Sale Of Products Research Articles

Political ideology drives the integration of country-of-origin and offshoring sustainability impact information toward globally prosocial product decisions

Purpose We investigate how white Western consumers make prosocial decisions on domestically branded products manufactured in countries with a developing economy (CDEs). Citizens in these countries manufacture products routinely sold in Western markets under Western companies and brands as part of an offshore supply chain. Design/methodology/approach We propose that prosocial decision-making about these products can be traced to an interactive effect between consumers’ perceptions of the social sustainability impact of offshoring on CDE nations and social dominance orientation (SDO)-Dominance (SDO-D), an ideological preference for higher-status groups to forcefully oppress lower-status groups. In three studies with white Western consumers, this paper measured SDO-D, measured or experimentally manipulated the harmful versus beneficial impact of offshoring on CDEs, and presented assessed participants’ willingness to purchase domestically branded and CDE-manufactured products across a series of decision trials. Findings White Western consumers with low SDO-D prosocially displayed weaker purchase intentions toward products with a domestic brand manufactured in a CDE (“DCDE products”) when offshoring was perceived as harming those countries, and stronger intentions when offshoring was perceived as beneficial. This effect was mediated by consumers’ trust in domestic firms to treat workforce issues appropriately. Conversely, high SDO-Ds’ intentions were unaffected by the perceived harmful or beneficial impact of offshoring. Research limitations/implications Future work in this area will ideally use field purchasing situations while testing for brand familiarity – as a covariate or moderator. Practical implications Firms that market or sell these products are advised to understand if their target segments have lower or higher levels of SDO-D, and how they evaluate the impact of the offshored supply chain on CDE citizens. Our research also suggests Western low SDO-Ds attributed the responsibility of foreign worker treatment to their own domestic companies, rather than foreign governments or offshoring agencies, when CDE workers were harmed by offshoring. Originality/value These findings have broad implications for the various markets and policies behind the sale and positioning of DCDE products and help identify the consumers who demand socially sustainable supply chains and offshore operations.

Pendampingan Edukasi Pemasaran Komunitas Pengusaha Keripik Gadung Berbasis Digital Marketing dan E-Commerce Desa Begagan Limo Kecamatan Gondang Mojokerto

The educational support program for digital marketing and e-commerce for the community of gadung chips entrepreneurs in Bagagan Limo Village, Gondang District, Mojokerto aims to enhance their marketing capabilities to reach a broader and more efficient market. This program provides entrepreneurs with an understanding of basic digital marketing concepts, ranging from social media utilization to e-commerce platforms, to expand their market reach. The assistance is carried out through training and hands-on practice, allowing participants to implement the knowledge gained in marketing their products online. The education provided covers various aspects of digital marketing, such as social media content management, website optimization, and the use of e-commerce platforms for product sales. This is intended to help gadung chips entrepreneurs not only rely on the local market but also penetrate broader markets, including international markets, through digital platforms. Furthermore, the support program teaches effective and cost-efficient marketing techniques, considering the importance of leveraging digital media in the modern era. Through this program, it is expected that gadung chips entrepreneurs in Bagagan Limo Village can develop their businesses, increase their income, and create new business opportunities. The implementation of digital marketing and e-commerce is expected to have a positive impact on improving the competitiveness of gadung chips products, as well as introducing local products to the global market. The desired outcome is the creation of a more inclusive and sustainable business ecosystem in the village.

ANALISIS PERAN MEGA, MACRO, DAN MICRO INFLUENCER DALAM PROMOSI PRODUK KECANTIKAN (STUDI PADA KONTEN INFLUENCER DI TIKTOK)

This research discusses the role of mega, macro, and micro influencers in promoting beauty products through the TikTok platform using the AISAS (Attention, Interest, Search, Action, and Share) approach. The purpose of this study is to analyze the role of influencers in attracting attention, building interest, encouraging information search, triggering purchases, and encouraging audiences to share promotional content. This research uses a descriptive qualitative method with a literature study approach and content analysis from TikTok social media. The results show that each level of influencer has a significant role in increasing consumer buying interest. Micro-influencers can reach specific audiences with authentic content, macro-influencers are trusted to provide in-depth reviews that are educative, while mega-influencers help increase brand awareness with a wider audience reach. This promotional strategy is proven to increase engagement, build trust, and impact sales of beauty products

