Semiotic Method Research Articles

Semiotics Analysis of Audrey Hepburn's Clothes in the Movie "Breakfast at Tiffany's"

Before televisions entered homes, cinema was the biggest source of entertainment for people. Fashion and cinema have been influenced by each other for years. The movies released are like new windows into people's lives. Women and men have tried to imitate the clothes and styles of the artists in the movies and tried to look like them. The clothes, hairstyles and make-up of movie artists influenced fashion a lot. The outfits in the movies that broke viewing records in the cinema at that time became the models that people preferred. In this study, it is aimed to analyze the design features, reflected "literal meaning" and "connotation" phases of fashion icon and actress Audrey Hepburn's outfits in the movie "Breakfast at Tiffaniy'de" with Ronald Barthes' semiotics method, which is accepted in many fields. Semiotic analysis of the clothes in different scenes in the movie was made. As a result, it was observed that the clothes in the movie still influence today's fashion.

Symbolism In The Mosques of Mimar Sinan: Inscriptions, Meanings, and Architectural Order

Architectural spaces not only consist of structural elements but also bear traces from the period in which they were built. These traces can be religion, culture, economy, power, technology, abstract concepts, or symbols. Worship places, in particular, contain diverse symbols and indicators due to their mission. Mosques specific to the Islamic religion also have various symbolic elements besides their original architectural features. It is seen in history that these elements are included in mosque architecture with abstract ornaments and calligraphy. In the mosques of Mimar Sinan’s period, the inscriptions mainly consist of Qur’ān verses. These verses are placed on many architectural elements, starting from the dome. The study aims to systematically question and reveal the relationship between these verses and the architectural elements where they are placed using the semiotic method. Five mosques, the richest in terms of the epigraphy program, were selected as samples for the study. All the inscriptions in the mosques were identified on-site, and their accuracy was ensured by comparing them with sources related to the period. In this study, the symbolism of the inscriptions in Mimar Sinan’s mosques, which has not been revealed before, is presented uniquely for each architectural element by reading them through the inscriptions and structural elements.

Observation of the Art and Ideology of the Architectural Gate of the Great Mosque of Jami' Singaraja: Involvement of Hinduism, Islam, and the Kingdom of Buleleng

This research aims to uncover the complex process of integration and collaboration between the Kingdom of Buleleng, Hinduism and Islam, which is evident in the gate design of the Jami' Singaraja Grand Mosque. The paper uses a logical and concise structure that includes common academic sections, ensuring a clear and necessary flow of information and causal relationships between statements. It uses appropriate vocabulary for the particular subject and adheres to grammatical correctness, conventional structure, clear and logical structure, and balanced judgment. The objective was achieved by using three methods, namely Aditya Wardana's gate architecture method examines the aesthetic nuances and significance of the extrinsic layers associated with the construction of the gate under study, the semiotic method proposed by Riffaterre establishes the implied meaning of the physical form of the gate in question and the ideological method is used to analyze the results of the first two methods to provide a more comprehensive interpretation of the explicit and implied meanings. This study concludes that the gate architecture of the Jami' Singaraja Grand Mosque contributes to the negotiation between environmental sensitivity and the ethics of cultural beauty. This can be observed through three findings a symbol of social status that values responsible pluralism, the obligation to bring joy, maintain expressive values, and dissolve negative elements, a reminder of the guidelines of social life, inner purity, and psychological wisdom; and an ideology of togetherness for the Muslim profile that must pay attention to inclusive personality, mass mobilization for social care, and reproduction of individual piety.

