A Saudi-led coalition of states initiated an on-going-armed conflict in Yemen on 26 March 2015. Meanwhile, Russia invaded Ukraine on 24 February 2022. Though no two armed conflicts are exactly alike, there is reason to compare US media coverage of the two because: (1) civilians have been victims of both conflicts; (2) both conflicts have undermined food security; (3) the US has provided military support to a party to each of the conflicts; and (4) the conflict in Yemen is in the Global South whereas the conflict in Ukraine is in the Global North. This article comparatively analyses US media coverage of the conflicts in Yemen and Ukraine, via New York Times headlines, by documenting the number of stories and their placement; assessing the types of media frames used; reviewing headlines for attribution of responsibility; and conducting a content analysis to identify the descriptive and normative terminology used. We find extensive biases in coverage and framing, rooted in peripheralism, culturalism and differential geopolitical US positioning. This results in reduced coverage of the war in Yemen, shielded in neutral language and lacking responsibility attribution—serving to devalue the suffering of victims and condemning the crisis to be functionally forgotten.