Semantic Side Research Articles

An Analysis of Idiomatic Expressions found in The Lightning Thief Song Lyrics

The title of this study is An Analysis of Idiomatic Expressions Found In “The Lightning Thief (Original Cast Recording)” Song Lyrics. The objective of this study is to analyze the existence of idioms inside of an existing work of literature in the form of songs as part of a musical play and what does the idiom classified as, specifically what set them apart from each other and what pattern made them classified as one type through their semantic side. This study also includes an analysis of idiomatic expressions in the form of idiom references as it is considered part of the character’s personal touch as part of a story. Through a qualitative research method, the writer gathers and analyzes each idiom that exists based on listed idioms of the fourth edition of Oxford Dictionary of Idioms by John Ayto to separate them into 3 idiom classifications made by Cacciari & Glucksberg in 1991 to those are Compositional Opaque, Compositional Transparent, and Quasi Metaphorical. Each type is sometimes difficult to classify, possibly due to the existence of either phrasal verbs or individual words that have multiple meanings.

Linguistic correlates of panic disorder: A review

Currently, the study of verbal forms of communication of patients with neurotic disorders is of great interest. According to studies, certain specific features of the speech of patients with neuroses have been identified. They affect both quantitative and qualitative characteristics of speech. In particular, the tendency to intensification of speech generation (verbosity), a more complex discursive structure with greater depth and degree of branching, a tendency to use certain lexical units and grammatical constructions were revealed. The detected features correlate with the patient’s cognitive attitudes and the level of his emotional stress. Of additional interest is the assessment of the dynamics of various indicators of speech in the process of psychotherapy. An extremely small number of studies have been devoted to studying the linguistic characteristics of speech in patients with panic disorder. At the same time, it is in this category that the clinical manifestations are most distinct and illustrative, which gives many advantages in the study of various aspects of speech. According to the already available data, patients with panic disorder are characterized by a decrease in control over the semantic side of the utterance in favor of control over the articulation of the spoken text. The correlation of pitch and tone variability depending on the emotional conditions of the story was revealed. Further study of speech features in patients with panic disorder is necessary to improve and expand existing knowledge, potential use in the process of psychotherapeutic treatment.

QUEST FOR THE TRUTH IN TRANSLATION: TO THE ONTOLOGICAL FUNDAMENTALS OF ANALYSIS IN TRANSLATION

The paper presents an attempt to explain the phenomenon of correspondence in translation through the notion of truth. The truth of translation is conceived as a complex category that manifests itself through a system of functional oppositions. The central object of this study, contrastively combining all the aspects of translation, is transformation. The paper stands against a unilateral structural linguistic view on the phenomenon of transformation, considering transformation as an interpretative means of translation combining invariable and variable sides. The paper equates transformation to interpretation in translation. In translation the interpretation is represented by transformation. Constructively any interpretation unfolds from its invariable side to its variable side. In the usual scenario of communication, interpretation represents a transition from the linguistic form to the sense where the sense is variable representing a common field of understanding shared between communicants. In translation, the sense is the invariable side; consequently, the interpretation unfolds from the sense to the linguistic form. The link between the invariable and variable sides in translation is treated in terms of inductive logic. The equivalence is seen through the category of transitivity (a potential substitutability of semantic elements on the basis of the same sense). The truth of translation is a binary category with the sense being its foundation and the referential semantic side being its boundary where semantic variability up to some limits is supposed. The interrelationship between the boundary and the foundation of the truth is the matter of analytical work of interpreter. The truth of translation is subject to the logical verification and falsification procedures. The logical procedures precede the translation forming the base of the subsequent decision the interpreter takes to choose an equivalent. The paper deals also with the function of style, sociocultural and figurative nuances in translation. From this perspective, categories of foreignization and domestication in their functional interconnection are taken into consideration. Their interconnection means that one category may result from the other. The paper presents a number of examples of English-Russian and Portuguese-Russian translation. The paper may be of interest to specialists in translation studies, contrastive linguistics and general linguistics.

