Buyer Satisfaction Research Articles

Differences in sustainability orientation and asymmetric power in buyer–seller relationships: direct and moderated impacts on relationship satisfaction

Purpose This research aims to address the knowledge gaps in determining factors affecting relationship satisfaction in buyer–seller relationships, with a specific focus on sustainability orientation and asymmetric power dynamics. Design/methodology/approach Drawing upon the Social Exchange Theory (SET) and using a sample of 436 US-based companies, this research uses structural equation modelling to investigate the impact of sustainability orientation and asymmetric power on relationship satisfaction within these relationships. Furthermore, this research explores the moderating role of asymmetric power in the connection between differences in sustainability orientation and relationship satisfaction. Findings The results uncover a significant negative association between the extent of divergence in sustainability orientation between buyers and sellers and the level of relationship satisfaction. Notably, asymmetric power in buyer–seller relationships positively moderates the influence of sustainability orientation differences on relationship satisfaction. Originality/value This research sheds light on the increasingly vital issue of sustainability orientation in buyer–seller relationships by enhancing our understanding of asymmetric power’s role in shaping relationship satisfaction within business-to-business relationships.

Location, Quality, and Price Drive Home Purchases in Indonesia

This study examines the influence of location, product quality, and price on purchasing decisions at Graha Candi Pratama housing in Indonesia. Despite extensive research on housing purchase decisions, the unique contributions of these factors at Graha Candi Pratama have not been thoroughly explored. A quantitative approach was employed, sampling 96 homeowners via questionnaires, with data analyzed using SPSS 25. Results indicate that favorable location, high product quality, and affordable pricing significantly impact consumer decisions. Developers are advised to consider modern trends, cultural habits, and continually improve design and amenities while maintaining affordable pricing to attract buyers. Highlight: Location Impact: Proximity to amenities and transport influences purchase decisions. Product Quality: High-quality construction and variety increase buyer satisfaction. Price Affordability: Competitive pricing enhances housing project attractiveness. Keywoard: Housing purchase decision, location, product quality, price, consumer behavior

E-guanxi: Theoretical underpinnings and scale development

China is now a world-leading e-commerce market. As a result, studies to deconstruct online relationships in China can inform marketing scholarship and practice. Hence, our primary goal is to create an improved e-tailing-centric e-guanxi scale to assess guanxi in online B2C and C2C commerce contexts. We also explore and confirm the factors contributing to and stemming from e-guanxi. Two survey-based online studies of Chinese university students were used to test a PLS-SEM model with e-guanxi as the central construct, online communication as the antecedent, and buyer satisfaction, word-of-mouth, and repurchase intention as the consequents. By informing e-guanxi-enhancing strategies, this research can provide insights into e-guanxi’s effect on Chinese e-tail markets and help identify the best e-guanxi-enhancing practices.

Implementation Of Sequential Searching Algorithm In Car Sales E-Commerce Web

The sequential searching algorithm is an algorithm that performs a search by matching the data to be searched with all the data in a group of data in a sequential manner starting from the first data until the data can be found. The development of information and communication technology has brought significant changes in various aspects of life, including in the world of commerce. E-commerce has become a popular platform for carrying out buying and selling transactions, including car sales. Selling cars via e-commerce offers many benefits for buyers and sellers. For buyers, e-commerce provides easy access to a wide selection of cars at competitive prices. For sellers, e-commerce expands their market reach and allows them to reach more customers. However, as the number of products available on e-commerce websites increases, finding the desired product becomes increasingly difficult. This can cause frustration for buyers and result in decreased sales. This research aims to discuss the implementation of sequential search algorithms on car sales e-commerce websites. This algorithm is expected to help buyers find the car they want more easily and quickly, thereby increasing buyer satisfaction and increasing sales for sellers.

