The density of mass levels $\ensuremath{\rho}(m)$ and the critical temperature for strings in de Sitter space-time are found. QFT and string theory in de Sitter space are compared. A ``dual'' transform is introduced which relates classical to quantum string lengths, and more generally, QFT and string domains. Interestingly, the string temperature in de Sitter space turns out to be the dual transform of the QFT Hawking-Gibbons temperature. The back reaction problem for strings in de Sitter space is addressed self-consistently in the framework of the ``string analogue'' model (or thermodynamical approach), which is well suited to combine QFT and string study. We find de Sitter space-time is a self-consistent solution of the semiclassical Einstein equations in this framework. Two branches for the scalar curvature $R(\ifmmode\pm\else\textpm\fi{})$ show up: a classical, low curvature solution $(\ensuremath{-}),$ and a quantum high curvature solution $(+),$ entirely sustained by the strings. There is a maximal value for the curvature ${R}_{\mathrm{max}}$ due to the string back reaction. Interestingly, our dual relation manifests itself in the back reaction solutions: the $(\ensuremath{-})$ branch is a classical phase for the geometry with the intrinsic temperature given by the QFT Hawking-Gibbons temperature. The $(+)$ is a stringy phase for the geometry with a temperature given by the intrinsic string de Sitter temperature. $2+1$ dimensions are considered, but conclusions hold generically in D dimensions.