Company Sales Research Articles

Marketing performance of Kopi Solok Radjo in industrial revolution 4.0 [a case study of Solok Radjo cooperative in Solok District

The concept of marketing is currently experiencing development along with the advancement of society and technology. A company needs to be transformed into an intelligent organization to achieve the best business results. Nowadays we enter the digital transformation of the industry which is called Industry 4.0. In terms of marketing, recently digital technology plays a significant role in expanding the market and increasing the company sale. A company can advertise and sell their product using various internet platforms such as social media, websites, blogs, and online market application that can reach consumers all over the world. This research aimed to describe the performance of the marketing mix of Kopi Solok Radjo from the consumers’ point of view and to analyze the effect of the marketing mix on the consumers’ decision to purchase. The study finds that the performance of Kopi Solok Radjo’s marketing mix is good, where a score of all variables is in the category of high. Moreover, this study used multiple regression analysis to assess the effect of the marketing mix on consumers’ decision to purchase Kopi Solok Radjo. The research finds that all variables simultaneously affect the consumers’ decision to purchase. However, a partially only variable of promotion affects the purchasing decision. Solok Radjo Cooperative has employed digital promotion to reach the wider market. The digital marketing and promotion employed by the cooperative are the website, social media application [Instagram, Twitter and Facebook], and online marketing applications [Tokopedia and Shopee]. Ever since the cooperative used online promotion, the market has reached international markets such as Singapore, Australia, and the USA.

PROFITABILITAS, UKURAN PERUSAHAAN, KINERJA LINGKUNGAN, PERTUMBUHAN PENJUALAN DAN LEVERAGE PADA PENGUNGKAPAN ISLAMIC CORPORATE SOCIAL REPORTING

The purpose of this study is to examine the effect of profitability, company size, environmental performance, sales growth and leverage on the disclosure of Islamic Corporate Social Reporting. The population in this study are all companies listed on the Sharia Securities List during 2016-2018. The sample is determined by purposive sampling technique so that and data are analyzed using descriptive statistics and multiple linear regression analysis. Based on the partial test results show that profitability has no significant effect on the disclosure of Islamic Corporate Social Reporting (ICSR). Company size has no significant effect on the disclosure of Islamic Corporate Social Reporting (ICSR). The company's sales growth has no significant effect on the disclosure of Islamic Corporate Social Reporting (ICSR). The company's environmental performance has a significant effect on the disclosure of Islamic Corporate Social Reporting (ICSR) and leverage has a significant effect on the disclosure of Islamic Corporate Social Reporting (ICSR).

Optimal Decision-making of Multi-market Trading of Power Sales Companies Based on Renewable Portfolio Standard on Electricity-Consumption Side

In the electricity market where the renewable energy quota system is implemented on the electricity selling side, the electricity selling company can complete the quota of consumption and realize profit through electricity trading, consumption trading, green certificate trading and other forms. Based on the all day renewable energy generation curve trading mode, this paper puts forward the corresponding trading rules, which can effectively promote the active consumption of renewable energy in the power selling side. This paper comprehensively compares the trading income of electricity selling companies in electricity market, green certificate market and transferable load market. Aiming at the maximum profit, it studies the operating strategy of electricity selling companies, which can provide reference for multi market trading decision-making of electricity selling companies.

Inside Industry

The following topics are under this section: Preclinical data demonstrates favourable safety profile of novel anti-HER3 antibody Phase III clinical trial reveals positive results for cancer immunotherapy in treating the most common form of liver cancer Strategic partnership to bring hope to patients with fibrotic and inflammatory diseases Hong Kong’s first Mononuclear Cell Bank attains AABB accreditation Expanding reach of Biosimilar candidates in Taiwan and Hong Kong Developing Novel Cancer Therapies with Greater Precision Singapore-based MedTech Start-up raises US$ 4 million in funding Asia’s HealthTech Momentum Remains Strong at US$ 5 billion in 2019 Emergex raises more than US$ 11 million in Series A Round Korean-based biotechnology company seals exclusive sales agreement

Penerapan Algoritma C4.5 Untuk Prediksi Loyalitas Nasabah PT Erdika Elit Jakarta

C4.5 algorithm is a decision tree algorithm group. This algorithm has input in the form of training samples and samples. While samples are data fields which we will use as parameters in classifying data. From the variable transaction frequency the company can see which customers are loyal to the company based on historical customer transaction data, but there are still some variables that make customers loyal to the company. These variables are age, customer gender, company sales gender, educational background, customer transaction frequency. The company knows how to predict customers who will be loyal to the company based on the experience of some of the variables above, but the company does not know the most influential variable in the assessment of loyal customers because of some of the variables above are not interconnected and it is uncertain if one variable can make a decision whether the customer loyal. Based on the decision tree that has made the most influential attribute on customer loyalty is the educational background because it has the highest gain value of 1.545292721 and as the root of the decision tree while the client's gender does not significantly affect customer loyalty because it is always at the last node with the gain value which is 0.623919119.

