In recent years, China's marriage model has a tendency to converge with the European marriage model, and the tendency of young people to get married late and not to get married has become obvious. College students are the main body of China's marriage behavior in the next ten years, and college students in Jiangsu, Zhejiang, and Shanghai have certain regional characteristics and unique views on late marriage and non-marriage, which are worth studying and exploring. This study will utilize the search theory, the theory as an economic concept in marriage has a certain reference, but the previous research has not been "Jiangsu, Zhejiang, and Shanghai" This region of the youth of late marriage, non-marriage point of view of systematic research, and in the era of information technology college students thinking changes fast update, the previous research has a certain lag. Therefore, the purpose of this paper is to demonstrate the rationality of the search theory in explaining the problem of late marriage and non-marriage among college students in Jiangsu, Zhejiang, and Shanghai, and to try to make discoveries. Through in-depth interviews, this study concludes that the search theory is reasonable in explaining the situation of late marriage and non-marriage among college students in Jiangsu, Zhejiang, and Shanghai, and based on this, it is found that college students in Jiangsu, Zhejiang, and Shanghai have a fixed-sample search behavior in the search process.
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