Media Segments Research Articles

DEVELOPING ENVIRONMENTAL RESPONSIBILITY WITH GREEN TECHNOLOGY TECHNIQUES FOR THE EMPLOYEES IN THE SECTOR OF ENVIRONMENTAL AWARENESS AND MEDIA IN SULTANATE OF OMAN

The study aimed to develop the environmental responsibility of green technologies technology for the workers in the awareness and information sector in the Sultanate of Oman. Therefore, the researchers prepared a list of techniques of green technology through reference to scientific journals, books and previous studies and opinions of experts and specialists in several Arab and foreign universities. A measure of environmental responsibility was developed using green technology techniques (including the information test - the environmental trends scale by techniques - the measure of behavior responsible for the techniques - the control point). The program was implemented from 23-6 / 4/7/2019, Of 50 media professionals and researchers used the semi-experimental approach. After the application of the program and the telemetry, the researchers found that there are statistically significant differences between the mean scores of the study sample in the tribal and remote applications of the environmental responsibility measure by green technology techniques for the post application, which indicates the effectiveness of the proposed program. The researchers recommended that the proposed program should be applied with green technology technologies to a larger segment of media and awareness, as the program has enhanced environmental responsibility by technology.

Investigation of Radiation Exposure of Patients with Acute Ischemic Stroke during Mechanical Thrombectomy.

In radiological interventions, the skin is the most exposed organ. The aim of this study was to investigate the local dose exposure and the resulting risk of deterministic radiation effects for patients who underwent mechanichal thrombectomy. The examination protocols of 50 consecutive stroke patients who underwent mechanical thrombectomy from September 2016 to April 2017 were evaluated in this study. All procedures were performed on a biplanar angiographic suite. The local skin equivalent dose H P(0.07) was calculated retrospectively using the recorded radiation data and previously measured conversion factors. The in-vitro determination of the conversion factors was performed with a silicon semiconductor detector on the surface of an Alderson-Rando head phantom depending on the radiation quality. Vessel occlusion was located in the M1 and M2 segments of the cerebral artery media (n = 32), the internal carotid artery or carotid-T (n = 12) and the basilar artery (n = 6). The fluoroscopy times ranged from 5.7 minutes to 137.3 minutes with an average value of 39.5 ± 4.1 minutes. The determined skin equivalent dose values ranged from 0.16 ± 0.02 Gy to 4.80 ± 0.51 Gy, with the mean value being 1.00 ± 0.14 Gy. In 3out of 50 cases (6 %), the threshold value for skin reactions of 3 Gy published by the German Radiation Protection Commission was exceeded. A further 15 patients (36 %) were exposed to a dose of 1-3 Gy. The highest dose values were achieved during long procedures with occlusions in the posterior circulation and carotid occlusions. In addition, a local dose reference level of 1.24 ± 0.15 Gy could be determined for the skin equivalent dose in mechanical thrombectomies for our center. Even during a modern neuroradiological intervention, such as mechanical thrombectomy, radiation doses to the patient are produced and can lead to deterministic radiation damage to the skin in approximately 6 % of cases. Systematic monitoring of local dose quantities, such as H P(0.07), seems appropriate. Possibilities for recording and reducing the local dose load should be developed by the interventional teams in cooperation with a medical physics expert. · In 64 % of the thrombectomies the skin equivalent doses were in the harmless range (< 1 Gy).. · In 6 % of the patients higher H P(0.07) values were determined, which can lead to deterministic radiation damage to the skin.. · To avoid deterministic damage during neurointerventions, H P(0.07) should be recorded (combined measuring chambers).. · For longer interventions, precautions should be taken to reduce the radiation dose.. · Bärenfänger F, Block A, Rohde S. Investigation of Radiation Exposure of Patients with Acute Ischemic Stroke during Mechanical Thrombectomy. Fortschr Röntgenstr 2019; 191: 1099 - 1106.

Autonomy of Picture: The Place of Author’s Drawings in Modern Communication of Scientific-Popular Theme

This study examines the phenomenon of social media segments functioning, focused on the presence of high-quality author’s visual content in publications. It is the originality of the visual accompaniment of posts that becomes the basis for the popularity of the resource. It sets such a trend as the autonomous power of images in communication and giving a chance for the development of “pictorial” information exchange. The study analyzed the publication of the Russian popular science community “Educator” (“Ovrazovach”) on the social network “VK”. The main findings of the study is: 1) there is an autonomy of images and their independency in the process of creating interest to resource for audience; 2) the analysis of comments reveals a reduction of the content side of the popular science public; 3) user comments show the preservation of a high percentage of text messages, but this comments are related the picture, not on a scientific event. The authors believe that the phenomenon of autonomization of original images requires a detailed analysis on a wider number of examples.

