Search Engine Optimization Research Articles

#Headlesspreggos: challenging visual imaginaries of pregnancy and reproduction

Amid new abortion restrictions in the USA, scientific advances in genetic technologies and investigations of COVID-19 vaccinations in pregnancy, news stories about reproduction abound, often accompanied by images of what...

Impact of Digital Marketing in Building Brand Awareness and Engagement

Digital marketing has transformed how brands communicate with customers, greatly increasing brand exposure and engagement. This study investigates the effectiveness of digital marketing tactics such as social media marketing, content marketing, search engine optimization (SEO), email marketing, and pay-per-click (PPC) advertising in raising brand awareness and engaging customers. This study examines current literature and case studies to demonstrate how digital marketing allows firms to reach a larger audience, tailor interactions, and engage with consumers in real time. The findings show that good digital marketing tactics can improve brand visibility, consumer relationships, and customer loyalty. The report also provides essential indicators and methods for measuring the performance of digital marketing campaigns, emphasizing the relevance of data analytics in optimizing marketing efforts. Overall, this study emphasizes the importance of digital marketing in contemporary brand management and its ability to create long-term corporate growth. Keyword: · Digital Marketing, Brand Awareness, Customer Engagement, Social Media Marketing

Enhancing knowledge graphs with microdata and LLMs: the case of Schema.org and Wikidata in touristic information

PurposeKnowledge graphs (KGs) are structured knowledge bases that represent real-world entities and are used in a variety of applications. Many of them are created and curated from a combination of automated and manual processes. Microdata embedded in Web pages for purposes of facilitating indexing and search engine optimization are a potential source to augment KGs under some assumptions of complementarity and quality that have not been thoroughly explored to date. In that direction, this paper aims to report results on a study that evaluates the potential of using microdata extracted from the Web to augment the large, open and manually curated Wikidata KG for the domain of touristic information. As large corpora of Web text is currently being leveraged via large language models (LLMs), these are used to compare the effectiveness of the microdata enhancement method.Design/methodology/approachThe Schema.org taxonomy was used as the source to determine the annotation types to be collected. Here, the authors focused on tourism-related pages as a case study, selecting the relevant Schema.org concepts as point of departure. The large CommonCrawl resource was used to select those annotations from a large recent sample of the World Wide Web. The extracted annotations were processed and matched with Wikidata to estimate the degree to which microdata produced for SEO might become a valuable resource to complement KGs or vice versa. The Web pages themselves can also serve as a context to produce additional metadata elements using them as context in pipelines of an existing LLMs. That way, both the annotations and the contents itself can be used as sources.FindingsThe samples extracted revealed a concentration of metadata annotations in only a few of the relevant Schema.org attributes and also revealed the possible influence of authoring tools in a significant fraction of microdata produced. The analysis of the overlapping of attributes in the sample with those of Wikidata showed the potential of the technique, limited by the disbalance of the presence of attributes. The combination of those with the use of LLMs to produce additional annotations demonstrates the feasibility of the approach in the population of existing Wikidata locations. However, in both cases, the effectiveness appears to be lower in the cases of less content in the KG, which are arguably the most relevant when considering the scenario of an automated population approach.Originality/valueThe research reports novel empirical findings on the way touristic annotations with a SEO orientation are being produced in the wild and provides an assessment of their potential to complement KGs, or reuse information from those graphs. It also provides insights on the potential of using LLMs for the task.

Digital Marketing Strategy in Education Management: Increasing School Visibility and Attractiveness

The development of digital technology has opened up new opportunities in various sectors, including education. In the context of education management, digital marketing is becoming increasingly important to increase the visibility and attractiveness of schools. The aim of this research is to explore effective digital marketing strategies in increasing the visibility and attractiveness of schools. The method in this research uses a qualitative approach with case studies of several schools that have successfully implemented digital marketing strategies. Data was collected through in-depth interviews with school management staff as well as analysis of related school documents and social media. The results of this research show that an effective digital marketing strategy includes the use of social media platforms, creating interesting and relevant content, and utilizing SEO (Search Engine Optimization) techniques to increase online visibility. Apart from that, collaboration with local influencers and the education community has also proven effective in improving the school's image. The conclusion of this research is that digital marketing is a powerful tool in education management to increase the visibility and attractiveness of schools. By implementing the right strategies, schools can achieve their marketing goals and strengthen their position in the education market. A strong commitment is needed from school management to continuously update and improve their digital marketing strategy in order to remain relevant in the ever-changing digital era.

