Market Context Research Articles

An Analysis of IPO Motivation and Effects of New Chinese Tea Brands: Taking NAYUKI Tea as an Example

The Initial Public Offering (IPO) listing of emerging Chinese tea brands in Hong Kong has captured widespread attention in current social discourse. Amidst the swift evolution of the tea brand industry and the advent of innovative Chinese tea offerings, the competitive landscape is witnessing a surge, prompting numerous brands to opt for Hong Kong IPOs as a strategic move to “breakthrough the siege.” Focusing on NAYUKI Tea as the subject of investigation, this paper delves into the rationale behind NAYUKI Tea’s IPO within the context of the tea brand market. It meticulously examines the financial and non-financial transformations both preceding and succeeding its IPO. The analysis reveals an enhancement in NAYUKI Tea’s financial operations post-IPO, although formidable challenges persist in the capital market. Building on these findings, the paper consolidates insights into NAYUKI Tea’s IPO journey, offering a comprehensive overview of its experiences, coupled with anticipations and prospects for the future of the tea industry.

Https://kuey.net/index.php/kuey/article/view/3470a"Mediating Effect of Brand Loyalty on Viral Marketing and Consumer Purchase Intention towards Cosmetic Products - An Investigation in Agartala City”

This study investigates the interplay between viral marketing, brand loyalty, and consumer purchase intention towards cosmetic products in Agartala, India. The research adopts a simple random sampling method to gather data from a sample size of 300 participants. Following the Baron and Kenny model for mediation analysis, the study utilizes SPSS 20 for multiple linear regression. The results uncover a partial mediation effect, indicating that brand loyalty partially mediates the relationship between viral marketing and purchase intention among consumers in Agartala. This emphasizes how important brand loyalty is in influencing customer behavior in the cosmetics industry. By elucidating this mediation mechanism, the study enriches understanding of consumer decision-making processes within the context of viral marketing in Agartala. Moreover, it offers actionable insights for marketers aiming to optimize their strategies in the region's cosmetics industry. This study offers insightful information specifically suited to the Agartala market, aiding in the creation of successful local marketing plans.

ВИКЛИКИ ТА МОЖЛИВОСТІ ГЛОБАЛЬНОГО РИНКУ ІННОВАЦІЙ

The global innovation market illustrates the modern realities of economic development, where rapid technological shifts and globalization intertwine, shaping a new order of interaction among countries, companies, and scientific sectors. The paper unfolds key aspects related to the challenges and opportunities arising at the intersection of innovation and global business. The impact on innovation development is analyzed, as contemporary companies face the necessity to adapt to diverse cultures, markets, and technological standards, requiring not only the creation of unique and competitive products but also an understanding of the specifics of each region. Technological trends and challenges facing the global innovation market are examined. On the one hand, new technologies accelerate business development and facilitate the creation of innovative products. On the other hand, constant pressure on developers regarding the speed of innovation and continuous market changes create intense competition and demand constant adaptation. Emphasis is placed on the legal and regulatory context of the global innovation market. The complexity of using, protecting, and exchanging intellectual property arises due to different norms and policies in various countries, which can be a key factor in resolving disputes and either promoting or hindering innovation. Government measures can stimulate innovation through funding scientific research, developing technological infrastructure, and creating favorable conditions for the growth of startups and technology companies. Competitiveness and collaboration on the global market are viewed as a unique competition for resources, as talents and markets require new strategies that blend competition and cooperation, fostering the emergence of innovative ecosystems. The interconnection between innovation and sustainable development on the global market is explored. Sustainability becomes not only an ethical but also a strategic aspect of companies' and countries' development, determining their long-term competitiveness.

Comprehensive mapping of food loss and food waste: Insights from a systematic literature review

This research aims to comprehensively map the stages at which food materials are discarded as food loss and food waste, drawing insights from existing literature. This study employs a systematic literature review methodology-the works of literature collected from reputable international journal databases. The findings of this investigation reveal a diverse array of research endeavors within the realm of food waste management. Researchers have undertaken endeavors to categorize different types of food waste, while others have delved into examining food resilience and waste generation in agricultural phases or amongst farmers. Distinct studies have concentrated on food resilience and waste issues encompassing traditional market traders. The academic community has also directed attention towards food waste in harvest, retail sales, followed by the hospitality industry, restaurant management, and household settings. The outcomes of this systematic literature review offer a foundational framework for delineating food waste patterns across agricultural, traditional market, retail, restaurant, hotel, and household contexts. Subsequent empirical research is poised to focus on categorizing food waste by type, identifying root causes, exploring mitigation efforts, and elucidating waste management strategies enacted by farmers, traditional market traders, retail stores, restaurants, hotels, and households.

