Sale Of Products Research Articles

Does outsourcing enhance consumer services and profitability of a dual-channel retailing?

In the era of digital commerce, the concept of dual-channel retailing has attracted increased attention. Dual-channel retailing increases the importance of outsourcing for an imperfect production process to enhance customer satisfaction. This study explores a sustainable dual-channel retailing strategies for an imperfect production process under a flexible production system. The manufacturer runs a production process prone to defects utilizes both offline and online channels for product sales. The manufacturer contemplates green investments to enhance the production efficiency and reduce waste and carbon emissions, alongside the possibility of outsourcing a portion of production to a partner. A mathematical model is developed to accounts for these factors and analyzes the optimal allocation of products between channels, pricing strategies, production rates, and investments amount to reduce carbon emissions. The model incorporates demand sensitiveness to green practices and channel's selling price. Results of this research are directed towards offering significant perspectives for organizations that aspire to attain a harmonious equilibrium among financial profitability, ecological sustainability, and addressing deficiencies in their manufacturing procedures in a dual-channel retail setting through subcontracting. Numerical illustrations exhibit that partial outsourcing enhances system's profit by 2.03%, whereas investments to reduce carbon emissions enhance the profit by 4.95%. Flexibility in the production process helps to increase the profit by 13.50%, and channel coordination helps to enhance the profit by 38.54%.

Practices of Trans-National Corporations: The Need to Change Global Economic and Political Norms; Comment on "National Public Health Surveillance of Corporations in Key Unhealthy Commodity Industries – A Scoping Review and Framework Synthesis"

Trans-national corporations (TNCs) are recognised as having an adverse impact on public health through the marketing and sale of unhealthy products. In addition to this some of their practices affect health, including taxation avoidance, lobbying politicians to gain favourable legislative and regulatory environments for their operations, and failure to abide by occupational health and safety standards. We argue that while considering the individual practices of commercial actors is crucial the true public health harms are only evident when the synergistic impacts of the practices are considered. We also note that the practices are supported by a global economic and political system which operates in the favour of commercial actors rather than the health of people and the planet. Consequently there needs to be a norm change by which norms and power are shifted away from commercial interests and externalities of commercial practices are no longer outsourced to the public purse.

The Impact of the Rise of Social Media on Anime Peripheral Product Sales

The Impact of the Rise of Social Media on Anime Peripheral Product Sales

Cooperation and Intercooperation in Tourism Routes in Rio Grande do Sul, Brazil

Objective: This study aims to investigate the cooperation and collaboration among the actors involved in the tourist routes known as Salamarias, Della Cuccagna, and Topiarias, Flores e Aromas, located in the northern region of Rio Grande do Sul, Brazil. Theoretical Framework: This article examines the economic and social impact of rural tourism, focusing on its contribution to economic growth, job creation, and the promotion of tourism products through tourist routes. It emphasizes cooperation among tourism actors for sustainable development and organizational efficiency. Method: We conducted qualitative and quantitative research, collecting data through interviews with 16 farms across three routes. A structured interview script included 60 open-ended questions and six closed questions. We analyzed the data using content analysis, and assessed the quantitative data using a five-point Likert scale to measure agreement levels. Results and Discussion: The results showed that cooperation and intercooperation along the routes promote income complementarity through tourism offerings and product sales, enhance knowledge and learning, expand social relations, increase the dissemination and consumption of organic products, and support the preservation of culture, heritage, and the environment. Research Implications: The practical and theoretical implications of this study provide insights that can guide public policies, regional development programs, and business strategies in the rural tourism sector. These insights emphasize the importance of cooperation, intercooperation, social networks, rural development, and social innovation. Originality/Value: The discussion not only enriches the existing literature but also opens new avenues for future research and theorizing in the context of rural tourism and regional development.

Digitalisasi Multi-Channel Sebagai Upaya Pengembangan UMKM Tenun Endek Bali

This Community Service activity was carried out at an SME which is engaged in the production of Balinese endek woven cloth, namely Tenun Tinizhop. Since its founding in 2018, Tenun Tinizhop has played a role in efforts to preserve local Balinese cultural wisdom through authentic Balinese woven fabrics produced using looms, not machines. The aim of this community service activity is to increase the promotion of woven fabrics by encouraging innovation through information technology, namely a multi-channel strategy. Implementing a multi-channel strategy can increase marketing promotions and sales of endek weaving products so that the endek weaving business will experience an increase and sustainable business goals can be achieved.

