Purpose – The purpose of this paper is to extend previous scholarly writing on community service‐learning (SL) initiatives by looking beyond their use in the not‐for‐profit sector to their potential use in community‐based small businesses.Design/methodology/approach – A rationale for the appropriateness of using SL projects in small businesses is provided, and distinctions drawn between small business SL projects and student internships. A case study involving a strategic management project in a community‐based small business is presented.Findings – The findings support the usefulness of SL initiatives in small businesses. Benefits to the students include an enhanced understanding of course material, improved learning through the transparent information sharing and experience of the small business owner, increased confidence in strategic management skills, and greater appreciation of community, environmental, and ethical concerns. Benefits to the small business owner included receipt of customized, onsite...
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