Sales Turnover Research Articles

Penerapan Bauran Pemasaran Islam untuk Meningkatkan Omset Penjualan pada Bisnis Kafe Takanagari Sidoarjo

Analyzing the Islamic marketing mix strategy at the Takanagari cafe in Sidoarjo is the objective chosen by the researcher. This research uses a descriptive qualitative research type by obtaining data using observation, interview, and documentation methods. This study uses primary and secondary data sources. The primary data sources are interviews with cafe owner Takanagari Sidoarjo, employees and consumers. Meanwhile, the secondary data sources are journals or literature on the Islamic marketing mix. Based on the study's results, it can be concluded that the application of the Islamic marketing mix to increase sales turnover by the Takanagari Sidoarjo cafe located in Taman Anggun Sejahtera 3 Sidoarjo Housing is considered to have deficiencies in sharia principles still. Meanwhile, in terms of sales turnover, the Takanagari cafe in Sidoarjo has succeeded in increasing its sales turnover with several supporting factors. It would be a good feeling if the research were conducted by looking for the influence of the marketing mix strategy from an Islamic economic perspective on the level of sales turnover.

ANALISIS MEDIA SOSIAL DAN KONSUMEN PADA UMKM CROFFLE EAT BENGKONG

Croffle Eat SME is a snack type business, namely croffle, which is located in Bengkong Laut. This business has been established since 2021, but it seems that there are still many people who don't know the Croffle Eat brand. Therefore, this research was conducted to help partners develop their business through the use of digital marketing such as building brand profiles on social media and advertising to increase consumer interest. As for the things that are done to increase sales turnover at Croffle Eat, namely by implementing the promotion mix strategy. Based on the results of an analysis of the obstacles experienced by partners, it was found that there were obstacles, namely the lack of promotion on social media which caused weak brand awareness in these MSMEs. Therefore, this research was conducted to integrate the implementation of the promotion mix marketing strategy by creating interesting content along with the right consumer targeting and in accordance with the results of a consumer survey to increase partner sales.

Ranking the Indian real estate firms in pre & post demonetization periods using hybridized data envelopment analysis

Purpose – the purpose of the study is to analyze administrative personal expenses (APE), manufacturing-selling expenses (MSE), earnings before depreciation interest taxes amortization (EBDITA), and sales turnover (ST) to identify the most efficient real estate company. Research methodology – the study has been conducted on the available secondary data with a sample of eight Indian real estate companies as decision-making units (DMUs). The study is carried out using data envelopment analysis (DEA) clubbed with Shannon’s entropy and is termed a hybridized DEA method. Findings – the study reveals that the sequential ranking of DMUs is obtained using hybridized DEA method. Using hybridized DEA method, it is found that after the demonetization the DMUs performance is aligned in an organized pattern and almost similar in pre-and-post demonetization under hybridized input-oriented variable return to scale method. Research limitations – the study is based on available secondary data considering eight DMUs. It may be overcome through thorough on-sight qualitative and quantitative study to include more datasets. Originality/Value – efficiency of real estate companies is analyzed using DEA clubbed with Shannon’s entropy and it is further utilized to rank all DMUs.

Accounts receivable management in transport organizations

In a crisis in the international settlement system, there is a need to strengthen payment discipline and accelerate payments. The consequences of the COVID-19 pandemic have also led to a reduction in the liquid means of transport organizations and also increased the problem. Acceleration of repayment of accounts receivable increases cash security. The methods of accounts receivable management integrated into the system based on a client-oriented approach are investigated. The proposed system allows you to track the balances of accounts receivable, comparing them with sales volumes and turnover indicators. The concept of the cycle of accounts receivable circulation is formulated. It is revealed that the existing indicators of turnover of accounts receivable and the volume of sales do not accurately reflect the quality of repayment of accounts receivable, the relationship between these indicators is not revealed. They do not disclose the possibility of additional release of funds from settlements with debtors. To solve this problem, a new indicator has been introduced – the rate of repayment of receivables. An approach is proposed to substantiate the expediency of accelerating payments based on the elasticity of revenue from the sale of transport services to the rate of repayment of receivables.