IMPLEMENTATION OF A DYNAMIC PRICING SYSTEM IN RETAIL: AN ANALYTICAL REVIEW OF THE PRACTICES OF RUSSIAN COMPANIES

Over the past few years, the conditions and nature of doing business for Russian companies have changed dramatically. The processes of procurement, logistics, product sales, accounting and other business processes are automated. The development of artificial intelligence technology and the growing volume of data are additional growth drivers for the company. Within the framework of this article, an analytical review of the practices of applying the pricing system in retail of Russian companies was conducted. The pricing process is key, which allows you to directly influence the main economic indicators of the company’s activities, since sales volume, profit, demand for products, inventories of inventory resources can be regulated by means of competent changes in prices for goods. Dynamic pricing is gaining great popularity among retailers, which leads to the expansion of patent activities in terms of software and models for automating pricing, including using machine learning. In this article, the authors reviewed some of the most popular offers on the market for the introduction of dynamic pricing systems and analyzed them, revealed the main features and identified common features of building automated dynamic pricing models. The practices of implementing dynamic pricing systems in Russian companies were also investigated. The results obtained allow us to draw conclusions about the importance of using automated pricing systems in retail in modern conditions, their capabilities and application problems.

Pendampingan dan Pelatihan Pemasaran Digital pada UMKM Roti Desa Rengas Sumatera Selatan

Marketing strategies are needed to increase sales of bakery products. Labeling and packaging capabilities, as well as the use of innovative marketing methods, are still lacking among MSME Partners. The team is trying to increase the potential of MSME products with digital marketing training and food variants. The activity method is in the form of assisting students and teams in the 61st Muhammadiyah University of Palembang Real Work Lecture (KKN) program in Rengas I Village. This program includes identifying needs, planning, implementing and using various innovation materials as well as the Instagram and Facebook platforms. This activity takes the form of assistance from February to April 2024. Various variations of flavors and bread toppings are produced, then pictures and videos have been posted on digital marketing on Instagram and Facebook. The conclusion shows that support for MSMEs has a positive impact on the production of various types of bread. It is necessary to find out more about other social media platforms, such as TikTok and Twitter, in order to understand more efficient digital marketing strategies related to consumer behavior and preferences.

The Influence of Social Media Promotion on Online Purchase Decisions for Beauty Products

In the contemporary digital age, the internet has emerged as a powerful medium for product promotion, significantly influencing how people access information and fulfill their daily needs. This ease of access extends to business transactions, where entrepreneurs leverage the internet as a platform for online product sales. Social media, a relatively new mode of communication enabled by the internet, plays a pivotal role in this process. This research seeks to examine the impact of social media promotion on online purchasing decisions for beauty products among students at Universitas HKBP Nommensen, Medan. The study employs a quantitative approach. The population consists of all students at Universitas HKBP Nommensen who have purchased beauty products online; however, the exact population size is not known. Using the Slovin formula, a sample of 100 respondents was randomly selected to represent each faculty. The findings reveal that social media promotion has a significant effect on purchasing decisions, as demonstrated by the results of the t-test. The t-value obtained was 8.429, exceeding the critical t-value of 1.4355, with a significance level of 0.000, which is less than the 0.05 threshold. The coefficient of determination (R²) was calculated to be 0.420, indicating that 42.0% of the variance in purchasing decisions can be attributed to social media promotion, while the remaining 58.0% is influenced by other factors not covered in this study. In conclusion, the research confirms that social media promotion has a positive and significant impact on the online purchasing decisions of beauty products among students at Universitas HKBP Nommensen, Medan.

Peningkatan Kapasitas Produksi dan Penjualan Produk Kelapa Gongseng Aceh Pasca Pandemi COVID-19 Melalui Teknologi Tepat Guna dan Pemasaran Digital

This article delves into the strategic enhancement of production capacity and sales of Acehnese roasted coconut products in the aftermath of the COVID-19 pandemic, leveraging the application of appropriate technology and digital marketing approaches. The focus of this community engagement initiative lies in addressing the multifaceted challenges faced by the local community, including disruptions in traditional market access and production inefficiencies exacerbated by the pandemic. The objectives of the program are meticulously outlined, detailing the implementation of innovative technological solutions and digital marketing strategies designed to increase production efficiency, product quality, and market reach. The study also discusses the anticipated socio-economic impacts, particularly the potential for sustained community empowerment and economic resilience. The integration of these modern approaches aims to foster long-term sustainability and competitive advantage for micro, small, and medium enterprises (MSMEs) in Aceh, thereby contributing to broader economic recovery and growth.