One Size Does Not Fit All: Global Perspectives on IT Worker Turnover

Although the IT workforce has become increasingly global, much of the research on issues related to IT workers published in leading academic journals is conducted in the U.S. However, the majority of the world does not share the same context as the U.S. Despite that, comparative studies exploring country differences rarely demonstrate how and why these differences occur on a global scale. By relying on a dataset based on a survey of more than 10 000 IT workers in 37 countries, we employed the decision tree technique to build an accurate model of IT job turnover in the U.S. We then applied this model to 36 countries to test whether it is more accurate in countries that are similar to the U.S. in terms of their geographical proximity to the U.S. and the proximity of their cultural, political, and labor market contexts. The findings demonstrate that while the U.S. model of IT job turnover is not necessarily less accurate for countries that are geographically farther from the U.S., it is less applicable in the countries with cultural, political, and labor market conditions different from those of the U.S. Thus, global IT managers are recommended to interpret the U.S.-centric literature with caution.

Do millennials’ personalities and smartphone use result in materialism? The mediating role of addiction

PurposeThis paper aims to use the five-factor model’s (FFM: emotional instability, introversion, openness to experience, agreeableness and conscientiousness) personality traits and the need for arousal to explain millennials’ habitual and addictive smartphone use and resultant materialistic inclinations. The study also test the mediating role of addictive use in the relationship between habitual use and materialism.Design/methodology/approachParticipants’ self-reported data (n = 705) from a sample of millennials were gathered using a cross-sectional survey approach conducted in Malaysia and studied using structural equation modelling with partial least squares (PLS-SEM).FindingsThe results discover that emotional instability, openness to experience, agreeableness and need for arousal have a significant influence on habitual smartphone use. Conversely, introversion and conscientiousness have no significant impact on habitual use. Fascinatingly, millennials’ habitual use positively influences their materialism. Furthermore, addictive smartphone use positively affects materialism and mediates the relationship between habitual use and materialism.Originality/valueThe FFM, a prominent personality trait model, has been used in numerous studies to predict usage intention. However, the particular dimension of the FFM personality traits that drive habitual and addictive smartphone use to trigger materialistic tendencies among millennials needs to be exposed in an emerging market context. The results emphasise the need to consider this demographic’s personalities when attempting to comprehend how habitual use and materialism occur. This study also provides practitioners with helpful information in creating targeted interventions to encourage healthy smartphone use behaviours and reduce possible adverse effects related to addictive smartphone use and materialistic attitudes.

Research on Petroleum Industry Supply Chain in China: Performance and Predictive Analysis of Sinopec Group

As a major producer of oil and gas, China has historically adopted a variety of different approaches to managing its overall oil and gas supply chain. It also incorporates decisions and forecasts of trends in the overall petroleum supply chain in the context of existing domestic and international societal trends, such as the impact of national policies and the supply chains of China’s domestic petrochemical companies in the context of Sinopec’s past annual reports and assessments and recommendations for sustainable supply chains. This article uses the case study of Sinopec, a major Chinese chemical company, to provide statistics on the domestic market context and to propose and discuss risk management and sustainable supply chains for the company’s supply chain, as well as quantitative analysis to forecast and analyze China’s domestic oil consumption, with case studies and data on all indicators, and to show the impact of plans and trends on the chemical supply chain over time. The implications and trends of developing trends in the chemical supply chain are presented, and conclusions and final recommendations are drawn.

The Quest for the Fifth Freedom: Access to Data and Information in Conflict with the Protection of Intellectual Property

This article explores the concept of the freedom of information, linked to the goals of the European Research Area, and its relations with the evolving concept of free movement and free flow of data. Both concepts relate to the fundamental principles of the single market: free movement, non-discrimination and market access. In the context of the internal market, public authorities need to ensure market access for private economic operators in the area of goods, services, the labour market and investment. Free flow of data and information is based on the autonomous understanding of “access” – not access to the market, but access to digital resources of both public and private actors. This implies a discussion whether there is a principle of free movement of data enshrined in the Treaty, and if not, would it be necessary to include an express reference to data in the single market context. There maybe two reasons for those deliberations, firstly, the question of competences of the European Union and its legislative powers. Secondly, it would mean potentially ranking free movement of data quite high, and discussing if it should be given priority over the principle of intellectual property protection. Reference to the goals of the European Research Area provides the framework for considering the growing importance of the European Strategy for Data, but, at the same time, the difficulties surrounding the fact that our interest in data and information, often requires accessing material protected with exclusive rights. The main question considered in this article is how to solve the imminent conflict between control over the exploitation of protected works, videos, recordings or databases, with the objective of data access and sharing, furthered in data law. The overall objective, from the single market perspective, is to enable the flows of information and data. To demonstrate the potential conflicts concerning access and sharing, fostering the freedom of information is used as an example, with the focus on research and exchange of research data, and the example of IoT generated data in the Data Act.