Dislocació a la dreta en català: èmfasi

In this paper we will address some topics related to the right dislocation (RD) phenomenon, based on evidence from Catalan. First, we will analyze contextual and semantic restrictions on the antecedent of RD. On contextual restrictions, it will be proposed that the properties suggested in former research that RD antecedents must fulfill regarding accessibility (local, non-local, or inferable) exhaust all possibilities, and hence there is no restriction on the accessibility of the antecedent. On the semantic side, we will check out two possible relations (monotonicity and bridging) between the RD constituent and its antecedent. Next, we try to address the interpretative role of RD, where emphasis will be introduced as a general property of all RD. And finally, it will be argued that in a focus-final language, a non-final focus is emphatic.

From the experience of using media texts in RFL classes in a group of 4th-year philology students of Shenzhen MSU-BIT University

Recently, the concept of a language environment has acquired particular importance in the methodology and practice of teaching RFL, the key component of which is a textbook accompanied by culturological materials, including media texts, understood as "dynamic complex units of the highest level through which speech communication is carried out in the field of mass communications" (N. A. Kuzmina). Being the main unit of the media stream division, it unites various types of media products. Taking into account the current stage of technology development, the use of media texts at the B2-C1 language proficiency levels, characterized by broad communicative competence, understanding of the nuances of intercultural communication, seems appropriate and desirable. Although some authentic Internet texts require the formation of communicative competence in foreign recipient students close to the capabilities of native speakers, they are necessary for solving certain methodological tasks. In this regard, the work with an authentic post on the topic of intelligence from the site "Pikabu" in a group of 4th-year philology students of the Shenzhen MSU-BIT University preceded the discussion of the topic based on the material of reviews of the book by D. S. Likhachev "Letters about good and beautiful". The chosen media text allowed students to analyze, interpret the statement, and evaluate it. The discussion of the semantic side of the text activated their critical thinking, the development of communicative abilities. The discussion of the language side made it possible to attract the attention of students to its stylistic and genre features. The motivation of students while discussing the topic on the material of the post increased, so the subsequent study of the text of Likhachev's letter took place in an atmosphere of interest. Thus, the work with authentic material that is minimal in volume, but as representative as possible for the modern Russian media space, has proved its motivating and cognitive value. The use of media products of the considered type in Russian language classes at an advanced stage is a way to increase the motivation of students while discussing complex socio-cultural and linguistic problems.

Культурные действия в игре детей дошкольного возраста

<p>The article is devoted to the analysis of the key mechanisms of children's development in the play – the correlation of cultural actions and the conditions of their formation that arise in the process of children's play. A detailed analysis of the concepts of "situation" and "normative situation" is given. According to L.S. Vygotsky, a special role in children’s play is assigned to the imaginary situation, which determines the subjective nature of children's activity, and directs it to the development of the semantic side of actions due to the specifics of the imaginary situation. In other words, conditions are created in preschool childhood both for mastering normative action and for establishing an attitude to normative action. This is possible due to the presence of two spaces: culture and the space of an imaginary situation. Within these spaces, cultural artifacts themselves are mastered and a subjective attitude to various aspects of cultural objects is generated. The relevance of the theoretical analysis of the mechanisms of development in the play is due to the growing interest in the play as a means of purposeful development and education of preschool children.</p>

Action of the law of analogy in occasional word formation (based on the lyrics by E.A. Evtushenko and A.A. Voznesensky)