TAHAP KEPUASAN PELANGGAN DALAM URUSAN JUAL BELI SECARA DALAM TALIAN MELALUI PLATFORM E-DAGANG

Customer satisfaction in online shopping refers to the satisfaction of buyers through their experience in making transactions through the e-commerce platform. E-commerce is short for " electronic commerce, " which refers to the process of trading or commercial transactions carried out electronically through the internet or computer network. This study aims to analyze the level of customer satisfaction in online purchases through e-commerce platforms. Qualitative methods are utilized in analyzing the data to identify e-commerce platforms and levels that influence customer satisfaction in the context of online purchases. The main problems identified in the business of buying and selling Online (E-Commerce) is the emergence of doubts on the part of the seller and the buyer due to not fulfilling the perfect purchase and sale rules. Buying and selling in e-commerce platforms also often causes concern or doubt to users because not all transactions meet the perfect standards or principles of buying and selling according to certain religious teachings or laws. This study found that the level of customer satisfaction showed a percentage of 67.7% strongly agreed and satisfied with the purchase transaction through the e-commerce platform. This shows that the level of customer satisfaction with online services is good. A good understanding and expectations of customers can also be fostered through their experience when dealing with buying and selling using an e-commerce platform. Practical implications for customer satisfaction in online business are also discussed. Therefore, virtual buyers can take advantage of the results of this study as a guide in purchasing online through e-commerce platforms.

Analysis of the influence of Marketplace Features and E-Wom on the Satisfaction of Online Buyers Shopee Students of Dehasen University Bengkulu City

This research aims to analyze the influence of marketplace features on the satisfaction of Shopee online buyers, the students at Dehasen University, Bengkulu City. The type of this research is quantitative. The data analysis method used is multiple linear regression and the sample data collection method uses convenience sampling with 100 samples. The results of the marketplace feature have a significantly negative effect on Shopee Online Buyers Satisfaction among the Students at Dehasen University, Bengkulu City. This is proven by the results of the t test showing that the t value shows -3.850 and a significant value of 0.00 < 0.05 means Ha is accepted and H0 is rejected. E-wom has a significant effect on Shopee Online Buyers Satisfaction of Dehasen University Students, Bengkulu City. This is proven by the results of the t test showing that the t value is greater than t table (8.680 > 1.984) with a significant value of 0.000 < 0.05, meaning that H0 is rejected and Ha is accepted. The Marketplace (X1), E-wom (X2) features, together have a significant effect on Shopee Online Buyers (Y) Satisfaction of Dehasen University Students, Bengkulu City, this is proven by the F test showing the value of Fcount > Ftable (38.281 > 3, 09) with a significant value of 0.000. Based on the results of the multiple linear regression test, there is a coefficient of determination (R2) of 0.441 or 44.1%. This explains that the large variation in the dependent (Satisfaction) and independent variables (Marketplace and E-WOM Features) is (100%-44.1% and the result is 55.9%) online buyers' satisfaction is influenced by other variables not analyzed in this research. Keywords: Marketplace features, E-wom, online buyers' satisfaction1) Student2) Supervisors

Customer Satisfaction on Digital Marketing

Customer Satisfaction on Digital Marketing

ВПЛИВ МЕРЧАНДАЙЗИНГУ НА ПОВЕДІНКУ ПОКУПЦІВ

The purpose of the article is to investigate modern methods and tools of merchandising, as well as to determine the effectiveness of their influence on buyers. The article examines the role and significance of merchandising as an effective and necessary tool of marketing communications at points of sale. Considered how merchandising affects the behavior, psychological state, emotions, perception and satisfaction of buyers. Peculiarities, goals and tasks, objects, subjects, elements and forms of merchandising were studied. Merchandising has been found to influence consumer behavior, emotions, perceptions, and satisfaction levels using various techniques and tools such as colors, shapes, sizes, contrasts, symmetry, proportions, rhythm, harmony, and various social influences and interactions between people. Merchandising must also take into account cultural characteristics and differences that influence consumer behavior and choice. Examples of the use of modern effective merchandising techniques by the domestic trade network aimed at attracting buyers and stimulating them to spontaneous and additional purchases are given. It was determined that an individual approach to design, the use of different styles of store equipment, the creation of an atmosphere that corresponds to the theme, history, culture or aesthetics of the store promotes the interest of buyers, turns the usual process of purchasing goods into an exciting experience, family leisure or a themed trip. The modern trends and prospects of merchandising in the conditions when there are more and more stores and the preferences of buyers are changing more and more quickly have been determined. It is noted that in merchandising it is necessary to use new technologies, such as virtual reality, augmented reality, artificial intelligence, big data, mobile applications, QR codes, RFID tags, NFC chips, electronic price tags, interactive displays, touch screens, voice assistants, recognition of faces, gestures, emotions, etc. Recommendations on the use of modern effective methods and tools of merchandising at the points of sale have been developed.

