SEO Strategies Research Articles

Making Video News Visible: Identifying the Optimization Strategies of the Cybermedia on YouTube Using Web Metrics

ABSTRACTThe main objective of this study is to identify the main SEO strategies implemented by the cybermedia's YouTube channels using a battery of web metrics at the channel and video levels. To this end, a sample comprising the ten cybermedia channels in Spain with the highest web traffic is considered. At the channel level, a significant positive correlation is found between connectivity (number of subscribers), productivity (number of videos published), and audience (number of views). At the video level, the correlation between the most viewed videos of each cybermedia reveals the presence of two families of video-level metrics: on the one hand, those related to the impact of videos (Views, Popularity, Likes, etc.) and, on the other, those related to the implementation of active SEO strategies (primarily, tags and keywords within Description fields). Results seem to confirm that SEO strategies are likely to be more effective when applied to videos that are not high quality publications or which do not address popular subject matters, characteristics that tend to attract most viewers regardless of SEO strategies employed. Finally, a set of best practices for promoting and optimizing videos on YouTube, especially tailored for the cybermedia, is proposed.

An Analysis Between Search Engine Optimization Versus Social Media Marketing Affecting Individual Marketer’s Decision--Making Behavior

Purpose The research intended to reveal real behavioural inclination of marketer for SEO and SMM usage. This approach was developed to provide a constructive model for established marketers as well as emerging start up marketers. Design/methodology/approach The investigation was designed based on literature review followed by quantitative analysis of the collected data with appropriate statistical techniques based on random surveys of end users from the National Capital Region of India. Findings A new conceptual model is being proposed i.e. Marketer decision model, enabling a comparative framework which encourages more effective and result oriented decision-making techniques which ends up in developing better online marketing techniques. Internet users have different behavioural patterns based upon demographic profiles. The evidence based on the statistical analysis suggests that the consumer behavioural patterns need to take into consideration by online marketers while targeting and designing SEO and SMM strategies. Research limitations/implications The following research was based on a selected samples only but not the entire population of target consumers and there were cases where samples perhaps inaccurately representing the population. Originality/value The survey conducted on diversified demographic profiles, thereby providing few rich perspectives regarding online behavioural pattern.

NLSDF FOR BOOSTING THE RECITAL OF WEB SPAMDEXING CLASSIFICATION

Spamdexing is the art of black hat SEO. Features which are more influential for high rank and visibility are manipulated for the SEO task. The motivation behind the work is utilizing the state of the art Website optimization features to enhance the performance of spamdexing detection. Features which play a focal role in current SEO strategies show a significant deviation for spam and non-spam samples. This paper proposes 44 features named as NLSDF (New Link Spamdexing Detection Features). Social media creates an impact in search engine results ranking. Features pertaining to the social media were incorporated with the NLSDF features to boost the recital of the spamdexing classification. The NLSDF features with 44 attributes along with 5 social media features boost the classification performance of the WEBSPAM-UK 2007 dataset. The one tailed paired t-test with 95% confidence, performed on the AUC values of the learning models shows significance of the NLSDF.

Usage of AI-Powered Marketing to Advance SEO Strategies for Optimal Search Engine Rankings

Usage of AI-Powered Marketing to Advance SEO Strategies for Optimal Search Engine Rankings

Investigation and Study on the Present Situation of Enterprise Website Construction of Intellectual Property Agencies

With the help of some research tools, this paper analyzes and studies the present situation of website construction of intellectual property agencies in Beijing from the aspects of website domain name and age, website information service and website influence. The investigation shows that the comprehensive quality of websites is not high; the website influence and radiation is comparatively small, and the website utilization rate is comparatively low. The difference analysis on website construction indicates that there is no significant difference of different domain name age in page elements and website functions except download function, but there is a significant difference in Google PR value; there is no significant difference of different Google PR value in page elements and website functions except download function and search function. Based on the investigation research, this paper puts forward some reasonable suggestions in the aspects of consciousness of e-commerce and management, website information and service construction, SEO strategy and implementation.

Online Content Publishing and Revenue Sharing: Strategies for Success

Internet is ubiquitous today and a part of almost every human endeavour. Web 2.0 has ushered in an era of widespread participation and communication on the internet. This has given rise to User Generated Content (UGC) which is created, accessed, modified and uploaded by the users. This has opened up many avenues; one among them is online content publishing with revenue sharing. This study is an attempt to study this nascent industry and get insights into their business models and make strategy recommendations for success. We prepared four case studies, three of the dominant players in the industry and one platform started and run by the authors themselves. An online survey was also conducted to study the perception of the customers. We recommend more promotional efforts to increase awareness, greater mobile platform optimization, advanced SEO strategies, multiple language support and easier and more transparent revue sharing process.

Network Marketing Strategy Analysis Based on SEO

This paper analyzes the effects of SEO on marketing website ranking. Then according to the SEO strategy, the paper gives the difference analysis of first cosmetics site and 100th site in Google, puts forward the adjustment and optimization strategy from the website structure, content and keyword, the chain etc. Finally the paper gives the overall planning and design for the enterprise network marketing.

Optimising online marketing resources: SEO strategy

The dynamics of conducting business is changing. Across the world, internet is becoming the major source to promote the business and its products. With increased penetration of internet in India, web traffic has increased exponentially. The role of search engines has become very important as search engines are a major tool to dig information on web. The purpose of this paper is to identify and measure the performance of keywords and evaluate the performance of search engine and suggest online marketing strategy. The paper presents the results of web traffic at organisation portal delivered by search engine. The period of study is one and half years. The study focuses on the most frequently used keywords and the search engine most effective in diverting web traffic. The paper provides insight into the techniques that are successful in search engine optimisation and used to ensure high traffic generation. Also, some of the keywords are more often used than others.

Estratégias de Marketing Digital na Era da Busca

A evoluo das tecnologias de comunicao e informao TICs inauguram uma era de crescimento e disseminao exponencial de contedo relevante. Com a expanso da ubiqidade on-line, o crescimento e a facilidade de acesso web mvel, via dispositivos portteis, a busca popularizou-se e os mecanismos de busca cresceram e se sofisticaram. O presente artigo tem como foco fazer uma atualizao das publicaes mais recentes das Estratgias de Marketing Digital, ampliando a visibilidade de conceitos e tendncias importantes: i) evoluo da web 2.0 para web semntica ii) Marketing de busca, Estratgias SEM e SEO iii) mbile tagging, QR codes e Realidade Aumentada. Trata-se de uma pesquisa exploratria e uma investigao secundria, sobretudo bibliogrfica, privilegiando publicaes em sites especializados, notadamente no perodo de 1995 a 2010. Algumas inovaes tecnolgicas se tornaram marcantes e se transformaram em fortes tendncias, impactando os profissionais de marketing e de Tecnologia de Informao (TI). A migrao do consumo para a web, as facilidades dos mecanismos de buscas por melhores produtos e referncias e o aumento do consumo em tempo real, assumem-se como tendncias irreversveis, que exigem das organizaes estratgias mercadolgicas eficientes. Assim, torna-se imperativo gerenciar a comunicao empresarial na Era da busca exigindo uma postura de atualizao permanente e estratgias de marketing dirigidas e sustentveis. DOI: 10.5585/remark.v10i1.2199