Development Of Rural E-commerce Research Articles

E-commerce development, poverty reduction and income growth in rural China

PurposeThis research examines the impact of the National Rural E-commerce Comprehensive Demonstration Project (NRECDP) on poverty reduction and income growth in rural China.Design/methodology/approachThe study develops a theoretical framework, which considers the role of geographical, technological, institutional and cultural factors for the e-commerce poverty alleviation (e-CPA) model. Empirically, this study applies the difference-in-differences (DID) model and the event study approach to evaluate the effectiveness of NRECDP on the basis of large-scale county-level and household-level panel data spanning 2010 to 2020.FindingsThe study found that the NRECDP, as a government-led, information and communication technology (ICT)-enabled, market-based program, has led to a significant increase in per capita output of primary industry employees, as well as in the disposable income of rural residents, especially those in national-level poverty-stricken (NP) counties. The interventions of the NRECDP achieved these positive outcomes through transportation and Internet infrastructure improvement, ICT adoption and human capital accumulation in impoverished towns and villages in remote rural areas. These effects are larger in the eastern region of China, followed by the central region, whereas the weakest effects were found in the western region. However, we found little evidence of the NRECDP increasing household developmental expenditure.Research limitations/implicationsThe study findings have important practical and policy implications for rural e-commerce development and self-sustained poverty alleviation solutions. The research revealed the significance of government NRECDP interventions for increasing rural income, reducing living costs, and empowering the rural population in its multiple social roles, namely, as consumers, producers, employees and microentrepreneurs. The local cultural context may also play a role in ICT adoption and entrepreneurship cultivation with a downstream effect on the effectiveness of e-CPA practices. Policymakers would need to ensure a supportive entrepreneur-friendly environment for rural e-commerce development and continue implementing progressive policies for poverty alleviation.Originality/valueThis study explores poverty alleviation issues in China by developing for the first time a multi-faceted framework that is subsequently tested by both county-level and household-level large-scale observations. Also, it is the first study to provide nationwide empirical evidence on the effectiveness of e-CPA in narrowing down the spatial and digital divides in China. In addition to the impact of geography, technology and governmental support, this study also sheds light on the role of culture in the adoption and diffusion of digital technologies and as a source of local entrepreneurial opportunities.

The impact of rural e-commerce participation on farmers’ entrepreneurial behavior: Evidence based on CFPS data in China

The "Three Rural Issues", encompass challenges related to agriculture, farmer, and rural area, which hold significant importance in driving comprehensive rural revitalization efforts in China. Farmer entrepreneurship, as a crucial means to enhance productivity, create job opportunities, and increase residents’ income, has gradually become a key driving force in promoting rural revitalization in the new stage of development in China. With the rapid development of rural e-commerce, farmer entrepreneurship has encountered new opportunities. This study utilizes the 2020 China Family Panel Studies (CFPS) data and employs a structural equation model (SEM) to analyze the direct impact of rural e-commerce participation on farmer entrepreneurial behavior, considering factors such as human capital, social capital, and network infrastructure. This study further explores the indirect effects and mechanisms of e-commerce participation as a mediating variable and analyzes the impact and mechanisms on agricultural entrepreneurship behavior. The findings are as follows: (1) E-commerce participation significantly promotes farmer entrepreneurial behavior; (2) E-commerce participation as a mediating variable has a positive indirect effect on the relationship between social trust, network infrastructure, human capital, and farmer entrepreneurial behavior; (3) E-commerce participation has a significant positive influence on farmer entrepreneurship in the agricultural sector, and farmers with higher levels of network infrastructure and human capital have a higher probability of choosing agricultural entrepreneurship under the influence of e-commerce participation. Finally, this study provides policy recommendations in terms of infrastructure construction, entrepreneurial policy environment, and education level, aiming to optimize the situation of farmer entrepreneurship and contribute to the comprehensive promotion of rural revitalization.Overall, the research in this paper effectively combines theory and empirical evidence to outline the direct and indirect impact mechanisms of rural e-commerce participation on farmers’ entrepreneurial behavior and agriculture-related entrepreneurial behavior and to test the effects of their impacts. First, most of the existing literature deals with farmers in individual sample areas, while the sample selected in this paper is farmers in the whole country, which is relatively more generalizable; second, most of the previous studies explore the level of e-commerce in the inter-provincial or county areas, while this paper expands the empirical study of rural e-commerce on the entrepreneurial behavior of farmers and the micro-period of agricultural entrepreneurial behavior, and focuses on the impacts of the e-commerce activities of farmers on their entrepreneurial behavior.

