Abstract. The article analyzes the psychological assistance content of migrants in the context of changing the world image value-semantic components. To understand the psychological conflicts that accompany migration processes, it is necessary to use an approach that, in contrast to the traditional understanding of the psyche in its regulatory function (as a reflection that adapts to new conditions) would see it as an important link in the mechanism of human self-organization that provides selective interaction with the outside world. Within the classical paradigm, the migration problem is interpreted as the forced migrants᾿ adaptation problem to the new socio-cultural environment, i.e. the homeostatic variant principle of human functioning in the new conditions is realized. The reflection paradigm realizes the view of the world as a "space for life", which must be mastered through the knowledge acquisition, skills, abilities, thinking ways, and experience gained by mankind. The psychologist acts in this case as a "teacher" and a model of a successful and adaptive lifestyle in the new socio-economic and cultural conditions. The contradiction in the case of forced migration is the contradiction between the established image of the world, the relevant behavioral patterns, and the effective implementation impossibility of these behavioral patterns in the new living conditions, which have not yet become conditions for the individual existence. A migrant needs psychological help in a case, when he lacks the self-organization resources to enter a new life way as a complex system features peculiar to this person of energy and material inherent features exchange with the new environment. The counseling process content is to organize assistance for a person in the transition of a person from homeostatic (adapting for a new environment ‒ here and now) to the future ‒ free, proactive human development in a new environment. To do this, the environment must be transformed into living conditions as soon as possible. As shown in the empirical research, the activation in the psychological period of clients᾿ mental activity counseling, aimed at reflecting on the value-semantic content of a new life way, contributes to the world image development.