The subject of research in the article is the processes of ensuring the protection of information resources in the cyber-physical space. The goal is to develop a model for implementing a method of information protection in cyber-physical space. The development is based on a semiotic model of cyberspace. The task is to develop effective strategies for protecting information resources and managing cyber security in cyberspace, taking into account social and perceptual aspects. Used methods: methods of analytical modeling and fuzzy logic. The following results were obtained. It is shown that the complex, multifaceted presentation of information in the network requires a complex approach with the separation of mixed content of information into interconnected levels. A semiotic approach is proposed, which allows for a more in-depth analysis of the interaction between people and technologies, which is especially important for understanding and managing complex information security systems. A six-level model of cyberspace was developed with a method of assessing the level of security for each of the levels of the developed model, and an integral indicator of potential threats to the owners of network information resources was proposed. The developed model was verified. The developed semiotic model of cyberspace and the integrated indicator of potential threats make it possible to improve the monitoring and management of cyber security of the owners of network information resources by taking into account various factors, including taking into account social and perceptual aspects, which is a key factor for the development of effective strategies for the protection of information resources in cyberspace.