Optimizing Design for Repairability: A Game Theoretic Approach for Incorporating Market Analysis

Abstract This article investigates the design decision facing original equipment manufacturers (OEMs) in determining the optimal degree of repairability by considering market dynamics. The article develops a game-theoretic model to optimize the degree of product repairability for smartphones in a market in which an OEM and a coalition of independent service providers compete in offering repair services. A survey is conducted to estimate the consumer-related parameters of the game theory model by considering factors such as repair cost, prior repair experience of customers, and the quality of repair services offered by the OEM and independent repair service providers. The findings reveal that regardless of the repairability level, the OEM's repair profits are maximized when a significant disparity in the quality of repair services between the OEM and their competitors exists. On the other hand, independent repair service providers' profits are maximized when there is a low disparity in the quality of repair services. Also, the results show why the adoption of a fully repairable device is not the optimal strategy adopted by OEMs. Instead, a sufficiently large degree of repairability can be the strategic choice, as it maximizes the total OEM's profits derived from both the sale of future products and the provision of repair services for previously sold devices. At the same time, this strategy can encourage repair practices among consumers toward a more sustainable society.

Problems and Prospects of Rural Marketing in Bangladesh

The research aimed to examine the prospects of Bangladesh's rural marketplaces and identify the issues these markets are currently dealing with. Both primary and secondary data have been used for the study. Primary data has been collected using Google Forms and analysed to achieve the research goal. The idea of rural marketing is more expansive than the idea of agricultural marketing. It encompasses the movement of commodities into and out of the country's rural areas, as well as the sale of various products produced by non-agricultural employees between rural and urban regions. Marketers have recently realized the potential of rural marketing, an emerging concept with unexplored potential as a component of any economy. This paper tries to give a concise overview of the research on marketing for remote areas and provides suggestions aimed at improving the performance of rural markets.

Digital Marketing Analysis on UMKM Snacks

This study aims to analyze the application of digital marketing in micro, small, and medium enterprises (MSMEs) within the snack food sector, and its impact on business performance. Using a qualitative method with in-depth interviews, observations, and documentation study, this research explores the digital marketing strategies implemented by five MSME snack business owners, along with the challenges and outcomes they experienced. The results show that most MSME snack businesses have utilized digital platforms, particularly social media like Instagram and Facebook, as well as e-commerce platforms like Tokopedia and Shopee, to promote their products. Strategies include the use of engaging visual content, discounts, and partnerships with micro-influencers. Despite challenges such as limited knowledge, budget, and time, the impact of digital marketing has proven significant, especially in increasing product visibility, sales, and customer loyalty. Therefore, digital marketing offers great potential for MSMEs to expand their market reach and enhance business performance. The study also recommends improving digital literacy and leveraging advanced marketing features to maximize the potential of digital marketing for MSMEs.

The COVID-19 impact: Insights into the pharmaceutical sector through 10-K reports

COVID-19 has lasting impacts on pharmaceutical companies, and it is crucial for managers to fully understand and monitor the impact areas to prepare for future organizational resilience building and transformation. However, the research on COVID-19 impacts is still discrete and anecdotal. Based on a textual analysis of 447 public pharmaceutical companies’ 10-K annual reports and statistical analysis of their financial data, this research systematically identifies major impact areas experienced by public pharmaceutical companies during COVID-19, the patterns of impacts (distribution and sentiment of impacts), and their association with firm characteristics. A topic modeling analysis reveals four impact areas, including new product development processes, sales and operations, COVID-19 treatment and prevention drug early development, and COVID-19 drug clinical trials. Companies reporting COVID-19 drug clinical trials are the most optimistic in the sample, while companies reporting sales and operations are the most pessimistic. Furthermore, firms exhibit heterogeneity in terms of the impacts they experience. Those whose primary business focus is on research and development are more likely to report impacts related to new product development processes, while those with diverse business focus tend to highlight issues on sales and operations. The impact areas uncovered in this research point out the domain for managers to watch for potential transformation, whereas the findings on firm heterogeneity guide managers to make efforts tailored to their firm characteristics.

