, Products and Prices affect the purchase interest of 0.758 or by 75%, the rest is influenced by other variables by 25%. Simultaneously or together variable Service Quality, Products and Prices have a positive effect on the variable Purchase Interest. While partially (t test) the variable quality of service, product and price has a positive effect on buying interest in Shopee Online Store.

Pengaruh Inovasi Produk dan Kualitas Pelayanan Terhadap Loyalitas Nasabah Bank BNI Kantor Cabang UGM Yogyakarta dengan Kepuasan Nasabah sebagai Variabel Mediasi

The aim of this research is to determine the effect of product innovation and service quality on customer loyalty at Bank BNI KC UGM Yogyakarta with customer satisfaction as a mediating variable. The research was carried out by distributing questionnaires to 100 respondents who were customers of Bank BNI KC UGM Yogyakarta. The data that was collected was then processed to determine the relationship between the research variables using SmartPLS software version 3.2.9. Based on the research results, information was obtained that 1) product innovation has a significant effect on customer loyalty at Bank BNI KC UGM Yogyakarta; 2) service quality has a significant effect on customer loyalty at Bank BNI KC UGM Yogyakarta; 3) product innovation has a significant effect on customer satisfaction at Bank BNI KC UGM Yogyakarta; 4) service quality has no significant effect on customer satisfaction at Bank BNI KC UGM Yogyakarta; 5) product innovation has a significant effect on customer satisfaction and customer loyalty at Bank BNI KC UGM Yogyakarta; 6) service quality has no significant effect on customer satisfaction and customer loyalty at Bank BNI KC UGM Yogyakarta; and 7) customer satisfaction has a significant effect on customer loyalty at Bank BNI KC UGM Yogyakarta.

THE EFFECT OF PRODUCT QUALITY, SERVICE QUALITY, AND PRICE ON REPEAT PURCHASES

This study aims to determine what factors can influence Repurchase interest. This study uses three independent variables Product Quality (X1), Service Quality (X2), and Price (X3). Meanwhile, Repurchase (Y) is used as the dependent variable. In this study, the authors used descriptive-quantitative research methods, namely researchers tried to make a description, description systematically, factually and accurately regarding the relationship between the facts, characteristics or phenomena studied. The R Square coefficient is 0.742, or 74.2%, which indicates that the variables of Product Quality (X1), Service Quality (X2), and Price (X3) affect the Repurchase Decision variable by 74.2%, other variables not included in this study affect 25.8% of the total. Repurchase simultaneously or simultaneously has a positive effect between Product Quality, Service Quality and Price with Repurchase interest. This is indicated by the calculated F value of 50,553 and significance at <0.001, so with these results indicating that Product Quality, Service Quality and Price are not simultaneously due to the positive influence of several elements that make a significant contribution to the Repurchase of Some More Taste Swits

The Influence Of Product Innovation, Process Innovation And Service Innovation On The Marketing Performance Of Culinary Msmes In Oku District

The industrial sector is one of the important sectors in helping the economy progress, therefore the existence of industry as one of the pillars of the economy in OKU Regency has had an influence on the regional economy, even though demographically the livelihood of the majority of the population is as farmers. The policies implemented by the OKU Regency government in handling industry are directed at increasing industrial and craft growth, production and competitiveness, absorbing labor as well as creating a conducive business climate and increasing market share. The programs implemented to advance industry in OKU Regency are small and medium industry development programs and assistance (grants). Through small and medium industry development programs, we strive to improve the skills of entrepreneurs and craftsmen. Meanwhile, the development policy for the industrial, trade and SME cooperative sectors in OKU Regency is directed at growing, fostering and developing small and medium trade industries and cooperatives. The research method used in this research is a survey method conducted on 100 MSME research in OKU Regency. Analysis of the data processed in the research is primary and secondary data. Primary data is used for linear regression. Secondary data is used to look at MSME data in OKU Regency, while to answer problems, assessment criteria using a Likert scale are used, and to look at the influence of product innovation, process innovation and service innovation using linear regression analysis. Based on the analysis of the results of the research that has been carried out, it can be concluded that the research results show that product innovation, process innovation and service innovation have an influence on marketing performance in OKU Regency.

