This article explores the public discussion in the media where a group of religious activists who call themselves rainbow pastors are constructed as a legitimate actor in terms of the same-sex marriage debate within the Evangelical Lutheran Church of Finland (ELCF). Same-sex marriage was legalized in Finland in March 2017. The majority of the population and members of the ELCF support same-sex couples’ right to marry. However, it is not officially approved within the ELCF, which causes polarization. This study draws on a neo-institutionalist framework of epistemic governance to identify the discursive representations and justifications presented in the media. The activists aimed to convince the church decision-makers and general public of the need for institutional change regarding the religious understanding of marriage while the media pushed its own agenda. The data for this study consist of news articles in which the issue of the ELCF and same-sex marriage was discussed. Four discursive representations were identified: contesting the authority of the ELCF, creating heroic narratives, drawing on common moral principles, and normalizing same-sex marriage. The findings show that the debate also turned into a battle over authority, in which the rainbow pastors challenged the official power structures of the ELCF.
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