Agro-input dealers' perspectives on the design of a certification scheme for pesticide risk reduction.

While pesticides are essential for crop protection and food security, they pose serious risks to human health and the environment. Agro-input dealers can play an important role in mitigating pesticide risks, given that they are a major source of pesticides and plant health information for many developing-country farmers. In this article, we assess the willingness of agro-input dealers to offer integrated pest management-based advisory services and promote pesticide risk reduction through a voluntary certification scheme. Using survey data from 557 agro-input dealers in Uganda and a discrete choice experiment, we find that the proposed certification scheme is significantly valued by agro-input dealers, particularly for its potential to provide training opportunities and ensure safety to human health and the environment. Agro-input dealers have a positive attitude towards a certification scheme that restricts the sale of high-risk pesticide products, especially if it stimulates additional income-generating opportunities. Further analysis shows that preferences for voluntary certification attributes are influenced by certification experience, agro-dealership experience, business ownership status and incidence of acute pesticide poisoning. The study findings demonstrate that agro-input dealers are conscious of pesticide risks to human and environmental health and are keen to participate in a certification scheme promoting safer plant protection products. © 2024 The Author(s). Pest Management Science published by John Wiley & Sons Ltd on behalf of Society of Chemical Industry.

Where is the Middle School Movement Today? Interrogating Consequential Organizations

In an effort to advance the middle school movement, this paper examines the research trends from three organizations that support middle grades educational innovation, assessment, and research: The Carnegie Corporation of New York, the Educational Testing Service, and the Institute of Education Sciences. Using an instrumental, multiple case study design, trends within and across these organizations regarding research on middle grades education were identified. We found trends across these organizations that reveal the following: They privilege quantitative methodologies; the research topics examined are limited in focus; and the end-result for much of their work results in exclusive products for sale. Further, each of these organizations has deep pockets that provide significant funds for their research projects and products.

Electronic Cigarette and Heated Tobacco Product Use and Their Association With Tobacco Control Factors Among Adults in Indonesia, Kazakhstan, and the Philippines.

Data on e-cigarette (EC) and heated tobacco product (HTP) use and the reasons for their use are useful for policy making. We report comparable nationally representative estimates of EC and HTP use and their associated factors. Global Adult Tobacco Survey data from Indonesia (2021), Kazakhstan (2019), and the Philippines (2021) were analyzed. The weighted prevalence rates and 95% CI of EC and HTP awareness, current use, and ever use, and their distribution by cigarette smoking status were calculated. Binary logistic regression analyses assessed socioeconomic, and tobacco control factors associated with EC and HTP use. The prevalence (%) of EC awareness, ever use and current use were 48.7-69.4, 3.6-8.8, and 1.9-3.0, respectively. The prevalence(%) of HTP awareness, ever use and current use were 2.7-21.7, 0.2-2.1, and 0.1-1.2, respectively. The main reasons for EC and HTP use were attractive flavors(45.8%-73.9%), less harmful than smoking(23.0%-70.1%), and enjoyment(40.8%-76.7%). Avoiding going back to smoking(0.9%-54.4%) and quitting smoking(19.4%-49.8%) were less frequently cited reasons (except in the Philippines). EC/HTP use was associated with younger age, higher education and wealth, current/past smoking, exposure to information about the dangers of tobacco use, and advertisements about tobacco products and smoke-free rules at home. The prevalence of EC and HTP use was higher among younger men with higher education and wealth, and current/past smoking. EC and HTP use should be closely monitored. Regulations to restrict the widespread marketing and sales of EC and HTP are needed to prevent the escalation of their use. The population-level data provide the benchmark for future monitoring use of e-cigarettes and HTPs and identify population subgroups for future surveillance in low- and middle-income countries. The association of EC/HTP use with tobacco control-related factors provides leads for policies that should be formulated and implemented to regulate the product contents, marketing, and sales of EC and HTP.