The article views analogy as one of the basic laws of language development. The action of the law of analogy is studied on the material of the occasional word creation of the poets of the 60-ies of the XX century E.A. Evtushenko and A.A. Voznesensky. The relevance of the study of occasionalisms is stipulated by insufficient knowledge of the interaction of regular and occasional word formation and the role of analogy in creating a poetic image. The main research method is the word-formation analysis of occasional units, which made it possible to analyze the derivational mechanism based on assimilation to ordinary regular models. Contextual analysis is applied, revealing the semantic side of the new lexeme. Component analysis was used to detect syntagmatic connections of occasional units. The author of the article notes the importance of the law of analogy not only in the choice of formants, but also in the procedure of the derivational process. The action of the law in the formation of occasional steps of word-formation nests is substantiated. The conditional entry of new units into the usual system and their ability to fill word-formation gaps are analyzed. In the course of the research, a lexical and word formation phenomenon of a different order was discovered a word formation paradigm, reflecting the processes of one word formation stage. The productivity of some root morphemes is traced in connection with their frequency in usage and participation in the formation of value concepts. The results of the analysis of language units confirm the importance of the law of analogy in the creation of occasionalisms and the expression of the authors assessment in general. In general, the results of the analysis of linguistic units confirm the high degree of significance of the law of analogy in the creation of occasionalisms and their use in poetic texts. The role of analogy as text formation means and a tool for constructing poetic imagery is emphasized. The conclusion is made about the systematic nature of the formation of lexical-derivational and semantic connections in the array of occasional vocabulary of E.A. Evtushenko and A.A. Voznesensky.

Танец и личность

The article is devoted to the problem of personal involvement in dance activity. The author applies an interdisciplinary research methodology: on the one hand, a semiotic analysis of the dance language is carried out and the features of the dance sign are considered, on the other hand, a psychological description of the dancer’s personality is given, a psychological portrait is created. According to the methodology of the cultural-historical approach, the sign is taken in its instrumental function and orientation. The author puts forward a hypothesis about the dual orientation of the dance movement as an expressive language: orientation on the viewer as a visual component of the sign and on the dancer himself through the kinesthetic component. The material of dance as a type of artistic activity is the body of the dancer, which undergoes reinterpretation and symbolization. Not only the body, but also the whole personality can become the material of dance, it can be included and transformed in the course of the dance activity. The bi-directionality of the dance sign can lead to a discrepancy, a rupture of the function of the dance movement, which is expressed in an object relation to one’s own body, in strict control of movements and the non-involvement of the emotional and sensual sphere of the individual in the dance activity. Stage forms of dance contribute more to this discrepancy, developing mainly motor technique in isolation from the semantic side of movement and focusing on the visual expressiveness of dance. On the other hand, ceremonial, sacred, ritual dances, many forms of modern free dance contribute to the integral inclusion of a person in the dance and are aimed at transforming the personality in plastic action. On the basis of biographical material, the destinies of outstanding dancers and dance teachers are analyzed. It is shown how an object attitude to one’s own body and one’s own personality can lead to an internal split and loss of subjectivity. A contradiction may arise between a person’s experience in dance and her/his behavior in real life. It is removed under the condition that a person carries out a transformative activity – work on himself/herself.

Языковая номинация и проблема ее ономасиологического исследования

The problem of language nomination in modern science does not cease to arouse great interest, since it is associated with such important processes of human activity as cognition and communication. Naming objects, phenomena and properties of the surrounding world both in the form of lexical units and in speech structures, actualizing the informative and semantic side of the object, is extremely important for cognitive science, cultural linguistics, ontology, semasiology, psycholinguistics, sociolinguistics, etc. The study of nomination as a process of naming objects of the world around us and its results involves clarifying the following issues: the choice of naming units, their relationship in the language system, determination of criteria by which these units can be attributed to naming units, as well as semantic and functional features of various types of nomination. The study of secondary nomination as a process and result of linguistic, speech and mental, and cultural activity in denoting objects of the real world through linguistic means becomes especially relevant. The onomasiological approach to the study of language units and the inductive analysis of their research today allows us to describe these units not only in the language system, but also at the level of speech and discourse. The scientific paradigm shift determines the relevance and new ways of studying this linguistic phenomenon, which is explained by its exceptional complexity, the essence of which lies in the search for a language expression, varying from simple to global. Considering the essence of nomination as well as its types and features is important for further determination of the specifics of linguistic signs, since the formation and selection of new names and fixation of the most appropriate naming units in the language is a never-ending process, permeating all spheres of human communication.