The Effects of International Technology Spillover Channels on Innovation Performance: An Application on Turkish Manufacturing Industry

Abstract The increasing pressure of competition in a globalizing world forces the countries to strengthen their market shares in order to grow rapidly. This requires to have technological innovation, and scientific knowledge, as the primary sources. Hence, the main aim of this study is to investigate the effects of international technology spillover channels on the innovation performance of firms operating in the Turkish manufacturing industry. For the aim of the study, the System Generalized Moments Method (SGMM) was used for the estimation of the models. Micro data of the 311 firms covering the period of 2011–2015 were obtained from the Turkish Statistical Institute (TURKSTAT). The results of the study show that domestic R&D stock and especially technology absorptive capacity have significant and strong positive effects on the new product sales of the firms. Also, the findings indicate that the international technology spillover channels which have the most important impact on the innovation performance is foreign direct investments (FDI), and this is followed by the export channel. Depending on the conditional values of technology absorptive capacity in the manufacturing industry, the marginal effects of international technology spillover channels on new product sales differ. As a matter of the fact, when the share of technology absorptive capacity increases, the marginal effects of FDI on new product sales decrease, while the marginal effects of export and technology transfer expenditures increase. As a result, the government should increase the sales of new products of firms by encouraging domestic R&D activities and FDI, thus laying the groundwork for the high and stable economic growth rates.

Pengaruh Biaya Operasional terhadap Laba Bersih Perusahaan Manufaktur Sektor Industri Makanan dan Minuman yang Terdaftar di BEI Tahun 2020-2022

The purpose of this study is to determine the partial and simultaneous effects of production costs, sales costs and other costs on net profit in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange in 2020-2022. This research is a quantitative study. The research sample used a saturated sampling method with a total of 33 samples. The data analysis technique for this study used the classical assumption test method, multiple linear regression analysis, and hypothesis testing. The results of the partial test value of production costs tcount 13.608> ttable 1.699 significance 0.000 <0.05. The partial test value of sales costs tcount 1.765 <ttable 1.699 significance 0.001 <0.05 and the partial test value of other costs tcount -20.144 <ttable 1.699 significance 0.000 <0.05. Simultaneously, the Fcount value is 235.996 > Ftable 2.92, significance 0.000 < 0.05. The conclusion of the analysis results shows that production costs and sales costs partially have a significant effect on net sales, and other cost variables have a negative effect on the company's net profit. Production costs, sales costs and other costs simultaneously have a significant effect on net sales.

Analysis Of E-Marketing Implementation In Enhancing The Sales Of Mudharabah Savings Products From An E-Commerce Perspective: A Case Study Of BSI Kc Metro A Yani

This study aims to examine the implementation of e-marketing in enhancing the sales of Mudharabah savings products from an e-commerce perspective, using BSI KC Metro A Yani as a case study. The research adopts a qualitative method, using data from BSI KC Metro A Yani’s customers and gathering in-depth information from its employees. Data collection techniques included interviews and document analysis, while data analysis was conducted using the Miles and Huberman approach.. The findings reveal that the implementation of e-marketing at BSI KC Metro A Yani has significantly increased the sales of Mudharabah savings products. Through effective strategies, the bank successfully expanded its market reach, attracted new customers, and boosted transaction volumes. Despite encountering several challenges, the solutions implemented effectively addressed these issues. By continuously innovating and adapting to technological advancements, BSI KC Metro A Yani has been able to sustain and even enhance its success in leveraging e-commerce for marketing Islamic banking products

