School Of Tourism Research Articles

Qualifications of the Ideal Tourism School Administrator: A RepGrid Review

The school administrator has one of the most important roles in the success of an institution and in the execution of processes, especially in some fields like tourism including practical parts. For this success and effective management, there are certain qualities that the school administrator should have. The aim of this study is to examine the cognitive constructs of teachers and to reveal the qualities that the administrator working in tourism should have. Repertory Grid Technique was used in the study, which was prepared according to qualitative research patterns. The study group consisted of 40 teachers working in tourism schools, who worked with at least 6 different administrators. As a result of the study, honesty (η=8, 20.0%), (2) fairness (η=6, 15.0%), (3) personal feature; emotional intelligence; sensitivity (η=5, 12.5%) are the most important qualifications. When these results are taken into consideration, it becomes clear that ideal school administrators should pay attention to these qualifications. It is an important suggestion to pay attention to these qualities in the selection of tourism school administrators.

Mental Accounting Practices and Spending Behavior of Collegiate Students at National University Baliwag: An Assessment

This study assesses the influence of mental accounting practices on the spending behavior of college students at National University Baliwag. It aims to understand how gender and school affiliation influence these connections. The research employs a combination of applied, quantitative, explanatory, and descriptive methods, utilizing data collected through a three-sectioned questionnaire from a sample of 361 students. The findings revealed a high negative correlation between mental accounting practices and spending behavior, stating that students who utilize mental accounting tend to have controlled spending habits. Furthermore, it was noted that gender has no significant difference in mental accounting practices but has a difference in spending behavior. The School of Engineering, Architecture, and Technology (SEAT) showed the highest mental accounting practices, while the School of Tourism and Hospitality Management (STHM) had the highest spending behavior. While several studies have linked mental accounting practices in various shopping methods, this research contributes to the literature by applying the mental accounting theory within a university context in the Philippines. This study is important in understanding behavioral finance, providing guidance and practical implications for the beneficiaries of the study.

MODEL PEMANDU PELANCONG DALAM INDUSTRI PELANCONGAN IBADAH DI SIK: SATU PENELITIAN AWAL

The Sik district in Kedah has been elevated as a tourist destination by promoting the image of Sik as a place for Pelancongan Ibadah (Pilgrimage Tourism). The development strategy for the Sik district focuses on sustainable and competitive economic development that empowers the tourism sector. There are two approaches used: first, strengthening potential tourism products and destinations as well as introducing new products. Second, enhancing tourism facilities and promotions. Therefore, the need for tour guides from the local community who can understand the message conveyed through this Pelancongan Ibadah is greatly needed. The question is, what is the concept of Pelancongan Ibadah in Sik based on the Draft Local Planning of Sik District Council, Kedah 2035? Furthermore, what is the tour guide model in the Pelancongan Ibadah industry in Sik? Hence, this paper has two objectives. First, to identify the concept of Pelancongan Ibadah in Sik based on the Draft Local Planning of Sik District Council, Kedah 2035. Second, to examine the tour guide model in the Pelancongan Ibadah industry in Sik, Kedah. The data collection methods include documentation and focus group discussions with the President and staff of the Sik District Council, staff at the Kedah State Town and Country Planning Department (PLANMalaysia Kedah) and deans at the School of Tourism, Hospitality & Event Management, Universiti Utara Malaysia, using content analysis methods. The paper identifies three Pelancongan Ibadah products in the Sik district. Furthermore, the paper identifies five concepts as an initial framework for the tour guide model in the Pelancongan Ibadah industry in Sik.

SMART CLASSROOMS AND SMARTCLASS SOFTWARE IN LEARNING INTERPRETATION AT A UNIVERSITY IN VIETNAM

Recently, smart classrooms (SCs) and technological applications have been paid much attention and invested to create a modern learning environment at many educational institutions, especially at tertiary level. This study aims to explore how SCs and Smartclass (SC) software affect students’ interpretation learning at the School of Languages and Tourism (SLT), Hanoi University of Industry (HaUI). Data were achieved through survey questionnaires with 54 English majored students with the interpretation orientation of Tourism and Business and two focus group interviews (one with 5 students and another with 5 lecturers). The questionnaire was adapted and developed from the studies by Li et al. (2015) and MacLeod et al. (2018). The findings revealed students’ and lecturers’ positive viewpoints on utilizing SCs and SC software in learning interpretation since it helped them increase motivation, sustain autonomous study, develop learning interaction, and most importantly enhance their interpreting skills including time-management, public speaking, deciphering and message delivery skills. The results also indicated some shortcomings and suggestions to improve the quality of teaching and learning at SCs, exploit SC software as well as achieve better learning experience of interpretation. In addition, some implications and recommendations were also discussed.