Impact of 2008 Recession on Consumer Discretionary Sector

I examine the effect of the 2008 economic recession on the current assets, sales, COGS, and day’s sales of companies in consumer discretionary sector. The study focuses on 19 companies in the consumer discretionary sector selected from S&P 500. The study finds similar effects of recession on different groups of companies except for day’s sales. The companies are grouped with the same four-digit SIC codes within the consumer discretionary sector. All groups show increased sales, inventory, COGS, and current assets after recession. Interestingly, some groups show faster day’s sales after recession and some show slowdown in the consumer discretionary sector.

Strong Brand Appreciate Cutthroat Leverage

In this paper it is intuitively reasoned as to how effect of Green Brand on cutthroat leverage which consist company sale and its Advertisement, which leads to corporate advantage in the form of change its consumer attitude and created in the area that would not only hold maximum value for any organization in general but also be the one to hold critical importance and a present challenge before all Corporate functions. This research was chosen from various stores, shops and malls of Delhi cities. A sum of 155 samples is accidentally chosen from city and after that similar online and offline survey was given to them, in which they indicate the view on market magnitude in the cities. This attempts to measure the attitude of customers when they purchase products how much they consider green in them which help in getting to measure leverage.

Power Planning Algorithm Considering the Operating Strategy of a Power Sales Company under the Background of New Electricity Reform

With the introduction of the open electricity sales side in the new power reform, more and more power sales companies have joined the competition on the power sales side, and various power sales companies have been defined as different names due to different resources used. In view of the problem of power supply planning under the background of new power system reform, this paper firstly models the operation of different types of power sales companies, and designs the power planning algorithm considering the impact of the sales company, and then analyzes its operation for load forecasting and power planning. The impact is finally calculated by simulation to calculate the amount of peak reduction in load forecasting and power planning capacity.

Determinants of the trademark in Colombia: a panel data application

Abstract The purpose of this paper is to establish the variables that explain the behavior of trademark applications in Colombia between 2012 and 2016. For the analysis, a fixed effects model with robust panel errors was used, for which a determination coefficient of 99% was obtained. From these, it was possible to establish that the number of patent applications, the number of industrial design applications, the number of establishments, professional technical and technological salaries of permanent production or indefinite term contracts, departmental GDP, national investment in administration and other support activities, sales of companies in the country and advertising expenditures are significant to explain the number of trademark applications.

LeMar Outdoor Play Products, Ltd.: An Outsourcing Decision to India

This case, based on general business experience, casts students in the role of analyzing the financial effects of a possible outsourcing decision. Lee and Marcia Mills, owners of LeMar Outdoor Play Products, Ltd. (LOPP), a Canadian company that designs, manufactures, and installs outdoor play equipment, are faced with a decision pertaining to whether LOPP should outsource the company's back-office information technology enabled services (IT-ES) functions. Lee engages with an outside advisory firm specializing in matching companies with suitable outsourcing partners in India, and eventually a contract is presented. From just a financial perspective, students must ascertain whether Lee and Marcia should accept the outsourcing offer. Excerpt UVA-C-2440 Jun. 18, 2020 LeMar Outdoor Play Products, Ltd.: An Outsourcing Decision to India Even though their ages were beginning to show, Lee and Marcia Mills were young at heart. For the past 15 years, they had tirelessly worked to build their business, LeMar Outdoor Play Products, Ltd. (LOPP), into a western Canadian industry leader. Of late, their reputation for novel, safe, and well-built products had produced inquiries from potential new customers in the US East Coast and several family-oriented resorts in Latin America. The company designed, built, and installed all types of outdoor play equipment suitable for school-age children. Marcia was the whimsical, creative force behind the company's unique product designs. She was also in charge of the company's marketing, sales, and promotion activities, which were web-based, brochure-based, and via targeted direct mail. Lee, on the other hand, was the primary business manager—overseeing the production operations, product transport and installation, as well as back-office information technology-enabled services (IT-ES) such as accounting, website expansion/maintenance, and personnel payroll/benefits. Late one Sunday afternoon, during a rare moment while relaxing on one of their perpetual self-pushing swing sets, they had agreed on two things that set a number of wheels in motion. First, they agreed that they were both too busy—they were, as the saying goes, “burning the candle at both ends” at an unsustainable level. Second, they wanted to grow the business, taking on the new clients that were calling from more distant locations. Perhaps they would become the world's leader of outdoor play systems, or be presented with a buyout option too good to refuse from an established company already in the recreational equipment industry. Maybe a company like Nike or North Face might want to expand their product offerings and would be interested in acquiring LOPP's. The first of their shared realizations presented an immediate, follow-on task for Lee that he looked forward to addressing. He needed to find a business affiliate that could take on the company's back-office operations (e.g., accounting, employee benefits, and payroll administration) and promotional communications (both hardcopy and web-based), freeing him to focus on the production and installation aspects of the business. Regarding the promotions-related activity, Marcia would still create and design the promotions materials and strategies while the hoped-for outsourcing company would print all pertinent hardcopy brochures and execute all her web-based campaigns. Lee started his research the next morning. . . .

