New product development in the seafood industries is increasingly based on extension of product lines. These must be tailored to the retailer and customer needs and be available with short lead-times. One possibility for seafood companies to meet this challenge is to utilise the benefits and prospects of an IT approach to product modelling. The approach used is developed for non-food specification tasks and coupled with the experience gained in a seafood company. IT application prototype that consisted mainly of earlier product solutions and knowledge related to the specification tasks was developed. Testing of the prototype has indicated possibilities for speeding up the specification process in the company and it is assumed that similar results can be obtained in other food product development processes.