How has blended learning impacted tourism and hospitality graduates in employability? Feedback from graduates and tourism industry employers

PurposeThe aim of this empirical research is to define blended learning (BL) in the context of tourism education and discuss its effectiveness in learning and, upon completion, the employability of graduates in due cause.Design/methodology/approachThe qualitative research consists of 22 in-depth interviews with experts from the tourism industry and graduates. The sampling method was purposive (judgmental), and open-ended questions were asked in order to encourage the interviewee to be expressive and to share their views and opinions on what the impact of the BL program has been.FindingsThe study found that the most significant obstacles were a lack of funding, a lack of cooperation from the local and various levels of government and a lack of knowledge about sustainable tourism product development among local residents.Originality/valueDuring the COVID-19 pandemic, the majority of the tourism schools and university departments have developed a combination of mixed learning to include online, classroom and sector experience, which can be summarized as BL. This research suggests that BL has provided for a blend of skills and, as a result, employable graduates.

Can the compulsive use of e-learning lead to lower academic performance? The role of technology fatigue and technostress in hospitality and tourism students

This study investigates how the compulsive use of e-learning influences students' academic performance via technology fatigue and technostress in hospitality and tourism schools. The data collected from 329 respondents were subjected to PLS-SEM for data analysis. The findings of the study indicate that compulsive use of e-learning develops technology fatigue and technostress, leading to negative academic performance of hospitality and tourism students. This study is exceptional as it provides symmetrical associations to understand better how the increasingly compulsive use of e-learning may result in negative academic performance in hospitality and tourism students by focusing on issues such as technostress and technology fatigue. This study's findings provide vital reference to manage e-learning and technology usage in hospitality and tourism schools.

Development of a Mobile Menu Book as a Media For Learning Food Service in Tourism Schools

Development of a Mobile Menu Book as a Media For Learning Food Service in Tourism Schools

Open Education Resources in EFL teaching at School of Languages and Tourism: Opportunities and challenges

Open Education Resources in EFL teaching at School of Languages and Tourism: Opportunities and challenges

FOOD HUBS AS TOOL FOR DEVELOPING ENTREPRENEURSHIP IN GASTRONOMY: THE CASE STUDY OF DUBROVNIK

As the planning profession begins to embrace food and agriculture as important opportunities for sustainable cities and towns, planners are searching for ideas that can be implemented at the local level. Food hubs are gaining popularity as a way to build strong local food systems and healthy communities. Food hubs are innovations in local food systems that serve as an alternative to the conventional food distribution system. Hubs help connect small farmers with local markets and increase food access for local residents. But it is clearly that focusing on the local cuisine as a tourist destination product is worthwhile. Food hub operators are skilled business people who have identified a challenge how to satisfy retail and institutional market demand to source from small and middle size producers and have deftly come up with regionally appropriate solutions that not only result in positive economic outcomes but also provide valuable services to producers and their wider community. Food hub operators represent a new kind of food entrepreneur, one that is increasingly demonstrating a financially sound business model that can be both market and mission driven. This paper examines the importance of the establishment of a food hub for the development of entrepreneurship and innovation in gastronomy, i.e. for the development of the gastronomic offer in Dubrovnik. The survey was conducted in June 2022 among 93 graduates of the School of Tourism and Hospitality to find out their opinion about the establishment of a food hub and whether they are inclined to become its users. Research has proven that most graduates would use food hub services and as such they are necessary for business creation and innovation in the food service industry.

Tourism School Students’ Learning Engagement during COVID-19 Pandemic

This study aims to investigate students’ learning engagement during the pandemic. A mixed method design was used by combining a questionnaire and in-depth interviews. The quantitative data analysis used descriptive statistics and the Likert scale. The qualitative data analysis used thematic analysis technique. The findings indicate that most aspects of learning engagement are reasonably feasible, but there is a need to reduce the learning workload. The in-depth interviews of the online technology utility are effective to some degree. Internet network should be improved, the workload and the duration on the phone screens should be reduced to make students less exhausted.