ROLE OF CONVERSION RATE OPTIMISATION (CRO) IN MARKETING

Conversion rate optimisation (CRO) is a crucial aspect of digital marketing that empowers businesses with websites to acquire real customers and boost revenue. CRO significantly impacts the efficiency of website optimisation and promotion, advertising campaigns, and overall marketing processes. Therefore, investigating the role of CRO in marketing is highly relevant. The article aims to study the role of optimising the conversion rate in marketing and the impact of CRO on the company's marketing activities. The article defines the essence of the “optimisation” concept as a set of measures to optimise website pages to increase the conversion of visitors into customers. Essential techniques that increase conversion are indicated, including focusing the landing page on a single offer, optimising lead forms, adding company information, content structuring, and personalisation. It emphasises the importance of CRO for search engine optimisation (SEO) of websites and PPC advertising activities. The article also highlights the need for CRO when designing landing pages. SEO specialists were surveyed to determine whether they should be involved in website conversion rate improvement. Finally, a plan for implementing CRO activities into a company's marketing activities was developed. The following methods were utilised for conducting the research: inductive analysis, synthesis, content analysis of articles on the significance and trends of CRO, literature review, abstraction, surveying SEO specialists regarding the importance of CRO for SEO, tabular and graphical modelling of the role of CRO for PPC, and studying best practices for website optimisation. This scientific article holds practical value for digital marketers, web specialists, and business owners who plan to integrate CRO into their marketing activities. The global research perspectives include developing a CRO audit methodology and analysing the impact of such an audit on website effectiveness.

Content Marketing, Social Media Marketing and Search Engine Optimization (SEO) on Successful Business Performance in Msmes in Cirebon City with Digital Literacy as an Intervening Variabl

Content Marketing, Social Media Marketing and Search Engine Optimization (SEO) on Successful Business Performance in Msmes in Cirebon City with Digital Literacy as an Intervening Variabl

Pay-per-click (PPC) advertising and continuous banking service intentions

AbstractDespite the increasing popularity of pay-per-click (PPC) advertising and search engine optimization within the financial industry, there is a notable lack of research on the effectiveness of PPC on bank customers' continuous search intention and banking services intention. This study aims to fill this gap by investigating the use of PPC as a tool on customers' search intention and continuous services intention in a retail banking context. Utilizing a quantitative design, we collected data and employed maximum likelihood estimation (MLE) for path analysis to analyze the empirical data. Our findings reveal several substantial results. Firstly, continuous search intentions significantly influence continuous banking services intentions. Secondly, attitude toward PPC advertising significantly affects both continuous search and banking services intentions. Thirdly, satisfaction with PPC advertising is crucial in shaping attitudes toward PPC, continuous search intention, and continuous banking services intention. Fourthly, perceived usefulness directly influences attitudes toward PPC, satisfaction with PPC, and continuous search intention. Lastly, while PPC advertising's perceived ease of use and perceived confirmation are linked to perceived usefulness, they do not directly affect attitude toward PPC. By adopting a dual intentions approach, this study contributes to banking literature by highlighting the importance of understanding the distinct roles of PPC attributes in shaping short- and long-term customer behavioral intentions.

An Evaluation of Digital Marketing in Critique

Opinions on a few current and forthcoming marketing trends are discussed in this article. Recent literature and events in the business sector serve as the basis for the material. The study's foundation is secondary data. The research utilises published and online literary sources. Numerous papers, studies, reports, newspapers, magazines, webpages, and online data have all been examined. In India, there has been a significant shift towards digitization. More and more consumers are turning to the internet instead of traditional or conventional means while looking for the greatest offer from suppliers around India. We found in this study that digital marketing services, including search engine optimisation (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, and social media marketing, can be very beneficial to businesses. These services are also becoming more and more common as technology advances and include e-books, optical discs, games, and social media optimisation. It has been shown that Facebook and WhatsApp have connected us all, and that social media's growing popularity is giving digital marketers new ways to reach out to consumers online. Understanding why consumers produce content about a brand or shop is crucial because it gives us a better understanding of the factors that drive user behaviour. Digital marketing is very economical and beneficial to the company's bottom line. This study supports the notion that understanding the social media platforms that a company's target market uses is another important component of successful online marketing. It is possible to analyse the efficacy of Internet marketing in relation to various businesses. The study may be expanded to examine internet marketing strategies tailored to different types of organisations. Keywords: - Digital marketing, social media, internet, marketing trends, and digitization

