PurposeThis study aims to avail architects with the potentials of knowledge management (KM) principles towards an optimal and effective procedural mechanism for the choice of building materials during design and construction processes.Design/methodology/approachIn all, 202 questionnaire forms were distributed in a survey. They were administered to practicing architects and Architectural firms in Nigeria. Thereafter, ANOVA, regression analysis and exploratory factor analysis with reliability and Cronbach’s alpha coefficient of 0.861 identified KM principles in specification writing for architects.FindingsThese findings show that the building material selection procedure can be optimized with efficient and conscious consideration of KM principles imbibed by architects in tune with global trends. The study serves as a guide to architects and other stakeholders on the effect of KM principles in deepening reflectiveness of the surpassing role of effective KM in specification writing in the construction industry.Originality/valueThis is perhaps the first empirical research that sought to understudy knowledge sharing strategies in architectural firms within the context of the study location Nigeria. The value of the research lies in optimization of architects’ building materials’ specification strategy through KM principles.