Rural Way Research Articles

São Luiz do Paraitinga: o rio e os cenários pós-enchentes

The city of São Luiz do Paraitinga has had a unique trajectory in relation to the context of cities in the Paraíba Valley region, in São Paulo, Brazil. Since the foundation of its settlement and the planning of its layout in the 18th century by Morgado de Mateus, the town has remained on the fringes of regional development, playing a less important role in the coffeeproduction circuit, which has allowed certain local traditions to remain, such as the caipira culture, the rural way of life and the religious festivities that are still local attractions today. In 2010, an unprecedented floodswept through its historic center. Buildings made of wattle and daub were unable to withstand the water and collapsed, with partial and total damage remaining. The reconstruction of the city, as well as the landmarks listed at state and federal level, represent a unique case among similar Brazilian cases, which justified a more in-depth study. The 1982 Conselho de Defesa do Patrimônio Histórico, Arqueológico, Artístico e Turístico do Estado and 2010 Instituto do Patrimônio Histórico e Artístico Nacional registrations reiterated the importance of the city center, its architectural ensemble and its landscape, as it was one of the first planned foundations. However, the social, cultural and economic contrasts between the Historic Center and other neighborhoods in the city raise the question of the effectiveness of landmarks and their management as a Historic and Landscape Heritage. In 2022, the cycle restarted and a flood again caused damage to at least 120 buildings. Faced with this fact, the question arises of how to preserve a landscape that is permanently at risk.

Beyond anti-urban sentiment: Rural consciousness and affect toward undocumented immigrants

Stricter immigration attitudes are associated with rurality. I argue that rural consciousness can help explain this tendency; those Americans higher in rural consciousness should theoretically see undocumented immigrants as a lower-status out-group unduly favored by decision-makers. Using ANES data, I find that colder feelings toward undocumented/illegal immigrants and harsher immigration policy attitudes significantly and positively associate with rural consciousness for rural/small-town residents. This is not moderated by partisanship or racial resentment, though the effect is stronger for non-whites. Further, exposure to an experimental treatment article sympathizing with rural way of life being disrespected – i.e., highlighting rural people being disrespected, which is an element of rural consciousness– results in significantly warmer feelings toward undocumented immigrants for rural/small-town respondents compared to those in the control condition. Conversely, exposure to an article about racial demographic changes in rural areas, or to a lagging rural economic recovery article, did not consistently or significantly affect the outcome variable. This study both confirms links between rural resentment or consciousness in similar contexts, while providing evidence that such a relationship is driven by feelings of in-group disrespect over economic or racial/ethnic threat.

Social Values, Family Work Involvement and School Education of Children in a Rural Area of Satu-Mare County

This article presents the results of a research carried out in a rural area of Satu-Mare County, which aimed to identify the practices regarding work in family agricultural households of rural children in connection with their school education. Our study is an exploratory research on the involvement of rural children in household work, as well as of the meanings that parents give to family work and school education, taking into account their value systems, expectations, relationships with their families and other relevant factors. For the collection of quantitative data, we used a questionnaire based survey on a representative sample of children and their parents, while for the qualitative data semi-structured interviews were conducted with parents and focus group interview with teachers. The research results reveal that the involvement of children in the work of family households is considered by parents as a natural component of the family socialization of children, related to the need to acquire work skills characteristic of the rural way of life. Among parents there is a preoccupation for the balance between school education and household activities, with an emphasis on the relevance of practical education. Child labour can negatively affect school performance; however, rural life offers children valuable hands-on learning opportunities.

The Déesse and the Dam: Extractive Audacity, Montage, and the Politics of Ecological Devastation on the Euphrates

A montage in Syrian filmmaker and activist Omar Amiralay’s Film Essay on the Euphrates Dam (1970) juxtaposes the dam’s industrial machinery with an eighteenth-century bce limestone statue of the goddess Ishtar, excavated from the Syrian site of Mari on the Euphrates River and known as the déesse au vase jaillissant (goddess with a flowing vase). This article analyses Amiralay’s visual and semiotic conflation of the dam’s architectural infrastructure and the déesse, raising questions regarding the politics of preservation under the Syrian Assad family regime (1971–present). Amiralay’s film valorises industrial labour while presenting a view of the rural lifeways that surround the Euphrates through the lens of salvage ethnography, suggesting that the advent of the dam will render these rural ways obsolete. The documentary records the months before over 60,000 people evacuated the region that would soon become the dam’s reservoir, Lake Assad. I argue that, read alongside film and literature that recentres the dam’s displaced (al-maghmurin; the drowned), Film Essay offers a counter-narrative to the ‘climate thesis’ of the Syrian Civil War (2011–present) and ties the conflict to longer histories of false promises and political subjugation embodied by the Tabqa Dam project.

