The efficiency of the selection of items from visual immediate memory (sensory storage) according to different criteria was studied. Selection on the basis of simple and general physical characteristics was efficient; the greater the number of distinctive features to be taken into account, and the less the discriminability between or the uniformity within the categories to be distinguished, the more difficult was selection. The level of performance was determined mainly by the efficiency (speed) of the selection process, and was comparatively independent of stimulus characteristics which, though they had to be processed and reported, did not affect selection. The results are in agreement with serial models of information processing. The retention of rejected items is discussed.