A study on integrated marketing with reference to online marketing

Marketing activities are an integral part of running a business; regardless of how valuable a product is, if they are not balanced with effective marketing, sales will not be as high as they may be. Marketing is now recognized as crucial to increasing sales turnover in a corporate organization. Integrated marketing communications are a vital component that helps boost sales. Yet, not all company players have successfully and efficiently utilized integrated marketing communications. The result is that consumers and potential buyers do not receive the seller's intended message. Thus, the product was re-promoted. With a focus on Pure Milk, this study employs qualitative descriptive research.

Website-Based E-Pharmacy Application Development toImprove Sales Services Using Waterfall Method

An online shop is a way of trading and shopping online via the internet. Online sales in the business sector will significantly help reduce operational costs, especially for customer activities; in its contribution to commerce, online sales can also increase selling power and widely facilitate the marketing of a product. “Seger Waras” Pharmacy is an agency engaged inthe business of selling medicines and medical equipment. “Seger Waras” Pharmacy requires an online sales website or online store, which is intended to maximize service to existing or new customers. Therefore, the authors research the design of web-based drug sales systems at the “Seger Waras” Pharmacy. This study aims to increase the revenue of the relevant agencies and provide complete information about drug use to customers. Data collection methods use observation and interview methods for system modelsusing Data Flow Diagrams, Entity Relationship Diagrams, and Context Diagrams. The software used by MySQL as a database server, Apache as a web server, Sublime Text 3 for writing PHP and HTML programming languages, and Bootstrap as a framework. The result of the system that has been completed is an online store application that makes it possible to selland purchase drugs online; the online shop at the “Seger Waras” Pharmacy can increase sales turnover and promote business.

Factors Affecting the Success of Micro, Small, and Medium Enterprises (MSMEs) at Mega Park Food Courts Medan

<p><strong><em>This study purposed to empirically prove that accounting information, educational background, sales turnover, business capital, the period of business, working hours, and business location partially had a significant effect on business success in MSMEs at Mega Park Food Courts Medan. This study used multiple linear regression supported by the SPSS application. The population of the study was all MSMEs at Mega Park Food Courts Medan 90 MSMEs. The sample of this study was ninety respondents as the owners of the MSMEs. This study used observation, interviews, documentation, and questionnaires to obtain the data. The study results revealed that the use of accounting information, educational background, the period of business, and working hours variables partially showed that they had a significant effect on business success for MSMEs in Mega Park Foodcourt Medan. While sales turnover, and business capital, showed that partially they had no significant effect on business success for MSMEs in Mega Park Foodcourt Medan.</em></strong></p><strong>Keywords: Accounting Information, Educational Background, Sales Turnover, Business Capital, period of Business, Working Hours, Business Location, and Business Success</strong>

Pelatihan Pengelolaan Google My Business pada Gudang Kelapa Do’a Ibu Tembilahan Indragiri Hilir

This community service activity aims to increase the number of quality entrepreneurs, cultivate reliable and superior entrepreneurial spirit, attitudes, behavior and abilities among the community, introduction to the current marketing process, introduction to the marketing process via Google My Business. The expected outputs after community service activities are: 1) increasing the number of quality orders, 2) realizing entrepreneurial ability and stability to produce quality products that consumers need, 3) optimizing existing marketing channels, 4) understanding the marketing process via Google My Business which can increase sales turnover which will have an impact on increasing profits. It is hoped that the Google My Business (Google My Business) material will make it easier for consumers to find Gudang Kelapa Doa Ibu so that product marketing has a wider reach and has an impact on increasing sales. The final result is expected, Gudang Kelapa Doa Ibu users can use the Google My Business application (Google My Business) as a marketing medium for their selling products. In the management of Google My Business (Google My Business), interesting, honest and trusted reviews will be a ranking factor that Google uses to display our business in search results. Therefore, we need to provide quality products and services so that we can get lots of good reviews. That way, our business opportunities appear at the top will be higher. Our positive response to these reviews, will increase the trust of customers.