A Comprehensive Examination of Search Engine Optimization (SEO) Audit and Optimization Strategies

Success online continues to depend on getting and keeping a high ranking on search engine results pages (SERPs), even in the always changing world of digital marketing. In order to offer a comprehensive grasp of the importance, methods, and optimal practices of Search Engine Optimization (SEO), this research paper explores the vital practice of SEO auditing and optimization. This study examines the many facets of SEO audits using a comprehensive literature review and empirical analysis. It covers technical, content, and off-page optimization components. It also carefully examines how the main search engines' constantly changing algorithms affect SEO tactics. This study assesses the efficacy of several audit techniques and frameworks, gaining knowledge from industry professionals and case studies and providing practical recommendations for companies looking to improve their online presence. This research adds to the body of knowledge on SEO audit and optimization by combining theoretical frameworks with real-world applications. It provides invaluable insights for marketers, business owners, and digital strategists navigating the complexities of online visibility in the modern digital ecosystem. Keywords - SEO Audit, SERP, SEO Optimization.

Search engine Performance optimization: methods and techniques.

With the rapid advancement of information technology, search engine optimisation (SEO) has become crucial for enhancing the visibility and relevance of online content. In this context, the use of cloud platforms like Microsoft Azure is being explored to bolster SEO capabilities. This scientific article offers an in-depth study of search engine optimisation. It explores the different methods and techniques used to improve the performance and efficiency of a search engine, focusing on key aspects such as result relevance, search speed and user experience. The article also presents case studies and concrete examples to illustrate the practical application of optimisation techniques. The results demonstrate the importance of optimisation in delivering high quality search results and meeting the increasing demands of users. The article addresses the enhancement of search engines through the Microsoft Azure infrastructure and its associated components. It highlights methods such as indexing, semantic analysis, parallel searches, and caching to strengthen the relevance of results, speed up searches, and optimise the user experience. Following the application of these methods, a marked improvement was observed in these areas, thereby showcasing the capability of Microsoft Azure in enhancing search engines. The study sheds light on the implementation and analysis of these Azure-focused techniques, introduces a methodology for assessing their efficacy, and details the specific benefits of each method. Looking forward, the article suggests integrating artificial intelligence to elevate the relevance of results, venturing into other cloud infrastructures to boost performance, and evaluating these methods in specific scenarios, such as multimedia information search. In summary, with Microsoft Azure, the enhancement of search engines appears promising, with increased relevance and a heightened user experience in a rapidly evolving sector.

Using Machine Learning in Web Page Categorization for Search Engine optimization.

This research introduces an innovative approach to classifying websites based on their compliance with SEO standards. By merging expert insights with machine learning algorithms, the study develops classifiers capable of accurately sorting web pages into three categories. These classifiers pinpoint key factors that impact the level of page optimization. The training phase entails experts manually labeling data. Experimental findings underscore the efficacy of machine learning in gauging a web page's adherence to SEO guidelines. This method holds significance as it automates the identification of pages needing optimization to enhance search engine rankings. Moreover, the research sheds light on the optimal arrangement of ranking variables utilized by search engines, reinforcing previous research. Additionally, the establishment of a new dataset comprising manually annotated web pages proves invaluable for future research initiatives. KEYWORDS: Machine learning, on-page optimization, classification, SEO optimization, Search engine optimization.

Web Apps with Search Engine Optimization (SEO)

Elevate your online presence with our SEO-focused web apps. Drive traffic, enhance visibility, and rank higher on search engines. Our user-friendly applications are tailored for optimal search engine optimization, ensuring maximum exposure and engagement for your website. Take control of your online success with our powerful SEO-driven web solutions.