A Study of the Impact of Smart Contract Technology on the Understanding and Application of Contract Law from the Perspective of the Legal Profession

Abstract This paper constructs the logical framework of the smart contract model based on the sale and purchase contract transaction, integrating the legal framework and the smart contract. The smart contract model merges blockchain technology’s decentralized features with smart contracts to create a decentralized service mode for sale and purchase transactions. The classification of transaction attributes optimizes and adjusts the matching degree calculation method to meet the needs of both buyers and sellers. The matching degree determines the total satisfaction of both buyers and sellers. The simulation experiment model is designed to analyze the matching results, and the experimental results indicate that the overall utility value range is between 0.1 and 0.5, resulting in a higher level of satisfaction for both parties involved. Applying the model to actual purchase and sale transaction contracts, the expected profit of transaction users after using smart contracts is 26,300 yuan higher than that without using smart contracts. The accuracy and confidence scores of experienced users are 0,8886 and 4.0493, respectively, when evaluating their perceptions of the use of smart contracts. Smart contracts can help participants identify sales and purchase problems and provide innovative perspectives on the application of contract law.

Управленческий учет маркетинговых затрат в торговле

Currently, trade is rapidly developing in Russia. Large commercial intermediary firms-distributors, dealers, traders come to the market, as well as large trading giants-supermarkets, nonspecialized stores with a wide range of goods offered, which benefit from cooperating with wholesale companies. The main problems slowing down the development of trade activities in Russia are recognized as absence or lack of working capital, financing, qualified personnel, premises for storing goods and high rents, poor information support and imperfect regulatory regulation of trade activities, tough competition, etc. Under these conditions, high-quality management of the activities of any economic entity is impossible. The introduction of an effective system of management accounting for marketing expenses is strongly needed. The emergence of a new object in management accounting - marketing costs - determines the need to prepare new tools for their recognition, evaluation, and development of new key indicators for managing these objects. In the context of digitalization of trade, the latest technologies are being invented and the basic principles of doing business are changing. To assess the satisfaction of buyers (customers, clients), as a percentage of the total number of buyers, a number of indicators are calculated. Availability of information concerning the degree of customer satisfaction facilitates the work of planning and forecasting demand, income and expenses of a trading organization. Accounting and analytical support (AAS) for managing marketing costs helps improve the effectiveness of this area of the company’s marketing policy and includes 3 main blocks: accounting and reporting, analytical block and planning. Retro discounts and future discounts are recognized as marketing tools for stimulating sales. Formation of a budget for marketing costs provides the process of drawing up forecasts for the amounts of income, expenses and profits from marketing activities, minimizing costs in the process of achieving marketing goals.

TO ASSESS THE LEVEL OF SATISFACTION OF BUYERS IN THE REAL ESTATE SECTOR

The interpretation of customer satisfaction is a complex task due to its subjective nature, which is contingent upon the individual preferences and experiences of each customer. The Real Estate industry presents a heightened level of complexity as there exist numerous factors that contribute to the determination of customer satisfaction. Customer satisfaction is closely linked to the perception of the customer, whereby meeting the customer’s perceived expectations results in their satisfaction. This research is on the Indian real estate business. This study was primarily conducted to assess the level of satisfaction of buyers in the real estate sector. The principal goal of this study was to examine the satisfaction level of buyers while buying a residential property. The paper is helpful for real estate agents. It helps real estate agents understand what buyers want and how they think.

Tailoring Marketing to Young Chinese Car Buyers: Leveraging Automotive Cultural Experiences and Behavioral Personalities

Objective - This study was initiated to develop an alternative positive car-user experience to enhance automotive sales by considering customers’ desires. Method - The study employed the “Systematic Literature Review Synthesis Process,” harnessing the online EAGLE Navigator System to document the literature review synthesis process to identify relevant literature and establish a theoretical background for research ideation. Findings – A theoretical model for combining personal cultural customization, simplicity, accessibility, affordable technology, and sensory modalities could improve the in-car experience and satisfaction of younger Chinese car buyers, thus leading to satisfying car-user purchasing experiences. Novelty - This study breaks new ground by offering a holistic perspective on enhancing the automotive user experience within the context of the Chinese market. An innovative blend of cultural customization and technology accessibility is introduced, which is poised to reshape the automobile industry's engagement with younger consumers in China. Type of Paper: Review JEL Classification: M31, M39. Keywords: Automotive Marketing; Car-User Experience; Young Customers’ Personalities; Automotive Culture; Sustainable Design Informatics Reference to this paper should be made as follows: Jiandou, C; Ibrahim, R; Azmi, A. (2023). Tailoring Marketing to Young Chinese Car Buyers: Leveraging Automotive Cultural Experiences and Behavioral Personalities, J. Mgt. Mkt. Review, 8(3), 104 – 110. https://doi.org/10.35609/jmmr.2023.8.3(2)

