Search Engine Optimization Techniques

Abstract

The search engine plays a vital role in E-marketing in a modern-day scenario. The search engine provides us the search results. It shows the results as a list. The ultimate goal of a search engine is to optimize the search result. The search engine optimizes the search results based on relevancy. Search engines assign a rank to a particular web page depending on different factors like keyword, link popularity, etc. A different strategy of a search engine like on-page and off-page search engine optimization (SEO) can be considered to get the relevant search result. In this paper, we try to study the renowned techniques of the search engine to optimize the search result. We also take an insight into different types of search engine optimization (SEO) algorithms like the penguin, panda, etc. A comparative study of the SEO techniques concerning time, cost, and legal issues are shown in our work. We also try to find new research dimensions on SEO.