Pelatihan Pembuatan Search Engine Optimization (SEO) sebagai Upaya Mengoptimalkan Pemasaran Digital UMKM

This community service aims to increase the knowledge and skills of Daengta Roti Balikpapan MSME managers in optimizing digital marketing through the use of Search Engine Optimization (SEO). The method of implementing this service uses training, which includes socialization, discussion, and mentoring. The target of this activity is to strive for optimal use of the Google site through SEO to increase visitors and buyers. The evaluation instrument for this activity uses a questionnaire and is analyzed descriptively. The results of this service show that Daengta Roti Balikpapan MSMEs have the knowledge and skills to operate and manage SEO well. MSME players also understand the steps to attract and increase the number of visits through Search Engine Optimization (SEO) by adding descriptions for products, adding information on Google Maps, connecting to Instagram or Facebook, and creating a Google site.

Lead Generation Methodologies and Strategies

The research challenge is first articulated, along with the necessity for more investigation into lead generation techniques and methodologies across sectors. The project's focus on the vital role that lead generation plays in fostering corporate sustainability and growth. This study intends to provide insights and solutions applicable to a wide range of sectors by analyzing the complexities and difficulties related to lead generation. The research explores traditional and digital lead generation channels commonly utilized in the automotive sector, including but not limited to, dealership networks, online advertising, social media marketing, content marketing, search engine optimization (SEO), and email campaigns. It evaluates the effectiveness of each method in terms of lead quantity, lead quality, cost-effectiveness, and conversion rates, considering their applicability to Suzuki's marketing goals and budgetary constraints. The present study in automobile sector with lead generation strategy is essential for car businesses to thrive in a competitive market. It helps identify effective ways to attract and convert potential buyers, ensuring sustained sales growth. This research aims to uncover key strategies and insights to improve customer acquisition in the automotive industry. The study incorporates statistical tools like 5-point Likert scale, Anova and Regression techniques are used with necessary recommendations.

A STUDY ON IMPACT OF DIGITAL MARKETING IN BRAND AWARENESS

This study investigates the influence of digital marketing strategies on brand awareness among consumers. Through a comprehensive review of literature and empirical analysis, the study reveals the significant role played by various digital marketing channels such as social media, search engine optimization, and content marketing in enhancing brand visibility and recognition. The findings suggest that companies leveraging digital marketing effectively experience higher levels of brand awareness compared to those relying solely on traditional marketing approaches.

AN ANALYSIS OF EFFECTIVENESS ON DIGITAL MARKETING

AN ANALYSIS OF EFFECTIVENESS ON DIGITAL MARKETING

The HABD: Home of All Biological Databases Empowering Biological Research With Cutting-Edge Database Systems.

The emergence of computer technologies and computing power has led to the development of several database systems that provide standardized access to vast quantities of data, making it possible to collect, search, index, evaluate, and extract useful knowledge across various fields. The Home of All Biological Databases (HABD) has been established as a continually expanding platform that aims to store, organize, and distribute biological data in a searchable manner, removing all dead and non-accessible data. The platform meticulously categorizes data into various categories, such as COVID-19 Pandemic Database (CO-19PDB), Database relevant to Human Research (DBHR), Cancer Research Database (CRDB), Latest Database of Protein Research (LDBPR), Fungi Databases Collection (FDBC), and many other databases that are categorized based on biological phenomena. It currently provides a total of 22 databases, including 6 published, 5 submitted, and the remaining in various stages of development. These databases encompass a range of areas, including phytochemical-specific and plastic biodegradation databases. HABD is equipped with search engine optimization (SEO) analyzer and Neil Patel tools, which ensure excellent SEO and high-speed value. With timely updates, HABD aims to facilitate the processing and visualization of data for scientists, providing a one-stop-shop for all biological databases. Computer platforms, such as PhP, html, CSS, Java script and Biopython, are used to build all the databases. © 2024 Wiley Periodicals LLC.