Enhancing Marketing to Young Chinese Car Buyers by Inspiring Automotive Cultural Experience with Their Behavioral Personalities

Younger consumers have become a dominant force in the Chinese automobile market. However, the aspiration of younger consumers to experience ownership of luxurious cars contradicts with their abilities to purchase them. Hence, a study was initiated to develop an alternative positive car-user experience to boost automotive sales with these customers' desires in mind. This paper presents the results of a systematic literature review synthesis that has been conducted on 92 articles to identify methods for enhancing the car user's experience, focusing on the topic of in-car experience, car user personality, and automotive emotion. This study found a combination of personal cultural customization, simplicity, accessibility, and affordability of technology and sensory modalities could improve the in-car experience and satisfaction of younger Chinese car buyers, hence, leading to a satisfied car-user experience. The results are significant in introducing cultural behavior preferences to enhance marketing based on positive customers' cultural experiences. Future research is recommended to determine the specific preferences and aspirations of younger Chinese car buyers from the perspective of targeted cultural-induced market experience when designing and marketing cars. Keywords: Automotive Marketing; Car-User Experience; Young Customers' Personalities; Automotive Culture; Sustainable Design Informatics

DELIZIA SELF SERVICE APPLICATION USING UX DESIGN AND ANDROID STUDIO

Delizia Self Service is a tart ordering service application using the concept of Self Service Technology (SST). In this application there are 2 kinds of prospective users, in terms of customers to order tarts who can choose directly the tarts they want and even customers can also customize tarts according to their tastes. And in terms of admin which is useful for managing products, from adding products, deleting products and modifying products. Based on its function, this application provides benefits such as providing alternative means of selling tarts, increasing sales value, increasing interest, user experience, satisfaction, and comfort of buyers when ordering tarts. This journal focuses on developing application recommendations by designing the UI/UX of the Delizia Self Service Application and realizing it using Android Studio, using the System Development Life Cycle (SDLC) method with the prototype model.

Data-Driven Approaches to Improve Seller Performance and Buyer Satisfaction in Online Marketplaces

Data-Driven Approaches to Improve Seller Performance and Buyer Satisfaction in Online Marketplaces

A Study on Buying Behaviour Of Customers Towards Branded and Non-Branded Jewellry with Reference to Coimbatore City

Abstract: This paper is focused on the attitude of gold buyers towards branded and non-branded jewellers. The objective ofthe study is to analyse the reasons for Sjewellers and satisfaction ofbuyers towards gold jewellers. This study will useful to the owners of gold jewellers forunderstanding thechoices and preferencesof buyers, the criteria adopted by buyers in selecting a particular jeweller, in adopting asuitable pricing strategy, and in devising suitable marketing strategies, so as to serve their customers in a betterway.

Penyuluhan Proses Sertifikasi Halal Pada Pelaku UMKM Kota Metro

People's behavior when buying products is sometimes only based on orientation towards the product they like. In line with the implementation of the Halal Product Guarantee Law Number 33 of 2014, one of the articles of which states that all products, whether originating from animal, plant or raw materials produced through chemical processes, must be certified halal, the halal awareness of these products is increasing. the presence or absence of non-halal components is absolutely necessary. Therefore, it is very necessary to provide education about the halal certification process through community service programs. The aim of this counseling is to provide knowledge and understanding to participants about the importance of halal certification for Micro, Small and Medium Enterprises (MSMEs), provide insight into the influence of halal certification on product buyer satisfaction and create a sense of security for consumers so that this is expected to motivate participants who owning a business, carrying out halal certification for its products is also increasing, as well as developing experience regarding the process of submitting a halal certification process to LPPOM MUI.

