Purpose The traditional VeoVa10-VAc copolymer latex, which prepared via the emulsion polymerization of the mixed monomers of VAc and VeoVa10, has the poor water resistance and thermal stability because of the migration of the conventional emulsifier molecules and the low bond energy of C-C bond. The purpose of this work is that the fluorinated monomer is used to modify the latex. The film of the resultant latex has the C-F bond with high bond energy and low surface energy, which can effectively improve the heat resistance and water resistance of the resultant film. In addition, the reactive emulsifier is used to replace the conventional emulsifier. The drawbacks of the conventional emulsifier molecules migrate and desorb can be avoided when the polymer latex is stored, thereby also improving the water resistance. Design/methodology/approach The modified VAc-VeoVa10 latex has been successfully synthesized via the semi-continuous seeded emulsion polymerization, which VAc and VeoVa10 is used as the main monomers and HFMA was used as the functional monomer. KPS and reactive surfactants of SE-10 were used as the initiator and emulsifier, respectively. The structure of resultant latex film was characterized by Fourier transform infrared spectroscopy (FTIR). The latex films were tested by thermogravimetric analysis (TGA), differential scanning calorimetry (DSC) and contact angle (CA). The particle size and its distribution of the latex were measured by the nano particle size analyzer. Findings The factors that had an influence on the properties of the latex and the film were investigated in detail. The stability of the resultant latex is good. The average particles of the latex and its distribution are small and uniform, respectively. In comparison with the conventional latex film, the thermal stability and hydrophobicity of the resultant latex film are improved obviously. Practical implications The resultant latex can be used in both the waterborne interior and exterior wall coatings, pickering stabilized waterborne polymer dispersions, polymer powders, environmentally friendly polymer-modified waterproof mortar and other fields, which can be satisfied with the high demand of thermal stability and hydrophobicity. Originality/value The modification of poly (VAc-VeoVa10) by reactive surfactant and fluorinated monomer is seldom reported. In this study, the fluorinated poly (VAC-VeoVa) latex is prepared via the reactive surfactants, which VAc and VeoVa10 is used as the main monomers and hexafluorobutyl methacrylate is used as the functional monomer. Potassium persulfate (KPS) and allyl nonyl phenoxy propyl alcohol polyoxyethylene ether ammonium sulfate are used as the initiator and emulsifier, respectively.