Mediation Effect of Reputation on the Stakeholders’ Centric CSR and Financial Performance Relationship

This paper aims to investigate the relation between stakeholder led CSR, reputation and the financial performance. The stakeholders considered in the research were employees, environment, community, customers and investors. The reputation of the company has been taken as the mediator to analyse the change in CSR and financial performance relationship. A questionnaire was designed having 30 items enumerating the seven constructs. The structured equation modelling has been used to analyse the conceptual model of the impact of CSR on reputation and then on financial performance. The results concluded that all the stakeholders were significant in influencing the CSR decision making, with employees and investors being the most significant ones. It was also concluded that CSR positively impacts the reputation and reputation fully mediates the relationship between CSR and financial performance. Thus, major implication of the study is that managers can adopt the stakeholders' centric CSR activities so as generate the positive reputation which in turn would positively impact the company's sales revenue and profit.

The Impact of Product Knowledge and Product Involvement to Repurchase Intention for Tupperware Products among Housewives in Surabaya, Indonesia

The number of consumers can be used as a measuring tool in determining the company's sales success. Repurchase intention reflects the needs of consumers in repeat purchasing patterns. Factors that can increase repurchase intention are knowledge of products and consumer involvement with products. Product knowledge can increase repurchase intention because with the information about the quality of the product can trigger repeat purchases. Also, product involvement can increase repurchase intention because the consumers can evaluate the products directly and decide to purchase another product that has met their needs This study aims to measure the effect of product knowledge on repurchase intention and the effect of product involvement on repurchase intention on Tupperware products for Surabaya market. The research is using a quantitative approach, and take a sample from housewives who reside in Surabaya. Data are collected through questionnaires distributed to 150 people. Only 102 questionnaires are valid. Then, the data are processed using SPSS. The results show that product knowledge affects repurchase intention and product involvement significantly affects repurchase intention in Tupperware products among housewives in Surabaya, Indonesia.

The Impact of Online Shopping in Boosting Sales and Cost Reduction in Commercial Companies

The Impact of Online Shopping in Boosting Sales and Cost Reduction in Commercial Companies

Happy Pills? Mental Health Effects of the Dramatic Increase of Antidepressant Use

Despite the growing skepticism regarding the efficacy of antidepressants, global consumption has increased at an unprecedented rate with unknown implications for society. We estimate the causal effect of this increase on mental health outcomes using an instrumental variable strategy that exploits pharmaceutical company local market power and the availability of detailed drug sales data from Switzerland between 2002 and 2014. Our main instrument, a modified version of the popular shift-share instrument, relies on the national growth in antidepressant sales for pharmaceutical companies (the shift) – mainly due to product innovation – and assigns it locally using regional non-antidepressant market shares. Our estimates show that an increase in antidepressant sales causes a sharp increase of hospital admissions related to depression symptoms. An alternative instrument, which exploits prescribing practice spillovers from neighboring countries, leads to very similar point estimates providing further evidence about the validity of our results.

Study of slowdown in Indian automobile industry as an opportunity for development and progress

India's automotive industry is in a changing phase and is observing five megatrends that are expected to renovate the industry. Customer needs, the disruptive impact of technology, the dynamic regulatory environment, changing mobility patterns and global interconnectedness are all closely associated with each other. The industry has never observed this kind of change during the slowdown process of the market. This paper explains the sales of various Automobile companies in India and its new megatrends that can increase the sales in future.

The Sustainability and Durability of the Building Seen through the Education-Business Relationship