МЕДІАЦІЯ ЯК ЗАСІБ ВИРІШЕННЯ СПІРНИХ ПИТАНЬ У СФЕРІ ДЕРЖАВНОГО УПРАВЛІННЯ ЛІСОВИМ ГОСПОДАРСТВОМ

Conflict is integral to human interaction with the surrounding natural environment. In modern society, the decisive role belongs to the state administration as a regulator of political, social, economic, and other spheres of public life, which also affects people's social activities. Human influence on the natural environment has global dimensions, there are a number of issues related not only to the protection of natural resources and the prevention of environmental pollution but also to the careful and rational use and consumption of natural resources. The basis of human interaction and the use of such a type of natural resource as forests is the implementation of needs and interests, which are often mutually exclusive: on the one hand, the satisfaction of the economic needs of users of the forest industry, and on the other hand, ecological needs aimed at ensuring the integrity of this ecosystem, its protection and reproduction of forest natural resources. The relevance of the topic of the research is due to the fact that the nature of conflicts in the field of public administration in general, and in the field of forestry management in particular, is complicated by the presence of power in the management bodies, therefore communication and dialogue with public officials is extremely difficult, sometimes impossible. Alternative means of conflict resolution, in particular mediation as a tool for dialogue and communication, can prevent the emergence or resolution of already existing conflicts in the field of forestry management. The purpose of the study is to review the features of state management of forestry and to clarify the possibilities of mediation as an alternative method of resolving disputes that arise during the implementation of this type of management. The methodological basis of the research was the methods of analysis and synthesis, as well as complex, functional methods, and a analysis of the scientific literature on the subject of the article. The obtained scientific results consist in elucidating the causes of conflict situations during the interaction of authorized enterprises for the sale of forest products with intermediaries and buyers, substantiating the feasibility and effectiveness of using methods of conflict resolution alternative to court proceedings, in particular mediation, recommendations for the promotion of alternative methods of conflict resolution in the field of state management of the forest industry, their popularization, and stimulation of the participants of these relations to the wide use of such tools. Prospects for further research are the popularization of non-traditional or alternative to court decision tools for resolving conflict issues in various spheres of state administration, namely: clarification of the nature of state administration, the status of subjects of state administration in its various spheres, criteria for the predictability of dispute resolution, where one of the parties an entity endowed with powerful powers in one or another sphere of state administration acts.

Are There Grounds for Tax Consequences of Non-Tax Reporting?

The relevance of the research topic is determined by the peculiarities of the implementation of control powers by tax authorities in modern conditions. Similar features are related both to the sphere of relations, namely the circulation of excise goods, the procedures of which are controlled, and the specifics of materials and documents that are examined by the controlling authorities. Accordingly, there is a need for a clear answer to the question - whether non-tax reporting can directly generate tax consequences, which leads to the imposition of fines and penalties for the payer. The purpose of the article is to evaluate tax control measures that reflect the peculiarities of cameral, factual and documentary verification procedures. In order to achieve this goal, several tasks were identified. First, decide on the subject of camera and actual inspection, during which compliance with the legislation on the circulation of excise goods is assessed. Secondly, the ratio of the content of tax reporting and reports on the volume of acquisition and sale of tobacco products, which do not have a tax nature, but perform an exclusively statistical purpose. Thirdly, clarifying the reasons for tax consequences when submitting reports on compliance with licensing conditions for the sale of excise goods. The research uses a number of methods of scientific knowledge. First of all, the system method, on the basis of which the tax consequences regarding the control actions of tax authorities for the circulation of tobacco products are evaluated in the system of implementation of general methods of tax control, the system of tax inspections. In addition, in the mode of implementation of the comparative legal method, an assessment of the legislation that directly regulates tax relations and legislation, the regulation of which is aimed at streamlining the circulation of tobacco products, is carried out. And finally, the method of assessing the dynamics of the development of relations involves clarifying the nature of the phenomenon in dynamics from an assessment of how it happened before, how it is happening now, and what development prospects this phenomenon has. The reconciliation of the reasons for conducting tax audits with their consequences has been studied. Variants of harmonizing tax legislation and legislation regulating the circulation of excisable goods during the provision of tax reporting and its verification have been considered. The level and availability of scientific studies related to the generalization of the excise tax payment procedure, the state of judicial practice in resolving similar disputes, were analyzed.

