Topicality. Global trends in the hospitality industry are characterized by the intensive development of innovative products. A promising area is the production of high-quality original spirits in the conditions of farms for the hospitality industry. Purpose and methods. The current state and the prospects definition of development of strong alcoholic beverages production have been studied in the conditions of private farm productions for establishments of the hospitality industry. Analytical and theoretical methods have been used in the research. Results. Legislative preconditions form significant changes in the alcohol and vodka industry. “Crafts” production has been gaining momentum inUkraine recently. Today, thanks to unique production technologies, extraordinary recipes and the use of exclusive ingredients, it is possible to produce branded spirits. Manufacturers of strong authentic drinks open the way to the segment of world-class ultra-premium alcoholic beverages. It is substantiated that in the conditions of small farm productions there is a possibility to make in limited quantities high-quality refined strong alcoholic drinks. Revival farms for the production of alcohol will help expand the range of alcoholic beverages in the restaurant business establishments. Given the long tradition and experience, it is safe to say that there are prospects for the development and improvement of the production of spirits in private households. Conclusions and discussions . The scientific novelty of the article lies in the innovative development of alcohol production for the hospitality industry. Theoretical substantiation of prospects of development of strong alcoholic drinks production in the conditions of private productions has been carried out. The practical significance of the obtained results is manifested in the prospects for the development of the spirits production in private farms for the hospitality industry. Prospects for further research are the possibility of expanding the range of spirits, innovative development of the industry, manufacturing products in family and farms with sales in branded restaurants and bars in compliance with national traditions and customs.