The City as an Object of Legal Science: Problems and Prospects of Legal Regulation

One of the modern trends in the development of society and the State is total urbanization, which is embodied in the withering away of the rural way of life and the concentration of population and capital in megacities and surrounding agglomerations. The paper examines the historical patterns of urbanization, investigates the place of the city in the system of humanitarian knowledge, and explains the emergence of a new interdisciplinary field of urban research, namely, legal urbanology, the subject of which is the legal space of a modern city. Historically, cities have been centers of politics, trade, and education, and the spread of urban life has become one of the integral features of the capitalist mode of production that is the dominant economic system of production and distribution at the present stage. Nevertheless, the legal regulation of urban relations is associated with a number of problems that require resolution both at the theoretical level and at the legislative level. In this regard, the paper analyzes current Russian legislation, as well as subordinate and departmental rulemaking for compliance with the requirements of the time and evaluation of the effectiveness of regulating the foundations of the legal space of the city. To resolve the identified problems, it is proposed to adopt a systematic program act, the preparation of which can take into account the experience of foreign regulation of the sphere of urban relations.

Literary Condemnation of the Slave Trade and Wealth as the Cause of Corruption Represented in the Light of English Literature

This article has illustrated how, within the framework of English literature, the slave trade and money are both literarily condemned as the root causes of corruption. When the slave trade was prohibited in the British Empire in 1807, the idea of equating labourers with slaves was highly controversial. That had happened very swiftly after a campaign that had only really begun 20 years before. Both slavery and the trade in Africans have already been condemned on occasion and in literature. The social objective of imitating the great landed nobility was examined and criticised by Adam Smith. The literature of the eighteenth century was also afflicted by the contradiction between the social and moral hierarchy. It is significantly more focused on the landed classes than the corporate sector, even though it is sometimes considered a bourgeois art form. Contrary to popular belief, writers of the late eighteenth century did not promote bourgeois principles in opposition to those of the aristocracy. Conversely, in the last decades of the century, they favoured a rural way of life and resisted urbanisation. They tended to side with the underclass against their new rulers, the industrial bourgeoisie, in the class struggle that industrialization sparked.

Epics on the Great Silk Road: the influence of agriculture on literature and culture

This article explores the intricate relationship between agriculture, literature, and culture along the Great Silk Road. The Silk Road, a historical network of trade routes that spanned from East Asia to the Mediterranean, served as a conduit for not only goods but also the exchange of ideas, stories, and artistic expressions. Focusing on the profound impact of agriculture on this epic journey, the study delves into how the cultivation of crops and the rural way of life influenced the development of literature and the formation of cultural identities along this ancient trade route. By examining the interplay of agricultural practices, folk traditions, and epic narratives, this article sheds light on the synergy between the tangible and intangible aspects of life on the Silk Road. It discusses how agricultural abundance and the rhythms of rural existence shaped the storytelling traditions, beliefs, and cultural expressions of the diverse communities inhabiting this vast trade network. Drawing from historical records, literary works, and cultural artifacts, we identify the recurring motifs, characters, and themes that emerged from the agricultural roots of Silk Road societies and their lasting impact on global culture. Through a comprehensive analysis of the historical and cultural context, this article underscores the lasting influence of agriculture on literature and culture along the Great Silk Road, highlighting the enduring significance of this unique intersection of trade, agriculture, and storytelling.

Social practices and placemaking: the case of the Bons Sons festival, in Portugal

