Objectives: To improve the ride comfort of the passenger car driver using an air-inflated cushion on top of the conventional polyurethane foam seat. Methodology: The acceleration between the base of the driver and the seat interface in a small passenger car is measured in all the three Cartesian directions for three different drivers each of different weights, on four different types of roads using SV106 Whole Body Vibration (WBV) measurement equipment. The car is driven at different speeds within the range of 20 kmph to 80 kmph on smooth road like highways and a limited maximum speed of 40 kmph on the other roads. The obtained results are used to calculate the percentage Seat Effective Amplitude Transmissibility (%SEAT) to estimate the ride comfort. Findings: The results proved that by using the air-inflated seat cushion placing over the polyurethane seat cushion has decreased the vibration that is transmitted to the driver and the ride comfort is enhanced rather than using only polyurethane foam cushion that is provided by the manufacturer. The air-inflated cushion used is of compartmental celled model which will not get deflated easily assuring comfort for a long period of safe drive. Keywords: Air-celled Cushion, Seat, Transmissibility, Ride-comfort, Whole Body Vibration.