Relevance. In modern cartography, the introduction of advanced digital technologies is taking place continuously, increasing the quality and demand for cartographic products. One of such innovative directions is augmented reality technology, with which you can expand the content of the map using electronic mobile devices. The spread of augmented reality is facilitated by the widespread penetration of high-speed mobile Internet not only into large cities, but also in rural areas, as well as the reduction in the cost of electronic devices and services. Depending on the direction of application of augmented reality in cartography, the approach to the choice of software and hardware is changing. Aim. Analysis and systematization of the technical means and technologies of augmented reality in cartography. Objects. Augmented reality technologies in cartography, augmented reality technical means and their components. Methods. Content analysis of information on technologies, hardware and software for augmented reality in cartography. Results. The authors have analyzed hardware and software tools of augmented reality in cartography. They proposed the options for working with augmented reality in the form of scenario plans for three types of augmented reality in cartography: marker, markerless and spatial technologies. The minimum technical requirements of developers for the use of existing cartographic and navigation applications were highlighted. The paper considers a number of digital environments for implementation of augmented reality elements in cartography. The advantages of each of them were noted. The authors compiled a block diagram of a typical hardware-software complex of an augmented reality system in cartography and geoinformatics. They systematized types of sensors that solve geoinformation and cartographic tasks using augmented reality technologies.