PurposeThe study aims to understand the meaning of event-based and place-based community practices, as well as the resulting social impacts.Design/methodology/approachAn ethnomethodological approach was followed (participant observation and interviews were supplemented by secondary data), with the analysis being exploratory and interpretative.FindingsThe festival and the place reinforce the community’s social practices, which have impacts beyond the festival, benefiting individuals, the community and the place, becoming a means for valorisation and diffusion of the rural way of life, and placemaking.Research limitations/implicationsIn this study the authors focus on social practices in the context of an event and of a place (the village where the event occurs). The authors connect to theories of practice, which they apply in the analysis. The value of the study lies on the underlying mechanisms (how communities exercise social practices in the context of festivals, and what social impacts may lead to) rather than its context-dependent specific results.Practical implicationsNational and regional authorities can play a role in providing local communities with adequate tools to overcome the challenges they encounter. This can be done by issuing appropriate (events) plans and policies while giving room for the locals to voice their opinions.Social implicationsCommunity-based festivals are key social practices that can strategically impact placemaking, strengthening community bonding, forging connections with outsiders and promoting well-being practices that discourage rural depopulation.Originality/valueThere is a scarcity of research that deepens the understanding of the role of festivals in placemaking and their social impacts, particularly in the rural context. This study contributes to closing this gap by focussing on the social practices of a community-based festival in a village in the interior of Portugal.

Entrepreneurial activity in rural areas: opportunities for stimulation

Entrepreneurial activity in rural settlements is the basis for sustainable development of rural areas. Supporting agricultural producers and ensuring food security, the importance of forming a unified complex for production and processing of agricultural products and diversifying the rural economy determine the relevance of the chosen topic. The goal is to show the potential of rural entrepreneurship as a mechanism for the stability of rural areas of the republic. Methods – scientific generalization, classification, systemic and comparative analysis, abstract-logical. Results – the following were noted as key effects. Organizing a business in rural areas has a number of advantages: increasing the level of employment by creating new jobs, increasing cost recovery, increasing the profitability of agribusiness, quickly responding to demand in accordance with market conditions and changes in market behavior of consumers. In villages, there is an opportunity to open facilities of small economic entities for growing crops for the processing complex, in the fields of agro-, eco-, ethno–tourism, and the sectors of craft professions and service provision. In the Concept for the Development of Rural Territories of the Republic of Kazakhstan for 2023-2027, special attention is paid to the issues of entrepreneurial initiative of rural residents. An analysis of production indicators of peasant (private) farms, legal entities, and individual entrepreneurs engaged in agriculture was carried out. Summarizing the study, the authors conclude that small business in rural areas will help overcome labor market problems, preserve the rural way of life, culture, social and environmental control of the territory, technological and institutional modernization based on a comprehensive, balanced and targeted implementation of the interests of the rural population and the state.

DEVELOPMENT OF SHEEP FARMING AS A PRIORITY BRANCH OF AGRICULTURE IN THE ZABAIKALSKY REGION

The pedigree base of sheep farming in the Zabaikalsky region is concentrated in 8 pedigree farms and nine reproducer farms, as well as in the Autonomous Region "Zabaikalsky Center for Pedigree Livestock Farming." Currently, there are seven pedigree farms and six reproducer farms in the region that are engaged in breeding Zabaikalsky fine-fleeced sheep, with a total population of 76.9 thousand sheep, accounting for 75.7% of the total pedigree sheep population. An analysis of the sheep population in the region over 15 years indicates a decline, which can be attributed to reduced demand for wool production and livestock losses due to fires that affected large areas. It should be noted that wool production has decreased due to cheaper raw materials such as cotton and synthetics. The region has adopted a Comprehensive Program for the Development of Sheep Farming until 2030, the result of which should be an increase in the sheep population from 405 to 655 thousand head, wool production from 964 to 2173 tons, the creation of at least 1,500 new jobs in sheep farming and the processing industry, and the development of high-quality clothing and other consumer products based on wool by the end of 2030. Scientific research justifies the priority development of sheep farming in the region as a traditional branch of agriculture and a tool for preserving the rural way of life. Since sheep farming products are primarily concentrated in private households, where difficulties in selling products are observed, developing a model for interaction between these entities and agricultural organisations, pedigree farms, and reproducer farms is advisable.

FEATURES OF THE FORMATION OF THE FOOD SUPPLY OF THE REPUBLIC OF SAKHA (YAKUTIA)

The conducted studies of the functioning of agriculture in the Republic of Sakha (Yakutia) as the basis of food supply made it possible to identify its regional features. Having rich natural resources, the republic cannot fully provide the local population with the necessary food. The region’s provision level with meat is still below 30%, with milk and vegetables - below 60%. This is due to several factors affecting agriculture in the region and insufficient funding from the state. Scientific studies show a reduction in the number of cattle over the past 20 years from 289.7 to 180.9 thousand heads, or by 37.56%, due to a decrease in the forage base in the context of a reduction in pasture and hayfield areas. The territorial location of the Republic in the northern regions of Russia, the sharply continental climate, the peculiar way of life, the high level of urbanisation and the outflow of residents to the other areas of the country dictate the need for priority state support. Currently, the region is managed based on targeted programs. However, state support funds are inconsistent and unstable, which causes the need to develop organisational and economic measures for the sustainable development of the region’s industry and improve the current state support mechanism with an emphasis on the conservation and reproduction of local animal breeds (Yakut breed of cattle), the development of gene pool farms in the region, the preservation of traditional industries and the rural way of life.