BRAND TRUST AND SERVICE QUALITY TO INCREASE CONSUMER SATISFACTION OF CIREBON BATIK

Batik MSMEs are thriving despite challenges like changing fashion trends and global market shifts. Their unwavering focus on product quality sets them apart. Through continuous improvement of production methods and careful selection of raw materials, they produce exceptional batik that distinguishes itself in the market. This study aims to examine the effect of product brand trust and service quality on customer satisfaction. Conducted in Ciayumajakuning, the research involved 230 respondents from batik MSMEs. Using a sample size of 230, the study employed 23 indicators, with each observation representing 10 respondents. Quantitative methods were used, with incidental sampling as the technique. Data analysis was done using Structural Equation Modeling- Partial Least Square (SEM-PLS). The findings revealed a direct correlation between customer brand trust and purchase satisfaction, as well as service quality and customer satisfaction. The perceived customer value plays a crucial role in mediating the impact of brand trust and service quality on customer satisfaction.

Evaluasi Kualitas Produk, Harga, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Ulang

This research aims to find out how much influence the factors of product quality, price and service quality have on consumer repurchase decisions at Bakinco Resto Payakumbuh. The research method uses causative descriptive analysis. The sampling technique used Nonprobability Sampling with a sample size of 100 people by distributing questionnaires. The technique used to analyze this data by the t-test, F test, determination test and path analysis using SPSS version 22. The research results were concluded simultaneously through the F test that product quality, price and service quality have a positive and significant effect on consumer repurchase decisions. In other words, Bakinco Resto Payakumbuh consumer satisfaction is influenced by product quality, price and service quality. The results of the path analysis show that the exogenous variables product quality (X1), price (X2) and service quality (X3) have a significant effect with a sig level < 0.05 on repurchase decisions at Bakinco restaurants. Researchers suggest that product quality and price variables need to be considered because by maintaining the quality and price of food products in accordance with consumer desires, consumers can make repeat purchases at Bakinco restaurants. Furthermore, the service quality variable needs to be improved further by increasing service speed, facilitating communication with customers and personalizing service so as to create strong engagement between restaurants and consumers. Keywords: Product Quality, Price, Service Quality, Consumer Repurchase Decisions

Faktor yang Memengaruhi Keputusan Pembelian: Kualitas Produk, Kualitas Pelayanan, Kepercayaan dan Kepuasan Konsumen pada Produk Sneakers di Shopee Live Video Shopping

This research aims to examine the factors that influence purchasing decisions with sneakers products on Shopee Live Video Shopping. The factors studied in this research are product quality, service quality, trust, and consumer satisfaction. This research was conducted in the Jakarta area. The population used is Shopee users in the Jakarta area. The method used in this research is quantitative, using primary data with a Likert scale as a measuring tool. Sampling in this study used a purposive sampling technique with 200 respondents (final sample). The data analysis technique in this research uses Structural Equation Model (SEM) using IBM SPSS 26 and AMOS 23 software. The results of this research show that product quality has a significant effect on consumer satisfaction and purchasing decisions. Service quality has a positive and significant effect on consumer satisfaction and purchasing decisions. Furthermore, trust has a positive and significant effect on consumer satisfaction and purchasing decisions. The results of this research also show that consumer satisfaction has a positive and significant effect on purchasing decisions.

Exportation and Big Data: An Analysis of Kansas Trade Trends 1995 – 2025

The exportation of goods and services plays an essential part in the growth of an economy, exposing producers of goods and services to an external market(s) that fosters collaboration within and outside nations of the world. Some states rely more on exporting goods than others in the United States, and different products are exported at higher rates between states. The specialization of exports can benefit a state since those products help its economy succeed. Understanding what exported goods are essential to the economy allows people to decide what should be produced and exported. Kansas has its own set of goods that it exports across the world. By observing their exporting habits, policymakers in Kansas will know where they stand and how they can move forward. This information can help all stakeholders in Kansas improve the economy for everyone in the state. The study focuses on the 2000 – 2025 period, and its primary contribution is to identify what products (goods and services) the State of Kansas has a comparative advantage in production and what nation of the world Kansas has both a comparative and absolute advantage in exportation over the other 49 States and the District of Columbia.

The Influence of Service Quality, Product Quality, and Price Perception on Purchase Intention through Consumer Satisfaction as an Intervening Variable (Case Study at the Sinar Mas Karanganyar Electronic Store)

The Influence of Service Quality, Product Quality, and Price Perception on Purchase Intention through Consumer Satisfaction as an Intervening Variable (Case Study at the Sinar Mas Karanganyar Electronic Store)

Analysis of the Influence of Product Quality, Service Quality, and Sales Promotion on Purchasing Decisions and Consumer Loyalty (A Case Study on Dunkin’ Indonesia Consumers)

