Service Charges Research Articles

Comparison of standard charges for complex proton therapy among Medicare Prospective Payment System (PPS) –exempt and –non-exempt cancer centers.

e23039 Background: Proton therapy is one of the most expensive treatment modalities offered to cancer patients, and only 44 proton therapy centers are operational in the U.S. Of those, 5 are Medicare Prospective Payment System (PPS)-exempt and are reimbursed based on their reported costs rather than predetermined prices. These PPS-exempt cancer centers set their adjusted payment rates to reflect the expense required for providing specialized care. We hypothesized that PPS-exempt centers would have higher rates for complex proton therapy delivery compared to non-exempt centers. Methods: We obtained online standard charge files for 44 proton therapy centers in the U.S. We used the CPT code 77525, the per fraction technical charge billed for complex proton treatment delivery, to extract the gross price (base charge for service), de-identified minimum and maximum negotiated price (lowest/highest charge negotiated with third-party payers), and cash price (charge for cash payment of service) per fraction of complex proton therapy. Prices were compared between PPS-exempt and non-exempt proton therapy centers using Wilcoxon/Kruskal Wallis test with a p-value < 0.05 considered significant. Results: Of the 44 proton therapy centers, 39 (88.6%) had publicly available standard charge files, and 5 (11.4%) are private practice not required to provide a standard charge file. Five of the 39 (12.8%) centers are PPS-exempt, and the remaining 34 (87.2%) are PPS non-exempt. Four (80%) PPS-exempt centers had their gross price, minimum and maximum negotiated price, and cash price available in their standard charge file for CPT 77525, while 23 (67.6%) PPS non-exempt centers had their gross price and cash price listed and 19 (55.9%) had the minimum and maximum price available. The median gross charge per fraction for complex proton treatment delivery was $8,035.25 (IQR $7,022.00-$9,427.50) at PPS-exempt versus $6,434.00 (IQR $5,213.00-$12,350.00) at PPS non-exempt centers. The median minimum price was $656.47 (IQR $178.04-$1,353.23) at PPS-exempt versus $1,294.70 (IQR $734.20-$2,267.46) at PPS non-exempt centers. The median maximum price was $8,120.10 (IQR $5,576.40-$11,529.86) at PPS-exempt versus $5,814.00 (IQR $4,830.00-$9,524.70) at PPS non-exempt centers. The median cash price was $5,360.65 (IQR $2,979.51-$6,897.08) at PPS-exempt versus $4,170.40 (IQR $2,828.00-$5,640.00) at PPS non-exempt centers. Conclusions: In summary, 80% of PPS-exempt and 67.6% of PPS non-exempt centers had publicly available standard charge files. Median charges for PPS-exempt centers are higher for gross charge, maximum price, and cash price, however did not meet statistical significance. [Table: see text]

Dental Service Cost Analysis Using Time-Driven Activity-Based Costing

This research has the objective to analyze dental service costs of the case study dental clinic using Time-Driven Activity-Based Costing (TDABC). The study was conducted in teaching clinic where dental services were provided by undergraduate-level dentistry students under the supervision of the teachers of Dentistry Faculty, and where there were also dental assistants on hand to provide service support. The research studied only five treatment procedures with a maximum frequency of service use, cumulatively totaling 80%, according to the Pareto principle. The research started from studying various activities in the processes of providing each category of dentistry service. Then, the dental service costs using TDABC were analyzed by estimating from two key parameters: the capacity cost rate and the time taken for each activity of the treatment procedure. The study found that Sealant Compounds, Tooth Extraction, Preventive Resin Restoration, Composite Fillings and Stainless Steel Crown had treatment costs of 623, 594, 669, 642 and 761 Thai Baht/treatment respectively. This research enabled the case study dental clinic to identify its costs for each treatment procedure, and also calculate profit and loss by comparison with income from service users. These data could also be used to determine more appropriate service charges for each category of treatment.

A Time Series Analysis of Noninterest to Interest-Earning Dynamics Between 1984 to 2023 in the US Commercial Banking Sector

Both interest and noninterest earnings form the two critical components of the income stream of commercial banks. While interest earnings are tied to the lending volume and prevailing interest rates primarily dictated by the monetary policy and central bank interventions, noninterest earnings can come from diversified sources like income from fiduciary activities, trading revenue, service charges on deposit accounts, fee income, etc. Noninterest earnings can be unrelated to lending volume and prevailing interest rates and possibly uncorrelated with the monetary policies. Noninterest earnings may be a more robust source of income, especially during the low-interest rate regimes. Managing the noninterest to interest earnings is a critical component of income smoothing used by the banks. Noninterest earnings have become a significant component of banks’ overall earnings in the last four decades, and the ratio of noninterest to interest earnings has also grown significantly, raising questions about the primary role of the banking sector in financial intermediation as defined by the collection and disbursement of loanable funds throughout the economy. The rise in noninterest earnings also raises questions about the potential conflict of interest especially if banks earn significant consulting income from the same entities that borrow heavily from the banks. In this paper, I look at the time series dynamics of the ratio of noninterest-to-interest earnings spanning nearly four decades from 1984:Q1 to 2023:Q3 for the USA’s FDIC-insured commercial banking sector. Although the ratio has fluctuated over the period and risen from the baseline, it does not exhibit any non-stationarity. The presence of unit root cannot be found during the time period studied. In other words, the ratio of noninterest-to-interest earnings in the US commercial banking sector does not show any explosive and unstainable growth. In a nutshell, the rise in the ratio seems to be an outcome of the broader income diversification strategy used by the banks and not necessarily a dramatic change in the business model of US commercial banking industry.

Pricing and Capacity Design for Profit-Driven and Welfare-Driven Healthcare Providers

In choosing healthcare services, price and waiting time are two important factors that matter to patients. Price is set by healthcare providers, while waiting time is usually endogenously determined by patient choice and the healthcare provider's capacity investment. We study the pricing and capacity design for profit-driven hospitals offering two types of healthcare services—regular and premium—serving heterogeneous patients who choose from either of the two types of services. Patients make their choices based on both price and endogenously determined equilibrium waiting time. We then benchmark profit-driven hospitals to welfare-driven hospitals to reveal how the behaviors of for-profit hospitals deviate from the socially optimal outcomes in patients waiting, service capacity, and price. We find that fewer patients are treated by premium services in profit-driven hospitals, and thus profit-driven hospitals invest less in premium service capacity and charge a higher premium for premium services than welfare-driven hospitals. These inefficiency distortions exist in profit-driven hospitals primarily because they are incentivized to differentiate between the waiting times of the two types of service to induce patients to pay a higher premium for premium services. Our results also show that if the inefficiency in patient partition is corrected, profit-driven hospitals would choose the welfare-maximizing level of premium service capacity and thus achieve socially optimal results. However, we also find that regulations such as price ceiling and capacity regulation cannot fully correct the inefficiency in patient partition and capacity decisions of profit-driven hospitals. Lastly, the model is extended in several ways to ensure robustness.

Factors Influencing Brand Switching in Mobile Telecommunication Industry in Bangladesh

Today telecommunications industry is a key indicator of productivity across economies and societies. In recent times, developing nations have witnessed significant transformation within this sector due to the impact it has had on their economies. Higher the degree of competiveness among the brands available to the consumers, higher would be the intensity of brand switching. This research has been conducted in order to examine the factors influencing brand switching in mobile telecommunication industry in Bangladesh. Qualitative and quantitative methods have been developed a strong base of research. Primary data for research has been collected through an interview schedule from 80 mobile subscribers in Bangladesh. Data were coded and analyzed by using SPSS and Excel. The results of research suggest that service charge is the most influential factor on brand switching in telecommunication sector. Other factors that have been found influential factor on brand switching were poor customer care service of previous operator, occupation and economic circumstances, switching cost, better service availability, wide and strong network. So the mobile operator and other related agencies should provide better service to the customers for reducing brand switching of mobile telecommunication industry in Bangladesh.

Seamless Integration of Third-Party Service Charges into Utility Bills: Leveraging SAP S/4HANA and SAP Cloud Connector

Seamless Integration of Third-Party Service Charges into Utility Bills: Leveraging SAP S/4HANA and SAP Cloud Connector

Trends in Medicare Submitted Charges to Allowed Payment Ratios for Ophthalmology Services.

Many physicians charge more than the Medicare insurance program pays. Current charge-to-payment ratios in ophthalmology and trends over the years are unknown. In this work, we examined physician charge-to-payment ratios in ophthalmology across procedures and consultations. We utilized data from 100% final-action physician/supplier Part B Medicare fee-for-service (FFS) population from 2015 to 2020. We retrieved data on ophthalmic procedures and consultations, both facility-based and non-facility-based, conducted by ≥ 50 ophthalmologists. We analyzed median charge-to-payment ratios, which were calculated as submitted charges divided by the Medicare-allowed payments, between ophthalmic procedures and consultations to assess for trends over the study period. We find that the median charge-to-payment ratio for all current procedural terminology (CPT) codes in 2020 was 2.23 (Interquartile range (IQR): 1.54-3.27) as compared to 2.00 (IQR: 1.39-2.92) in 2015, an overall 2.76% average annual growth rate from 2015-2020. For ophthalmic procedures, the median charge-to-payment ratio in 2020 was 3.03 (IQR: 2.13-4.41) compared to 2.79 (IQR: 1.96-3.97) in 2015, corresponding to a 2.01% AAGR from 2015-2020. For consultations, those rates were 2.06 (IQR: 1.48-2.96), 1.85 (IQR: 1.33-2.59), and 2.71%, respectively. We found that the submitted charge-to-Medicare payment ratios among ophthalmic procedures and consultations have steadily increased since 2015. However, there was a relatively low rate of excess charges for ophthalmology services compared to other surgical-based specialties with minimal variation among providers.

Economic Feasibility of Reverse Osmosis (RO) Water Treatment Plants: A Case Study from Dimbulagala, Polonnaruwa, Sri Lanka

Social wellbeing is strongly linked with economic feasibility when it needs to attain with the technological advancements. Installation of Reverse Osmosis (RO) water treatment plants have been considered as a promising solution to provide clean water for human consumption, especially in the areas where the CKDu (chronic kidney disease of unknown etiology) prevails. At present, over 2,000 RO treatment plants were installed in the dry zone of Sri Lanka, yet economic feasibility for operation and maintenance of RO plants has not been assessed so far. The present study was intended to identify economic feasibility of operation and maintenance of RO plants. Investigations were carried out in six community RO plants which provided drinking water for over 17,000 people which accounts for 20% of total population in Dimbulagala Divisional Secretariat over a period of 12 months. Six in-depth interviews and questionnaire survey were caried out with RO plant operators. The operational cost per production of cubic meter of filtered water was computed by considering electricity consumption bills. The maintenance costs and service charges were also obtained from the records available with RO plant operators. The results found that the average electricity consumption to produce 1 cube of filtered water is approximately 9kWh and cost is LKR 734 (based on 2021 rates). The average water selling price ranged between LKR 1.00-2.50 per liter. The average monthly income generation from one RO plant is approximately between LKR 561- 875 per cube of filtered water and it largely depended on the type of water source, climatic conditions. It was found that the income generated from RO plants was sufficient enough to cover the operation cost (monthly electricity bill) and for the subsequent maintenance and service charges whenever required. It can be concluded that the use of RO treated water is an economically viable option to provide portable drinking water. 
 Keywords: CKDu, Economic sustainability, Drinking water, Purification cost

Stone Hotel and the fight over minimum wages

This case study examines at how Ahmad, a hotel worker, changed over the course of his life while the hospitality business and labour laws in Malaysia changed. At first, Ahmad's family lived a simple life, like many others in their coastal town. They made a living by fishing and working in other nearby industries. But commercial and tourism growth pushed by the government drove them to move, which put Ahmad into the growing hotel business. Ahmad's job at Stone Hotel is very different from what he used to do for a living, which shows that he can adapt to new situations. Ahmad worked hard, but his pay stayed the same. He joined a trade union to try to get better working conditions and pay. This action started a big argument about how to read the Minimum Wages (Amendment) Order 2012, mainly about whether or not service charges should be counted towards the minimum wage. The fights between the union and the hotel, as well as the later court cases, show how complicated labour laws and collective bargaining can be. The court's decisions against the hotel's pay practises made it clear how important fair pay is and set a standard for how labour law should be applied. Ahmad's story shows how group action and legal actions can change fair labour practises and is a microcosm of the larger fight for worker rights in Malaysia.
 
 Keywords: Minimum Wages; Collective Agreements; Industrial Relations; Conciliation

Optimal Operations of Local Energy Market With Electric Vehicle Charging and Incentives for Local Grid Services

Optimal Operations of Local Energy Market With Electric Vehicle Charging and Incentives for Local Grid Services

Financing a Low-Carbon Supply Chain Through Online Peer-to-Peer Lending

Small- and medium-sized enterprises (SMEs) in low-carbon supply chains often face financing obstacles for improving carbon emission reduction (CER) level. Armed with unique advantages beyond offline financing methods, online peer-to-peer (P2P) lending can offer financing service for SMEs to alleviate capital constraints. This article investigates the equilibrium strategies under online P2P lending and effects of such a financing scheme in funding low-carbon supply chains through multi-level Stackelberg game models under two possible scenarios: the manufacturer independently bears CER investment cost and the retailer shares the cost with the manufacturer. In the models, a P2P platform first sets a service rate and charges a commission. Under a carbon cap-and-trade policy, a manufacturer borrows capital through the P2P platform and decides CER level. As the follower, a retailer determines a retail price. We find that the P2P platform's financial decision is a double-edged sword in influencing its own profit through commission and loan size. The cost sharing is alarmingly not always helpful for the supply chain finance system and improvement of CER level. Online P2P lending plays a complementary role to bank credits by bringing more social welfare and greater promotion degree of CER level.

미용실 소비가치가 헤어디자이너 신뢰와 고객 만족에 미치는 영향

Recently, the Republic of Korea has experienced dramatic improvements in the quality of life as well as in politics, economics and society after rapid economic growth. At the same time, people have become more affluent and increased consumption to improve the quality of life. With increase in narcissistic propensity, in addition, people’s interest in their appearance has further grown. As a result, they have shown more interest in effective beauty consumption. For analysis, a self-administered questionnaire survey was performed against beauty salon customers in Bundang, Gyeonggi-do and Seoul. A total of 675 copies were used for final analysis. The collected data were analyzed, using SPSS 22.0, and the results found the followings:
 With regard to the effects of beauty salon consumption values on customer satisfaction, as functional and emotional values increased, hairstylist satisfaction, price satisfaction, service satisfaction and treatment satisfaction all improved. However, social values revealed a negative influence on hairstylist satisfaction and service satisfaction while having no effect on price satisfaction and facility satisfaction. In other words, through the treatment, customers felt special and relieved stress. In addition, they trusted hairstylists through a solid relationship with beauty salon employees and were satisfied with their skills and services and service charges. Therefore, beauty salons are required to provide services which make customers feel special and comfortable with decent interior and spaces to increase their revisit intentions and satisfaction. This study examined the influence of beauty salon consumption values on hairstylist trust and customer satisfaction and analyzed such consumption value factors and hairstylist trust factors to provide empirical data needed to increase customer satisfaction and revisit occurrences.

Anonymous and linkable ring signcryption scheme for location-based services in VANETs

In Location-Based Service (LBS), the vehicle user sends query messages, such as the nearest health centre, restaurant, etc., to the service provider for efficient and accurate service. The service provider gathers data regarding the received query, takes the service charge from the vehicle user, and provides these services efficiently and accurately. The service provider may reveal the vehicle user's privacy if the service provider is malicious. Similarly, if the vehicle user is malicious, he/she may also try to opt for the service from the service provider without paying the service charges. Therefore, vehicle users' queries and the service provider's data privacy are serious concerns in LBS. Some schemes, such as k-anonymity, cryptographic algorithms, etc., have been proposed to overcome these issues. The k-anonymity technique only offers vehicle users' query privacy. Cryptographic algorithms such as homomorphic encryption, oblivious transfer, etc., provide vehicle users' query and the service provider's data privacy at high communication and computation costs but reveal the vehicle user's identity. To overcome these problems, this work proposes an Anonymous and Linkable Ring Signcryption (ALRS) scheme for LBS in VANETs. It provides the service provider's data privacy and the vehicle user's query privacy, keeping the vehicle user's identity anonymous from the service provider. In addition, it maintains linkability (the number of times the same user requests a query) without revealing the identity of the vehicle user. Implementation and detailed results show that the ALRS scheme performed better than the current scheme regarding communication and computation costs and preserves all the privacy requirements.

Association of Autoimmune Diseases and Their Effect on Outcomes of Heparin-Induced Thrombocytopenia: An Analysis of the National Inpatient Sample (2016-2020)

Introduction: Heparin-Induced Thrombocytopenia (HIT) is a prothrombotic reaction to heparin exposure caused by antibodies directed towards heparin-platelet protein platelet factor 4 complexes. This thrombocytopenia is associated with and can lead to fatal venous and arterial thrombosis. This study aims to compare outcomes and assess the association of autoimmune diseases with HIT. Methods: A query of the National Inpatient Sample (2016-2020) was performed for index admissions with a principal diagnosis of HIT and concurrent autoimmune diseases using ICD 10 codes. Patient demographics and outcomes were identified. Univariate analysis with t-test or chi-squared was performed where appropriate. A multivariate regression analysis was used to generate adjusted odds ratios (AOR), adjusting for age, race, sex, and Charlson Comorbidity Index (CCI) score. The P-value significance was set at <0.05. All analysis was performed in STATA MP version 14.2. Results: A total of 72,935 patients with HIT met the inclusion criteria, of which, 2.88% had an underlying autoimmune disease. Those with auto-immune disease had a greater proportion of Caucasians, females, and younger patients. While there were no statistically significant differences in mortality, embolic, or bleeding events, patients with autoimmune disease were 43% less likely to become septic (AOR 0.57, p-value 0.006). Additionally, patients with autoimmune diseases had a lower mean hospital services charge and length of stay (p<0.001). Conclusion: Patients with HIT and autoimmune disease showed better outcomes in terms of sepsis, mean length of stay, and hospital services charge without any significant difference in embolic or bleeding outcomes. Underlying autoimmune disease likely does not confer any additional risk to HIT hospitalizations. This might be speculated to be due to the different underlying pathology driving HIT or accompanying immunosuppressants treatment in autoimmune diseases hindering the aggressiveness of immune response.

Unaprjeđenje gospodarenja komunalnim otpadom primjenom koncepta pametnog grada

This paper provides an overview of the possibility of improving municipal waste management by applying the concept of a smart city, i.e., modern technologies that enable efficient organization of waste collection and charging for services by quantity. The described improvements would be particularly important for larger urban centers or smaller towns in coastal areas due to problems arising from the waste management system burden during the tourist season.

Evaluation of longer- vs short-term use of patiromer on health care resource utilization in the patiromer longer-term use evaluation (VALUE) study.

Studies suggest that continuous long-term use of patiromer by patients with hyperkalemia is associated with less health care resource utilization compared with not using potassium binders. To retrospectively evaluate health care resource utilization and costs with longer-term adherent vs short-term use of patiromer. Time-restricted extracts from Optum's de-identified Clinformatics® Data Mart Database (CDM; January 2016-May 2019) and Symphony Health (SHA; January 2016-September 2018) deidentified databases were analyzed. Both include participants enrolled in commercial and privatized public insurance programs (SHA includes some government programs). Both integrate health care claims data from medical and pharmacy claims. Patients aged 18 years or older with hyperkalemia and an index patiromer prescription were selected. Patiromer use was identified as short-term (<2 months) and any fill quantity or adherent longer-term with claims for at least 2 consecutive months and fill quantities of at least 80% of the total days. Groups were matched on multiple categorical covariates to control for demographic variables, baseline characteristics, and markers of disease severity. Random sampling without replacement was performed 50 times to identify 50 sets of patients matched from the short-term cohort to the longer-term cohort. Health care costs/charges and encounters were compared for a 6-month post-index period using t-tests. Of the CDM patients, 1,267 (40.2%) vs 1,887 (59.8%) and of the SHA patients, 2,234 (35.1%) vs 4,132 (64.9%) experienced longer-term vs short-term patiromer use, respectively. Patient sampling selected 242 and 485 patient-matched pairs from CDM and SHA databases, respectively. At 6 months post-index in longer-term vs short-term patiromer groups (P < 0.0001 for all differences shown), respective mean medical and prescription costs/charges were $42,000 vs $54,311 (-$12,311) and $6,816 vs $4,786 (+$2,030), respectively, for CDM patients and $75,147 vs $84,414 (-$9,267) and $4,689 vs $3,736 (+$953) for SHA patients. In the CDM database, medical costs were lower for longer-term vs short-term cohorts for end-stage renal disease services charges ($10,342 vs $14,976 [-$4,634]), inpatient charges ($15,789 vs $21,473 [-$5,684]), and office visit charges ($10,152 vs $13,152 [-$3,000]). Patient out-of-pocket costs ($658 vs $420 [+$238]) and total prescription charges ($6,158 vs $4,366 [+$1,792]) were higher for the longer-term cohort of CDM patients, with similar findings in the SHA dataset. Adherent, longer-term use of patiromer is associated with significantly lower medical costs offsetting higher prescription costs, driven by the largest changes in inpatient and clinic services at CDM and SHA, respectively. This illustrates an economic value of longer-term adherence to patiromer.

A SHARI’AH ANALYSIS OF THE NATIONAL HIGHER EDUCATION LOAN SCHEME IN THE MALDIVES

This study conducts a thorough Shari’ah analysis of the National Higher Education Loan Scheme (NSLS) in the Maldives, aiming to assess its adherence to Islamic financial principles. Employing a qualitative desk review research method, it systematically collects and analyzes existing literature, documents, reports, and academic publications related to the NSLS, offering insights into its financing structure, service charges, and contractual obligations. The research reveals critical findings, including concerns about the 1% service charge, the absence of formal Shari’ah oversight, and varying scholarly opinions regarding its Islamic compliance. Importantly, it provides recommendations to enhance the NSLS's alignment with Shari’ah principles, potentially serving as a blueprint for ethically sound higher education funding. This study's originality lies in its pioneering exploration of a relatively uncharted area and its potential to inspire future research and innovative Shari’ah-compliant financing models in higher education, not only in the Maldives but also in broader Islamic contexts.

Self-Adjustment Strategies of International Chain Hotels in Surabaya during the New Normal Era

The Covid-19 pandemic severely impacted Indonesia's tourism industry, resulting in a sharp decline in hotel room occupancy rates in Surabaya. To recover, hotels adopted strategies. This article examines how hotels affiliated with international brand networks coped with the pandemic. The study focuses on Quest Hotel and Holiday Inn Express Surabaya CenterPoint, both renowned for their star ratings and business hotel concept in the city centre. Research revealed a significant drop in room occupancy rates during the pandemic. Strategies included strict adherence to health protocols, salary adjustments without altering service charge calculations, limited use of hotel facilities, showcasing health and cleanliness certifications on promotional materials, flexible booking periods, room price promotions, and non-room product sales. These measures aimed to prioritize guest safety, increase revenue, and adjust to the pandemic's impact. Implementing these adaptations, the hotels aimed to position themselves for recovery and success in the new normal era.

Financial Implications of Evolving Breast Cancer Radiotherapy Treatment Protocols

Adjuvant radiotherapy for breast cancer represents a significant portion of radiotherapy (RT) treatments. The resource implications of evidence-based changes in treatment protocols must be defined to facilitate RT service planning. We designed a study to calculate the impact of past changes and create a model to allow prediction of costs implications for future changes. Changes in RT treatment (shown in table 1) in the past 3 years were identified in consultation with clinical staff and by reviewing institutional treatment guidelines. Resource and infrastructure costs were calculated for each protocol. Staff time was calculated using standard time slots where known (e.g., CT simulation appointment) and estimates based on discussion with staff (e.g., time to plan whole breast RT). Cost / Gy was calculated based on Linac cost of €2.5M, 10% annual service charge over 12-year lifetime, 2.7 patients treated / hour (verified institutional metric) and standard 2Gy fraction, giving €37.72 / Gy. We did not include facilities costs nor account for differing treatment outcomes. We collected relevant data on a consecutive 6-month sample (Jan - Jun 2019) of women receiving adjuvant RT for breast cancer (n = 224). Total costs were calculated by applying costs for each protocol change to the women in this cohort eligible for the changes. Protocol changes and costs are summarized in table 1. The use of DIBH for women <60 years receiving IMN RT (left and right sided) added a cost. The largest cost saving resulted from more selective tumor bed boost, a saving of €462,138. The potential impact of a 5-fraction boost for women with non-low risk DCIS was estimated. In the cohort analyzed, identified changes in adjuvant breast radiotherapy resulted in overall savings due to updated indications for boost and the implementation of ultra-hypofractionated radiotherapy. We are now analyzing the impact of introducing simultaneous integrated boost and partial breast radiotherapy.

Atharva Business College Students' Choice Regarding Bank Selection

Commercial banks need to understand the things that influence prospective of customers' bank choice decisions in order to develop an effective marketing plan for gaining new clients. The purpose of this research was to examine the aspects that influence Atharva Business College students' choice of bank. In order to accomplish the stated objective, this study employed a quantitative research approach by administering questionnaires to a sample of 40 students. Descriptive statistics was used to examine the data. The study identifies six key factors that significantly influence students' choice of a bank in college. Factors include convenience in terms of location, the friendliness of staff, low service charges, the rate of interest on loans and savings, the availability of ATM services, and mobile banking options. Researchers advise banks to regularly monitor and assess customer preferences, behaviors, and expectations.