“We are shepherds, but not sheep”: farmer protest and rural identity in Bulgaria

ABSTRACT Rural society in Bulgaria has seen considerable upheaval over the past century, moving from a position of political significance, rural actors were subsequently subordinated under the communist regime (1946–1989). The post-socialist period saw further turmoil as land restitution, privatisation, and depopulation reshaped rural communities, leading to increased marginalisation. Facing uncertain futures, rural producers have engaged in a range of actions to challenge and resist threats to their material interests and rural way of life. This article draws on a dataset of protest events in the media by rural producers over the 2000–2019 period to understand how and why they protested. In doing so, it considers how the claims presented can be seen to reflect efforts to protect rural communities in a time of change. The findings suggest that material interests serve as the key mobilising force, but that these rest on a sense of collective identity around the importance of rural society to support their claims.

Place Naming and Place Making: The Social Construction of Rural Landscape

A social constructivist approach has been applied in our case study analysis in order to explore the sense of place and the perception of landscape of local inhabitants. Fieldwork was carried out in three rural Hungarian microregions selected on the basis of a typology developed through statistical analysis. The central question of the study assumes that the way people name the place where they live is an expression of their sense of place and that it is related to their perceptions about narrower locality and also the general attitudes they have towards the rural or urban landscape. To prove this hypothesis, we examined, in three microregions, how people name their own living area, how they relate to the countryside and rural way of life, and how they describe their own locality in their own words (positive and negative aspects). Based on analyses, three different landscape perception types were outlined and were seen to be interconnected with three ways of place naming: (i) a “close-to-nature” perception in relation to geographical place names; (ii) a “cultural-historical” identification in connection with cultural names and (iii) “lifestyle-service” focused landscape perception linked to administrative place naming.

Nutritional Study of Four Leafy Vegetables Produced and Sold in the Southern Zone of Brazzaville (Republic of Congo)

Generally overlooked by consumers, many local leafy vegetables in the Republic of Congo are considered to be part of the rural way of life and “poor man's food”. In order to promote their consumption, this study was carried out to assess the nutrient composition of four leafy vegetables (Amaranthus hybridus L, Basella alba, Solanum nigrum L and Ipomea batatas L).
 The leafy vegetables were collected from two markets and two market garden sites. The pH and the contents in moisture, protein, ash, lipids and minerals (Ca, P, Fe and Mg) were determined using standard analytical methods (Association of Official Analytical Chemists).
 The results indicate that the four leafy vegetables have a pH of between 6 ± 0.03 and 7 ± 0.04, high moisture content (81.43 ± 0.20 to 94.89 ± 0.12 g/100g FW), high protein content (21.95 ± 0.05 to 32.59 ± 0.07 g/100g FW) and high ash content (13.32 ± 0.05 to 25.78 ± 0.03 g/100g FW). All the vegetables were low in lipids (between 2.73 ± 0.23 and 4.81 ± 0.20 g/100gDW). The investigations also show that the four vegetables studied have high levels of phosphorus (389.27 ± 3.23% to 875.22 ± 3.16 mg/100 g DM), iron (70.29 ± 0.15 to 180.06 ± 1.21 mg/100 g DM), calcium (106.78 ± 3.25 to 3404.57 ± 8.07 mg/100 g DM) and magnesium (679.20 ± 2.25 to 2331.25 ± 3.26 mg/100 g DM). In addition, the vegetables collected at the market garden site of the municipal garden had the best a best Ca/P ratio (2.56 to 4.59).
 These findings suggest that these leafy vegetables represent a genuine alternative source of protein and especially micronutrients (iron, phosphorus, calcium, magnesium) for human nutrition, health and food safety.

