Since driving while drowsy is a significant cause of vehicle accidents, road safety could be improved if more effective methods were available for improving driver alertness. The present paper investigated whether it is possible to improve alertness via a wearable device that applied somatosensory vibration to the driver's wrist. The vibration used modulation frequencies ranging from 12 Hz to 50 Hz and a carrier frequency of 250 Hz. Random on-and-off intervals and variable vibration amplitudes were used to minimise sensory adaptation. Fifteen participants undertook a sixty-minute simulated driving task that caused drowsiness. Karolinska Sleepiness Scale (KSS), Power Spectral Density (PSD) and Higuchi's Fractal Dimension (HFD) analyses of brainwave signals were used to identify variations in driver alertness. The vibration stimulus was found to significantly improve alertness when compared to a no-vibration condition. Participants experienced an immediate improvement in alertness that reached significance within 9 min and was then sustained at the level seen at the beginning of the experiment, indicating a full restoration of alertness. This result demonstrates that wearable vibration devices have the potential to improve alertness in drivers.