The morphology of TiC is not difficult to control when the titanium matrix composites with high TiC content are prepared by the melting-casting method. TiC tends to grow into dendrites, increasing the brittleness of the Ti matrix composites. In this study, in-situ TiC-reinforced titanium matrix composites with varying Nb content were prepared by adding Nb. The effects of adding Nb on the microstructure evolution and mechanical properties of the composites were studied. The results show that with the increase of Nb content, the grain size of the composites decreased gradually from 276 μm to 122.8 μm, the primary TiC content decreased, and the eutectic TiC content increased. On the other hand, the orientation relationship between TiC (111)//β-Ti (110) and TiC [10 1‾]//β-Ti [1‾ 11] was studied by HTEM. The two-dimensional mismatch of TiC (111)//β-Ti (110) is only 9.06 %, which means that TiC can be used as a nucleation particle of β-Ti. Furthermore, there was a gradual increase in the Rockwell hardness of the composites as the Nb content was incrementally raised from 0 wt% to 1.5 wt%, with the highest recorded value being 47.4 HRC. Notably, when the Nb addition reached 1.0 wt%, the composite achieved its maximum tensile strength of 1352.9 MPa, signifying a 69 % enhancement compared to the absence of Nb. This is due to the combined effect of fine grain strengthening, solution strengthening, and second-phase strengthening in the composites. It introduces a novel approach to regulate the in-situ formation of TiC morphology during the preparation of titanium matrix composites through melting and casting.