Sales Promotion Girl Research Articles

“I always have to look attractive, but nobody cares on what I feel”: Aesthetic labor on Sales Promotion Girl (SPG)

Aesthetic labor is a job that involves the display of aesthetic body appearance and emotions by the workers. Aesthetic labor practices are performed by service workers who interact directly with customers, including Sales Promotion Girls (SPGs). This qualitative research aims to reveal how aesthetic labor practices are carried out by SPGs and what burdens that they carry. A total of 10 SPG informants who have at least one year of work experience were involved. This research found that SPGs always have to maintain their body appearances and emotions to attract customers’ attention and convince them to make purchases. They even spend money to maintain their body appearances, such as for buying healthy foods, cosmetics, skincare products, and going to the salon. SPGs are also expected to always display positive emotions in any situation. Furthermore, SPGs often experience sexual harassment at the workplace. It can be concluded that while performing aesthetic labor practices, SPGs actually experience the practices of being a docile body too. In addition, SPGs have a double burden, namely physical and emotional burdens, in doing their jobs. However, there are still many who underestimate SPGs and ignore the difficulty they face as aesthetic labor workers.

Front Stage and Back Stage Sales Promotion Girls (SPG) in Car Dealer of PT Toyota Merdeka Motor (Toyota) Soreang Bandung Regency

Front Stage and Back Stage Sales Promotion Girls (SPG) in Car Dealer of PT Toyota Merdeka Motor (Toyota) Soreang Bandung Regency

Praktik Prostitusi pada Profesi ‘Sales Promotion Girl’ di Kota Malang

Sales Promotion Girl (SPG) chooses to become a Commercial Escort (Hookers) with some reason. In the process of choosing a side job, lifestyle, daily needs, and paying debts/installments play an important role. This study aims to reveal the rational choice of SPG who make themselves Escort outside working hours. The research design is a qualitative interpretive with a case study approach. The data processing technique uses data analysis methods, namely data reduction, data presentation, and conclusion drawing or verification. Data was collected through observation and in-depth interviews with 5 (five) informants who chose side jobs as Escort. Researchers use James S. Coleman's rational choice theory to explain this phenomenon by looking at the aspects of resources, collective behavior, sacrifices, and rewards. Lincoln et al., (1985), state that a case study is an in-depth and detailed study of everything related to the research subject. The results of this research show that the otherside of this professions pursued can support the SPG economy, the SPG work environment that occurs in the field plays a role in improving their self-quality and the reasons that make SPG has to choose to become prostitutes can be explained in this research.

Prolonged standing and work fatigue on sales promotion girl workers at the Kubu Raya Regency Shopping Center

Standing positions are used for almost all jobs, including sales promotion girl or SPG workers. Standing in working positions for long periods can cause work fatigue. This study aimed to analyze the relationship between the length of work in a standing position and the work fatigue of SPG workers. This research is a cross-sectional study. Fatigue data collection was carried out by interviews using the industrial fatigue research committee (IFRC) questionnaire. Data on the length of work in a standing position are obtained by interview and observation. Based on the results of the study, as many as 66.7% of workers at SPG in the shopping center of Kubu Raya Regency, Indonesia in one day work in a standing position for eight hours, and 33.3% work in a standing position for >8 hours. The average level of work fatigue at the beginning of work is 49.38, and after work is 52.95, with the results of statistical analysis showing a p-value of 0.000, meaning that there is a significant relationship between long-standing position and work fatigue. There is a need for supervision and monitoring related to the work safety system regularly carried out by the manager of the shopping center, which is also supervised by the Ministry of Health and the Ministry of Manpower.

Meta-Analysis of the Effect of Prolonged Use of High Heels on Low Back Pain in Female Sales Employees

