Scent Marketing Research Articles

El scent marketing: una revisión bibliográfica

The aim of this study was to analyze the applications and effects of Scent Marketing (SM) in commercial environments, from a Systematic Literature Review (SLR) provided by Kitchenham (2004), both scientific and business publications from 1990 to 2013. In 64 cases that met the criteria for inclusion and exclusion established by researchers, it was shown that SM has been applied in order to increase short and long term consumption or sales in different industries, predominantly with citrus scent. In order to achieve the marketing objectives through SM, the aroma should be consistent with the commercial space, the brand and the category of the product or service. However, the documentation for business knowledge is limited and research opportunities are still present.

Issues Worthy of Our Attention: Perspectives on Current Business Ethics Issues from Accounting, Finance, Management and Marketing Scholars

Business: Reflections from the Business Academic Community conference and those thoughts are captured in the collection of papers in this issue. Drawn from the accounting, finance, management, and marketing fields, these scholars were asked to identify ethical issues within their domain of study. Key to this identification is that they are not ethicists by training but rather are noted academics within their discipline. As will be evident as you read their papers, the discussions provide a fresh perspective on the issues that are in critical need of attention, discussion, and future research. In the Distribution of IPO Holdings across Institutional Funds Johnson and MariettaWestberg examine initial public offerings (IPO) and their distribution across a sample of fund families. In doing so, several important ethical issues are identified, including the practice of holding IPOs outside of the fund's objective, a practice that could be argued to misleading to investors who rely on the stated objectives of the fund to achieve their investment objectives, such as balancing their account. implications of these issues are important not only for investors but also for identifying improvements in the practices at investment and non-investment banks. Forster, Loughran, and McDonald, in Commonalities in Codes of highlight the similarities in ethics codes between firms. similarities noted raise concern over the potential impact that such rubber stamped value statements have, if in fact, they are not developed within a specific organizational culture but rather are copied from firm to firm. In addition, the possibility that regulation is at least partly responsible for these similarities suggests that we need to consider the implications of mandating ethics to organizations. In The Use of to Influence Consumers: Sense of Using to Make Scents Bradford and Desrochers analyze the ethical issues associated with scent marketing. Such a practice, which involves the use of scents to influence consumers, is argued to raise troubling ethical issues in the marketing field because of the subliminal, unstoppable, and unobserved nature of the sense of smell. As discussed, these issues are not limited to retailers but need to be addressed by researchers as well. connection between religiosity and ethical judgments is explored in VitelPs, The Role of Religiosity in Marketing and Consumer Ethics Research Vitell provides an overview of the incorporation of religiosity in ethics research in the marketing field, noting the growing influence of the religiosity construct and its relationship to ethical judgments. Vitell's review suggests that additional research is needed in this area, particularly in understanding the relationships between religiosity and moral philosophy, moral awareness, and moral behavior. In Protect My Privacy or Support the Common Good? Ethical Dilemma of the Opt-in versus Optout Decision related to Electronic Health Information Exchanges, Angst raises the very timely topic of electronic health information exchange and the important ethical issues it raises. Argued to provide a common good, an electronic health information

The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents

Since the sense of smell cannot be turned off and it prompts immediate, emotional responses, marketers are becoming aware of its usefulness in communicating with consumers. Consequently, over the last few years consumers have been increasingly influenced by ambient scents, which are defined as general odors that do not emanate from a product but are present as part of the retail environment. The goal of this article is to create awareness of the ethical issues in the scent marketing industry. In particular, we illuminate areas of concern regarding the use of scents to persuade, and its potential to make consumers vulnerable to marketing communications. Since this is a new frontier for marketers, we begin with an explanation of what makes the sense of smell different from other senses. We then provide a description of how scents are used in marketing, past research on the power of scents, and the theoretical basis for, and uses of scents to influence consumers. This brings us to the discussion of the ethical considerations regarding the use of this sense. We close with several future research ideas that would provide more evidence of how the sense of smell can, and should be used by marketers.