Signs of the Verbs Movement in the Kyrgyz and Russian Languages

This article discusses the semantics of movement verbs in Kyrgyz and Russian languages in a comparative typological aspect. One of the main lexical-semantic groups of the semantic system of the verb are the verbs of movement. Verbs of movement — one of the main semantic varieties of the substantive aspect of the verb. They occupy a prominent place in the semantic side of the language. Therefore, the relevance of the study in the multi-structural languages of the semantic system of motion verbs is very rich in meanings and shades of meanings. The basis of the lexical meaning is a concept that, however, is not identical with the meaning. The lexical meanings of words can be close to each other, for example, the verbs of the movement “выйти” — “go out, go out” and “уйти” — “go away, go away, go away” and may not have any connections with each other at all, for example, “прийти” — “come, come” and “спать” — “sleep”, “идти” — “walk, go” and “жениться” — “get married”, “думать” — “think” such examples are reflected. In addition, it was noted since the lexical meaning consists of two components — the significative and denotative, they are essentially characteristic of the verbs of movement.

New Comparative Study of Slavic Phraseology

“Toponyms in Czech, Croatian and Bulgarian Phraseology“ is a contrastive book on the phraseology of Czech, Croatian and Bulgarian. The author focuses on phrasemes that contain a toponymic component in their structure. He analyses these phrasemes and within them also confronts them from the formal, semantic, motivational and typological point of view, and also notes the aspect of their origin. The book studies phrasemes with the structure of comparison, phrasemes with a nominal structure of collocation, phrasemes with a verbal structure of collocation and phrasemes with a propositional and polypropositional structure. The semantic side of the collected phraseological units with toponymic component is described using delimitation of different phraseosemantic fields. The book also includes, to the extent necessary, the theory of the proper name. An integral part of the book are chapters presenting the major Czech, Slovak, Croatian and Bulgarian phraseological theories, as well as a comprehensive survey of Czecho-Slovak and South Slavic (i.e. Bulgarian and /Post-/Yugoslav) phraseological literature

Пространство культуры в зеркале городского ландшафта

The article investigates the main characteristics of the concept “space of culture” as one of the fundamental ontological characteristics of the “second nature” of human. It is proved that such space has a substantive integrity in the geo­graphical, speculative and metaphysical plans, that it carries coiled meanings and opportunities, which are realized in the construction of a system of relations be­tween objects of the urban environment. The city is a cultural landscape, formed by the superimposition of the sphere of meanings on a geographical place. In this context, the city itself and the objects filling it are considered in the opposition “artifact – counterfactual”, which is connected with the value and semantic con­tent of artificial objects. Through artifacts a metaphysical vertical of culture is built, in which the recognition of ideas and their material embodiment take place. Such an embodiment has an immanent expressiveness, which determines the visual side of the city’s cultural space. Here a special place is occupied by monuments, which, on the one hand, organize the space, acting as its aesthetic and semantic dominant, and, on the other hand, carry the pathos of the highest meaning of human existence. The semantic side of the space of urban culture determines its semiotic landscape, which is filled with narratives that form the city’s landmarks. These, in turn, are fleshed out with art objects that are part of the physical flesh of urban space. The semantic component implies the subjec­tive dimension of cultural space. It represents the mental constructs structuring the citizen’s life experience, in the space of which he/she experiences their pres­ence in the city. The authors show that such constructs are not hermetic subjec­tive formation. They are formed in the context of interpretation of the meanings of urban artifacts in the horizon of spiritual values of culture.

