The target tracking technology in the UAV autonomous landing process is studied. Based on the analysis of the occlusion, background change, and variable scale problems in the target tracking process, a scale adaptive method for UAV target tracking based on KCF (Kernelized Correlation Filter) algorithm is proposed. The original KCF target tracking framework is adopted to achieve the target position prediction function. Secondly, to address the variable scale problem of moving targets and the target loss problem caused by scale changes, the scale filter of the DSST target tracking algorithm is used. The algorithm is for estimating the scale of moving targets and generating a small-scale filter estimate to improve the tracking efficiency of the UAV for moving targets and reduce the target loss rate. The final test on the OTB dataset showed a 4% improvement in variable scale accuracy and a 2.9% improvement in variable scale success rate. A Gazebo 3D environment scene was set up under the Linux system, and UAV autonomous landing simulation experiments were conducted to verify the improved algorithm’s real-time effectiveness in the UAV autonomous landing application. The simulation results show that the improved KCF target tracking algorithm has real-time performance in the UAV autonomous landing trajectory tracking process.