Ternary Sm(III) complexes of general representation [Sm(TFDH)3L] were synthesized to understand influence of different auxiliary moieties on their optoelectronic properties. The synthesized complexes were thoroughly investigated using elemental, IR, NMR, UV and PL studies. In these complexes, the emitting metal ion is bonded with six O atoms from di-ketone 1,1,1-trifluoro-5,5-dimethyl-2,4-hexanedione and two nitrogen atoms from neutral ligand i.e. 1,10-phenanthroline and its derivatives. Proton NMR spectral data showed that samarium ion induced chemical shift is dipolar in nature. The photoluminescence analysis showed that the complexes show intense orange-red emission due to 4G5/2 → 6H9/2 transition. Moreover, CIE color coordinates supported the results obtained from photoluminescence study, providing additional confirmation of the luminescent properties of prepared complexes within the orange-red region. Their utility in displays and OLED's was confirmed by studying their optical and electronic band gaps.