Search Engine Optimization Techniques Research Articles

INTEGRAÇÃO DA INTELIGÊNCIA ARTIFICIAL COM AS TÉCNICAS DE SEARCH ENGINE OPTIMIZATION

The internet has become an indispensable resource for accessing information. In this digital ecosystem, search engines play a crucial role in helping users find the most relevant content for their queries. This study aims to investigate how the application of Artificial Intelligence in content optimization can improve the relevance and accuracy of search results in Search Engine Optimization. Using an exploratory and descriptive methodology, the research explores the intersection between On-page and Off-page Search Engine Optimization techniques and AI, highlighting the application of Artificial Intelligence technologies such as natural language processing and machine learning. The results show that Artificial Intelligence has a significant impact on On-page Search Engine Optimization techniques, both in terms of the accuracy and relevance of search results. The research reveals that Artificial Intelligence can improve On-page Search Engine Optimization techniques, such as the optimization of Meta Tags and Title Tags, and On-page and Off-page Search Engine Optimization strategies. It is concluded that the integration of Artificial Intelligence into Search Engine Optimization strategies represents a significant evolution in digital marketing, offering more sophisticated and efficient methods for search engine optimization.

Digital Marketing Strategy in Education Management: Increasing School Visibility and Attractiveness

The development of digital technology has opened up new opportunities in various sectors, including education. In the context of education management, digital marketing is becoming increasingly important to increase the visibility and attractiveness of schools. The aim of this research is to explore effective digital marketing strategies in increasing the visibility and attractiveness of schools. The method in this research uses a qualitative approach with case studies of several schools that have successfully implemented digital marketing strategies. Data was collected through in-depth interviews with school management staff as well as analysis of related school documents and social media. The results of this research show that an effective digital marketing strategy includes the use of social media platforms, creating interesting and relevant content, and utilizing SEO (Search Engine Optimization) techniques to increase online visibility. Apart from that, collaboration with local influencers and the education community has also proven effective in improving the school's image. The conclusion of this research is that digital marketing is a powerful tool in education management to increase the visibility and attractiveness of schools. By implementing the right strategies, schools can achieve their marketing goals and strengthen their position in the education market. A strong commitment is needed from school management to continuously update and improve their digital marketing strategy in order to remain relevant in the ever-changing digital era.

Enhancing Website Visibility: Implementing SEO Techniques for Improved Search Engine Ranking

Abstract: The Internet is a very important tool in today's technological age for a variety of purposes, especially when it comes to business promotion. Building a website that offers its users useful content is a crucial step in any online business promotion campaign. But simply having a website is not enough to increase traffic; you also need to ensure that it appears high on search engine results pages (SERPs). A very successful way to accomplish this is by using search engine optimization (SEO) strategies. These approaches use strategies including content refinement, link building, and keyword research to increase a website's exposure on search engine results pages. However, it's critical to recognize that SEO is a continuous process rather than a onetime event. Maintaining good search engine rankings and sustaining the profitability of your online business requires consistent attention and work. By optimizing your website carefully, you may increase its visibility in search results, draw in more visitors, and eventually promote business growth. Thus, it's critical to stick to your SEO tactics to maintain good search engine results and guarantee ongoing success for your online business.

Evaluating the Effects of Search Engine Optimization Techniques on the Efficacy of Digital Marketing

Search engine optimization (SEO) is vital for businesses that want to improve online visibility in current scenarios. In a digital era where most consumers use search engines as the starting point to locate products or services, occupying a prominent position in search engine results is crucial. This article examines the nuances of SEO techniques for boosting the effectiveness of digital marketing efforts. In addition, the article delves into how SEO is revolutionizing the digital marketing landscape. In the article, the author reviews the primary goals of SEO, click behavior in search results, the importance of first-page ranking, and mobile search usage. In the article, the author has discussed factors influencing website stay, trust in search results, influences on click decisions for products and services, repercussions of visiting beyond first page results, and the importance of staying updated with SEO trends. The article provides incisive views on how SEOs contribute to digital marketing.

How SEO Makes Website Loads Faster and Helps in User Engagement

In the contemporary digital landscape, the significance of Search Engine Optimization (SEO) transcends mere visibility within search results; it extends to shaping the very essence of user experience (UX). This research delves into the profound influence exerted by SEO techniques on website performance metrics, particularly focusing on loading speeds, and their consequential impact on user engagement.The way search algorithms are always changing, with a focus on mobile-first indexing and user experience signals, highlights the mutually beneficial link that exists between SEO, website performance, and user pleasure. This paper explains how well-implemented SEO methods immediately improve website performance and foster more engaged users by closely examining and analyzing technical SEO optimisations, mobile responsiveness strategies, and UX design concepts.For both web developers and digital marketers, the research's insights provide a useful framework. It emphasizes how crucial it is to have a user-centric approach to maximize beneficial user interactions and strengthen online presence. Stakeholders may create enduring relationships with their audience and traverse the competitive digital landscape with effectiveness by giving priority to SEO techniques that improve website efficiency and increase UX standards.