Pengaruh Modal Kerja Dan Produktivitas Terhadap Profitabilitas Di Masa Pandemi Covid-19

This study aims to build a decision-making model on the amount of working capital needed to increase business productivity so that it will ultimately increase sales turnover. It is expected that if the sales turnover increases, the company's profit will also increase. Working capital and work productivity of MSMEs as variables that affect the profitability or operating income. While the object of research used is MSME actors in the city of Bogor. This type of associative/correlative descriptive research. Arikunto (2006) states that correlative research is research that aims to find whether or not there is a relationship, how close the relationship is, and whether or not the relationship is meaningful. The population in this study are MSME actors spread across the city of Bogor. In this study, multiple linear regression analysis was not performed manually, but by using IBM SPSS Statistics Version 22. The results showed that there was a significant effect of working capital and productivity either partially or simultaneously or simultaneously on profitability.
 
 Keywords: Working capital, productivity, and profitability

Decision Support System to Select the Best Customers Using Analytical Hierarchy Process (AHP) Methods, Simple Additive Weighting (SAW) Methods, Weight Aggregated Sum Product Assessment Methods (WASPAS) at the Kebaya Shop

Style Queen Kebaya Store (SQ Kebaya) is a store that is engaged in apparel, its product sales focus includes adult and children's kebaya. The negative impact of the Covid 19 Pandemic has proven that the Store (SQ Kebaya) has experienced a decline in sales turnover in 2020, therefore the SQ Kebaya Store's efforts to restore its sales activities are by giving gifts for customer appreciation during the COVID 19 season through selecting the best customers for the 2020 period. However, the problem faced by SQ Kebaya Stores in the process of evaluating the best customer selection is that there is no criterion weight so that the decision making is not right on target, making the best customer decisions less efficient because they have to look for customer sales records manually in the sales record book. This study produces a web-based decision support system for selecting the best customers at SQ Kebaya Stores using the AHP (criteria weight), SAW and WASPAS (best customer ranking) methods, this study produces priority weights and importance levels of each criterion, namely status (0.37 ), method of payment (0.23), total spending (0.14), quantity (0.13), intensity of visits (0.07), length of subscription (0.07) and the result of ranking the percentage of the largest alternative value is the alternative SAW method with an average of 0.6952 , while the WASPAS method is 0.6405. It can be concluded that the right method used to obtain the best alternative value is the SAW method.

ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI PENJUALAN BATIK SAAT MASA PANDEMI COVID 19 DI KOTA KLATEN

This study aims to look at the decline in economic activity in terms of sales due to the corona virus (COVID-19). with the aim of seeing the sales made by the fashion industry, especially in the sale of batik in Klaten City. Many SME business actors experience a decrease in profit or sales turnover. This is because the government enforces social distancing, so offline sales are very limited. This research on the effect of Covid-19 on the sale of batik uses a quantitative method, which is based on numbers using statistical tools. Respondents from this study amounted to 31 respondents in the Klaten area. Capital states if there is no influence between capital and sales. Quality negatively affects sales. Competition has a positive effect on sales. Promotion in this study has no impact on sales. The results of this study indicate that not all variables have a significant influence on Batik sales in the city of Klaten. . It can be said if Capital, Quality, Promotion have no effect on the sale of a product owned by the company / SME. While the competition variable has an effect on sales.

OPTIMALISASI DIGITAL MARKETING UNTUK MENINGKATKAN OMZET USAHA MIKRO DAN KECIL DI WRINGINANOM PONOROGO

This community service activity aims to find alternative efforts in increasing the sales turnover of micro and small businesses in Wringinanom Village, Sambit District, Ponorogo Regency, which has many micro-businesses. This study uses the ABCD (Asset Based Community-Driven Development), which approaches the steps of inculturation, discovery, design, define, and reflection. Efforts are being made to optimize sales turnover through digital marketing by training on creating and maintaining accounts in Google Business and social media. The evaluation results show that digital marketing helps increase the sales turnover of micro-businesses in Wringianom Ponorogo.