Leveraging green innovation and green ambidexterity for green competitive advantage: The mediating role of green resilient supply chain

To mitigate global environmental impact, the textile industry must integrate environmental innovation and operational efficiency. This research delves into the influence of Green Innovation (GIV) and Green Ambidexterity (GAD) on the attainment of Green Competitive Advantage (GCG), with a specific focus on the crucial role played by Green Resilient Supply Chain (GRC) that prioritizes sustainability. The study employs a cross-sectional explanatory survey method, drawing data from 150 textile companies in Indonesia. To comprehend the dynamic relationships between the variables at hand, the study adopts the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The findings demonstrate that Green Ambidexterity and Green Innovation directly enhance Green Competitive Advantage while also indirectly contributing through the establishment of Green Resilient Supply Chain. These results affirm that sustainable practices and Green Innovation are pivotal components of business strategies that align with regulatory and social expectations and bolster firms' competitive positioning. The implications of this study offer valuable insights for stakeholders, enabling them to formulate strategies that incorporate sustainability aspects into their business operations to achieve optimal outcomes in a fiercely competitive market context.

Victim or Perpetrator? e Criminalization of Migration and the Idea of 'Harm' in the Labour Market Context

Victim or Perpetrator? e Criminalization of Migration and the Idea of 'Harm' in the Labour Market Context

Deconstructing the Impact of Social Media on Gender Stereotype Reinforcement and Disruption: A Quantitative Analysis in the Digital Landscape of Vietnam's Emerging Market

This study investigates the dual impact of social media on gender stereotype reinforcement and disruption in Vietnam's digital landscape. Addressing gaps in existing literature, we examine the complex interplay between social media usage, digital literacy, exposure to diverse content, and algorithm awareness in shaping gender perceptions. Employing a quantitative approach, we utilize Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data collected from 400 Vietnamese social media users through an online survey. Our findings reveal that while social media usage intensity is positively associated with both gender stereotype reinforcement and disruption, digital literacy and exposure to diverse content significantly moderate these relationships. Moreover, algorithm awareness emerges as a crucial factor in mediating the impact of social media on gender stereotypes. This study contributes to the theoretical discourse on technology's role in social change by providing empirical evidence from an emerging market context. It also offers practical insights for policymakers and digital platforms in fostering gender-inclusive online environments. By quantitatively assessing the multifaceted influence of social media on gender stereotypes in Vietnam, this research provides a nuanced understanding of digital media's societal impact in rapidly digitalizing markets.

Training on Using Social Media for Marketing for Tattoo Removal Service Managers (PROCARE) in Klaten City.

The aim of the service is to provide knowledge related to using social media for marketing to managers of tattoo removal services (procare) in the city of Klaten. Social media, in a marketing context, refers to online interactive platforms that facilitate interaction, content sharing, and collaboration opportunities among individuals, communities, and organizations. This includes various platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and many more. As technology and internet accessibility develop, this number is expected to continue to grow, providing endless opportunities for innovative and effective marketing. The essence of a marketing strategy on social media is to achieve concrete business goals. This includes increasing brand awareness, building deeper relationships with customers, increasing sales, gaining and maintaining market share, and measuring campaign performance and effectiveness through relevant metrics. Having a presence on social media can also help respond and manage brand image quickly and effectively when various situations arise. This training is a provision for tattoo removal service managers (procare) regarding the use of social media as a marketing strategy.