Хозяйствование на земле в условиях новых потребительских запросов российского социума периода 1960–1980-х годов

This article highlights the issue of the formation of consumer demands which had been entrenched in the everyday life and worldview of the masses during the 1950s – 1980s. It is noted that behavioural innovations were associated with the transformation of the Russian public’s ideas about managing the land. It is established here that the modernization of ideals and action strategies was justified by the socio-economic situation of the time as well as marked by the transition from collectivism to individualism, possessiveness, hoarding, abuse and wealth extraction from land resources for personal gain. Further, it is indicated that the level of theft varied depending on the position held; however, this phenomenon occurred among both workers and managers. The author comes to the conclusion that the formation of new standards of Russian reality throughout the entire period under study was accompanied by processes associated with lower motivation to work, unwillingness to contribute to the success of farms, as well as limited material resources, growing monetary differentiation and mental separation between the top management and the workers. Deformations of the traditional agrarian economic mechanism caused changes in self-awareness and value bases of social relations. The reorganization of the rural way of life and the entire social life, of ideological constructs of being and the psychology of citizens, together with the economic dynamics of Soviet society, resulted in class conflicts. The evolution of ideas about the right to use socialist property changed the attitude to things (orientation towards consumerism) and generated a desire for a comfortable life, which, in turn, led to the gradual establishment of private property morality.

Противостояние сельхозпроизводителей рискам в аграрной сфере Юга России

In the harsh conditions of market realities, the constant sanctions of Western states announced against Russia for a long period, the strongest survive, those who successfully integrated into the system of economic relations, were able not only to adapt to the harsh conditions of the market, but also to increase the profitability of agricultural enterprises, improve activities, technologize many processes in the economy. This article analyzes the experience of profitable family farms in the studied southern Russian regions of the Republic of Kalmykia, Astrakhan and Volgograd regions. For this purpose, we have used materials from regional media and the Internet. Despite certain difficulties with low purchase prices, distribution channels, inaccessible loans, the high cost of feed, veterinary drugs, equipment, the entire 30-year post-Soviet period has shown that small rural businesses represented by farmers, individual entrepreneurs, are able to meet the growing consumer demand for high-quality and organic food, expanding the range due to the products of regional producers, local brands, adapting the release to the dynamic change in consumer demands. The considered farms not only successfully solve these problems, but also resist a variety of different risks (natural and climatic, macrosocial, financial), but also are for rural areas the most important factor in preserving rural society, its employment, rural infrastructure. The decline in the number of peasant farms throughout the country, which took place in the previous quarter of a century, should stop and be replaced by a reverse trend. This will indicate that the importance of this rural way of life in ensuring the country's food independence has been assessed and conditions have appeared for the mass management of family commodity farms, for the sustainable development of the agricultural sector.

NAZEWNICTWO TRADYCYJNEGO REPERTUARU SKRZYPCOWEGO NA PODSTAWIE PRAKTYKI INSTRUMENTALNEJ WYBRANYCH SKRZYPKÓW Z CENTRALNEJ POLSKI

Nomenclature of the traditional violin repertoire based on the instrumental prac- tice of selected violinists from Central Poland Mazurkas and oberekas were the main musical genres performed in Central Po- land until World War I by traditional musical groups consisted initially of a violi- nist and a drummer. Depending on the sub-region, these two terms were used inter- changeably, sometimes they were considered as two different genres, and sometimes confused – for example, in Powiśle, instrumental mazurkas were called “wędrowce” (sing. “wędrowiec”), “podróżniaki” (sing. “podróżniak) or “światowce” (sing. “świa- towiec”), while in many villages near Radom, the term mazurka did not occur at all. The third commonly performed musical genre before World War I was the polka. In the interwar period and in the first years after World War II, the traditional repertoire significantly expanded to include waltzes, sztajerki (sing. sztajer or sztajerek) and tangos. The article deals with the issue of muscial genres nomenclature performed by selected violinists from Central Poland, focusing on four figures associated with the traditional violin music of the Radom region: Stanisław Lewandowski (Brogowa, b. 1933), Jan Skretowski (Borowina, b. 1941), Adam Tarnowski (Domaniów, b. 1945) and Zdzisław Kwapiński (b. in 1951 in Szymanów, from 1984 residing in Przytyk, and from the late 1980s in Radom). Another important issue is the nomenclature of single musical works performed by the aforesaid violinists, what reveals their creativ- ity as well as the rural way of perceiving music. Keywords: mazurka, oberek, polka, violin, violin music, Central Poland.