The Implementation of the Digital Economy in Promoting Rural Revitalization

The government in recent years has adopted the e-commerce poverty alleviation policy and used e-commerce platforms to promote the sales of rural products, increase farmers’ incomes, and help rural revitalization. This policy has played a positive role in improving the livelihood of farmers and promoting the construction of rural infrastructure. At the same time, the integration of agriculture with the Internet has brought new vitality to the rural economy, promoted agricultural modernization and knowledge, and improved productivity and farmers’ income. The government has introduced the Internet of Things and cloud computing technology to help agricultural production become large-scale, intensive, and intelligent, which improves labor efficiency and provides support for rural revitalization. In addition, the digital economy has given rise to new agricultural operators, such as e-commerce and agricultural cooperatives, providing new models and sales channels for the development of rural industries. Driven by the rural revitalization strategy, the rapid development of digital agriculture, rural e-commerce, and smart tourism has brought huge growth to the rural economy

An Empirical Study on the Coupling Coordination and Driving Factors of Rural Revitalization and Rural E-Commerce in the Context of the Digital Economy: The Case of Hunan Province, China

The coupling coordination development of rural revitalization and rural e-commerce is of great significance in promoting the economic growth of rural areas. Based on the observational data of 14 prefectural-level cities in Hunan Province from 2013 to 2021, this study analyzes the spatio-temporal evolution characteristics and driving factors of the coupling coordination development of rural revitalization and rural e-commerce in Hunan Province by adopting the methods of the coupling coordination model and spatial econometric model. The findings indicate that (1) the coupling coordination degree between rural revitalization and rural e-commerce has gradually increased, showing a transition path from dissonance to coordination; (2) there are regional differences in the coupling coordination degree between rural revitalization and rural e-commerce, with the overall difference showing a fluctuating narrowing trend, and the intra-regional difference is the principal cause for the overall difference; (3) the coupling coordination degree shows spatial clustering characteristics, with high–high clustering areas mainly concentrated in the eastern part of Hunan Province and low–low clustering areas concentrated in the western part of Hunan Province; and (4) there is a notable driving effect of infrastructure development, digitalization level, human capital, and regional consumption level on the coupling coordination of rural revitalization and rural e-commerce. Above all, this study provides effective recommendations for promoting the coordinated development of rural revitalization and rural e-commerce.

Bridging the gap: the effect of rural e-commerce development on internal income inequality in China

ABSTRACT The burgeoning sphere of rural e-commerce has garnered considerable acclaim for its digital economy dividends, yet the literature presents a gap in evaluating its repercussions on household internal income inequality. Regarding the Rural E-commerce Demonstration County (REDC) program implemented in batches as a quasi-natural experiment, we employ the staggered difference-in-differences (SDID) method to explore causal relationships between rural e-commerce development and internal income inequality. Results show that rural e-commerce development significantly reduces internal income inequality in China. Using the Bacon decomposition method and exclusion of potential spillover effects, we confirm the reliability of our SDID estimates. We find that this positive effect is explained by non-farm employment and entrepreneurial activities, information advantages, and infrastructure development. Furthermore, we reveal the inclusive characteristics of rural e-commerce development but are influenced by the potential digital divide. Our study enriches the research field on the benefits of e-commerce from a new perspective of alleviating income inequality and offers pragmatic insights for harnessing e-commerce tools as vehicles for attenuating income disparity and fostering social equity in developing countries.