Techniques to improve web sites positioning in the World Wide Web

In this computer's era, characterized by the rapid proliferation of indexed documents across the World Wide Web, the imperative arises for the employment of diverse strategies to enhance the positioning of websites within search engines, including but not limited to Google, Yahoo, and Bing. The voluminous expanse of indexed documents on the web, exceeding 30 billion, underscores the need for a systematic approach. This paper introduces the Search Engine Optimization (SEO) technique a method designed to elevate the inherent attributes of websites, facilitating superior evaluation and ranking by search engines, Notably, search engines incorporate over 200 distinct features within their ranking algorithms, encompassing internal factors inherent to developed websites and external factors predominantly associated with usage frequency. This paper details the series of activities related to the SEO technique, as well as the measurement results obtained before and after its application.

Design Website for Digital Promotion SMEs Product by Optimize SEO Techniques

Small and medium-sized enterprises (SMEs) frequently face challenges in effectively promoting and selling their products online. This study aims to develop an optimized website design for digital promotion of SME products, incorporating enhanced search engine optimization (SEO) techniques. The paper first reviews key barriers inhibiting SMEs from harnessing digital channels, including limited expertise and resources in web development, SEO, and online marketing. Core principles of effective website design are then introduced, covering aspects like user-friendly interfaces, high-quality content, efficient site architecture, and responsive layouts. Building on this, SEO best practices are outlined based on an analysis of major ranking signals and algorithmic behavior. An integrated methodology is subsequently proposed for planning and creating SEO-optimized websites tailored to SME product promotion. The methodology incorporates defining goals and KPIs, competitor analysis, keyword research and mapping, optimized content development, technical site optimization, performance tracking, and continuous improvement. To validate the efficacy of this methodology, the study implements it in developing an e-commerce website for a small homemade food business. KPIs including organic traffic, conversions, and revenues are tracked before and after site development. The results demonstrate significant increases across key indicators, highlighting the effectiveness of the proposed approach in bolstering SME digital promotion through optimized website design and SEO. The methodology and findings aim to provide an accessible, impactful framework for SME adoption of digital channels.

Implementation Search Engine Optimization (SEO) to Improve Marketing F&B Industry

In new era digital now, internet is the important think for various activities including in the process to improve business promotion. One way to increase promotion through online is to improve digital marketing strategies using Search Engine Optimization (SEO) techniques. The aim of this research is to implementation SEO to improve digital marketing in F&B industry. Developing method that used are On Page and Off Page SEO to optimize the search engine. The Researcher using literature analysis and deep interview to get the data from SMEs in F&B Industry. To create the implementation of SEO, the researcher undertakes case studies from SMEs in F&B Industry who already run the business and need to improve the Digital Marketing through SEO. However, it is important to note that SEO optimization is not a one-time task but rather an ongoing process. It requires constant attention and effort to maintain high search engine rankings and ensure the continued success of online business. Beside website, to improve the business promotion the researcher also use tools in Google Business and E-Commerce to optimize the SEO.The finding suggest that the implementation of Search Engine Optimization can make impact for improvement in visibility search engines, attract more visitors, and ultimately drive business growth in the area Google Business, E-Commerce and website owned by SMEs F&B Industry. It is important to remain vigilant in implementing SEO techniques to maintain high search engine rankings and ensure the continued success of SMEs online business.

Penerapan Search Engine Optimization (SEO) Pada Strategi Digital Marketing UMKM

In the current digital era, MSMEs business competition is getting tougher in getting customers through digital marketing platforms. The best strategies and solutions are needed by MSMEs to gain market share by optimizing several search engine techniques. Digital marketing in the form of websites that rank well on Google search pages will get more potential visitors. The website must be capable of being featured on Google pages. One way to optimize a website is by using search engine optimization (SEO) techniques to get a good ranking on search engine pages. SEO techniques are needed to increase brand awareness and generate potential traffic for a company's services or products. In this study, the authors apply SEO to MSMEs engaged in florist business. This research is an implementative research with SEO Web Design Methodology method, which emphasizes the delivery of information precisely and quickly. The result of implementing the system development method carried out on the digital marketing platform software from Funcraft Florist is that the Funcraft.epizy.com website can appear on the initial ranking of Google pages after applying SEO techniques according to keywords.