FACTORS AFFECTING THE QUALITY OF CONSECUTIVE INTERPRETATION AT MULTI-MEDIA ROOMS: FROM LECTURERS’ PERSPECTIVE

This study is to explore the main factors affecting the quality of consecutive interpretation of English majored students at School of Languages and Tourism (SLT), Hanoi University of Industry (HaUI). The data for this paper is mainly collected from a semi-structured interview which was adapted from the research by Chunli et al. (2021). The researchers interviewed 4 lecturers at SLT, then compared the answers with an in-depth analysis and review of common errors in students’ interpretation in the final test of the 7th semester which was assessed by the criteria for interpreting assessment proposed by Zwischenberger (2010). The research findings indicated that language competence, interpreting techniques, and psychological elements had great influence on the quality of students’ consecutive interpretation. Good preparation, avoiding perfectionism and practice are key points for students to improve the consecutive interpretation quality. The paper, hopefully, brings deeper understanding of consecutive interpretation as well as helpful information for lecturers and researchers in language study.

Ранно кариерно ориентиране – тенденция и/или успех

The present study examines the preparation of students for future career development in the country and abroad. The note is paid to the professions that the Vocational High School of Tourism – Ruse offers for the implementation of early career guidance for all students, through additional training courses, work on projects, meetings with foreign specialists, exchange of experience with schools from other countries and competitions regional and national in nature. In the research, the performances of the High School students in the field of tourism and their planned career development are observed.

Let the devil speak for itself: Should ChatGPT be allowed or banned in hospitality and tourism schools?

Since the inception of Open AI’s ChatGPT, its usage has been a polarizing topic. This is particularly true for the higher education sector, specially disciplines such as hospitality and tourism. As such, this opinion paper provides a balanced stance and outlines the benefits and limitations of using ChatGPT by students and faculty members in hospitality and tourism schools. This paper also outlines some ethical aspects revolving arounds usage of ChatGPT in hospitality and tourism schools.

THE EFFECT OF EMOTIONAL INTELLIGENCE LEVELS OF TOURISM STUDENTS ON THEIR CRITICAL THINKING DISPOSITION

When considering the necessities of this age, critical thinking is a primary skill that tourism students should be qualified in. Investigation on the critical thinking disposition of tourism students and emotional intelligence, which is an effective factor on it, can guide tourism academics on how to provide students with effective critical thinking. In this regard, this study aimed to determine the effect of the emotional intelligence levels of the undergraduate tourism education students on their critical thinking disposition. A survey was utilized as data collection tool, and it was administrated on a total of 471 students from undergraduate tourism schools of 5 different universities, including 3 faculties and 2 colleges. The data were analyzed by frequency, percentage distribution, arithmetic mean, standard deviation, t test, analysis of variance and Pearson correlation analysis. The research concluded that students' emotional intelligence levels and critical thinking dispositions were quite above the medium level. In addition, a positive and strong correlation of r=0.671 was specified between emotional intelligence levels and critical thinking dispositions of the students. It was also found out that students' emotional intelligence levels and critical thinking dispositions showed significant differences according to the variables of gender, academic success and monthly expense.

Assessment of strategies to enhance the online presence of the Mozambican government website on tourism destination marketing