The number of restaurant and franchise companies in Indonesia makes people more selective in choosing products that suit what they want. In this case, companies are required to be careful in developing marketing strategies in order to spur competitiveness to win market competition. Therefore, this research tries to find out the influence of product quality, service quality, and sales promotion on purchasing decisions that have an impact on consumer loyalty and strategies to improve Dunkin’ consumer purchasing decisions. The research’s methodology is the Structural Equation Modeling (SEM) method and SWOT analysis with a sample size of 100 responders. The outcomes of this research show that product quality has a positive and significant effect on purchasing decisions, service quality cannot be proven because it is excluded from the research model, sales promotion has a negative and insignificant effect on purchasing decisions, and purchasing decisions have a positive and significant effect on consumer loyalty. The simultaneous equation obtained is Y1 = 0.367 X1 + (-0.024) X3 + Z3 and Y2 = 0.117 X1 + (-0.008) X3 + Z4. The strategy obtained from the SWOT analysis outcomes and can be applied by Dunkin’ is to implement the W-O strategy which consists of: (1) Dunkin’ can conduct market research to find the right target market and adjust their sales promotion strategy to the preferences of that target market; (2) Dunkin’ can take advantage of technology and digitalization to increase customer convenience and strengthen brand engagement.

KEPUTUSAN MEMBELI KONSUMEN DI WARUNG MAKAN KAKI LIMA DI SURABAYA-INDONESIA

The tight competition between food stalls scattered in the corners of the city, on the roadside in Surabaya, requires marketers to know the factors that influence someone to buy food at street food stalls. Researchers use the factors of service quality, product, and price as determining factors for someone to make a purchase at a street food stall. The population in this study were all food buyers at street food stalls. Determination of a sample of 120 people was carried out purposively with quota sampling. The research was conducted from March 2023 to April 2023. The results of the research on service quality, products, and prices affect purchasing decisions at street food stalls.

Pengaruh Kualitas Layanan Dan Kualitas Produk Mobile Banking Terhadap Kepuasan Nasabah Pada PT. Bank Syariah Indonesia KCP Bogor Citeureup 3

With its development, society expects needs, one of which is in the field of financial transactions, one of which is a financial process framework. Advances in information technology in the service sector have been utilized by product marketing and financial institutions, especially Bank Syariah Indonesia. With the launch of sharia banking service information technology known as BSI Mobile. The presence of BSI Mobile makes it easier for every customer to get services and products without having to go to the nearest office. And with BSI Mobile, it is hoped that Bank Syariah Indonesia can achieve customer satisfaction in using it. This research focuses on improving service quality and Mobile Banking product quality on customer satisfaction at PT. Bank Syariah Indonesia KCP Bogor Citeureup 3. The research method used is a quantitative method approach with data collection techniques using accidental sampling or non-probability using the entire population when dealing directly at the BSI Citeureup office 3. The population in question is all customers who have BSI Bank savings, totaling 50 respondents using a questionnaire on a Likert scale. In data processing for analysis using SPSS 25 software with multiple regression analysis techniques with results Y = 8.311, X1 = 0.287, for X2. And simultaneously, the two independent variables get a calculated F of 20.682. In terms of the coefficient of determination, it was found that the two independent variables had an influence of 51.8%. This research shows that there is a positive and significant partial or simultaneous influence between the service quality and product quality variables on customer satisfaction at PT. Bank Syariah Indonesia KCP Bogor Citeureup 3.

Implementasi Wisata Medis Berdasarkan Undang-Undang Nomor 10 Tahun 2009

Health is one of the basic human needs, now also can be one alternative lifestyle that can be selected by someone to get satisfaction in his life, such as medical tourism. Medical tourism is an activity carried out by an individual to get a health service or medical care abroad. In the effort to develop the health system and competition and the impact of health globalization, it does not rule out the possibility that medical tourism raises intense competition among hospitals in providing quality services and superior service products provided by hospitals in attracting foreign patients to come get treatment. Objective of this research is to determined factors that affect hospital to be medical tourism’s aim. Methods in this research is literature review from international journals. The results is hospital needs to improve their physician’s skill, facilities, accessibility, and promotions. So that medical tourism is a new phenomenon for hospitals in Indonesia to prepare professional and superior health personnel and sophisticated health technology as a developmental need for medical tourism. Need to study or identify factors that influence medical tourism in hospitals in Indonesia.