Analysis of the Current Situation, Influential Factors, and Countermeasures of Rural E-commerce Development

The development of rural e-commerce is becoming an important driver for the transformation of China’s rural economy, and with the rapid development of information technology and the upgrading of the agricultural industry, rural e-commerce is showing a vigorous momentum of development. Traditionally, agricultural products are mainly sold through traditional farmers’ markets, which are subjected to geography and channel limitations, resulting in inefficient circulation of agricultural products. This paper analyzes the definition, the status quo, as well as the influencing factors of rural e-commerce development. On this basis, countermeasures for the advancement of rural e-commerce development are put forward.

FinTech adoption and the clustered development of rural e-commerce: Evidence from Taobao Village

This article uses county-level, township-level, and village-level panel data covering the entire country to prove the role of FinTech adoption in promoting the development of rural e-commerce. At the same time, we use the distance to the nearest Guan Temple to the village as an instrumental variable to further prove the positive role of FinTech adoption while excluding endogeneity. The clustered development model of rural e-commerce found in selected provinces in the literature has also been proven by us at the national level. At the same time, we found that the aggregation effect inter-county, intra-county, and intra-town has gradually increased, which also helps us make a reasonable explanation on the role of FinTech. To the best of our knowledge, this is the first paper to study the role of FinTech adoption on rural e-commerce. Utilizing satellite data combined with statistics from the bureau, we constructed an annual urban-rural classification index with a square kilometer precision covering the entire country.

Opportunities and Countermeasures for the Development of Rural Cross-border E-commerce Under the Context of Digital Inclusive Finance

With the development of digital inclusive finance, rural cross-border e-commerce in China presents unique opportunities within the economic development framework. Using literature review and empirical analysis, this paper explores the opportunities and strategies for rural cross-border e-commerce under the backdrop of digital inclusive finance. It finds that digital inclusive finance can provide broader financial services to rural areas, reduce service costs, and promote the development of rural e-commerce and its related industries. The paper offers strategic recommendations for governments, financial institutions, and rural e-commerce enterprises to foster the healthy growth of rural cross-border e-commerce.

Policy interventions and market innovation in rural China: Empirical evidence from Taobao villages

Rural e-commerce has served as a crucial bridge between farmers and markets, playing a pivotal role in the transformation of agricultural landscapes. This study sought to examine the impact of policy interventions on the development of rural e-commerce, seeking to determine whether rural e-commerce clusters form spontaneously. To achieve these goals, we combined statistical data, data from remote sensing techniques and geographic information system (GIS), and additional data collected through web scraping, employing a dynamic regression model based on the system generalized method of moments (GMM) to conduct the empirical analysis. The research findings indicate that policy interventions play a significantly positive role in promoting rural e-commerce development. Further, the mechanism analysis demonstrates that e-commerce policies have driven the increase in the number of enterprises in rural China, and the cluster of enterprises is key to the formation of Taobao villages. This empirical evidence provides reliable support for other developing countries seeking to effectively promote rural e-commerce development through national policies.

The Current Status and Strategies for Rural E-commerce Development in Yunnan Province under the Digital Economy Context

In the context of the digital economy, rural e-commerce, as an emerging business model, plays a significant role in promoting rural economic development. However, there are challenges in its development. This paper first conducts an in-depth analysis of the development status of rural e-commerce in Yunnan Province, identifying a series of challenges it faces, including inadequate infrastructure and logistical difficulties. Subsequently, through theoretical analysis, the paper proposes a set of solutions and strategies for the development of rural e-commerce. These solutions mainly include strengthening rural e-commerce infrastructure construction and improving network coverage, enhancing rural e-commerce talent development, raising awareness and skills among farmers, and strengthening government support and policy guidance to provide a better development environment and policy support for rural e-commerce. The research results of this paper contribute to further promoting the development of rural e-commerce and fostering rural economic prosperity.

Research on the integration and development of public management strategies and rural e-commerce based on the integration model

Abstract This paper focuses on the symbiotic development of rural e-commerce and logistics by exploring the intersection of fusion modeling with public management. By leveraging data fusion and logistics optimization, we address the burgeoning needs of rural e-commerce, presenting a deep learning approach that incorporates Deep Belief Networks (DBNs) and weight-sharing to achieve a 40% data compression rate. This advancement significantly lowers storage and energy costs while enhancing computational efficiency. Furthermore, we devise a rural e-commerce logistics and distribution model optimized through an ant colony algorithm to maximize profits and demand coverage. The application of this Model has led to a 20% increase in profits and a surge in demand coverage to 90%, showcasing the efficacy of fusion models in streamlining rural e-commerce logistics. These insights contribute to the broader discourse on innovative public management strategies.