Comparative Study ofSearch Engine Optimization Algorithms On Retrieval Time andPrecise Data Entry for Websites

A search engine is a complex software in that a finder visits numerous websites and their pages to find essential data. It is the primary source to find content on the World Wide Web. Search Engine Optimization (SEO) methods have been invented to make user searching smoother. Although search engines are intelligent, sometimes they also provide irrelevant data. As a result, researchers have found a solution to this problem by implementing SEO techniques. SEO techniques make websites more visible and produce organic search results. Thus, this study proposed the implementation of Artificial Neural Networks (ANN) and Particle Swarm Optimization (PSO) for SEO problems on online shopping websites and educational websites. These algorithms are evaluated based on retrieval time and precise data entry by using precision and recall. Moreover, PageSpeed Insights is used to check the speed index of the websites. The research outcome found that PSO outperformed ANN for both shopping and educational websites. PSO has a minimal retrieval time, which is 0.04 seconds for an online shopping website and 0.10 seconds for an educational website. As for precision and recall, online shopping websites have been proven to have the highest precision score of 0.67 and 0.63 recall score. The simulation analysis results show thatfuture researchers should concentrate more on determining the significance of each SEO approach and the best blend for various sectors.

Impact of Search Engine Optimization Dimensions on SME Companies using Online Promotion in Malaysia

This study aims to investigate the influence of Search Engine Optimization (SEO) aspects on Online Promotion among Malaysian SME companies. The literature identifies four SEO dimensions that influence Online Promotion: SEO Connectivity, SEO Competitiveness, SEO Experience, and SEO Techniques. The online survey received 153 responses from Malaysian SME service providers. In addition to descriptive statistics, the data were subjected to Partial Least Squares-Structural Equation Modelling (PLS-SEM) analysis. The proposed framework builds a strong relationship between SEO Dimensions and Online Promotion for Malaysian SME businesses. According to the analysis findings, there is a significant relationship between SEO Competitiveness and Online Promotion for Malaysian SME businesses. In addition, the data found a significant relationship between SEO Experience and Online Promotion. The value of SEO Competitiveness and SEO Experience, as well as the responses to the study, show that these tactics are frequently used in Online Promotion for SME companies in Malaysia. The findings will help company decision-makers enhance their internet presence and reach. It may result in decreased marketing expenses and a rise in new clients, consequently boosting the company's sales revenue.

Implementation of White Hat SEO-Based Digital Incubator Platform

Advances in information technology are developing rapidly in various areas of life. The Internet is one of the most influential information and communication technologies. A website, one of the Internet technologies, is not only a medium of information, but also a process that supports a company's business. No effect. SEO (Search Engine Optimization) is one of the advertising methods using search engine optimization so that the website created by our company will be displayed on the top of the search engine page or on the first page (first page). This research was initially conducted on the Business Incubator website, which did not follow his SEO techniques. Then some steps were also taken by implementing on-page SEO techniques such as title tag, content, meta keywords, keyword optimization for meta description and sharing on social media. This point. A test as a benchmark for successful implementation of SEO techniques. As a result of implementing SEO techniques, his website's SERP (Search Engine Results Pages) on search engines increased and in the second month he successfully landed on Google's second page and was indexed by Google Search. The first page was not successful in March.

Implementation of White Hat SEO-Based Digital Incubator Platform

Advances in information technology are developing rapidly in various areas of life. The Internet is one of the most influential information and communication technologies. A website, one of the Internet technologies, is not only a medium of information, but also a process that supports a company's business. No effect. SEO (Search Engine Optimization) is one of the advertising methods using search engine optimization so that the website created by our company will be displayed on the top of the search engine page or on the first page (first page). This research was initially conducted on the Business Incubator website, which did not follow his SEO techniques. Then some steps were also taken by implementing on-page SEO techniques such as title tag, content, meta keywords, keyword optimization for meta description and sharing on social media. This point. A test as a benchmark for successful implementation of SEO techniques. As a result of implementing SEO techniques, his website's SERP (Search Engine Results Pages) on search engines increased and in the second month he successfully landed on Google's second page and was indexed by Google Search. The first page was not successful in March.

Search Engine Optimization Techniques

The search engine plays a vital role in E-marketing in a modern-day scenario. The search engine provides us the search results. It shows the results as a list. The ultimate goal of a search engine is to optimize the search result. The search engine optimizes the search results based on relevancy. Search engines assign a rank to a particular web page depending on different factors like keyword, link popularity, etc. A different strategy of a search engine like on-page and off-page search engine optimization (SEO) can be considered to get the relevant search result. In this paper, we try to study the renowned techniques of the search engine to optimize the search result. We also take an insight into different types of search engine optimization (SEO) algorithms like the penguin, panda, etc. A comparative study of the SEO techniques concerning time, cost, and legal issues are shown in our work. We also try to find new research dimensions on SEO.

