ABSTRACT There is a distinct rural flavour to contemporary political discontent. Studies in the United States have found that rural populations feel politically neglected and resentful of city dwellers, resulting in significant partisan cleavages. Rural discontent and difference are enduring features of Australian federal politics, with rural populations often frustrated by their treatment from policy-makers in Canberra. To understand better contemporary rural discontent this article considers the views of those elected to represent rural people, rural MPs. It presents findings of an empirical study into how Australian federal rural MPs understand their role, their constituents, and the issues they face. Interviews reveal that the role of a rural MP is shaped by distance, by diverse people and localities, and by a sense that their constituents are misunderstood by urban Australians and policy-makers. The article considers how these interpretations of rural MPs intersect with sentiments of rural discontent.