Analisis Alih Kode dan Campur Kode serta elemen Visual pada Iklan Make-Up PT. Paragon di Instagram

This qualitative study analysed the use of code-switching and code-mixing in makeup advertisements from four brands of PT Paragon Technology and Innovation (Emina, MakeOver, InstaPerfect, and Wardah) on Instagram, employing Barthes' (1988). Semiotic method was used to explore denotative and connotative meanings in the ads. Denotation refers to the literal meaning of signs, while connotation reveals additional meanings influenced by culture and ideology. The findings indicate that code-switching and code-mixing are used to capture audience attention and create a modern brand image. For instance, MakeOver advertisements use English language to convey an international impression, whereas Emina employs code-mixing to make messages more dynamic and relevant to bilingual audiences. Practical implications of this research include assisting companies in developing effective marketing strategies and crafting engaging and grammatically appropriate ad content. Moreover, the study is expected to enhance consumer critical thinking towards advertisements and aid policymakers in establishing language usage guidelines in advertising. Overall, this research demonstrates that makeup advertisements not only promote products but also shape consumer identities and self-images, reflecting global trends and socio-cultural dynamics.

Disinformation in Times of Disaster and Crisis

This research is based on 3 consecutive disaster (pandemic, earthquake and flood) in Turkey. During these successive disasters, it has been observed that the traditional and social media handling of similar news has changed. The political stance, in particular, affects the way the news is reflected, causing the elements of disinformation to increase and the target audience to be affected by the views of the news encoder. Although the political stance displayed by the traditional media tools is clear, the political views and goals are not always clear because the news flow in the new media is carried out in the context of personal accounts. Within the scope of the research, 3 examples were selected for each disaster shared by the Turkish people on Twitter, one of the social media tools, during 3 disasters. Similar news in the traditional media was also examined and a comparison was made between the two media channels. The semiotic method was used in the study. The semiotic method was used in the study. One of the possible results of this study is the finding that disinformation elements change according to the way the news is presented in social media and traditional media. On the other hand, despite the fact that the news in social media is produced by people, it has been noticed that sometimes these news are more accurate than traditional media and that the disinformation desired to be created in the traditional media is tried to be prevented.

A Multimodal Discourse Analysis of Ideological Identity Endorsed on the University's Homepages

Whilst a plethora of research has taken into account the exertion of website homepages as a conduit for effectively conveying information, it is acknowledged that the matter of ideological values and how these ideals are manifested through such digital communication media has been somewhat overlooked. Thus, the research at hand attempts to go over how the university advertises its ideological construal on its homepages by way of the adoption of multiple modes, involving both linguistic and aesthetic dimensions, and video. In this investigation, multimodal approaches encapsulated by Kress (2010) and Pauwels (2012) were employed to address the ideological values through visual components on the university homepages. Drawing from the attainable data, the university's homepage is crafted utilizing two fundamental categories of semiotic methods such as a combination of visual and textual elements, as well as video to reinforce the aesthetic, nevertheless, it neglects to incorporate any semiotic resource that places particular emphasis on visual components. The strategic utilization of diverse multiple modalities of communication on the homepage has effectively promoted an array of constructive ideological ideals that hold significant worth for stakeholders and the public, considering the pivotal role that universities play in shaping societal beliefs and perspectives.

Representasi Budaya Korupsi Dalam Film Ice Cold: Murder, Coffee and Jessica Wongso

ABSTRACT Corruption has become a common problem in Indonesia. Corruption in Indonesia has existed since the colonial era and continues, starting from even the smallest level. Even in 2022, the Indonesian NGO Wach Corruption found 579 cases, 1,396 suspects, and state losses of IDR 42,747 trillion, bribes of IDR 693 billion, illegal levies of IDR 11.6 billion, and money laundering of IDR 955 billion. Therefore, this research aims to find out how the culture of corruption is represented in the film Ice Cold: Murder, Coffee and Jessica Wongso. Researchers use a qualitative approach and use semiotic methods, especially John Fiske's codes. The subject used in this research is the film Ice Cold: Murder, Coffee and Jessica Wongso, while the object of this research is the representation of corruption culture in the film Ice Cold: Murder, Coffee and Jessica Wongso. Through the film Ice Cold: Murder, Coffee and Jessica Wongso, Reza Indragiri and Yudi Wibowo succeeded in showing that in Indonesia today the culture of corruption is still very common, such as the bribery case told by Reza Indragiri and Yudi Wibowo's opinion that in Indonesia today everything is about money, which is even Justice can also be bought even by bribing the person concerned.