Apply the Search Engine Optimization (SEO) Method to determine Website Ranking on Search Engines

In today's digital age, the internet has become an essential tool for various activities, including business promotion. One effective way to promote your business online is by creating a website that offers useful information to visitors. However, simply having a website is not enough; it is crucial to ensure that your website ranks high on search engine results pages (SERPs) in order to attract more visitors. One of the most effective methods to optimize a website for search engines is through search engine optimization (SEO) techniques. These techniques aim to improve a website's visibility on SERPs by using various tactics, such as keyword research, content optimization, and link building. However, it is important to note that SEO optimization is not a one-time task but rather an ongoing process. It requires constant attention and effort to maintain high search engine rankings and ensure the continued success of your online business. By optimizing your website, you can improve its visibility on search engines, attract more visitors, and ultimately drive business growth. It is important to remain vigilant in implementing SEO techniques to maintain high search engine rankings and ensure the continued success of your online business.

The SEO effect. Mapping the optimized landscape around controversial policy issues in Italy.

This research investigates the use of search engine optimization (SEO) by political and non-political actors to amplify the visibility of search engine results. While there has been much theoretical speculation around the role of SEO techniques in boosting the ranking appearance of a website, few empirical studies have been undertaken to understand the extent to which SEO techniques are used to promote visibility online. This study takes Italy as a case study to map the information landscape around nine highly controversial issues during the Italian electoral campaign of 2022. Using a combination of digital methods and a tool detecting optimization in websites, our article aims at examining which actors employ SEO techniques to foster the circulation of their ideas and agendas around hot topics. Our analysis reveals that information channels, institutions, and companies are predominant, while political actors remain in the background. Contextually, data indicate that SEO techniques are employed by several recurrent editorial groups, company owners, and institutions. Ultimately, we discuss the impact of SEO techniques on the circulation and visibility of information around relevant policy issues, contributing to shaping and influencing public debate and opinion.

Contributions of search engine optimization techniques to information findability

Contributions of search engine optimization techniques to information findability

Digital Marketing Strategy using White Hat SEO Techniques

A journal service system's forum for a publisher platform, or journal publication, that disseminates data about scientific activity, is known as OJS (Open Journal System). By utilizing SEO, websites that already exist may also have their search engine rankings improved. Making it simpler for consumers to locate addresses for scientific journal websites is one technique to use White Hat SEO. This study tries to boost website traffic on sites that host scholarly journals. The White Hat SEO (Search Engine Optimization) strategy was employed in this study. This study was done on a website that had not yet implemented SEO strategies, then used White Hat SEO techniques such optimizing keywords in title tags, content, meta keywords, meta descriptions, and social media sharing. The outcomes of the examination of SEO implementation might make it easier to find websites for scientific journals.

Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service

PurposeGiven that online search visibility is influenced by various determinants, and that influence may vary across industries, this study aims in investigating the major predictors of online search visibility in the context of blood banks.Design/methodology/approachTo formalize the online visibility, the authors have found theoretical foundations in activity theory, while to quantify online visiblity the authors have used the search engine optimization (SEO) Index, ranking, and a number of visitors. The examined model includes ten hypotheses and was tested on data from 57 blood banks.FindingsResults challenge shallow domain knowledge. The major predictors of online search visibility are Alternative Text Attribute (ALT) text, backlinks, robots, domain authority (DA) and bounce rate (BR). The issues are related to the number of backlinks, social score, and DA. Polarized utilization of SEO techniques is evident.Practical implicationsThe methodology can be used to analyze the online search visibility of other industries or similar not-for-profit organizations. Findings in terms of individual predictors can be useful for marketers to better manage online search visibility.Social implicationsThe acute blood donation problems may be to a certain degree level as the information flow between donors and blood banks will be facilitated.Originality/valueThis is the first study to analyze the blood bank context. The results provide invaluable inputs to marketers, managers, and policymakers.

Airlines’ Sustainability Study Based on Search Engine Optimization Techniques and Technologies

Digital marketing, especially search engine optimization (SEO), is an integral part of websites today. Airlines in the COVID-19 era have to use every possible means to survive despite the adverse conditions for both entrepreneurship and travel. Many of them have allocated resources and money to develop SEO strategies by applying SEO techniques to their websites to gain more visitors and bookings. Thus, this research is focused on analyzing airlines’ website presence as regards the implemented SEO techniques and their effect on airlines’ website traffic. In the first phase of the research, we gathered web data from 243 airline firms during a one-year observation period (December 2020–December 2021) using our own-developed tool. Furthermore, we proceeded to create an exploratory model using fuzzy cognitive mapping. From the technical SEO point of view and the descriptive analysis, we conclude that the traffic on airlines’ websites and, consequently, their sustainability are inseparably linked to the corresponding SEO techniques and technologies used.