PurposeThe purpose of the present paper was to explore the best practices of destination management in promoting tourist destinations through the Mozambique government website (INATUR) and identify strategies that enhance its visibility and online presence. This was only possible by (1) exploring if people are aware of the government website’s existence; (2) examining the existence of indicators of the engagement behaviors for the web-users (visitors) in their searching process on the government website; (3) exploring if the engagement behavior and website features have influence on the government website visitors’ satisfaction and (4) providing measures to enhance the popularity of the government website at INATUR.Design/methodology/approachThe study combined a qualitative and quantitative methodological approach from the primary data collected via an online questionnaire survey of 269 random respondents, and the selected data was analyzed and processed using Stata 13 with the descriptive statistic and ANOVA [Analysis of Variance (an econometric model)] technique. The data was collected from secondary sources and from the interview, a strengths, weaknesses, opportunities, and threats (SWOT) analysis was applied with an interpretive approach.FindingsThe government website presents the minimum of relevant information to respond to the users’ needs and expectations. There is little knowledge regarding the existence of the government website for tourism destination marketing. Few respondents were surprised about this website’s existence. The optimistic side of responses came from those peple who used the website and it helped their expectation. The correlation analysis showed a significant positive relationship between the government website features and the visitors’ searching satisfaction; the interview outputs noted that the shortage of staff at INATUR with knowledge of digital marketing engagement plays a role in solving the problem of the visibility and online presence of the website.Research limitations/implicationsOne of the apparent limitations of this research was the world pandemic situation (Covid-19), which influenced to make abrupt arrangements in conducting the questionnaire survey and interview compared to the planned schedule. The interview was supposed to be a field research to have direct contact with her respondents and collect nonverbal information through the respondents’ body language, but unfortunately, it was not possible. Improvising was one of the solutions and had to design an online questionnaire survey for national and international tourist respondents and an emailed interview with INATUR director. Because of that, the results showed a very significant gap between African nationals and international respondents in number of 264 and 5, respectively (about in 98,14%) caused by the lockdown and traveling limitation.Practical implicationsThe adoption of the contents in “Recommendations for policy and decision-making” can help in synergizing an integrative marketing communication strategy that enables all actors to maximize local economic benefits without spending many financial resources, and support sustainability, different tourist destination suppliers, authorities and local communities’ development. Ensuring effective and efficient communication, and above all, enhancing the provision of reliable information. Reinforce the importance of the practical teaching and learning of digital platforms in tourism schools and universities; offer a thematic tool to serve as an analytical basis in future studies, encouraging continuous scientific research on the subject under study.Social implicationsRaising the awareness of the government website among tourist consumers; promoting Mozambique as a reference destination and its tourist diversity through the use of the government website; capitalizing tourists’ enterprises for communities’ development; improving the competitiveness of destinations through greater exposure of tourism products and services on the government website boosts the economic gains for the development of the tourism sector in the country. Accessibility to the information channel of Mozambican tourist destinations via the government website, and stimulating the desire to visit; improve and enrich the visitor’s experience quality on the government website in the tourist information consultation.Originality/valueIt is the first research in the country about tourism destination marketing using indicators like customers’ behavioral engagement levels based on social interactions such as likes, shares and comments on the government website, as well as its awareness and performance aspects, to analyze if the INATUR government website is being successful on its tourism destination marketer role. The research was also done to bring solutions to the current trends of the Covid-19 pandemic that has affected and disrupted the tourism industry.

Marketing Communication Strategy in Promoting Graduates Vocational Tourism School to Graduates Users.

This research was conducted by observing the communication marketing strategy used at SMK Negeri 6 Palembang in marketing graduates to graduate users. The graduates who are the focus of this research are Human Resources (HR) in Tourism with a major in Hospitality and Restaurant. The research approach used is a qualitative study by directly observing and interviewing relevant parties, and taking data available in the field. The communication strategy used by SMK Negeri 6 Palembang takes into account the 4p (Product, Price, Place, and Promotion) elements from the producer's point of view and the 4c (Consumer, Cost, Convenience, and Communication) elements from the consumer's point of view. SMK Negeri 6 Palembang directly involves consumers (graduate users), and the tourism industry in creating quality graduates (Tourism Human Resources). The results of the study show the benefits of each party, both from SMK Negeri 6 Palembang and from the Tourism Industry. SMK Negeri 6 Palembang easily creates Tourism HR by following the needs and standards of the industry because they are accompanied by the Industry. Meanwhile, the tourism industry easily recruits human resources for tourism to be placed in departments that match the qualification needs of the tourism industry, both nationally and internationally.

An Educational Institution that Leaves a Mark: Bolu Girls' Teachers' School (1952-1975)

