The Australian Native Seed Sector survey was conducted in 2016–2017 under the auspices of the Australian Network for Plant Conservation. Respondents self‐selected into a seed supply (Seed Collector, Seed Production Area Grower) or seed demand (Seed Purchaser, Other User) group category. Issue statements facing the sector with respect to limiting opportunities for ecological restoration were presented to survey respondents who ranked them in order of importance. Findings revealed that the order of statement importance varied depending on the primary role (Group) of the respondent in the sector. When combined across groups, the issues of most importance were: future seed demand will be difficult to meet from wild harvest; the seed market is unwilling to pay for the true cost of seed collection/seed production; there is a lack of available seed from a broad range of species; and demand for seed is inconsistent and/or unpredictable. The survey also revealed that the native seed sector is underpinned by a remarkably small and underresourced workforce, composed primarily of sole or small operators, which presents a clear concern to all users of native seed, not only in terms of current capacity for ecological restoration, but also to meet any large and rapid increases in future demand.
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