Establishing of Georgia's media market

&lt;p&gt;W artykule dokonano analizy powstania rynku mediów w Gruzji – jednej z republik byłego Związku Radzieckiego. Dziś Gruzja jest jednym z wiodących krajów regionu Kaukazu, co potwierdzają różne oceny międzynarodowe. Gruzja zajmuje pierwsze miejsce w indeksie wolności mediów w regionie, co świadczy o demokratycznej transformacji kraju. W artykule przedstawiono ustawodawstwo krajowe regulujące mass media i analizujące kluczowe podmioty rynku medialnego. Opisując główne etapy procesu formowania gruzińskiego radia i telewizji, autorzy zwrócili uwagę na to, że niektóre media-gatunki, na przykład radiowe, były bardzo popularne we wszystkich przestrzeniach postsowieckich i za granicą. Współczesna Gruzja jest krajem o rozwiniętym rynku medialnym z wiodącymi graczami światowymi obecnymi we wszystkich segmentach mediów (telewizja, radio, prasa, telewizja kablowa, telewizja satelitarna, internet, blogosfera, niezależne studia telewizyjne). Ponadto obywatele Gruzji są aktywnymi użytkownikami internetu, mediów społecznościowych i blogów. Autorzy konkludują, że pomimo pewnych istniejących trudności i problemów gruzińskiego rynku mediów ma on dobre perspektywy rozwoju.&lt;/p&gt;

Tendencies of the Development and Functioning of Travel Journalism in the Information Field of Russian Media

The articles analyses the specifics of travel journalism as a multi-layered phenomenon in the modern media space. The authors pay special attention to the current issues of travel journalism development that have public value. The article defines and describes communicative strategies of travel journalism formation in the internet as exemplified by web portals and blogs. The articles defines how exactly this media segment functions in the context of printed periodicals. The methodology of the research is based on understanding the mission of the travel media as one of the basic means of promoting information on countries and peoples. The role of travel journalism is revealed: travel journalism provides the audience with information about travels related to history, geography, culture, arts, tourism, ethics, philosophy and others. Despite both the consumer’s and the media’s as well as the researchers’ light attitude to travel journalism people’s national self-identification depends on it. Travel journalism transforms information from one context into another, and it is responsible for the fact that an audience starts to have a particular image of a particular culture. The authors start from the fact that travel journalism is now most noticeably developing in the Internet. The genre variety of travel texts is developing here to a full extent as well as travel journalists creativity. The blogosphere has created a wide range of opportunities for new forms of travel journalism emerging. Modern travel blogging comfortably combines different content: from traditional travel essays to tourism marketing materials. The article describes the important role of travel publications on the pages of the regional media in the development of the tourist recreational potential of the Lipetsk Region as a mechanism of promoting inner tourism with the help of mass media and an opportunity to create a favourable image of the region in current information flows. The article proves the necessity to change and develop the tourist content of the regional printed media in order to create a positive image of the region as a tourist product both in Russia and abroad.

Plus ça change: Three decades of Clarke and Dawe’s political satire 1987–2017

Even the best broadcast satire tends to have a relatively short lifespan in Australia: After a couple of years or so, the creators run out of ideas, characters grow stale or the zeitgeist shifts and audiences and sponsors look elsewhere. Remarkably, John Clarke and Bryan Dawe’s eponymous weekly political satire segment of Australian news media endured for thirty years before ending abruptly, a consequence of Clarke’s sudden death in 2017. Originally framed in newsprint in 1987, Clarke’s deadpan mock interviews underwent their first evolutionary leap in media format the same year when he collaborated with Dawe to perform them as episodic radio scripts. Two years later, a transition to television established the show’s definitive audio-visual format–one which later facilitated Clarke & Dawe’s online success with the advent of Web 2.0 media. Despite these radical changes in media form, Clarke & Dawe’s satirical mechanics remained largely unchanged. In around two-and-a-half minutes, an interview would deliver a revelatory and forensic dismantling of a complex topical event or concept by gently but mischievously eviscerating its advocate. This article outlines the durable structural format of Clarke’s satiric creations and his deliberate cultivation of a recognisable and idiosyncratic approach to interview, including tone, rhythm and delivery of speech. It then examines the impact on these formal aspects of respective media potentialities (newsprint, radio, television and the Internet) in order to investigate the lengthy popular success of the series.