Business Development Strategy Planning at PT Tunas Abadi Indoagro (Case Study at PT Tunas Abadi Indiagro)

Business development in the agricultural sector is an effort to develop and increase agricultural products as an effort to meet the food needs of the community, the area of agricultural land is a potential natural resource owned by Indonesia so that a good agricultural sector development will increase economic growth in Indonesia. PT Tunas Abadi Indoagro serves distribution of fertilizers and pesticides in East Java and Bali with different needs according to the commodities grown in the background. the last year due to home-made products and also the long dry season caused the company's sales turnover to decrease compared to before. The method used in this study was a qualitative method, data collection was carried out by means of interviews and resource persons consisted of the internal parties of Pt Tunas Abadi Indoagro consist of the owner to the staff. The variables used in this study are PEST (political, economic, social and technology) as well as five porter analysis, after that the result are being analyzed using SWOT method (strength, weakness, opportunity and threat) analysis. that leads to the conclusion that there are several things that need to be considered in business development planning such as the buyer making price comparisons, many new competitors, high competition Products have the same function, on the other hand the company still has strengths such as being able to choose fertilizer and pesticide products Experienced in business agriculture, supplier trust the number of products sold is a lot that the company PT Tunas Abadi Indoagro must maintain.

Sistem Informasi Penjualan Online Pada Toko Gandaria Jambi

Gandaria Jambi shop is a shop engaged in the sale of plastic and cake ingredients, in this Gandaria Jambi shop the obstacles experienced are a decrease in sales turnover due to a conventional sales system, customers have to come directly to the store to purchase products and promote products only by word of mouth. Then an Online Sales Information System was designed at the Gandaria Jambi Store with the aim of helping increase sales at the Gandaria Jambi Store and making it easier to market products. In this study using prototype modeling and it is hoped that the results of the research will make it easier for customers to make purchases, order and confirm payments and for the store to have an online sales plan that can assist in sales transactions to be more effective in doing business. In the future, the analysis and design of this online sales information system can be developed such as the feature of submitting and returning goods from shoppers at Gandaria Jambi Shop

Development of web-based administration system for Mandeh Pasir Fisherman Group, Marunggi Village, Pariaman City

As an area close to the sea, the life of the people of Kota Pariaman is highly dependent on marine products. One of the villages in Pariaman City that is very dependent on marine products is the community of Pasir Marunggi Village, South Pariaman District. The strategic location of Pasir Marunggi village, namely the road to go to the Minangkabau international airport and to Pariaman City, automatically makes this village a frequent stopover, especially with the sek rice stalls in Pasir village, which have characteristics with those around Pariaman. Some of the obstacles faced in addition to the lack of knowledge in the field of Information Technology in the process of promoting aquaculture and catches by fishermen, resulting in a decrease in sales turnover for fishermen. This community service was aimed to web-based administration system for Mandeh Pasir Fisherman Group, Marunggi Village, Pariaman City. The computer-based administration system is given because there are still many fishermen who are members of the Mandeh - Fisherman Group who do not understand how to manage a computer-based administration system. The expected result is that business groups can do bookkeeping with a computer by introducing Microsoft Word and Excel for administrative facilities and adding block making training to facilitate the promotion of business groups so that they can be known in other areas and increase revenue turnover.

Impact of Innovativeness Dimension of Entrepreneurial Marketing on the Financial Performance of Small and Medium Scale Enterprises in Nigeria

This paper interrogates the impact of innovativeness dimension of entrepreneurial marketing on the performance of small and medium scale enterprises in Nigeria. It showed that effective and efficient entrepreneurial marketing especially innovativeness would go a long way to improve on the overall performance of the small and medium scale enterprise. The meaning of this is that any enterprise (be it small or medium) that effectively invest in product innovation, process innovation, marketing innovation, value innovation, technological innovation among others would grow its market share, sales, turnover, return on investment and more importantly its profitability. More so, innovativeness which enhances the satisfaction of consumers who are referred to as "sovereign" in a free enterprise economy by making varieties of new products available for them facilitates growth and development of the business. It also gives enterprises competitive advantage in the business environment as it increases the gamut of their operation through diversification and quality service delivery. Recommendations made were that: the managers of SMEs should review their strategy for product innovation in relation to the sales growth, turnover, market shares, profitability and return on investment in order to keep their businesses afloat and competitive; the managers are advised to put more emphasis on process innovation in order to develop a more improved strategy that would improve on their performance in the business environment; it is expedient for managers of SMEs to train all employees on entrepreneurial innovativeness especially on strategies for marketing innovation to boost financial and non-financial performance; value innovation needs to be encouraged as it seeks novel ways to create value for customers and fulfill organizational business goals.

The impacts of conditions and person-organization fit on alliances performance: And the moderating role of intermediary.