High Quality Product, Good Services, and Competitive Pricing of Local Coffee Shop to Increase Consumer Satisfaction and Loyalty

The objective of this work is to analyze the effect of service quality, product quality and price on the consumer satisfaction and loyalty of “Beli Kopi” at Baureno Village. This research used Structural Equation Modeling (SEM) analysis with a sample of 50 respondents. The results show that most customers were highly educated with high income and women as the main consumers. Service quality, product quality and price have a significant contribution to consumer satisfaction and loyalty. The research model is valid with outer loading > 0.706 and reliable with AVE > 0.874 and improving service quality, product quality and prices in line with consumer values will increase consumer satisfaction and loyalty. It is hoped that this research can provide theoretical and practical contributions in increasing consumer satisfaction and loyalty at “Beli Kopi” Baureno Village. The research also showed that service quality, product and price influence consumer satisfaction. Product quality is the strongest factor. Consumer satisfaction also has a strong influence on loyalty. To increase sales, research suggests that “Beli Kopi” improve service, maintain product quality at appropriate prices, and create attractive promotions. Keywords: Coffee, Price, Product quality, Service quality, SEM (Structural Equation Modeling).

Pengaruh Rebranding Terhadap Brand Image Serta Kepuasan dan Loyalitas Pelanggan

Since the end of the BreadTalk name license period in Indonesia, the franchisor decided to rebrand and change the BreadTalk name to Mako Cake and Bakery. This step was taken to maintain their market share. This is certainly quite risky because it can affect customer satisfaction and loyalty for the formation of a new brand image. Therefore, this study was conducted to see the effect of rebranding on brand image and customer satisfaction and loyalty at Mako. The population in this study consisted of BreadTalk customers in the Tangerang area. While the research sample was taken using purposive sampling technique with a total of 125 respondents. This research is a quantitative study using the Structural Equation Model - Partial Least Square (SEM-PLS) method. The results showed that rebranding has a positive effect on customer satisfaction, customer loyalty, and brand image. Then, brand image has a positive effect on customer satisfaction and loyalty. Finally, customer satisfaction has a positive effect on customer loyalty. After conducting the research, the authors suggest expanding the population to other major cities, in order to represent more BreadTalk customers in Indonesia for the rebranding that has been carried out. In addition, it can also add other supporting variables, such as service quality, product quality, product price, purchasing decisions, or other relevant variables as a research novelty. Keywords: rebranding, brand image, customer satisfaction, customer loyalty.

Exploring the Emotional Experience of Tourists in Immersive Service Scenarios: A Case Study of Super Wenheyou Restaurant

With the rapid development of the immersive service scenarios, the practical problems of the tourism industry have gradually undergone qualitative changes, and the core contradiction has changed from the simple "tourism attraction" to the more complex "tourism experience quality" problem. In the process of "immersive experience", "emotion" plays a powerful guiding role in the immersive scenarios design, guiding tourists to real-time interaction, immersive and emotional resonance. Therefore, emotional experience has become the key in the development of immersive service scenarios. This study collects the data of tourists in Wenheyou through a questionnaire of tourists' emotional experience test, and discusses the tourists' emotional experience needs, effects and improvement strategies under the background of the three-stage characteristics of immersive scenarios and emotional interaction. Tourists' emotional experience and Word frequency by ROST CM (ROST Content Mining System) 6.0, was employed for data analysis. The study elucidates that within the Wenheyou immersive service scenarios, the physical service environment, cultural stimuli, and service products serve as primary catalysts for fostering positive emotional experiences among tourists. Drawing on psychological theories and utilizing the PANAS (Positive Affect and Negative Affect Schedule) scale and Robert Plutchik's emotion wheel model, the research delves into tourists' emotional experiences within the Wenheyou immersive service scenarios. It identifies key factors shaping positive and negative emotional experiences, offering valuable insights for service enterprises to enhance tourists' emotional quality.

EVALUATION OF IT GOVERNANCE BASED ON SPBE USING COBIT 2019 AND ISO/IEC 38500:2015

SPBE is a mandatory IT Governance framework implemented by all government agencies in Indonesia. Since its implementation in 2018, the national average maturity level remains very low, with the main obstacle being in the fundamental domain of IT Governance, as identified during the 2022 evaluations. An evaluation was conducted on government agencies facing similar challenges using COBIT 2019 as the framework, providing the best practices and widely used standards for IT Governance. This was combined with the principles of ISO/IEC 38500:2015, an international standard for IT Governance. Maturity level measurements were taken to assess the current conditions of the agencies and provide improvement recommendations linked to indicators in the SPBE maturity level evaluation guidelines. The improvement recommendations provided were able to enhance maturity levels holistically, not only in the IT Governance domain but across the entire management processes and product services of the agencies, aiming to achieve sustainable benefits and objectives.