Digital marketing communication education for PKK community in Simpang Kanan Village, Tanggamus Regency

Digital marketing communication has become essential for home-based businesswomen, particularly those involved in PKK (Family Welfare Empowerment Program). In Simpang Kanan Village, there is a low level of knowledge among PKK members regarding technology, especially digital marketing. Almost all PKK members market their products directly, limiting their market reach. This community service aimed to educate the partners about digital marketing communication to increase product sales. The methods used were socialization, practice, and mentoring. The results show that 70% of PKK members have improved their understanding of digital marketing communication, enabling them to create persuasive messages and utilize social media for product marketing.

Кластерный анализ в оценке эффективности зернового производства Тюменской области

Abstract. In recent years, there has been stable production of grain industry products in volumes that meet the needs of the Tyumen region and allow the sale of products outside the region. The article is devoted to the study of territorial differentiation of the production of grain and leguminous crops in the Tyumen region. The purpose of the study is to assess the efficiency of grain production in the context of municipalities in the south of the Tyumen region and determine the dependence on the level of fertilizer application. Methods. Statistical methods of data processing (analysis of time series, method of variation, method of correlation-regression analysis), as well as cluster analysis using the Ward method, were used for the study. The scientific novelty lies in the fact that municipalities have been clustered and ranked according to a set of parameters characterizing the development of the grain production industry in the Tyumen region. Results. An assessment was made of the scale of industry development for the period from 2018 to 2022, quantitative and qualitative indicators were considered: the size of sown areas, gross yields, yields of grain and leguminous crops differentiated by municipal areas. An assessment was made of the dynamics of development of the grain production industry, trends of changes over 5 years, parameters of the influence and dependence of the yield of grain and leguminous crops on the level of fertilizer application were identified, clusters were identified that reflect the differentiation of municipal areas in grain production.

Understanding farmed salmon imports and e-commerce consumer satisfaction in China: A text mining approach

Salmon, a luxury aquatic species, has seen a steady increase in imports in China. The rapid development of the Internet, the transformation of consumption behaviour, and the impact of the COVID-19 pandemic have prompted consumers to purchase salmon products from e-commerce platforms in China. In this context, understanding salmon import trends and consumer satisfaction with salmon e-commerce is critical to promoting and sustaining sales of salmon products through e-commerce platforms. Therefore, this study aims to investigate the import trend analysis of salmon in China as well as understand factors influencing consumer satisfaction with salmon e-commerce. We analysed 10,064 consumer comments out of 25,763 for this study after resampling the proportion of positive/negative comments. Sentiment analyser, Textblob, classified 65.2 % of consumer comments as positive, 21.7 % as negative, and 13.1 % as neutral. Additionally, Latent Dirichlet Allocation (LDA) topic modelling identified five areas critical for satisfaction with salmon e-commerce: purchase decision (19.5 % of the comments), eating experience (22.3 %), service quality and delivery (20.6 %), purchase history (17.5 %), and general product quality (20 %). Our findings indicate that service quality and delivery are the most critical factors affecting consumer satisfaction, whereas purchase history has the least impact. Consumers’ PLUS membership profile, salmon product style, and preservation form had a significant influence on consumer satisfaction, while the country of origin, weight and price of the product had no significant influence. Salmon e-commerce platforms need to improve logistic service and delivery quality to influence consumer satisfaction.

Повышение эффективности экспорта сельскохозяйственной продукции в условиях санкционного давления

The article considers modern trends in the development of the export potential of agricultural products in the conditions of the modern concept of production and sale of products in this commodity area. The purpose of the study is to identify current trends in improving the efficiency of exports of agricultural products in the face of increased competition in the global food markets. The relevance of this study lies in the fact that increasing the indicators of exports of agricultural products will minimize the supply pressure on the domestic market of agricultural products. The article discusses issues related not only to the expansion of the export component in the activities of various forms of production of agricultural products, but also possible options for joint participation in the process of optimizing the export of food products. As part of the study, various concepts of international trade were analyzed and studied, their detailed analysis was carried out and positive aspects were identified that can be used to improve the efficiency of exports of products of the agro-industrial sector of the economy.