This study expects to provide a reference for the catering industry. The travel industry expands sales channels and turnover tends to choose a strategic alliance with the alliance objects mutually beneficial cooperation to improve their competitiveness. This study examines the effects of alliance conditions and person-organization fit (P-O-fit) on the performance of strategic alliances between travel industries. Furthermore, this study contained the intermediary performance as a moderator to examine the influences of alliance conditions and P-O-fit on the performance of strategic alliances. There were 406 usable questionnaires collected. We verified the hypotheses by the structural equation modeling method. The results suggest that the alliance conditions have positive and significant direct effects on the performance of strategic alliances. Moreover, the P-O-fit also has positive and significant effects on the performance of strategic alliances. Furthermore, the intermediary performance has substantial moderating effects on the influences of P-O-fit on the performance of strategic alliances. The conclusion provides a theoretical and practical basis between performance and the travel industry.

Pemanfaatan E-Commerce Sebagai Strategi Pemasaran Produk UMKM di Desa Widarapayung Wetan Kabupaten Cilacap

The implementation of this community service involves one partner, namely the “Tunggal Makmur” MSME Group. This partner is located in Widarapayung Wetan Village, Cilacap Regency, which is about 43.2 km from Cilacap State Polytechnic. This group has various businesses, including various vegetable chips, fried onions and red ginger ready to brew. The purpose of implementing this community service is to apply e-commerce to the sale of various MSME products in Widarapayung Wetan Village with the aim of introducing and increasing sales turnover, while the method used is by using participatory methods, counseling, mentoring and training. The results obtained from the implementation of this community service are that with the assistance of training and e-commerce applications, it can increase the motivation for partners to carry out marketing of their products so that their turnover increases.

PENDAMPINGAN MANAJEMEN USAHA UNTUK PENGEMBANGAN UMKM SELEUD DI SAWO JAJAR KOTA MALANG

UMKM are one of the important economic sectors in Indonesia. The fact is that UMKM have played an important role in the Indonesian economy to date. When Covid 19 became a global problem, it happened in 2019. This virus spread to various countries, one of which is Indonesia. One of the economic impacts felt by UMKM players is a decrease in sales turnover. Development of Managerial Insights is a course whose program teaches students to do community service. Which activity is a form of training in the form of Community Service. This community service aims to help UMKM to increase sales. With this problem, we are the students at the Malang State University Master of Management who carry out this service activity which will be carried out from the beginning of September 2022 to the end of November 2022 at UMKM Seleud, which is addressed at Jl. Sunda Strait II D3/24 Sawojajar Malang city. The methods used in socialization and education activities include identifying work programs, training, and mentoring. The results of this series of community service activities are the development of attractive product logos, making business logos, more modern marketing, payments via QRIS and getting distributors hydroponic raw materials.

The Impact of Endorsements on Sales Turnover Msme Business in Bandar Lampung City

Background: Technological developments are currently widely used by business actors to promote their products, with the convenience desired by buyers, of course, this is a solution for MSME entrepreneurs for business development. The use of endorsements is one alternative that can be tried to increase sales turnover.
 
 Objective: This study aims to determine the extent of the role of teachers in implementing inclusive education services at SMAN 6 Bandung.
 
 Method: This research was conducted using a survey using the help of a google form on 100 respondents of MSME entrepreneurs who used endorsements as assistance for promoting MSME businesses in Bandar Lampung City. This type of research uses a quantitative type of research using a descriptive format. The data collected in the analysis used quantitative descriptive and qualitative descriptive methods by utilizing descriptive statistical tools and tables of single frequencies and cross frequencies. Decision-making is seen from the number of percentage results if more than 50% is interpreted as a variable that has an impact on MSMEs.
 
 Results: The results of this study obtained the use of promotion using social media with the help of endorsers to promote products owned by MSMEs greatly affect the information aspect, persuasive aspect, repetition aspect, and sales turnover to develop and compete with other MSMEs. 
 
 Conclusion: This study focuses on the impact of the effect of endorsements on MSME turnover, especially on sales volume and profit. The use of promotion using social media with the help of endorsers to promote products owned by MSMEs has a great impact on information aspects, persuasive aspects, repetition aspects, and sales turnover to develop and compete with other MSMEs.