In contemporary mass culture, individuals are increasingly subjected to standardization, homogenization, and objectification, leading to experiences of alienation within the societal framework shaped by it. Despite efforts to fortify connections with oneself, the environment, society, and meaning, individuals may still find themselves immersed in alienation within the societal structure they inhabit. Through heightened awareness, individuals strive to reclaim their authentic identities, utilizing various means to distance themselves from alienation. However, this pursuit may paradoxically result in renewed ruptures in connections, as individuals encounter re-alienation, finding themselves ontologically identical yet formally distinct within the alienation process. Amidst the complexities of modern life, individuals often seek self-realization through recreational pursuits like running. Hence, this study endeavors to examine the phenomenon of re-alienation, particularly among amateur runners. By conducting semi-structured, in-depth interviews with runners in Istanbul, the study explores both the process of distancing from alienation and the experience of encountering re-alienation through running. Through its investigation, the study aims to contribute to scholarly discourse on alienation, self-realization, and re-alienation with the lens of critical communication studies. By analyzing the lived experiences of individuals, the research seeks to deepen our understanding of the intricate dynamics of alienation and resilience in contemporary society. Research findings show that running as a recreational activity strengthens individuals' connections with themselves, nature, their social environment, meaning, and values, thereby allowing for a sense of autonomy to be achieved; however, due to social infrastructure and individual psychological tendencies, subject and object fetishes can be developed in relation to running activities, leading to experiences of re-alienation. Keywords: alienation, self-realization, mass culture, sports and recreational studies, critical communication studies
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