Komunikasi Persuasif Terkait Kesadaran Kesehatan Mental dalam Series “Daily Dose of Sunshine”: Analisis Semiotik Ferdinand De Saussure

Persuasive communication is a strategy employed to convince and influence others to accept a message without imposing pressure, while still allowing them the freedom to either accept or reject it.In 2023, a medical-themed series titled "Daily Dose of Sunshine" was released, addressing mental health issues. Such series play a vital role in raising awareness and understanding of these issues among the public. This research aims to examine the persuasive communication used by doctors and nurses towards patients regarding mental health awareness in "Daily Dose of Sunshine." The qualitative analysis employs Ferdinand de Saussure's semiotic method, focusing on signifiers and signifieds. Data comprise dialogue excerpts and images from the series. Results reveal persuasive communication techniques such as framing, integration, payoff, and fear arousing, predominantly conveyed through direct verbal communication. Supporting factors include the credibility and attractiveness of communicators. Feedback from persuadees indicates acceptance of persuasive messages, leading to increased openness and positive actions as advised by medical professionals.

Paradigmatic class as an element of the language system

The subject of the research in the article is the paradigmatic class (PC), considering as a set of variants of language units united by an invariant. The purpose of the research is to characterize the structural and functional properties of the PC as a compound unit of language that unit performing cognitive functions (problem formulation and choice of solution alternatives). The formulation of the problem involves the formulation of an invariant, which is a sign unit denoting a set of PC elements. Research methods are general linguistic methods of observation and description, methods of discursive and cognitive analysis, semiotic methods and methods of language modeling. The following results were obtained. The PC elements that are in interchangeability relation form a fuzzy set. The membership function of this fuzzy set is determined by the discourse in which the PC and its component parts function. The results of the study can be used to analyze the content of texts of various subjects when solving a number of communicative tasks (teaching, editing, writing creative works, etc.).The new results of the work are the consideration of the PC as an observable part of the universal set of language units. At the same time, there may be elements in the PC that have a small value of the membership function, and in the unobservable part of the universal set, there may be elements that have a large value of the membership function when they appear in the PC. The formation of a set of PC elements and the creation of an invariant are determined by the discourse of language functioning which is illustrated in the article by the text of A.P. Chekhov's short story "Horse surname". The realization of the discursive situation "difficulty in remembering the desired surname" leads to the creation of a paradigmatic class of "horse surnames", and the choice of the desired surname is non-trivial, creative and requires the involvement of elements of a universal set that at first were not included in the PC.

On the Structural and Semantic Features of Nanai Songs of the Agbaba Historical Region

The purpose of the research is to study the archaic features of the Nanai musical language, which is one of the genres of authentic musical folklore of the Agbaba historical region. Agbaba is one of the ethno-cultural zones of Azerbaijan, distinguished by its diverse genre system of musical folklore. It should be noted that the Agbaba region is now part of the Republic of Armenia and has been called Amasia since 1930. Historically, this region was inhabited by ancient Turkic tribes, which played a significant role in the ethnogenesis of Azerbaijan, and until the end of the twentieth century was famous for its cultural and ethnographic traditions. Research methodology. The article analyses from the semiotic point of view the samples of one of the genres of authentic folklore of the region – Nanai. According to the author, the use of semiotic methods of analysis can help to identify archetypal patterns of samples of the Nanai genre. Based on the analysis of the fretting and metro-rhythmic features of the musical language, the general typological model of the studied genre is determined. The scientific novelty of the research is that for the first time in ethnomusicology, the semantic analysis of samples of the Nanai genre, which was an integral part of the ceremonial culture of ancient Azerbaijanis, is carried out in this article. Conclusions. Based on the collected musical and ethnographic material and the analysis, it was concluded that the peculiarities of the Nanai musical language played an important role in the semantic content of various rites, distinguished by their syncretic nature. Notably, signs of syncretism are also manifested in the peculiarities of the musical language of Nanai samples that have survived to this day. For example, some kinetic musical signs testify to the applied function of Nanai samples. This fact eloquently testifies to the fact that the Nanai genre is of considerable interest from the point of view of modern ethnomusicology.