Biweekly Magazine “White Eagle” as an Example of the Implementation of Polish-Language Media Project in the United States

Abstract The article describes the idea of creation and development of Polish biweekly magazine “Biały Orzeł” (“White Eagle”), originated in Boston in 2002/2003 by the White Eagle Media LLC publishing house. The periodical, which has been published until today, was at the time one of the largest projects in the segment of so-called ethnic media in the United States. The work’s aim is to present the title’s history, identify factors affecting on creation of the Polish diaspora press, diagnose components determining the success/failure of the project, as well as local conditions that had a direct impact on decision to launch described press title. The methodology used in the implementation of this material includes in-depth interviews with project co-founders (publishers and journalists) carried out over 2017 and 2018, executed jointly on a group of 9 people, providing quality data from staff directly involved in described publishing project from its very beginnings. A valuable source of data was also open access to archives of the “White Eagle” hard copies, dated between 2003 and 2008.

Innovation and Derivation in Canadian Food Television Programming

The 1980s neo-liberal political agenda, which deemed media market liberalization necessary to stimulate programming innovation and expand audience choice, reshaped Canadian television programming, prompting a new round of debate over the quality, distinctiveness, and value of domestic TV shows. Yet producers’ transformation of the daytime cooking show into a popular, lucrative food lifestyle media segment received little critical attention. Thus, part 1 of this article draws on foreign and domestic food show examples, popular with Canadian audiences, to highlight three program innovations that underwrote Canadian food audience expansion over the last 25 years: an intensified focus on eating, entertaining, and aesthetics; production of celebrity chefs and commercial synergies; and reliance on global reality TV formats. Part 2 analyses two seasons of Dinner Party Wars, an exemplar Canadian food show. Reliance on the global trends outlined above renders DPW largely indistinguishable from foreign TV food fare. So too did DPW put in circulation common middle-class, neo-liberal fantasies—turning home entertaining into a public spectacle of competition; finding fault in weak performances of entrepreneurial spirit; taking participants’ inability to achieve restaurant standards of productivity as signs of laziness; and failure to conform to middle-class manners and tastes shocking. Yet within participants’ menu choices and interactions with experts a distinct narrative of Canadian multiculturalism is found.

PSYCHOLOGICAL TACTONICS OF COMMUNICATIVE INFLUENCE

The article substantiates the complex nature of communicative influence, reveals the specifics of its actual components, highlights the main ideas of modern linguistic areas, in the network of which, the nature and mechanics of communicative influence are studied, and creative methods of psycho- and neuro-linguistic analysis of communicative proposogens, which are relevant to achieve the environmental friendliness of modern communicative space in the broad amplitude of its discursive genres, in particular in the media segment, are offered. Attention is focused on the analysis of meta-program strategies, the identification of which enables programmable correction of personal / collective interactions. Within these limits, it is proved that metaprograms, being the essential segments of the mentality phenomenon, embody subjective values, priority means of processing external information and the actual directions of interactive communication. On top of that, the author proves the assumption that the nation’s mental orientations can be conditionally correlated with the peculiarities of accentuations in the individual’s psychostructure; the actualization of individual modes of thinking is realized in personality metaprograms; the verbalization of aforementioned metaprograms involves the use of labeled elements; a certain part of such markers is identified through the use of metamodel techniques. Considering this, the main components of the neuro-linguistic language metamodel are described as the basic element of the Milton-model patterns aimed at achieving achievement effects in axial and reticular communication.

У пошуку нових форм: реалії українського ринку медіа для дітей

In the search for new forms: The realities of the Ukrainian market of children’s mediaThis paper analyses one of the most innovative segments of the Ukrainian media market — digital and convergent media for children — from the perspective of media studies. Вasing on the results of relevant research and valid empirical data, the author suggests a possible typology for analyzing new media by content presentation type — monomedia and multimedia. Multimedia can be classified in origin — i.e. digitized versions of print media, original “digital born” media, and combined media. Thanks to such characteristics as modernity of design, high level of creativity, functionality, inter­activity, attractiveness, efficiency of communication with young consumers, the most pronounced level of innovation in Ukraine is seen in multimedia and convergent mas media for children, which amalgamate printed magazines and web portals. Particular attention has been paid to innovative digital platforms, which fundamentally expand the functional possibilities of media for children in general. This paper elucidates the fundamental reasons — in the light of the availability of technol­ogy, communications and creative possibilities, development of the IT sector and actual production of digital media — why in Ukraine digital media for children are rather sporadic artistic projects than mass products of media industry.