Background: Low Back Pain is the pain that is felt from the lower back area to the lower buttocks crease area (Gluteal inferior fold). One of the causes of Low Back Pain is a prolonged and excessive use of high heels. This study aims to analyze and estimate the effect of the use of high heels on Low Back Pain in sales promotion girls. Subjects and Method: Meta-analyses were carried out according to the PICO model. Population: female sales promotion employee. Intervention: Wearing High Heels. Comparison: Not using High Heels. Outcome: Low Back Pain. The article search in this study was conducted through databases that included PubMed, Google Schoolar, ScienceDirect. The keywords included: "Low Back Pain" AND "Low Back Pain" AND "High Heels" AND "Low Back Pain" "Employee sales" AND "High Heels" "Sales Low Back Pain" (aOR) "Employee sales" And "Employe sales" "Low Back Pain" AND "High Heels" AND "Employe sales", "High Heels AND High Heels" "Low Back pain Employee Sales" AND "High Heels". Full-paper articles with cross-sectional study design. The subjects of the study were users of high heels toward low back pain, the measure of association used was the adjusted odd ratio. The article selection used was PRISMA flow diagram. The analysis was performed using Revman 5.3 Results: A meta-analyss included 10 cross-sectional studies from Africa and Asia. Prolonged use of high heels increased the risk of low back pain in female sales promotion employee (aOR= 1.41; 95% CI= 1.16 to 1.171 p=0.001). Conclusion: Female sales promotion employee who wear high heels have a higher risk of experiencing low back pain. Keywords: sales promotion girl, high heels, low back pain. Correspondence:Fadhila Firmanurulita. Master’s Program in Public Health, Universitas Sebelas Maret. Jl. Ir. Sutami 36A, Surakarta 57126, Central Java. Email: missdhila18@gmail.com. Mobile. +6285740045026.

Effect of Active Stretching on Reducing Plantaris Fasciitis Pain on Sales Promotion Girl (SPG) Ramayana Makassar Town Square (MTOS)

Objective: to determine the effect of active stretching on reducing plantar fasciitis pain in Sales Promotion Girl (SPG) Ramayana Makassar Town Square (MTOS). Method: a quasi-experimental research design method. This study was carried out with a pretest-posttest design using a control group. The pretest was carried out in both groups, followed by active stretching interventions in the form of Active Calf Stretch and Achilles Tendon Stretch in the experimental group, while the control group was only given intervention in the form of Achilles Tendon Stretch. After that, a posttest was carried out in both groups. The population in this study is the entire SPG in Ramayana MTos. The sample in this study amounted to 60 SPGs which were determined using the Non-probability sampling method where all members of the sample were selected based on predetermined inclusion and exclusion criteria. The collected data were analyzed using the Wilcoxon test. Results: The Wilcoxon Signed Ranks Test showed a p value = 0.001 or a p value <0.05, which means that there is an effect of active stretching exercises on reducing plantar fasciitis pain. Therefore, it can be concluded that there is an effect of active stretching on reducing plantar fascia pain. Conclusion: this study has shown that active stretching exercises significantly reduce plantar fasciitis pain among Sales Promotion Girls (SPGs) at Ramayana Makassar Town Square (MTos). The findings underscore the efficacy of incorporating active stretching interventions to alleviate discomfort in this specific group. Implications of the research: The demonstrated efficacy of active stretching exercises in alleviating plantar fasciitis pain offers a practical solution for enhancing the occupational health and well-being of Sales Promotion Girls (SPGs) and similar professionals. By integrating these exercises into their routines, employers and individuals can potentially mitigate the impact of pain on job performance and overall comfort. Originality/value: This research offers a distinct and original contribution by examining the impact of active stretching exercises specifically on Sales Promotion Girls (SPGs) afflicted with plantar fasciitis pain. The focus on this specific occupational group provides a novel perspective within the context of pain management and occupational health. By investigating the efficacy of active stretching interventions tailored to the needs of SPGs, the research brings a fresh perspective to addressing the unique challenges faced by individuals in roles that involve prolonged standing and walking.

Symbolic violence of cigarette Sales Promotion Girl (SPG) in Surabaya City

Symbolic violence is a form of violence through the imposition of symbols and meaning. This study looks at how the symbolic violence that occurred in SPG Cigarettes in the city of Surabaya. The symbolic violence that occurs in SPG Cigarettes in the Work Environment has meanings and symbols that are cultivated by perpetrators of violence. This study uses the theory of symbolic violence from Pierre Bourdieu. Researchers used qualitative research methods with a phenomenological approach. Data collection techniques in this study included observation and in-depth interviews as well as general qualitative data analysis techniques from Creswell. This study found double violence in SPG Cigarettes, namely symbolic violence and sexual violence. This study also finds a new category of forms of symbolic violence adapted from Pierre Bourdieu’s Theory. This study describes the habitus, capital, and realm that cause a person to commit symbolic violence on smoking SPGs. This study concludes that the symbolic violence that occurred against cigarette smokers has become a culture in several community groups. Women as ‘victims’ of symbolic violence and sexual violence can fight so that this violence does not occur continuously and does not become a culture.