Музыкальное движение как средство постижения внутренней формы музыкального произведения

Background. The issue of the methods in aesthetic education, including music, is of particular importance in connection with the task of personal development and formation of the moral sphere. The question of organizing the work that the listener does when perceiving a piece of music arises. Practical solution to this problem requires considering and identifying the content and structure of musical perception. Objectives. The article aims (1) to research the mechanisms and orientation of musical perception; (2) to analyze approaches to the problem of musical content in musicology and music psychology; (3) to reveal the possibilities of rhythmoplasty in the formation of musical perception as the ability to understand and experience and to respond to sounding music. Methods. The work is a theoretical and analytical study summarizing the experience of practice, musical movement, and other methods of rhythmoplasty. The methods of logical and meaningful analysis of theoretical approaches to the description of musical perception are used. The study of musical-motor forms created in practice is carried out from the point of view of reflecting the formal structures of music, as well as from the point of view of revealing the musical content. Sample. Musical-motor forms and compositions created in the practice of musical movement, as well as written reviews of participants of classes and members of the “Heptahor” studio are used as a material for analysis. Results. The conducted research allows us to confirm the assumption that the expressive movements carried out in response to sounding music reflect rather the internal, meaningful and semantic side of the music than its external, formal-structural aspects. Conclusion. The results obtained allow us to define the process of musical perception as a complex activity of “listening” to the inner semantic side of a musical work, which is not reducible to purely analytical work. It is also shown that using the means of rhythmoplasty makes it possible to reflect the inner semantic side of a musical work and translate a musical image into spatio-temporal forms.

Ekspresi Sebab-Alasan (kara, node, dan te, de) dalam Kalimat Bahasa Jepang

Sentence patterns kara, node, and te, de, are used to convey the expression of reason-result. These four sentence patterns are used to express reason-result, each with slightly different meaning nuances. As because the expression of reason-result in Indonesian is not as complex and complicated as in Japanese, the existence of these different nuances of meaning frequently causes difficulties for foreign students studying Japanese, particularly students from Indonesia. The four sentence patterns of kara, node, and te, de which are descriptors of reasoning in Japanese, will be studied from the morphosyntactic and semantic sides to produce a clear description that can be used as a reference for Indonesian learners using cause expressions - the rationale. The research method employed was qualitative, with descriptive data presentation. The distributional method and a technique of sorting out certain elements were used for the research technique, while the distributional method and a technique of sorting out certain elements were used for the study technique. According to the findings of this study, the expressions of reason-result kara, node, and te/de each have a distinct use. The use of the type of verb or type of word in the first clause and the circumstances that occur in the second clause show a difference in usage and meaning. In some contexts, kara and node can be substituted for each other, whereas for te/de, which has a unity with the first and second clauses, substitution with kara or node is subject to certain conditions.

Inflectional classes in Kipsigis

In this paper, I provide a description and analysis of conjugation classes in Kipsigis (Nilotic; Kenya). While traditional descriptions discuss two conjugation classes, I show that the morphophonological properties of Class II can be reduced to the presence of a moraic affix spelling out a verbalizing head (little v in theories like DM). On the semantic side, I show that Class II is primarily used for causative verbs, and I identify the verbalizing head as vCAUSE. The analysis highlights three properties of inflectional classes that are relevant for their analysis cross-linguistically: i) there is a close (historical or synchronic) connection between conjugation classes and transitivity, ii) what looks like a conjugation class can be reduced to the spellout of a verbalizing head, iii) there is an asymmetry between nouns and verbs for a number of languages: verbs tend to have fewer inflectional classes than nouns. Finally, the analysis of the Kipsigis facts contributes to a growing body of literature on mora affixation in Nilotic and beyond (e.g., Trommer & Zimmermann 2014), and it shows that such abstract representations in combination with regular phonology are sufficient to derive apparently complex morphophonological alternations. 