Research on the Classification and Measures of Rural Household Waste from the Perspective of Rural Revitalization: Based on the Research Data of Dabie Mountain Old Revolutionary Base Area in Anhui Province

In today's era of poverty alleviation has been realized and then consolidated by the achievements of poverty alleviation, rural revitalization is the trend of future development, and how to achieve rural revitalization is the problem that has to be solved today. The revitalization of rural ways and strategies, but the current living garbage improper disposal or not timely problems will seriously affect and harm the villagers' health and natural environment, it is not conducive to rural revitalization, so this paper focuses on rural garbage classification management problem, from small, contribute to realize the rural revitalization. At the same time, this paper selects the remote village of Dabie Mountain old area in Anhui Province as a case, analyzes the current situation of garbage classification management through field investigation, finds the existing problems and proposes solutions, so as to provide some reference for the garbage classification management strategy of Dabie Mountain old revolutionary base area.

Малые города Северной Осетии в системе социально-экономического развития Северо-Осетинской АССР

The article studies the problems of the emergence and further development of small towns on the territory of the North Ossetian ASSR. For the first time, the sources introduced allow us to trace the dynamics of the process of the emergence of small towns on the territory of the North Ossetian ASSR. It was found that the separation from the total mass of rural settlements as a transfer to the position of urban settlements did not happen by chance. In several settlements by this time, there were several large, economically designed enterprises that could become city-forming. These in-clude factories for processing non-ferrous metal ores in Alagir, an oil refinery in Mozdok, canner-ies in Ardon, etc. It was found that some settlements specialized in processing agricultural prod-ucts, while others became quite large industrial zones in the republic. In the pre-war years (1938), the small town of Alagir appeared. This is because the re-equipment of military equipment required a large amount of non-ferrous metal ores, manganese, etc. For their modern extraction and processing, new enterprises were created, which became the core of new settlements-cities. Other small towns appeared on the map with the ASSR in 1950 and 1964. Thus, the city of Beslan was a major railway interchange through which the movement of goods, passenger traffic, etc. was carried out. In addition, a maize mill successfully operated in Beslan, which ranked sec-ond in Europe in terms of capacity. The cities of Ardon and Digora played a much smaller eco-nomic role, which in the 1960s and 1970s found themselves in a transitional situation. In these small settlements, the influence of the traditional rural way of life was still strong. However, the process of transition to the state of urban life was gaining momentum.

Социокультурный потенциал сельского образа жизни с позиций новых цивилизационных отношений: взгляд из Сибири

The research interest in the rural lifestyle is due to several trends. On the one hand, it is the deepening depopulation of rural areas and the growth of crisis phenomena. On the other hand, there is a trend of deurbanization, which it is legitimate to consider not only as a temporary consequence of the pandemic situation, but as an aspect of the formation of fundamentally new civilizational relations, the need for which is stated both internationally and at the Russian level. Thus, the reports of the Club of Rome argue for the inevitability of the transition to a new paradigm of development. In the Russian scientific and philosophical literature, one of the alternative civilizational models has been called noospheric or spiritual-ecological, which should replace the prevailing technogenic-consumer model today. At the same time, the values and attitudes that dominate today are criticized first of all, and a return to a number of basic traditional values, preserved, in particular, in the rural way of life, is asserted at a new level. The purpose of the study is divided into three main ones: to isolate the basic values and socio-cultural traditions of the Russian and, above all, the Siberian peasantry, which correspond to the spiritual and ecological civilizational relations; to identify the degree of prevalence of these values in the modern youth environment of Siberia; to give a general assessment of what is happening and offer their recommendations. As a result of the conducted survey of students of agricultural universities in Siberia, it was noted that the key socio-cultural attitudes and values of the rural lifestyle, namely: nature centrism, hard work, the dominance of direct human communication and mutual assistance, nepotism and the continuity of generations have largely been preserved. The rural way of life still retains its deep potential for the reproduction of the cultural, social and family way of life. But at the same time, it is actively undergoing destruction and transformation, which requires the adoption of appropriate socio-economic measures and infrastructural transformations, taking into account global trends in the development of a “smart village”. A significant role in realizing this potential is assigned to young people, namely graduates of agricultural universities as future professionals in the field of agriculture. The methodology of the research was based theoretically, firstly, on a detailed and multidimensional critique of modern civilization, presented in the works of many authors (the Frankfurt School, E. Fromm, the works of the Club of Rome, etc.); secondly, on studies of the state of modern rural areas, in particular in Siberia. Sociological methods such as questionnaires and express surveys were used as empirical methods.