Populations of heterogeneous cells play an important role in many biological systems. In this paper we consider systems where each cell can be modelled by an ordinary differential equation. To account for heterogeneity, parameter values are different among individual cells, subject to a distribution function which is part of the model specification.Experimental data for heterogeneous cell populations can be obtained from flow cytometric fluorescence microscopy. We present a heuristic approach to use such data for estimation of the parameter distribution in the population. The approach is based on generating simulation data for samples in parameter space. By convex optimisation, a suitable probability density function for these samples is computed.To evaluate the proposed approach, we consider artificial data from a simple model of the tumor necrosis factor (TNF) signalling pathway. Its main characteristic is a bimodality in the TNF response: a certain percentage of cells undergoes apoptosis upon stimulation, while the remaining part stays alive. We show how our modelling approach allows to identify the reasons that underly the differential response.