Kegiatan Kompetisi Olah Raga Mahasiswa Antar Fakultas Sportavest 2023 Untuk Pemberdayaan UMKM di Kelurahan Pondok Labu

One of the tridharmas goals for higher education is the existence of a campus can provide benefits and prosperity to society. After the Covid-19 pandemic, there was a slowdown in people's economic activities, marked by a large number of unemployed people and a decrease in purchasing power, as well as a reduction in the income of MSMEs (UMKM) in the area around the UPN Veteran Jakarta campus. If this conditionremain ignored, it will lead to a negativeimpact and reduce social relations between campus residentsandsurrounding residents. Because efforts areneeded to improve campus relations with local residents while empowering the economy through Sportavest 2023 activities. This research containsservice activities regarding empoweringcommunity MSMEs in Pondok Labu Subdistrict to be able to promote their products widely and increase income from product sales which synergized with sports activities from student.

The Impact of Online Platform IP Protection on New Product Sales: Evidence from the Alibaba

The Impact of Online Platform IP Protection on New Product Sales: Evidence from the Alibaba

Aplikasi Pemesanan Kue dan Roti Berbasis Mobile Pada Lamonde Palembang

Technology in buying and selling can be utilized to increase company profits. PT. Palembang Berkah Bersama was established in April 2017 with the business brand Lamonde Palembang, a business venture making cakes and bakeries. The product ordering process takes a long time because consumers must come to the Lamonde Palembang store or type via WA or telephone. Hence, the shop assistant has a little difficulty in recapitulating data if there is an order simultaneously. Based on interviews conducted by researchers with Mr. Erik, Marketing Manager of Lamonde Palembang, the daily sales turnover is around 60-80 pieces of cake and bread. Therefore, what is needed by Lamonde Palembang is an ordering system where the system is used to handle the ordering process online. With this system, it will be easier for consumers to order products because they can directly choose the products provided, where there are also prices for each product. The total cost of the order also appears to be well and can be determined quickly. Shop assistants can also more easily see and list orders and product sales

Leave me alone! The pharma sales force that performs yet does not

Learning outcomes After completion of the case study, students will be able to appreciate the challenges in managing a pharma sales team by learning the nuances of business hygiene, learn how new managers taking over a pharma sales team analyze data of a sales territory by balancing both quantitative and qualitative factors, evaluate the challenges of performance management of sales teams and balancing the expectations of various stakeholders, understand the approach of sales and effort hygiene – correlating data points that may not be directly connected but have a dependency and learn to forecast and build a business projection Case overview/synopsis Innov-Health’s dermatology (skin and hair) division in West Bengal, an Eastern state of India, recently hired Pradeep Vir as the area business manager. Innov-Health, a leading 100-year-old global healthcare player, was headquartered in the USA, with categories spanning oncology, immunology, neurosciences, metabolic, dermatology and pain management. Its brand Acnend, an acne cream, the only product in the division, was a market leader in India. Acnend required doctors’ prescriptions to be bought and was sold by pharmacies via distributors. In India, Acnend was doing well at the end of the first quarter (January–March) of 2022 in a highly competitive product category. Vir had just joined the West Bengal territory with four major cities, each with a district manager (DM). The position had been vacant for the past three months, but the DMs had done well in their sales performance for Quarter 1. All of them had achieved their targets, so Quarter 2, when he joined, started on a high note. But Salil Govind, the regional sales manager, his boss, was very concerned that a territory that had no manager had been consistently doing so well. He was concerned that the territory had far greater potential than the Quarter 1 projections had laid out. Govind now wanted Vir to re-work the Quarter 2 projections of West Bengal on priority since April had already begun. As Vir started working on the data, he was perplexed. While at a very obvious level, all four DMs were outperforming, there were gaps in varying degrees in the effort levels of each. The cumulative key performance indicators such as inventory, call average and doctor coverage and the data essentials for business hygiene[1] were worrisome and needed to be addressed. In addition, the doctor coverage, resulting in conversion, left a lot to be desired. However, he was conscious that he was new to the organization and would have to tread carefully. He wanted to do well. Vir got down to analyzing and taking action. Complexity academic level This case study is suitable for use in graduate-level management programs. It can be useful in courses such as sales management, marketing strategy and marketing analytics. The case study is also well suited to introducing students to the basics of sales, sales productivity, territory management, managing a team and business forecasting. The case study provides students a step-by-step understanding of business hygiene, and how just looking at overall sales numbers may not be conclusive, but a deep dive into effort and productivity is far more useful for forecasting. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing.