By statistical analysis, we will present an overview of popular mobile applications of Russian banks in 2022, which makes it possible to use rating indicators and see the level of financial accessibility and customer service opportunities through remote services, which allows customers to be in comfortable remote service conditions among the leading banks in Russia. When evaluating the effectiveness of mobile applications, the following conclusions were drawn, which can be a catalyst for new ideas and proposals: modern mobile applications are increasingly introducing superapps – innovative applications with a wide range of functions that tend to expand, according to customer requirements and the capabilities of mobile financial services; the number of customers – consumers of financial services is becoming more and more the account of downloading and working in a mobile application based on remote services; Tinkoff is the leader in downloading mobile applications, and at the same time, there is an increase in indicators of innovative developments in mobile applications and, in general, remote services that form a new atmosphere when leaving the comfort zone among modern online banking customers; 62,5% of installations during the study period were on Android applications (according to the AppMagic analytics system), at the same time, the top three leaders of the “Best Mobile Application” rating were formed – Tinkoff, BEAC, Alfa-Bank.
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