Langue et communication publicitaire à la société de téléphonie mobile azur

Advertising communications are readily available to businesses to promote their brand image, but also to help increase sales of products or services made available to the public. When an advertiser speaks to a singular audience, it is generally in order to encourage them to carry out actions previously settled on behalf of this advertiser. Our study focuses on the phenomenon of the language in the advertising messages of the Congolese mobile phone company Azur. It is a question of showing the place of the language in the advertising communication at this telephone operator.

AN EVALUATIVE STUDY OF THE OPERATIONAL EFFICACY OF MSME’s IN PALANGKA RAYA UTILIZING THE K-MEANS CLUSTERING ALGORITHM

Objective – This study aims to categorize MSMEs in Palangka Raya City based on their performance and competitiveness using the K-Means Clustering methodology.Design/Methodology/Approach – Data were collected through surveys of 100 MSMEs, focusing on financial performance, product sales, and marketing strategies, and analyzed using KNIME software to create homogeneous clusters.Findings – The analysis identified three distinct clusters of MSMEs: those with high product diversity, strong financial stability, and emerging MSMEs, each with unique attributes for targeted strategy formulation.Conclusion and Implications – The study provides strategic recommendations for local governments to enhance MSME competitiveness and foster sustainable economic growth through tailored programs and initiatives.

Women’s precarity in a globalised world: an ecofeminist perspective

As French philosopher, anthropologist and sociolo­ gist Bruno Latour noted, “[f]rom the time the term ‘politics’ was invented, every type of politics has been defined by its relation to nature” (2004 [1999]: 1). When the exploitation of nature became a subject of profit and global political discourse, women’s situation in the labour market underwent significant changes, resulting in precarity and exploitation due to their perceived proximity to nature. This presumed connection between women and nature has been studied by ecofeminist thinkers, revealing its profound influence on women’s roles in the labour system, particularly in capitalist societies where diversity is often sacrificed in favour of uniformity to facilitate the sale of products to a global audience (King 1986: 184). This contribution aims to explore, from an ecofeminist perspective, statistics regarding women’s precarity worldwide, with particular attention to the situation of migrant women in the global North and native women in the global South.

СУЧАСНІ ТРЕНДИ УКРАЇНСЬКОГО МУЗИЧНОГО МЕНЕДЖМЕНТУ В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ СУСПІЛЬСТВА

The article is devoted to the issues of the formation and development of music management in Ukraine. It is studied that music management is a key component of the industry, which is responsible for coordinating all stages - from the creation of music to its perception by the audience. The definition of the concept of "music manager" is analyzed, its functions are considered, and the criteria for assessing the effectiveness of work are indicated. It is determined that music management is a dynamic field where new tools and trends are constantly emerging, so it is important to be aware of the latest changes and adapt to them; the rules that have been in effect for a long time in the field of musical art no longer meet the requirements of the new digital era. It is determined that modern trends in music management cover the following key areas: digital marketing strategies, branding and image, data analysis and analytics, integration with other media, copyright protection and legal aspects, globalization and international development, fan management. It is proven that in order to bring creativity to the audience, stand out in the face of fierce competition, organize concerts and tours, and record albums, it is necessary to strengthen management processes in musical art. These processes can be implemented only by experienced managers who specialize in the music industry, have deep knowledge in the art industry and in the field of show business, possess stage skills, conduct marketing research, position and promote a musical product, and also have good taste and strong intuition. Famous Ukrainian agencies specializing in music management are named. It is noted that marketing technologies play a key role in the promotion and sale of any musical product in the modern world. The main characteristics of music marketing are highlighted. The concept of "promotion of a musical performer" is studied. Factors affecting the effectiveness of promotion are analyzed. It has been proven that the development of professional management in music in all its aspects is a necessary condition for the productive existence of modern Ukrainian musical art.