Makna Generasi Sandwich Pada Film Cinta Pertama, Kedua, dan Ketiga (Analisis Semiotika Charles Sanders Peirce)

Indonesia is facing the phenomenon of the sandwich generation, which plays a dual role in the financial affairs of three generations at once. Data from the March 2022 National Socio-Economic Survey shows that 8.4 million Indonesians (62.71%) belong to the sandwich generation. The movie "First, Second, and Third Love" reflects this reality, directed by Gina S. Noer based on a true story. This study applies Charles Sanders Peirce's Semiotic method to analyze triadic signs. The research shows that individuals give meaning to societal experiences by using the Social Reality Construction Theory. The movie becomes a representation of social reality, helping to understand the complexity of the sandwich generation's life in the context of Indonesian families. To break the chain of the sandwich generation that can damage the next generation, priority awareness, implementation of life limit setting, role as an entrepreneur, and increased educational awareness are needed to change the toxic culture.

Composition Methods of the Soviet Architectural Avant-Garde

This paper explores the composition logic of the creativity of the Avant-garde masters and to identify the principles of the composition language of the architecture of modernism.To characterize the composition language of Avant-garde architecture, systemic, historical-genetic and semiotic methods of research are used. Architectural composition is interpreted as an activity that has its own semantic, morphological and syntactic features. In the example of Svoboda Square (the former Dzerzhinsky Square) in Kharkiv, the logical methods of artistic activity and thinking of the architects of the Soviet Avant-garde of the 1920-1930s are studied.At the beginning of the 20th century avant-garde movements were created artificially, consciously, by an act of will, and they strove to dictate their ideas, concepts and principles as universal and general. The architectural language of the Avant-garde is normative, ascetic and rigidly organized. Distinctive features of the artistic movements of the Avant-garde are the deep analyticity of thinking and the normativity of the declared requirements, abstract concepts and symbols. The logical principles of composition are often repeated thanks to stable semantic associations and are reflected in geometric structures and forms. Thus, the methods of compositional thinking of the Avant-garde form a monological system, i.e. they are internally holistic and normative, not allowing alternatives. It was possible to identify and show that the Avant-garde, as a monological language system, is characterized by the following features: internal integrity, self-sufficiency, normativity; stability of figurative language devices; restriction of freedom of artistic expression with the help of a concept, declaration, slogan, clear conceptual system.Researchers and designers should treat the phenomenon under study not as a “closed”, stylistically defined object, but see it as a complex historical process of structure formation based on an even more complex process of development of thinking and activity of architects and builders of a particular period.

SOCIALIZATION OF DIGITAL TELEVISION BROADCAST TECHNOLOGY CONVERSION (STUDY REGARDING THE REPRESENTATION OF DIGITAL TELEVISION BROADCAST TECHNOLOGY IN OMNIBUS SHORT FILM)

Omnibus Short Films are a collection of several short films that have the same theme. Omnibus Short Film with the Theme Migrasi TV Analog / Omnibus STB consists of 4 (four) Short Films entitled : TV Ini Kubelikan Untuk Anakku Tapi Istriku Marah-Marah, Ningali TV, Mbayar and Menjarah. This research uses the Social Reality Construction Theory which is a theory from Peter L. Berger and Thomas Luckmann (1966). This research method uses the Charles Sanders Pierce Semiotic Method, to research and analyze film texts. Apart from that, the researcher also carried out communication interactions with various sources, observations, interviews, documents and other materials as evidence or proof, related to the Socialization of Digital Television Broadcast Technology Conversion (Study Regarding the Representation of Digital Television Broadcast Technology in Omnibus Short Films). The paradigm used in this research is constructivist. This research uses a qualitative approach which allows researchers to discuss the research in more depth. The novelty or novelty of this research is the Omnibus Short Film with the Theme Migration of Analog TV / Omnibus STB, as a medium for conveying messages to the public, has shown that the film is able to make the circulation of information through the socialization of the conversion of digital television broadcast technology, faster and evenly distributed in efforts to socialize the conversion of digital television broadcast technology. This means that it has completed Peter L. Berger's Social Reality Construction Theory, namely that all this time Peter L Berger never talked about the media, but then it was the media that led to representation. So the media plays a role as a construction and representation of reality, in the socialization of the conversion of digital television broadcast technology

