The scientific use of sodium carboxymethyl cellulose (CMC) to improve the production capacity of saline–alkali soil is critical to achieve green agriculture and sustainable land use. It serves as a foundation for the scientific use of CMC to clarify the water and salt transport characteristics of CMC-treated soil. In this study, a one-dimensional soil column infiltration experiment was carried out to investigate the effects of different CMC dosages (0, 0.2, 0.4, 0.6, and 0.8 g/kg) on the infiltration characteristics, infiltration model parameters, water and salt distribution, and salt leaching of saline–alkali soil in Xinjiang, China. The results showed that the final cumulative infiltration of CMC-treated soil increased by 8.63–20.72%, and the infiltration time to reach the preset wetting front depth increased by 1.02–3.96 times. The sorptivity (S) in the Philip infiltration model and comprehensive shape coefficient (α) in the algebraic infiltration model showed a trend of increasing first and then decreasing with CMC dosage, revealing a quadratic polynomial relationship. The algebraic model could accurately simulate the water content profile of CMC-treated soil. CMC enhanced the soil water holding capacity and salt leaching efficiency. The average soil water content, desalination rate, and leaching efficiency were increased by 5.18–15.54%, 21.17–57.15%, and 11.61–30.18%, respectively. The effect of water retention and salt inhibition on loamy sand was the best when the CMC dosage was 0.6 g/ kg. In conclusion, the results provide a theoretical basis for the rational application of CMC to improve saline–alkali soil in arid areas.