Description of Hardiness in Sales Promotion Girl in Surabaya

This study aims to determine the level of hardiness in sales promotion girl. hardiness is a psychological resilience and strategy to deal with stress which can be seen from three aspects, namely, commitment, control and challenge. this research uses descriptive quantitative method. with a population of 50 spg, the sample used is 50 sales promotion girls. the sampling method used in this research is saturated sampling. the data collection method uses a likert scale, namely the hardiness scale. hardiness scale based on kobasa's (1982) theory. the results of data analysis from this study hardiness is in the medium category. the result of further research is the percentage of hardiness aspect that is high is control.

Bahasa Persuasif Sales Promotion Girls dalam Pemasaran Produk kepada Konsumen

This study aims to: describe the persuasive language forms of sales promotion girls in product marketing; describe the function of persuasive language in captivating customers. This type of research is qualitative research. The data of this research are phrases, clauses, and sentences that contain persuasive elements when offering products to consumers. The source of the data in this study is the persuasive language of sales promotion gils in product marketing to consumers. Data analysis was carried out through the stages of data reduction, data presentation, and conclusions. The results of the study revealed that the persuasive form used by SPG when offering products was in the form of affirmations, forms of rewards, forms of offering several products, and forms of praise. The function of persuasive language used by SPG is the function of providing information, the function of product introduction, the function of added value. The use of several forms of persuasion is caused by consumers who come from different backgrounds.

Marketing Sales Promotion Girl Perspektif Etika Bisnis Islam

Sales Promotion Girl (SPG) is the spearhead of the company to introduce a product that will be offered to the public. SPG is used as the hand of a company engaged in consumer services. In carrying out promotional activities at the Skechers Grage City Mall Cirebon store, the store requires the right promotional strategy in order to attract the attention of consumers and this strategy is carried out by SPG. This study was conducted to determine the marketing strategy undertaken by sales promotion girl at the store skechers grage City mall Cirebon. This study uses descriptive qualitative methods with data collection using observation, interviews and documentation. The results found in this study are that the marketing sales promotion girl strategy at the Skechers Grage City Mall Cirebon Shoe Store viewed from an Islamic perspective is applied in various ways including advertising promotion mix tools using electronic media such as (Instagram, Facebook and Whatsapp), Personal selling (personal selling) and Sales Promotion. In addition, the promotions carried out are in accordance with Islamic business ethics. Where in applying Islamic values ​​as the implementation of business ethics, there are four things that can be used as guidelines in promotion, namely sincerity, honesty, meaningful, and accountability (responsibility / trustworthiness)

Work Fatigue Due to the Use of High Heels on Promotion Girls Workers

During working hours, Sales Promotion Girl (SPG) is standing in a shopping center, which can cause work fatigue. The objective of this study was to examine the work fatigue of SPG who wore high heels in various variations. The research design was cross-sectional, with the research subjects being 60 employees from the SPG in Pontianak Indonesia Mall. The L 77 reaction timer was employed to measure fatigue before and after work. The findings revealed that workers who wore 7 cm heels experienced higher levels of fatigue than those who wore 5 cm or 3 cm heels. The study results revealed no significant difference in fatigue before and after working various variations of high heels (p ≤ 0.001). When wearing high heels, the average level of fatigue increases. However, there was no statistically significant difference in heel height variation on fatigue level (p=0.173). When working in a standing position, wearing shoes with low heels increases comfort and reduces worker fatigue. The results of this study can be used as a starting point for future research by other researchers. Moreover, the findings of this study can also serve as a starting point for other researchers to conduct additional research.

Rancangan Bangun Aplikasi Sales Data Collection System Berbasis Website


 Megmilk Snow Brand Indonesia is a company that produces milk-based foods (cheese processing) with the well-known brand MEG Cheese. PT Anugerah Raja Terkini is one of the outsourcing companies that collaborates with PT. Megmilk Snow Brand Indonesia. PT Anugerah Raja Terkini itself is responsible for sales activities at the Sales Promotion Girl level. Currently, PT. Anugerah Raja Terkini monitors its SPG only using WhatsApp media. PT. Anugerah Raja Terkini cannot confirm whether the sales are genuine or fictitious, and the admin takes a relatively long time to create a sales report. To be able to overcome this problem, an information system is needed that can support sales data collection activities at PT. Recent King's Awards. The aim of this data collection system is that sales personnel can work better and the sales reporting process can run more quickly and accurately.
 
 
 Keywords: application, sales data, data collection, system

Tingkat Kompetensi Interpersonal Sales Promotion Girl (SPG) : Kajian Deskriptif

Communication is important in social interaction, even for promotion and sales. The purpose of this research is to reveal the Eta Agency Pro Comm sales promotion girl's interpersonal competence, openness, empathy, support, positivity, and Equality. Data was collected through Interpersonal Communication Scale (ICS) with a high-reliability value of 0,95. The sample was taken based on Purposive Random Sampling, with 58 respondents of sales promotion girls. This research found that every aspect of Interpersonal Communication of Sales Promotion Girls at the Competence level. Only Support communication there are 25 (43,10%) in Very Competence. İn another aspect below of that. This research suggests that communication is a combination in every aspect and always reciprocal in every social interaction.

