The article systematizes scientific approaches to determining the content of the state's attractiveness. The author's approach to the interpretation of this category is given and its difference from the concept of investment is defined. The climate can be defined as the state of the environment, which is estimated by the rate of growth of gross domestic product, the existing level of taxes and privileges, interest rates, inflation, tariffs and prices, exchange rates, prices for corporate and government securities, as well as legal support for activities. Investment attractiveness is a set of investment-perspective features of a set of objects (state, region, sphere of economic activity, enterprise), based on analytical and forecast data, which reflect the level of risk and return on investments made and form a comprehensive indicator of attractiveness. The levels and corresponding analytical and forecast indicators of the attractiveness of the state are highlighted. The elements of the process of managing the attractiveness of the state are identified, which includes the following interdependent systematic steps: identification of factors affecting the country's attractiveness at its various levels; evaluation of the indicators that characterize it (statistical, rating, parametric or analytical); interpretation of the results of such assessment and formulation of positive and negative aspects (characteristics); identifying ways to increase the country's attractiveness and attract the required amount of capital; forecasting the prospective level of attractiveness of the state. On the basis of systematization of existing approaches, it is proposed to include economic, institutional, political, social, legal, infrastructural and innovative factors in the list of factors influencing the attractiveness of the state. The dynamics and structure of foreign direct in Ukraine by regional criterion in 2014-2018 are analyzed. Special attention is paid to the characteristics of the attractiveness of Dnipropetrovsk region and the measures of state promotion of attracting investments in this region.Key words: attractiveness, climate, policy, government, foreign direct investment, governance.