TOP MANAGERS OF THE LEADING MEDIA OF RUSSIA: SOCIAL-DEMOGRAPHIC PORTRAIT OF THE COMMUNITY

The article presents the results of a special study of top-managers of Russian media. The authors’ goal is to compile their generalized socio-demographic portrait. The study was conducted in two stages. The result of the first stage was a validated list of four criteria, on the basis of which the surveyed top managers were selected - 50 people for different media segments (television, radio, press) who worked as heads of the leading Russian media enterprises in 2000-2015. At the second stage, the biographies of selected top managers were analyzed. The collected data was subjected to statistical processing (calculation of percentage and average values).

ПОНЯТТЯ ПОСТПРАВДИ У СУЧАСНОМУ НАУКОВОМУ ДИСКУРСІ

The article analyzes the definition of "post-truth" in Ukrainian and foreign scientific and popular science sources. Semantically, this concept turns out to be rather vague and is often analyzed by scholars as a sociocultural and political phenomenon of the postmodern era, or considered within the propagandistic and manipulative segment of modern media.

COMMUNICATIVE STRATEGY OF VERBAL PERSUASION IN THE RUSSIAN TELEVISION ADVERTISING

В статье анализируется коммуникативная стратегия вербального убеждения в российской телевизионной рекламе. Особое внимание уделяется специфике речевых высказываний, выявлению коммуникативных приемов, речевых тактик, характерных лексико-грамматических конструкций, применяемых в речевом воздействии на потребителя. Коммуникативная стратегия вербального убеждения раскрывается на примерах рекламной продукции телевизионной коммерческой рекламы. В результате исследования было доказано, что в сложившихся экономических реалиях вербальное убеждение является наиболее эффективной коммуникативной стратегией, мотивирующей вовлечение в потребление продукции мировых и отечественных брендов.

The Fragmentation of Work, Entertainment, E-Mail, and News on a Personal Computer: Motivational Predictors of Switching Between Media Content

ABSTRACTPersonal computers allow multitasking among a greater variety of content than has ever been possible on a single device. We logged all switches made for 4 days for 30 people on personal computers used in natural environments. The median time before a switch occurred was 11 sec, shorter than previously observed. We also measured individual differences in appetitive versus defensive motivations to switch. Those people high on both motivations (Coactives) had the most switches per session. Risk takers had the shortest content segment lengths; risk avoiders and inactives were lower on the number of switches and anticipated arousal. Different patterns of content selection, in addition to switching behavior, were also observed for the different motivation activation groups. Results highlight how threads of experience that mix radically different short media segments may better define how people now search, process, and evaluate information. Implications in light of technological trends and individual differences are discussed.

Novel Fault Location in MTDC Grids With Non-Homogeneous Transmission Lines Utilizing Distributed Current Sensing Technology

This paper presents a new method for locating faults in multi-terminal direct current (MTDC) networks incorporating hybrid transmission media, including segments of underground cables and overhead lines. The proposed traveling wave type method uses continuous wavelet transform applied to a series of line current measurements obtained from a network of distributed optical sensors. The technical feasibility of optically-based dc current measurement is evaluated through laboratory experiments using Fiber–Bragg Grating sensors and other commercially available equipment. Simulation-based analysis has been used to assess the proposed technique under a variety of fault types and locations within an MTDC network. The proposed fault location scheme has been found to successfully identify the faulted segment of the transmission media as well as accurately estimating the fault position within the faulted segment. Systematic evaluation of the method is presented considering a wide range of fault resistances, mother wavelets, scaling factors, and noisy inputs. Additionally, the principle of the proposed fault location scheme has been practically validated by applying a series of laboratory test sets.

DASCo: dynamic adaptive streaming over CoAP

This paper presents the Dynamic Adaptive Streaming over CoAP (DASCo), a solution for adaptive media streaming in the Internet of Things (IoT) environment. DASCo combines DASH (Dynamic Adaptive Streaming over HTTP), the widespread open standard for HTTP-compliant streaming, with Constrained Application Protocol (CoAP), the vendor-independent web transfer protocol designed for resource-constrained devices. The proposed solution uses DASH formats and mechanisms to make media segments available for consumers, and exploits CoAP to deliver media segments to consumers’ applications. Consequently, the DASCo player offers native interoperability with IoT devices that are accessed via CoAP, thus it allows easy access to data collected by different sensors in order to enrich the multimedia services. In the paper we present an overview of constraints of default CoAP implementation with respect to media streaming, and propose guidelines for development of adaptive streaming service over CoAP. Moreover, we discuss the features of CoAP that can be investigated when designing an efficient adaptive algorithm for DASCo. Presented experimental results show poor performance of DASCo when default values of CoAP transmission parameters have been used. However, adjusting the parameters according to the network conditions considerably improves DASCo efficiency. Furthermore, in bad network conditions the enhanced DASCo is characterized by a more stable download rate compared to DASH. This feature is important in the context of dynamic media adaptation, since it allows an adaptation algorithm to better fit media bit rate with download conditions.