The present article aims at proposing a new format of courses for the college graduates of Bachelor and Master of Science degree. It presents a questionnaire that shows the opinions and needs of employers on graduates and the connection of the subjects taught in university with the labour market. Today, the demand for engineers in the labour market is growing, but the employers want to select people with good theoretical knowledge and positive attitude towards work. The idea of the article started as a result of the trilateral meetings of teachers-students-business environment on the occasion of the presentation of new technologies and products, on the construction market (Construct, build together Info, etc.). Research starts with a set of questions addressed to the representatives of construction companies. The questions included in the questionnaire target three related aspects, which link educational plans with the labour market, the importance of practice in the selection of future employees and other skills of prospective employees from the construction sector. The relevant findings of the questionnaire will be transmitted to both companies, as well as the execution of design firms, namely the public institutions for the administration area. The first set of questions refers to the field of activity of the company (design, execution, administration and sales), the average number of job opportunities for young engineers over the last 5 years and what other properties are favoured in the graduates of higher education. The second set of questions relates to the employment interview (transcript, theoretical knowledge and/or tests of brain training/intelligence). The third set of questions refers to the willingness to take a student into practice in their knowledge or whether the job seeker is preferred for employment solely on the basis of interviews or only after being surveyed over a period of time. The results are given in graphs, and aspects related to linking education with production, the importance of the practice during the years of study and other skills required by employers are highlighted. From the conclusions drawn in the present research, proposals will be made towards universities regarding the content of the educational plans to raise the compatibility between business and academic education.

Enhancement of Natural Language to SQL Query Conversion using Machine Learning Techniques

In the age of information explosion, there is a huge data that is stored in the form of database and accessed using various querying languages. The major challenges faced by a user accessing this data is to learn the querying language and understand the various syntax associated with it. Query given in the form of Natural Language helps any naïve user to access database without learning the query languages. The current process of conversion of Natural Language to SQL Query using a rule-based algorithm is riddled with challenges -- identification of partial or implied data values and identification of descriptive values being the predominant ones. This paper discusses the use of a synchronous combination of a hybrid Machine Learning model, Elastic Search and WordNet to overcome the above-mentioned challenges. An embedding layer followed by a Long Short-Term Memory model is used to identify partial or implied data values, while Elastic Search has been used to identify descriptive data values (values which have lengthy data values and may contain descriptions). This architecture enables conversion systems to achieve robustness and high accuracies, by extracting meta data from the natural language query. The system gives an accuracy of 91.7% when tested on the IMDb database and 94.0% accuracy when tested on Company Sales database.

The impact of insecurity and violence on the sales of Micro and Small companies in the city of Valle de Santiago, Guanajuato

Nationwide, 63.0% of companies consider insecurity and crime as a major problem that affects them. (INEGI, 2018). On 2018 in Guanajuato, 93.3% of companies considered it unsafe, with an increase of 38.3% over 2016 (INEGI, 2018). Their municipalities are no exception, in the case of Valle de Santiago, we seek to analyze the relationship between insecurity and violence with respect to annual sales of micro and small enterprises, the research is conducted through a cross-descriptive design, with a quantitative approach, through the questionnaire as an instrument, obtaining a sample of 550 companies. As a result of the research it was obtained that 90.7% of the directors of the micro and small companies express to be worried by the insecurity and violence that occurs in the municipality and therefore an impact is observed in the annual sales according to the calculation of the R square, obtaining 0.765. Given the importance that micro and small enterprises have for the economic development of the municipality, the issue of insecurity and violence must be considered a priority due to its growing incidence, not only at the local level.

Hospitality기업의 공매도가 기업가치에 미치는 영향

Hospitality기업의 공매도가 기업가치에 미치는 영향

INVESTIGATING THE IMPACT OF CRISIS ON CORPORATE COSTS AND SALES USING ECONOMETRICS METHOD

Background: this article seeks to complement the previous literature and clarify the importance of paying attention to the acceleration of globalization, and the global economic crisis that all countries will be affected directly and indirectly, through the crisis is important for the companies and one way out of the crisis, manages the marketing costs. Aim: this article seeks to identify the determinants, to find the Impact of Crisis on Corporate Costs and Sales with the using dynamic panel econometrics method and also, finding crisis effect on the costs and sales of companies. Setting: this article examines the effect of marketing costs on net sales; data from the 25-company’s active in the Tehran Stock Exchange (TSE) during 11 years (2002-2012) have been used. Methods: in order to test the hypothesis of the research, we analyze the information by econometric methods. In this research econometrics methods are respectively: (Panel data, static panel data, fixed effects, and random effects, fixed effects model, random effects model, Hausman test, static panel data model, dynamic layout data, Wald test). Also, it should be noted for data analysis in this research we used from (F Lieber test and Hausman test and Wald test). Software used in this study was Stata software, the first order difference method is used to eliminate the static effects, and the interrupted values of the dependent variable are used as tool variables. Results: research hypothesis test results shows the first and second researcher hypothesis is confirmed and the zero hypotheses are rejected. Also, the third and fourth and fifth researcher hypothesis is rejected, and the zero hypotheses are confirmed. Conclusion: the results indicate a significant impact on net sales of company's marketing costs estimates indicate that costs 1 Rial in marketing, leading to increased sales of 58 Rials, and even during the global economic crisis, this figure is equivalent to 26 Rials. The analyses notice the importance of marketing expenditures on sales in Iran. Especially during the crises periods and after, marketing expenditures are found as having significant effects on sales.