Занятие «Детские музыкальные инструменты как средство развития фонематического воспитания дошкольников» в старшей группе детей с общим недоразвитием речи

Every year the number of children in need of correctional speech therapy is steadily growing. And the largest group, about 40%, among children with speech pathology, are children with general speech underdevelopment. They experience significant difficulties in mastering the skills of coherent speech, which is due to the underdevelopment of the main components of the language system – lexical, grammatical, phonetic and phonemic. The sound and semantic sides of speech are insufficiently formed in children and, as a rule, there are secondary deviations in the leading mental processes (attention, memory, perception, etc.) Professional speech therapy assistance is extremely relevant from an early age of children!

ТИПОЛОГІЧНО СПІЛЬНІ ХАРАКТЕРИСТИКИ МОДАЛЬНОСТІ В ДОКУМЕНТАЦІЇ МОРСЬКОЇ ТЕМАТИКИ

This article examines the peculiarities of modal-emotional connotations used in English-language texts in maritime documents, the functional and semantic characteristics of subjective modality units (epistemic, axiological, aletic and deontic) are studied. The results of the research based on the material of maritime-related documents showed that despite the fact that the main distinctive characteristics of the documents include the presence of factual (cognitive) information, the monosemantics of the used terms and distinct content of the text, the author’s personal attitude to the researched problem, his individual characteristics of speech and personality often appear in the texts of the documents. Moreover, the emotional and modal characteristics of the analyzed texts, their orientation, do not in any way interfere with the cognitive semantics of the text. Despite the fact that modal values are subject to the pragmatic task of the work, the goal, which is dedicated to one topic, and the clear structure of presenting the research results, the functional and semantic side of documentary texts is formed not only at the expense of the objective component, but at the expence of the subjective one too. That is why syntactic (parallel constructions emphatic word order, constructions with interjections and with the meaning of intellectual assessment) and morphological (perfect / imperfect verb forms), stylistic (epithets, comparisons) are widely used alongside with lexical means of expression. Some features of the content structure of the work are related to national or cultural peculiarities. An absolutely isomorphic feature of the compared scientific works is that the methods, techniques and manner of language communication is closely connected with the features of the person’s speech, his professional style and his individuality. Explicit presentation of modal meanings strengthens the emphasis on the importance of the introduced information

RELIGIOUS VOCABULARY IN THE AMERICAN PRESIDENTIAL DISCOURSE: RESEARCH METHODOLOGY

The article highlights the research methodology of religious vocabulary in American presidential discourse. The relevance of the work is due to the priority of communicative-pragmatic approach to the study of discursive formations of different genres and formats in modern linguistics. The study of discourse is an important area in modern linguistics in connection with the change of scientific paradigm that has taken place in linguistics, namely: the dominant system-structural and static paradigm has been replaced by the anthropocentric one. Religious vocabulary functions in both domestic and institutional communication in three main forms, namely: general religious vocabulary, biblical (set expressions, phraseology) and quotations from the Scriptures. This tendency is observed both in the political discourse in general and in the presidential discourse in particular, which emphasizes the relevance of our work. The search for effective ways to analyze and describe the semantics and functions of religious vocabulary in American presidential discourse has led to the choice of basic approaches to the object of study. Regarding the genre space of presidential discourse as a kind of political discourse, we note that it is determined by the general political system of the country, historical and political traditions of the presidency, socio-cultural conditions of political discourse. The methods used in linguistic studies involve the implementation of a system of procedures for studying the object and verification of the results. Typical guidelines for systematic philological analysis include attention to the semantic side of the text represented by textual categories, and the communicative immersion of the text in discursive reproduction. For systematic analysis, the following methods are used in the work, which take into account the communicative essence of the discourse text, reflect the significance of the text in the light of its generation and interpretation. That is why the work uses both general and special research methods.

Structures of the derivatives (the participle) in the book of Aljaratheem ascribed to Ibn Qutaiba Al-Denyouri (Deceased 276 H.)

