Objective. Feedback training is a practical approach to brain–computer interface (BCI) end-users learning to modulate their sensorimotor rhythms (SMRs). BCI self-regulation learning has been shown to be influenced by subjective psychological factors, such as motivation. However, few studies have taken into account the users’ self-motivation as additional guidance for the cognitive process involved in BCI learning. In this study we tested a transfer learning (TL) feedback method designed to increase self-motivation by providing information about past performance. Approach. Electroencephalography (EEG) signals from the previous runs were affine transformed and displayed as points on the screen, along with the newly recorded EEG signals in the current run, giving the subjects a context for self-motivation. Subjects were asked to separate the feedback points for the current run under the display of the separability of prior training. We conducted a between-subject feedback training experiment, in which 24 healthy SMR-BCI naive subjects were trained to imagine left- and right-hand movements. The participants were provided with either TL feedback or typical cursor-bar (CB) feedback (control condition), for three sessions on separate days. Main results. The behavioral results showed an increased challenge and stable mastery confidence, suggesting that subjects’ motivation grew as the feedback training went on. The EEG results showed favorable overall training effects with TL feedback in terms of the class distinctiveness and EEG discriminancy. Performance was 28.5% higher in the third session than in the first. About 41.7% of the subjects were ‘learners’ including not only low-performance subjects, but also good-performance subjects who might be affected by the ceiling effect. Subjects were able to control BCI with TL feedback with a higher performance of 60.5% during the last session compared to CB feedback. Significance. The present study demonstrated that the proposed TL feedback method boosted psychological engagement through the self-motivated context, and further allowed subjects to modulate SMR effectively. The proposed TL feedback method also provided an alternative to typical CB feedback.