Development of Islamic Insurance (Takaful) in Bangladesh: Legal Barriers and Challenges

This study delves into the concept of Takaful, an Islamic insurance model, and its legal framework, focusing on its role and potential within the insurance market of Bangladesh. It examines the challenges and opportunities posed by Takaful, considering its alignment with Islamic principles and its growth compared to conventional insurance systems involving ribā (interest) and ghrār (uncertainty), which raises concerns about Islamic law. The traditional system of insurance's concerns over compatibility with Islamic law has paved the way for Takaful, an alternative insurance model rooted in Islamic finance principles. Given Bangladesh's Muslim-majority population and substantial market for Islamic banking, understanding and enhancing the Takaful industry's potential is crucial. This study addresses the need for an ethical and Sharia-compliant insurance solution while contributing to the broader discourse on Islamic finance. The primary objective of this study is to assess the significance of Takaful in the context of the Bangladeshi insurance market. It aims to evaluate Takaful's alignment with Islamic principles, its market growth, and its legal framework. By identifying challenges and opportunities, the study seeks to provide recommendations for policymakers and insurance practitioners to promote Takaful effectively in Bangladesh. This study employs a mixed-methods approach. The research assesses Takaful's market share, growth trajectory, and comparison with conventional insurance products. In addition, qualitative analysis is used to identify legal and commercial challenges hindering Takaful's growth. Recommendations are formulated based on the research findings, aiming to enhance Takaful's role through policy adjustments within the Insurance Act 2010 and addressing challenges related to Islamic commercial law. By scrutinizing the significance of Takaful in the specific context of Bangladesh's insurance market, this study provides valuable insights to stakeholders, guiding the growth and development of the Takaful industry while respecting Islamic principles and ethical considerations.

The Value Relevance of Earnings and Book Values: A Case from Financial Institutions in Indonesia

Purpose: This study aims to assess the field of the accounting value relevance of earnings and book value on stock prices of banks and financial institutions listed in the Indonesia Stock Exchange. Methodology: Using a sample of available banks and financial institutions listed in the Indonesia Stock Exchange from 2014 to 2021, this paper accommodates the documented accounting information in an emerging market context by using stock price of four months after year-end as a dependent variable. This study used the panel data regression technique on 31 banks and 36 others financial institution during the study period. Findings: This research find that earnings and book value are statistically significant associated with firm stock price. Also, using these variables together is positively related to the firm stock price. Comparatively between banks and financial institutions, these obtain evidence that earnings per share is statistically more value-relevant than book value. Novelty: This research used the financial sector, both banking and other financial institutions, because both types of institutions are intermediary institutions that greatly influence a country's economy.

Impact of CEO Ownership on Financial Performance: Evidence from Nigerian Listed Firms

This study investigates the impact of CEO ownership on financial performance among Nigerian listed firms from 2016 to 2022. The study population encompasses all the 157 companies listed on the Nigerian Exchange Group (NGX) as of January 2023. Employing census filtering criteria, a total of 94 companies qualifies as the sample for the study, contributing 658 firm-year observations over the seven years. Secondary data is extracted from the annual reports and accounts of the selected companies, covering the period from 2016 to 2022. The study utilized descriptive, correlation, and panel corrected standard error (PCSE) analyses to examine the data collected. The findings reveal a significant positive association between CEO ownership and financial performance, indicating that higher CEO ownership levels are associated with improved firm outcomes. This underscores the importance of aligning managerial incentives with shareholder interests to drive sustainable value creation. The results highlight the critical role of robust corporate governance mechanisms in fostering accountability and enhancing shareholder wealth within the Nigerian corporate landscape. To capitalize on these findings, policymakers, regulators, and stakeholders are urged to prioritize governance frameworks that promote CEO ownership and transparency. Moreover, future research directions are outlined, emphasizing the need for deeper exploration of the mechanisms underlying CEO ownership's influence on financial performance and comparative studies across diverse emerging market contexts. Through these endeavors, this study contributes to advancing our understanding of corporate governance dynamics and informing evidence-based policy interventions tailored to the needs of evolving market environments.

Investor’s Intention to Invest in the Stock Market Amidst the Economic Crisis in Sri Lanka: Using an Extended Theory of Planned Behavior

The primary objective of this research is to investigate the behavior of individual investors in the context of stock market investments during Sri Lanka's economic crisis. The study employs an extended version of the Theory of Planned Behavior (TPB) to comprehensively understand the factors influencing individual investor decisions. Utilizing a quantitative approach, the research aims to determine the better prediction of this expanded TPB in predicting individual investor behavior amid economic challenges. Data was collected through a systematic self-administered questionnaire distributed to both existing and potential individual investors. The relationship between variables was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrated that, amid the economic crisis, the subjective norms towards investing had the largest impact on individuals' intentions to participate in the stock market and Risk avoidance and Uncertainty avoidance had a highly significant influence on investor’s intentions. This research examined only current and prospective Colombo stock market investors' investment intentions during Sri Lanka's economic crisis. Few studies have attempted to include risk avoidance and uncertainty avoidance within a decision-making framework and future studies focus on these diverse market contexts. Owing to the economic downturn in Sri Lanka, the augmented TPB put forth in this study has contributed valuable insights for financial professionals, regulators, as well as existing and prospective investors. It furnishes a substantial knowledge base to aid in making informed investment decisions. Furthermore, it offers an expanded comprehension to existing and potential investors about the intricacies of the relationship between investment intentions, thereby widening their perspective.