Ülkelerin eğitim sistemlerini yenileştirme ve geliştirme çalışmaları arasında öğretmen yetiştirme önemli bir yer tutmaktadır. Çalışmamızda genel olarak öğretmen yetiştiren kurumlardan olan Bolu Kızılçullu Kız Köy Enstitüsü, Bolu Kız Köy Enstitüsü ve devamındaki Bolu Kız İlköğretmen Okulu incelenmiştir. Okulun tarihçesine bakıldığında geçmişinin İzmir Kızılçullu ’ya dayandığı görülmektedir. Kızılçullu Kız Köy Enstitüsünün öğretmen ve öğrencileriyle, Bolu’daki Orman Okulu binalarına nakledilmesi üzerine Bolu Kızılçullu Kız Köy Enstitüsü 1952 yılında eğitim öğretim faaliyetine başlamıştır. 1954 yılında Köy Enstitüleri ilköğretmen okullarına dönüştürülmüştür. Okulun adı “Bolu Kız Öğretmen Okulu” olmuştur. Okul 1980 yılında, 12 Eylül döneminde kapatılmış; 1981 yılında okulun binaları, Bolu Otelcilik ve Turizm Meslek Lisesine devredilmiştir. Çalışmamızın amacı: Bolu Kız Öğretmen Okulunun işleyişini gün ışığına çıkarmak ve eğitime verdiği hizmetleri ortaya koymaktır. Bu araştırma nitel araştırma yöntemine dayanan doküman incelemesi ve arşiv incelemesine yönelik bir çalışmanın ürünüdür. Araştırmada okulun kuruluşu, öğretmen, öğrenci seçimi, eğitim öğretimi ile ilgili bilgiler; okullardan kalan belgeler, döneme ışık tutan gazeteler, bilimsel eserler incelenmiştir. Bu okulun öğrencileri uygulamalı eğitim görmüş, en az bir enstrüman çalarak dikiş-nakış yapmışlar; üstelik tarım yaparak üretime katkıda bulunmuşlardır. Köy ve şehir stajı yaparak her yere uyum sağlayabilmişlerdir. Bolu Kız Öğretmen Okulu; teşkilat yapısı, idareci ve eğitici kadrosu ile birbirinden önemli faaliyetleri devam ettiği süre boyunca ülkeye çok sayıda değerli kadın öğretmen yetiştirmiştir. Bu okul, öğretmen yetiştirme konusunda her yönüyle her zaman örnek teşkil etmiş mükemmel bir kurum olmuştur.

PENGENALAN ISTILAH KULINER PRANCIS PADA SISWA SMK N 3 KENDARI PROGRAM TATA BOGA

As the world center of culinary, it is not only French food that is global but also its cutting and dicing techniques and French cooking terms.These French culinary terms that have became worldwide in tourims make culinary industry have no choice but to embrace it. As a tourism school, SMKN 3 Kendari must participate on studying it so that its graduates will have the skill that the world need. However, the absence of a French teacher is a problem for SMKN 3 Kendari. Thus, a training was carried out as a learning effort for students, especially for culinary student. This training is not only aiming to increase students' knowledge of French culinary terms but also to make students to be able to pronounce French culinary terms correctly. So that later these skills can be useful for them in the working world.

English Speaking Difficulties Encountered by Tourism Department Students’ in EFL Public Interactions: A qualitative study

Mastering English facilitates students’ preparation for professional job applications. In the context of tourism school, learning the language, therefore, is a must. The study reported in this article explores the difficulties in speaking English encountered by a group of Indonesian learners of English and how they anticipated their perceived difficulties. A qualitative research approach was employed for data collection and analysis. Participants were from a Tourism Department of a university in the Province of Gorontalo, Indonesia, who voluntarily agreed to join in the interview sessions. Findings showed that most participants struggled to communicate in English, particularly when interacting with foreigners. The difficulties include a lack of vocabulary and comprehension of certain accents. In addition, it was found that in anticipating those difficulties, students employed regular English use practices, gestures, and information technology assistance. The study suggests that frequent meaningful English practices in and outside the English classroom should be facilitated, and the use of relevant technological tools for fostering English language practices be promoted.

Teachers' perception of gender on gender-responsive learning in the vocational school of tourism

This study aims to determine the teacher's perception of gender towards gender-responsive learning. This research with a quantitative approach uses a questionnaire data collection method (questionnaire) consisting of a questionnaire on teacher perceptions of gender, teacher attitudes towards students, interaction in learning, and gender-responsive learning. The questionnaire uses a Likert scale with four answer choices. From the results of the calculation of the data, it can be seen that the mean value of teachers' perceptions of gender at SMK Negeri 8 Surabaya is 84.87 in the 76-90 interval which means that teachers' perceptions of gender towards responsive Hender learning are classified as "good". In this case, the teacher's perception of gender at SMK Negeri 8 Surabaya can influence well, providing equality in access, control, participation, and benefits for male and female students in a balanced way.