Pseudo Identity in Cassava Rice as A Traditional Religious Identity Struggle Against Contemporary Religious Discrimination

The people of Cireundeu Village are known as a community group that still maintains the tradition of ancestral heritage of consuming rasi (cassava rice) as a staple food since 1918. This consumption process imbues rasi with the meaning that it is part of their culture. This study employed a qualitative approach with a semiotic method in decoding the meaning of rasi among the people of Cireundeu indigenous village. The purpose of this study was to find out 1) what meaning is constructed from rasi as their staple food 2) and what identity is built among the Cireundeu indigenous people. The results of this study show that 1) rasi is a form of struggle for religious identity that has been discriminated against, namely the struggle for belief in Sunda Wiwitan as their religious identity and 2) rasi as a group identity is a pseudo-identity of the Cireundeu indigenous people who primarily exist to maintain group beliefs in their beliefs.

Transhumanism, Society and Education: An Edusemiotic Approach

We propose a semiotic framework to underpin a posthumanist philosophy of education, as contrasted to technological determinism. A recent approach to educational processes as semiotic phenomena lends itself as a philosophy to understand the current interplay between education and technology. This view is aligned with the transhumanist movement to defend techno-scientific progress as fundamental to human development. Particularly, we adopt a semiotic approach to education to tackle certain tensions in current debates on the human. Transhumanism scholars share the optimistic belief that there is no limit to how the ethical use of technology can help alleviate suffering and increase our health and wisdom. From this perspective, it appears possible to acquire capacities that require rethinking the notion of human altogether. For others, this undermining of essentialist concepts of humanity entails serious risks, especially related to ethical egalitarianism. We adopte the perspective of edusemiotics, a framework that brings together semiotics, educational theory and philosophy of education. As a theoretical-practical framework, edusemiotics affords a hermeneutic and semiotic method for our approach. Peirce’s logic of signs is used to analyze socio- educational interactions as environmental. We observe two lines of thought. On the one hand, technological transhumanism enhances Cartesian mind–body dualism. On the other hand, philosophical posthumanism seeks to overcome this dichotomy. The former proposal construes human transformation as an artifactualization derived from techno-scientific enhancements. The latter position proposes an integrative posthumanism, capable not only to include edusemiotic theory but also to rethink the concept of learning as mutual to that of human.

Analysis of Visual Communication as a Means of Facing the Challenges of Technological Development in a Securities Company

This illustrates that all countries have the same goals in seeking growth, development, progress, and continuous learning to face challenges in the future. The visual emails presented in this study aim to expand the understanding of the denotative, connotative, and mythical meanings believed to be true through the application of the value expectation theory. This theory provides a comprehensive approach to understanding how individuals form and interpret the meaning of a concept or idea, considering the aspect of value expectation. In this research, Roland Barthes' semiotics method is employed for analyzing main interpretations and representations to unravel the denotative, connotative, and mythical meanings in the presented visuals. Data collection techniques involve focus group discussions and structured in-depth interviews aligned with investor feedback. Based on the research results, exploration will be conducted on how individual perceptions of value influence their interpretation of visual understanding. This is supported by the expectation from feedback that investors desire visuals and text to support technical knowledge and portfolio growth based on the visual analysis provided by the securities company.