Navigating the ERP Landscape: Unveiling the Key Drivers in Enterprise Resource Planning Success - A Comprehensive Literature Exploration

Organizations require information systems as a means of aiding decision-making processes. Enterprise Resource Planning (ERP) systems serve as information system tools that enhance work efficiency. They are considered the optimal solution for organizations seeking a competitive edge. The successful implementation of ERP systems offers numerous benefits to organizations. It is essential to note that while some organizations have encountered difficulties using ERP systems, others have succeeded. Implementing ERP systems poses a challenge for organizations, and this study aims to identify the critical success factors with ERP systems and get to know what category is most important to implementing ERP in an organization. This research identifies and categorizes the top five CSFs for successful ERP implementation: training and job redesign, adequate ERP software selection, clear goals and objectives, business process reengineering, and implementation strategy and timeframe. These CSFs are vital for organizations of all scales, offering a holistic framework for effective ERP integration. Through systematic analysis, the study maps these CSFs into four dimensions: Project Strategy, Project Structure, Information Systems, and People Management, highlighting the interplay between technology and human factors. This research underscores the enduring significance of ERP systems in the globalized business landscape and calls for continued exploration of evolving CSF trends to ensure ongoing organizational competitiveness and success. By following the outlined procedures, this study can be applied by organizations of different scales, including small and large businesses, to achieve effective ERP implementation. Integrating ERP systems will demonstrate advantages for organizations over the short and long run within the market context.

An Investigation on Consumer Behavior Concerning “Trendy Drink” in Islamic View

This study was aimed to determine drivers of consumer trust, satisfaction and recommendation to others regarding “Trendy Drink” Mixue Ice Cream Tea. Based on literature review, most of consumer behavior studies were investigated by a single method. Furthermore, research on consumer perspectives concerning food safety in Islamic were still limited. Hence, we extended this study using mixed method. Sampling used is purposive with characteristics Moslem, 17 years old or over and has purchased Mixue Ice Cream and tea in the outlet. Firslty, open-ended interviews were carried out to gather data amplified by second phase of data collection was online survey and the data of 234 participants were analyzed utilizing SEM-PLS. Study revealed that consumers perceived food as safe attributed to its appearance, taste, smell, certification and quality. Additionally, study uncobered that food safety and information credibility were prominent drivers of consumer behavior. This paper explored an underexposed concern on product safety in Islamic view. It contributes to the marketing field empirically, theoretically and practically by extending the implementation of food safety, source of credibility theory, and Maslow`s hierarchy of need theory in the Islamic marketing and food beverages context. Additionally, applying a mixed-method for data analysis broadened the research results` generalisability.

An Integrated Entropy-TOPSIS Approach for Electric Vehicle Selection

Electric vehicles (EVs) have gained a significant role in reducing emissions of harmful greenhouse gases, which can result in serious effects like global warming, deteriorating air quality, etc. Thus, it helps tackle concerns related to the environment and health of the general public. Many nations are switching towards this new era of electric mobility, thus promoting and contributing to the goal of sustainable development. Due to the rapid evolution and expanding scope of the electric vehicle market, selecting the best alternative between various existing EV models was tedious. In this paper, the electric vehicle in the Indian market context was considered along with the TOPSIS approach as a multi-criteria decision-making tool (MCDM) for choosing and ranking the best available choice for the electric vehicle present in the Indian market for the customer. The entropy method is used to obtain the weights associated with the criteria. For this study, thirteen electric vehicles have been selected as alternatives. This study contributes by giving a real preference order, considering a broad set of selection criteria, and evaluating the best alternative from the existing EVs.

Pokolenie Zet jako „wymagający gracz” współczesnego rynku pracy

The aim of this article is to present reflections on the Zet generation/Gen Z, with particular emphasis on the context of the labor market. The analysis of available reports and studies will make it possible to point out the strengths, opportunities, and expectations verbalized by the representatives of Gen Z themselves and the expectations placed upon them. The picture of the Gen Z presented below may become the starting point for determining or modifying educational and advisory solutions aimed at supporting young people in building lifelong careers.