ENHANCING DIGITAL MARKETING STRATEGIES FOR SUSTAINABLE GROWTH: A COMPREHENSIVE ANALYSIS

In an era marked by rapid technological advancements and shifting consumer behaviors, the realm of marketing has undergone a profound transformation. Digital marketing, in particular, has emerged as a cornerstone of contemporary business strategies, offering unprecedented opportunities for brands to engage with their audiences in a dynamic and personalized manner. In the context of India, a burgeoning economy with a burgeoning digital landscape, the significance of leveraging digital marketing for sustainable growth cannot be overstated. The advent of digital technologies has revolutionized the way businesses interact with consumers, enabling targeted communication, real-time feedback, and unparalleled reach. From social media platforms to search engine optimization, digital channels have provided businesses with a diverse array of tools to connect with their target demographics, regardless of geographical boundaries. In India, where internet penetration is steadily increasing, particularly among the younger demographic, the potential for digital marketing to drive growth and foster sustainability is immense. However, amid the myriad opportunities presented by digital marketing, there exist multifaceted challenges and complexities that demand careful consideration. As businesses navigate the intricacies of the digital landscape, they must grapple with issues such as data privacy, information overload, and the need for authenticity in a cluttered online environment. Moreover, the pursuit of sustainable growth adds another layer of complexity, requiring businesses to balance economic objectives with environmental and social responsibilities. Against this backdrop, this study endeavors to undertake a comprehensive analysis of digital marketing strategies in India, with a specific focus on enhancing sustainability. By synthesizing existing literature, conducting empirical research, and examining industry best practices, this research aims to shed light on the evolving dynamics of digital marketing in the Indian context and identify strategies for driving sustainable growth in this domain. At the heart of this inquiry lies the recognition that sustainable growth is not merely a desirable outcome but a strategic imperative for businesses operating in the digital age. As societal expectations evolve and environmental concerns come to the forefront, businesses are increasingly being called upon to adopt practices that prioritize long-term viability over short-term gains. In the realm of digital marketing, this imperative manifests in various forms, including the adoption of eco-friendly technologies, the promotion of ethical consumerism, and the cultivation of authentic brand narratives.

Analysis of Google Searches in Laryngology: Where Do People Look and Are the Answers They Find Credible?

ObjectivesPatients recently diagnosed with a new medical condition frequently search the internet to learn about their diagnosis. We aimed to identify specific questions people ask regarding common laryngological diagnoses by evaluating “People Also Ask” (PAA) questions generated by Google, search volume of these diagnoses, and to determine if the sources accessed were credible. Study DesignDescriptive study. MethodsThe terms “subglottic stenosis” (SS), “Zenker’s diverticulum” (ZD), “vocal fold paralysis” (VFP), and related terms were entered into Google. PAA questions and associated websites were then extracted using Ahrefs software. Questions were categorized into specific topics. Websites were categorized by type and then assessed using Journal of the American Medical Association (JAMA) benchmark criteria. A search engine optimization tool (SEO) was used to determine search volume for individual topics. Results144 PAA questions (SS n=52, ZD n=49, and VFP n=43) and their associated websites were extracted. Inquiries were most related to disease etiology (34%), management (27.1%), and signs/symptoms (16.7%). Sources most commonly linked to PAA questions were academic (37.6%), government (25.6%), and commercial (16.2%) websites, while medical practice (7.69%), single surgeon (3.42%), and social media (9.40%) websites were less frequently referenced. JAMA scores were highest for government websites (mean 3.35, SD = 0.54) and lowest for academic websites (mean 0.77, SD = 0.14). ConclusionsThe most asked questions regarding SS, ZD, and VFP are related to etiology and management. Academic medical institution websites are most frequently viewed to answer these questions. Therefore, academic laryngological professionals should ensure the information on their websites is current and accurate.

Analisis Variabel Sosial Media Marketing, Optimasi Mesin Pencari, dan Interaksi Konsumen Online terhadap Pertumbuhan Penjualan Produk Kerajinan Tangan di Kota Bandung

This study investigates the effect of digital marketing strategies, including social media marketing, search engine optimization (SEO), and online consumer interaction, on the sales growth of handicraft products in Bandung City. A quantitative approach was employed, and data were collected from 135 handicraft businesses through structured questionnaires. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results revealed significant positive relationships between social media marketing, SEO, online consumer interaction, and sales growth. Specifically, social media marketing, SEO, and online consumer interaction were found to have a significant positive impact on sales growth, highlighting the importance of leveraging digital marketing channels effectively in the handicraft industry. These findings provide valuable insights for handicraft businesses in Bandung City and contribute to the broader understanding of digital marketing's role in driving sales growth.