The Relationship between Body Image and Consumptive Behavior of Buying Cosmetics in Sales Promotion Girls in Sidoarjo

This study aims to determine the relationship between body image and consumptive behavior in purchasing cosmetics at sales promotion girl (SPG) in Sidoarjo. This study uses a quantitative research method with a correlational approach and uses a scale measuring instrument, namely the body image scale and the consumptive behavior scale. The sample in this study was 100 people from the female population who were taken using a simple random sampling technique, namely sampling by setting special characteristics that are in accordance with the research objectives so that they are expected to answer research problems. Data analysis was carried out using a body image scale and a consumptive behavior scale using SPSS 25.0 for windows. . The results of data analysis showed a correlation coefficient of 0.394 which was declared positive with a significance of 0.000 <0.05. R square value of 0.12 indicates that body image has an effect of 12% on consumptive behavior. The remaining 88% of the percentage of the influence of consumptive behavior variables is influenced by other factors.

Peningkatan Pelayanan dengan Total Quality Service (TQS) Dalam Meningkatkan Citra PT Arina Multikarya Banjarmasin

The community service activities carried out aim to make it easier for guests or prospective applicants to get information by improving company services using the Total Quality system (TQS). This activity was carried out at PT. Arina Multikarya Banjarmasin Branch, which is one of the companies engaged in outsourcing and also marketing that promotes consumer goods, also acts as an agency that houses many employees such as BA (Beauty Advisor), BC (Beauty Consultant), SPG (Sales Promotion Girls) , as well as TL (team leader) from certain companies that have worked together or become company partners. In this community service, the methods used are observation methods, sociological empirical approaches, coordinating and arranging what to do, carrying out activities, and evaluating. From the results of the activity, it shows that the guests who come are greatly helped by the layout of the room and the structure of the employees because the guests who come will find a room for employees. And with posters containing instructions posted in certain places that make guests or prospective employees more orderly.
 Keywords: Company Image, Quality, Service.

Peranan Sales Promotion Girl Pada Produk Wardah Beauty Care

ABSTRACT
 At present the cosmetics industry in Indonesia has increased by 20% in 2017, so competition in the cosmetic industry is quite tight. There are many ways that companies can do in marketing their products, namely through personal selling, in personal selling it is certain that it requires workers to carry out these activities, one of which is by using a Sales Promotion Girl.
 The aims of this research are: 1). To find out how the role of Sales Promotion Girl is in wardah beauty care products. 2). To know how the Sales Promotion Girl in promoting the product. 3). To find out how Sales Promotion Girl can attract and convince consumers. The results of this study, namely: 1). The role of the Sales Promotion Girl in wardah beauty care products is as follows: a) attracting consumers to visit the stand, b) offering products, c) guessing customer needs and fulfilling what customers need, d) answering customer questions and handling complaints from customers in a timely manner well, e) informing the quality of the product up to the way it is treated or used, and f) implementing service standards properly. 2). When Wardah's Sales Promotion Girl promotes products, namely by: a) product presentations, and b) promotional presentations. 3). The Sales Promotion Girl's way of attracting and convincing consumer interest is by: a) good appearance according to company standards, b) product display, c) product presentation, and d) with promotions.

Perlindungan Hukum Terhadap Eksploitasi Tubuh Sales Promotion Girl; Studi Komparasi Hukum Islam dan Hukum Positif

The topic of discussion in this journal is the legal protection against exploitation of the sales promotion girl (SPG) body which is discussed in the legal order in Indonesia. Sales Promotion Girl (SPG) then received various forms of physical and non-physical exploitation which referred to Law no. 13 Regarding Manpower and the Criminal Code. Sales Promotion Girl (SPG) is a profession for women who are active in marketing or promoting a product by the company. Sales Promotion Girl (SPG) in carrying out their work not infrequently workers have to go to the field in the midst of a crowd to sell or promote products from companies where most of the consumers are men. The Sales Promotion Girl (SPG) body seems to play an important role in marketing the company's products because attractive appearance is the main criterion in this job, workers often experience other forms of exploitation and abuse at work. the author takes the understanding that there is exploitation of women's bodies as Sales Promotion Girl (SPG) and how the law provides legal protection against forms of exploitation experienced by Sales Promotion Girl (SPG) workers and how the analysis of Islamic law and positive law on the exploitation of women's bodies as sales promotion Girls (SPG).