Semiotic Analysis of Masculinity in High and Low the Movie 3 Final Mission: Janet Saltzman Chafetz Theory

This research intends to analyze and search for 7 areas of Chafetz's masculinity using Roland Barthes' semiotic method in the film High and Low the Movie 3 Final Mission. The semiotics presented by Barthes regarding the meaning of denotation and connotation were implemented in analyzing 12 screenshots of scenes presented in the film High and Low the Movie 3 Final Mission. Then the 12 research findings were analyzed using a predetermined method, namely using Janet Saltzman Chafetz's theory regarding 7 areas of masculinity. This study uses a qualitative method. Based on semiotic analysis in the film High and Low the Movie 3 Final Mission, it has a relationship with the 7 areas of masculinity proposed by Janet Saltzman Chafetz. Namely the character's physical condition and appearance that is fashionable, the figure of provider or breadwinner for both oneself and many people, aggressive nature and experience in fighting, the ability to regulate one's emotional condition, the ability to think rationally and based on logic/knowledge, high interpersonal attitude, and spirit and fair competitive attitude.

Becoming an image in the cinema: from Lessing and Hegel to S. Eisenstein

The object of the study is the formation of an image in cinema. S.M. Eisenstein defined cinema as a comparison of two methods: the method of image and the method of figurative formation. The image in the cinema is the "image of becoming". The purpose of the study is to trace the evolution of views on the "image of becoming" from G. E. Lessing to G. V. F. Hegel and S. M. Eisenstein. The author refers to the origins of the formation of the "image of becoming", the teachings of G.E. Lessing and G.V.F. Hegel, who had a great influence on S.M. Eisenstein. G.E. Lessing determined that the methods of studying spatial and temporal arts are different. The method of image is a method inherent in spatial arts, the method of becoming is inherent in poetry as a temporary art. G.E. Lessing gave primacy to the method of becoming. G.V.F. Hegel dealt with a similar problem, he formed the doctrine of the "image of becoming" that arises in time. The research is based on the principle of image birth, developed by S.M. Eisenstein, according to whose teaching, an image is born in a montage. Comparative and semiotic methods are used in the study. The scientific novelty of this study lies in the research of the continuity of the doctrine of the "image of becoming", in the study of S. M. Eisenstein's innovation in this matter. According to S. Eisenstein, cinema is a synthetic, space-time art. It is associated with spatial arts, fine arts, architecture, sculpture, as well as with temporary ones: music, poetry. Cinematography is based on the "Dionysus method", which makes cinema related to other forms of play. According to S. Eisenstein, a movie frame is an assembly complex, it has its own design and composition, which makes it related to spatial types of art, as well as rhythm, which makes it related to the arts. Cinema is a complex system of images and signs. S.M. Eisenstein defines cinema as a field of language. The formation of an image in a movie takes place in time.

Representasi Perundungan pada Film “Bebas”

The phenomenon of bullying is rampant, especially in the educational environment, therefore if no prevention is done, bullying in the educational environment will continue. The rampant cases of bullying have made the social phenomenon raised in a film. One of the Indonesian films that depicts bullying is Bebas. This research aims to find out how the representation of bullying is presented in the film Bebas. The method used in this research is the Roland Barthes semiotic method which divides the meaning of understanding into denotation, connotation, and myth through first level and second level analysis. The results of this study show that based on ten scenes that have been selected according to the type of bullying, the conclusion is obtained: the denotation meaning in the film shows verbal, physical and relational bullying with medium shot, medium long shot and close up image techniques. The connotation meaning is aimed at the differences in social class, power, and peer factors between the perpetrators and victims that make the perpetrators have the desire to bully. The myth in this film is that bullying often occurs to new students who change schools, often perceived as weak.

The (Re)Construction of Househusband’s Role in The Intern Film

The role of the male as breadwinner is a common construction in society. However, there are families with certain agreements with particular conditions that require the husband to stay at home with domestic roles. This condition usually addressed the husband as a househusband. This research analyzes signs identified in The Intern film (2015) that portrays the househusband which further interprets the characteristics and roles of the househusband. Roland Barthes’ semiotics method is applied in order to be able to analyze both the denotative and connotative meaning of the identified signs regarding the househusband. From the study, it is identified that there are two roles of househusbands constructed in the film 1) caregiving, and 2) act of service. Househusband duties are identified as everything domestic affairs outside of the public domain. The term househusband is not meaningfully accepted based on the preferences of men carrying out domestic duties, therefore, the term stay-at-home dad is preferred because it constructs the role of the father as a whole.