Buyer-seller negotiation in consumer markets: an intention congruence approach

PurposeThe purpose of this study is to understand how the degree of congruence between buyers’ and sellers’ intentions to negotiate impacts buyers’ postpurchase emotions and attitudes. In addition, the study examines whether buyers’ self-confidence and negotiation expertise can increase buyers’ perceptions of control and regret, as well as buyers’ postpurchase satisfaction and enjoyment with the purchase. Traditionally, marketplace exchanges have been classified as either fixed price or negotiated. The present research treats marketplace exchanges along a continuum of intention congruence to test the relationships between intention congruence and outcome variables of control, regret, satisfaction and enjoyment with the purchase.Design/methodology/approachThe authors studied the perceived difference between buyers' and sellers' intentions to negotiate and how the difference impacts buyers' postpurchase attitudinal and emotional outcomes. A mail survey of automobile buyers resulted in a sample of 291 respondents. An automobile is a significant and irreversible purchase for a buyer. Thus, automobile markets often host transactions that evoke dissonance and regret for buyers if things go awry. In addition, buyers and sellers vary considerably in their desire to negotiate, thus reflecting a range of intention congruence in negotiation. Therefore, a survey of automobile buyers was considered appropriate for testing the effects of intention congruence on buyers’ postpurchase outcomes.FindingsResults indicate that when buyers are willing to negotiate but sellers do not reciprocate equally, buyers feel less in control of a transaction. Contrarily, buyers experienced greater control and lesser regret when buyers’ perceptions of sellers’ intention to negotiate exceeded buyers’ own intentions to negotiate. Results also suggest that when buyers’ intentions to negotiate were congruent with buyers’ perception of sellers’ intention to negotiate, greater dyadic levels of negotiation marginally lowered buyers’ perceived regret. Overall, an intention-congruence perspective adds to the current understanding of negotiated exchanges and is a meaningful approach for improving postpurchase outcomes for buyers.Research limitations/implicationsThe study used only the consumers’ perspective of negotiation. Although this is supported by studies in power and dependence because the consumers’ perspective is valuable and valid, a true dyadic measurement of the negotiation process can only be obtained if the sellers’ view is also incorporated. This remains a key limitation of this study.Practical implicationsThe results suggest that sellers may be better off honoring buyers’ intentions to negotiate. Intention incongruence negatively impacted buyer satisfaction when buyers perceived sellers to be less eager to negotiate. However, where sellers seem more eager to negotiate, incongruity favored buyers and positively impacted buyers’ postpurchase outcomes. Thus, for sellers, it is worthwhile to consider adding policies that honor negotiation.Originality/valuePast research classifies marketplaces exchanges as either fixed price or negotiated. The present study uses intention congruence as a continuum between transaction partners. The intention congruence approach allows a closer examination of both the symmetry and strength of intentions to negotiate in a dyadic exchange. Given that markets are comprised of buyers and sellers who display considerable variability in intentions to negotiate, examining intention congruence allows for a more realistic study of negotiation behavior in business-to-consumer marketplaces.

Color Inspection Label Checking System for Aimar Printer Model at PT. Indonesia Epson Industry (IEI)

Consumer purchases are influenced by four main psychological factors including motivation, perception, learning, and beliefs and attitudes. The desire or motivation of consumers to make purchases according to certain needs and times. So that the perception of a motivated consumer will be ready to act to make a purchase, and usually consumers will be motivated based on the influence of perception on a particular situation. Here the company wants to increase consumer or buyer satisfaction and the label is a part of the product in the form of a description of both pictures and words which functions as a source of product and seller information. Labels generally contain information in the form of product names or brands, raw materials, composition additives, nutritional information, expiration dates, product contents, and legality information. performance achievement of company targets. This study aims to help understand quality control issues for the assembly process, especially printers for types of defects at the printing stage. As well as providing references for people who need quality labels and Color Inspection Label Checking Systems and as additional input for quality reporting performance analysis for companies

Contract length and buyer satisfaction with the supplier in B2B partnerships: Evidence from an experiment

Prior research has largely ignored the relationship between contract length and buyer satisfaction with the supplier when the supplier cooperates, competes, and coopetes (i.e., cooperates and competes at the same time). To address this gap, we propose one main hypothesis and three moderating hypotheses for cooperation, competition, and coopetition. The main hypothesis investigates whether short-term (vs. long-term) contracts negatively influence buyer satisfaction with the supplier. The cooperation and competition hypotheses separately argue that supplier cooperation and competition positively moderate the relationship between contract length and buyer satisfaction with the supplier, whereas the coopetition hypothesis argues that supplier coopetition negatively moderates the relationship between contract length and buyer satisfaction with the supplier. We test these hypotheses in an experiment with 215 managers with substantial experience in serving as partner or alliance managers in their respective organizations. The findings indicate that short-term (vs. long-term) contracts have a negative effect on buyer satisfaction with the supplier, thereby supporting the main effect. Furthermore, the negative effect of short-term contracts becomes weaker in cases of high levels of supplier cooperation or high levels of supplier competition. Yet, when the level of supplier coopetition increases, the adverse effect of short-term contracts on buyer satisfaction becomes stronger.