PERAN MEDIASI DIGITAL MARKETING TERHADAP PERILAKU KONSUMEN

KFC Jember Outlet has decreasing on sale of food product in KFC Jember Outlet. An operational manajer KFC Jember Outlet must have smart thinking to increasing sale with customer satisfaction achievement. This research aim to know the role of digital marketing (DM) to mediate price (P) and taste (T) effect on repushase food in KFC Jember Outlet through customer satisfaction (CS). This research use quantitative associative research. This research use simple random sampling technique. This research conducted 730 responden to be a sample. An aanlysis of this research are Structural Equation Model (SEM) with Amos 24 version. Based on this research result, digital marketing (DM) have mediaton role of price (P) and taste (T) effect on repurchase food in KFC Jember Outlet through customer satisfaction

Impacts of different interactive elements on consumers' purchase intention in live streaming e-commerce.

Live streaming e-commerce (LSE) has gained tremendous popularity as an innovative social commerce platform that integrates real-time interactions among customers, streamers, and operators to promote product sales. However, there is still much to be discovered about the factors that determine the success of LSE. The objective of this study is to examine the effects of diverse interactive elements, namely consumer-streamer, consumer-platform, and consumer-consumer interactions, on consumers' purchase intention from the perspectives of social presence and trust using the SOR theory. Additionally, we examine the moderating effects of susceptibility to informative influence on the relationship between different interactive elements and consumers' purchase intention. We collected survey data from 326 LSE consumers and a structural equation model was employed to evaluate our research hypotheses. Our results reveal that consumer-streamer interaction and consumer-consumer interaction positively influence consumers' purchase intention. Social presence mediates the relationship between the three types of interactions and consumers' purchase intention, while trust plays a mediator role in both consumer-streamer and consumer-consumer interactions that affect consumers' purchase intention. Susceptibility to informative influence has a significant positive moderating effect between consumer-streamer interaction and purchase intention. This study expands on current theoretical research regarding LSE and offers practical insights for operators in the field.

REPRESENTATION OF WOMEN IN MALE-CENTRIC ELECTRONIC MEDIA ADVERTISING (BASED ON TELEVISION ADVERTISEMENTS RELATED TO PERFUMES)

The process of introducing products and services to consumers is called advertising. Television advertisements have the ability to quickly and easily engage consumers with attractive content. The tendency to use women in advertising is a common feature. Women are used to sell products and services in all categories. Accordingly, whether women are used as merchandise for the sale of men's products in the advertising process was studied here. Ten television advertisements related to selected perfumes featuring female portrayals were chosen for the study. For what purpose has the woman been used in these advertisements, it was examined through six subjective criteria. Analyzing advertisements involves examining how they disclose product content, introduce usage instructions and highlight the target customer and social strata associated with the product, service, or ideology. Depicting the balance of space as well as vitality, depicting a characterization that lends fictional value to advertising work, a responsible declaration of faith is associated with individual identity in civil society. It was also possible to identify advertisements using women in a way that does not apply to these criteria. Nor do their depictions of women show any link to the practical functions of the production, marketing, or consumption process. These often include models, costumes and props, poses, constructions of events, and evocations that seek to transcend the function of consumption and highlight the masculinity of femininity. Television advertisements of this genre directly identify women as erotic commodities.

Penerapan Analisis Cost Volume Profit dalam Pengambilan Keputusan Menajemen pada Usaha Tungku Dakak-Dakak Nila

Cost volume profit analysis is used in measurable planning in sales and determining the Company's profit based on the relationship between costs, volume and overall profit. This study aims to determine how to apply the cost volume profit method to the Nila Dakak-Dakak Furnace Business. This study uses a quantitative descriptive research method where data collection techniques are carried out through direct interviews with owners and employees, observation and documentation of production and financial data of the Nila Dakak-Dakak Furnace Business. Based on the results of the research that has been carried out, it can be concluded that the Nila Dakak-Dakak Furnace Business made a profit in 2023 of IDR 154,760,000 with sales of IDR 686,400,000. Sales at the break-even point are 2,154 so that if sales are less than that amount, the Company will experience a loss. For this reason, a margin of safety calculation is carried out which produces 15,000 kg per year for the safety level of product sales. Management also targets a profit of Rp. 200,000,000 for the following year, namely 2024-2025, so to achieve this profit target, it must produce 26,145 kg.