This comprehensive study offers an integrated investigation of various elements of rose and gerbera farming, marketing, and value-added operations. First, by evaluating the Cobb-Douglas production function’s coefficients and associated statistics, the production aspect is examined. which reveals strong relationships between inputs such as labour, seedlings, fertilisers, and output yield. Second, the marketing channels used in the distribution of rose and gerbera flowers are identified, with eight separate channels ranging from direct farmer-to-consumer transactions to multi-tiered networks comprising local and Dhaka wholesalers. Third, examine average marketing expenditures for performers or agents in each channel, including expenses for baskets, packing, transportation, storage, waste loss, commission, and other costs. Finally, the net value addition for each agent across various channels is derived by subtracting the selling price from the total marketing costs. The findings shed light on the intricacies of rose and gerbera cultivation and distribution, assisting stakeholders in optimising production methods, marketing approaches, and resource allocation to boost floriculture profits and efficiency in the floriculture industry.