1-3 HTML5を用いたHTTPストリーミングにおけるセグメント分割に関する一検討(第1部門 メディア工学(応用))

1-3 HTML5を用いたHTTPストリーミングにおけるセグメント分割に関する一検討(第1部門 メディア工学(応用))

Nonlinear imaging in photonic lattices.

We show that nonlinear imaging is possible in periodic waveguide configurations, provided that we use two different segments of nonlinear media with opposite signs of the Kerr nonlinearity with, in general, no other restriction about their magnitudes. The second medium is used to implement effective "reverse propagation." A main ingredient in achieving nonlinear imaging is the control of the sign and the amplitude of the coupling coefficient. We numerically test our results in one- and two-dimensional square arrangements of waveguides.

ПЕЧАТНЫЕ СМИ: ТЕРРИТОРИЯ ВЫЖИВАНИЯ

Akhmadulin Evgeny Valerievich – Ph.D. of philology, professor, head of journalism theory dpt. Institute of philology, journalism and cross-cultural communication of Southern Federal University. The article is devoted to the problem of the survival of the print media in the information market in the conditions of intense competition with online journalism and the whole information flow on the Internet. Despite the predictions of the impending death of print periodicals, more than half of the world adult population read a daily newspaper. At the same time, the trends taking place in the media market, confirm the reduction of print media segment in favor of the Internet. According to TNS-Russia data, only in 2013 the Internet audience has grown by 6 %. At the same time the circulation of print media in the US fell by 15 % in 2008- 2014, in Western Europe – by a quarter. In Russia, subscription circulation periodicals in the second half of 2014 fell by 20.2 %, and on the basis of subscription for the first half of 2015, the national average – 22 % (data of Federal State Unitary Enterprise “Russian Post”). Finding ways to stabilize the fall of the print media, many US publishing houses see the transition from advertcentric business model to consumcentric model. It is necessary to use the specifics and advantages of newspapers and magazines (comfort, media planning logic, analytic, continuity and consistency of the content of individual and hypertext editions, and others) to maintain the intellectual elite. Print media targeting to an elite audience (willing to pay for exclusiveness) allows publishers to offset the rising cost of issuing paperbased, and consumers (subscribers) will give a sense of communion to a certain social community, receiving verified and thorough information. In this case, the subscription to a newspaper or magazine (no retail outlet and online) will be fashionable factor of association of elite communities and acquire new qualitative features in the development of civil society. Key words : print media, newspaper, “print”, “figure”, the Internet, media market, longreads, fast journalism, complex journalism, elite audience.

Sensorineural Hearing Impairment and Subclinical Atherosclerosis in Rheumatoid Arthritis Patients Without Traditional Cardiovascular Risk Factors.

This study aims to evaluate the association of hearing impairment with carotid intima-media thickness and subclinical atherosclerosis in rheumatoid arthritis (RA) patients. A total of 41 RA patients (2 males, 39 females; mean age 46.5±10.2 years; range 20 to 63 years) with no known traditional cardiovascular risk factors were included. Routine clinical and laboratory assessments for RA patients were performed. Pure tone air (250-8000 Hz) and bone conduction (250-6000 Hz) thresholds were obtained, tympanograms and impedance audiometry were conducted. Sensorineural hearing impairment was defined if the average thresholds were ≥25 decibels. Carotid intima-media thickness was assessed and classified with a cut-off point of 0.6 mm. Thirteen patients (31.7%) had normal audition, while 28 (68.3%) had hearing impairment. Of these, 22 had bilateral sensorineural hearing impairment. Four patients had conductive hearing impairment (right in three patients and left in one patient). Patients with sensorineural hearing impairment had increased carotid intima-media thickness in the media segment of carotid common artery compared to patients with normal hearing (right ear p=0.007; left ear p=0.075). Thickening of the carotid intima-media thickness was associated with sensorineural hearing impairment in RA patients. Rheumatoid arthritis patients should be evaluated by carotid intima-media thickness as a possible contributing factor of hearing impairment in patients without cardiovascular risk factors.