Complaints of Musculoskeletal Disorders on Sales Promotion Girl at Cosmetic Stores in Surabaya, Indonesia

Highlight:Standing position duration and shoe characteristics to MSDs's complaints on sales promotion girls at cosmetic stores in Surabaya were analyzed.There was no correlation between height of heels with complaints of MSDs and shoe type, while, the duration of standing position and complaints of MSDs were correlated. Abstract:One of the occupations that have a risk of Musculoskeletal Disorders (MSDs) is sales promotion girl (SPG), especially the SPG at a cosmetic store, because their job position is mostly done by standing and wearing high heels. This study aimed to analyze the correlation between duration of standing position and shoe characteristics to complaints of MSDs on sales promotion girl at cosmetic stores in Surabaya. This study was quantitative research with observational analytic research, where the data collection was carried out by cross-sectional. This research was conducted at 21 cosmetic stores from three shopping centers in Central Surabaya. The population in this study was 64 SPG. The sample was taken using simple random sampling with exclusion criteria, so that 47 people were obtained. The independent variables consisted of duration of standing position and shoe characteristics included shoe type and the height of heels. The dependent variable was complaint of MSDs. The data analysis was carried out using the Spearman correlation test. The result showed that there was a correlation between the duration of standing position and complaints of MSDs (Pvalue=0.011; r=0.369; positive direction), no correlation between shoe type and complaints of MSDs (Pvalue=0.735; r=0.051; positive direction), and no correlation between the height of heels and complaints of MSDs (Pvalue=0.256; r=0.169; positive direction). It was concluded that there was a correlation between the duration of standing position and complaints of MSDs, and there was no correlation between shoe type and the height of heels with complaints of MSDs.

HUBUNGAN SIKAP KERJA BERDIRI, KARAKTERISTIK PEKERJA, DAN PENGGUNAAN HIGH HEELS TERHADAP TINGKAT KELELAHAN KERJA PADA SALES PROMOTION GIRL (SPG) DI SWALAYAN KOTA SEMARANG

This study aims to determine whether there is a relationship among standing work attitude, worker characteristics, and the use of high heels on work fatigue experienced by Sales Promotion Girl (SPG) in Semarang City Supermarkets. The background of the research is that a SPG who works with a standing work position and wears high heels will experience an incidence of work fatigue. This is quantitative research with a cross-sectional study approach. The instruments in this study were the IFRC questionnaire, ruler, microtoise, body scale, and REBA Method Sheet. The population in this research consists of 150 people. The research employed an incidental sampling with a total sample of 38 people. Data analysis in this research made use of the Spearman rank correlation test. The findings of the research showed that among the 38 Sales Promotion Girls (SPG) who had a standing work position; 16 people were with low risk and 22 people were very low. Based on their ages, 9 people were 30 years old and 29 people were below 30 years old. As with their service time category, as many as 24 people had a long time experience and 14 people were with short period of service time. The results of the statistical test showed that there is a significant correlation between standing work position, wearing of high heels with work fatigue. In addition, there is no significant correlation between worker characteristics (Age, Work Period, Body Mass Index) and work fatigue on SPG at Supermarkets in Semarang City.

INOVASI MARKETING COMMUNICATION PRODUK GRAMEEN BANK UNTUK PEMBERDAYAAN KOMUNITAS WIRAUSAHA PEREMPUAN

This study examines the case of the money marketing communication used by Islamic banks to promote Grameen Bank products. Grameen Bank is a form of financing model for providing capital by a bank to a group of people who have a lack of ability in terms of economics. This study aims to determine the marketing mix model used by BTPN Syariah in attracting the interest of the underprivileged community, especially for women to join the PMD program. This is achieved through qualitative research methods with a case study approach. In searching for data, the researcher conducted semi-structured interviews and passive participant observation. The sampling used in this research is snowball sampling. This study uses the basic theory of Symbolic Interaction proposed by George Herbert Mead. This research was conducted on women entrepreneur communities in Jatisampurna and Bantar Gebang. The results of this study are the concept of the marketing mix used, including events and experiences, namely by holding exhibitions and roadshows, world of mouth marketing, using opinion leaders and group meetings, sales promotion girls with sales promotions placed to foster business groups, and by installing advertisements both with print catalog ads (print out advertising) as well as advertisements with digital platforms on YouTube. The marketing strategy used focuses on offline, this is because the target market of Grameen Bank has not yet touched the digital platform.