This research paper deals with the study of the structures of the derivatives, where I dealt with a one of Arabic language's derivatives which is known by (The Participle), and this is because my great interest in dealing with the semantic morphological studies. In this study, I dealt with the semantic side of the structures that indicate the Participle in its comprehensive terminology that the ancient and late morphologists formulated. Thus, this study included investigation in the structures of the Participle in the Book of Aljaratheem ascribed to Ibn Qutaiba Al-Denyouri (deceased 276 H.). (( And my success is not but through Allah. Upon Him I have relied on and He is the Lord of the great Throne)). The paper is divided into two topics: First Topic: the regular structures of the Participle which consists of two sections: Firstly : the abstract triple structures of the Participle Secondly : the increased triple structures of the Participle. Second Topic: the anecdotal (by hearing) structures of the Participle.
 
 
 

COMMUNICATIVE COMPETENCE IN THE CONDITIONS OF DIGITALIZATION AS A CHARACTERISTIC OF THE SUBJECT OF DIGITAL SOCIETY

Communicative competence in the realities of the modern world is one of the basic skills defining not only the structure of the communicative personality of the digital age, but also a meaningful criterion of socialization, social interactivity within society. At present, the society is undergoing an intensive restructuring, not only in terms of system functioning and institutional transformation, but also in terms of way of interaction, which signals the active establishment of a digital society, as a new stage in civilizational development. This reality is due to the acceleration of the development of digital technologies, the implication of digital processes in all areas of public procedure, and the significant impact of digitization on human communication capabilities caused by spreading of communicative area. This article attempts to consider the digital society from social-philosophy way in a communicative point of view at the level of its structural component – the subject and its characteristics of communicative competence.
 Background. The digital society is an entirely new stage in the development of mankind, and therefore the logical action is to conduct a comprehensive study of it with a view to a thorough, detailed understanding of the essence, structure, properties and characteristics. A study of communication at the level of the subject within a digital society gives an idea of the characteristics of a modern digital society.
 Purpose. The article considers communication in a digital society from the point of view of analysis of its producers - individual subjects developing the skills of formation of communicative acts of a new type in a virtual – digital environment, namely communicative competence in digital communication.
 Materials and Methods. A number of research papers on the theory of digital society, the identification of its basic properties and characteristics, and the provisions on the essence of digital processes were used as research materials; collected views on the vision of communication of the modern type-digital communication. The analysis used social and philosophical reflexes, namely the analytical method.
 Results. As results, we can voice a number of identified modifications in the field of signs of communicative competence of the modern person of the digitalized society. In this case, we are talking about the abolition of language means used to convey the meaning in a communication act in favor of lexical substitutions with graphic symbols, which confirms the presence of clippiness of thinking and perception. The absence of direct communicative contact practically eliminates the emotional component of communication, or distorts it. The semantic side of communication is distorted and leads to a loss of understanding and empathy. Violation of the cognitive-epiric aspect of the personality shows the deformation of the process of transferring moral values and ethical guidelines, behaviors, which distorts the system of ideas about the surrounding reality, identity and mechanisms of subject-object relationships. The pragmatic level of communication is modified due to subjective situational experience, which is formed mainly in the space of digital reality, which creates difficulties in non-mediated communication. During the goal of the communicative process itself in the virtual-digital environment, a shift occurs in terms of ignoring objective facts, rules and laws, or trivially devaluing the opinion of another communicant, which nurtures nihilism, selfishness, and also leads to the destruction of the entire communication process as a whole.
 Practical implications. A well-known fact is the mutually agreed connection between society and communication in terms of relaying the qualitative and quantitative characteristics of the studied object and subject, their coevolution. The results of the study can be used in further socio-philosophical understanding of the structures and characteristics of digital society in general, and communication in particular. Analyzing the communicant from the point of view of its specific properties, in this case – the skill of communication in the conditions of digitalization, it is possible to form signs of a modern social device through transformation of communication.