Recent advancements in multi-view unsupervised feature selection (MUFS) have been notable, yet two primary challenges persist. First, real-world datasets frequently consist of unbalanced incomplete multi-view data, a scenario not adequately addressed by current MUFS methodologies. Second, the inherent complexity and heterogeneity of multi-view data often introduce significant noise, an aspect largely neglected by existing approaches, compromising their noise robustness. To tackle these issues, this paper introduces a Tensor-Based Error Robust Unbalanced Incomplete Multi-view Unsupervised Feature Selection (TERUIMUFS) strategy. The proposed MUFS framework specifically caters to unbalanced incomplete multi-view data, incorporating self-representation learning with a tensor low-rank constraint and sample diversity learning. This approach not only mitigates errors in the self-representation process but also corrects errors in the self-representation tensor, significantly enhancing the model’s resilience to noise. Furthermore, graph learning serves as a pivotal link between MUFS and self-representation learning. An innovative iterative optimization algorithm is developed for TERUIMUFS, complete with a thorough analysis of its convergence and computational complexity. Experimental results demonstrate TERUIMUFS’s effectiveness and competitiveness in addressing unbalanced incomplete multi-view unsupervised feature selection (UIMUFS), marking a significant advancement in the field.