Research on Rural E-Commerce Development in Xincai County under the Perspective of Rural Revitalization

Research on Rural E-Commerce Development in Xincai County under the Perspective of Rural Revitalization

Rural revitalization helps rural e-commerce level development efficiency-Based on DEA model

Abstract The rural revitalization strategy is underway and can provide the promotion of high-quality growing rural e-commerce as well as supply the facilities and industrial support required for its growth. The complete score of the rural e-commerce development level was assessed using the entropy value technique by analyzing data from 31 Chinese provinces, municipalities, and autonomous regions. The efficiency of rural e-commerce growth was evaluated using the BCC model and the super-efficient DEA model within the DEA model. The study examined the effects of rural revival on the effectiveness of electronic commerce in rural development. Both input and output views were considered when selecting the related factors. After that, the productivity value was examined by merging information on the growth of rural e-commerce between 2016 and 2020. The research indicates that between 2015 and 2022, the comprehensive score of rural e-commerce growth experienced a high-quality increase of 173.50%. Furthermore, 8 out of 31 provinces, municipalities, and autonomous areas had DEA-achieved e-commerce development efficiency, with a mean complete efficiency score of 0.700. However, the mean value of total efficiency decreased by 35.29% when the progress level of rural rejuvenation was eliminated. Apart from providing support for infrastructure construction, rural revitalization can also provide policy assurances and an industrial base for the expansion of rural electronic commerce.

ICT-empowered rural e-commerce development in China: an adaptive structuration perspective

ICT-empowered rural e-commerce development in China: an adaptive structuration perspective

ICT-empowered rural e-commerce development in China: an adaptive structuration perspective

ICT-empowered rural e-commerce development in China: an adaptive structuration perspective

A study on the impact mechanism of internet embedding on rural E-commerce entrepreneurship

In the context of the rapid development of global Internet and e-commerce, rural e-commerce entrepreneurship has become an important driving force for rural e-commerce development. Using micro-survey data from five national e-commerce demonstration counties in China, this paper empirically examines the impact of Internet embedding on rural e-commerce entrepreneurship and the mediation effect of social capital. The results show that farmers are more likely to choose an independent entrepreneurship channel than a cooperative entrepreneurship channel when the Internet is embedded in rural areas. Then, social capital plays a suppressing effect between Internet embedding and farmers’ e-commerce entrepreneurial choices. In addition, under the condition of Internet embedding, farmers with more social capital are more likely to choose cooperative e-commerce entrepreneurship channels.

Research on the influence factors and improvement path of rural e-commerce development based on neural network

Abstract This paper uses big data evaluation models to predict market trends with the goal of promoting rural e-commerce development. A closely integrated algorithmic trading framework is constructed, and strategic evaluation indicators are proposed in traditional indicators. By analyzing the current situation and problems of online marketing of agricultural products, a series of development strategies and safeguards are formulated, and suggestions are made to establish QR code traceability and highlight personalized product development. The results show that age has a greater influence on the development of agribusiness. 65.73% of the 20-35 year olds choose to be willing to buy and do so through the Internet, which is 53.40% higher than the average, and 59.09% of the under-20 year olds choose to be unclear but willing to know, which is 28.64% higher than the average. The data studied and analyzed in this paper are useful for predicting the sales trend of the rural e-commerce market and promoting the development of rural e-commerce development.

Research on Problems and Suggestions of Rural E-commerce Development under the Background of Rural Revitalization

Research on Problems and Suggestions of Rural E-commerce Development under the Background of Rural Revitalization

Research on the Development Path of Rural E-commerce in Guang 'an City Under the Background of Common Prosperity

Common prosperity is the essential requirement of socialism and an important feature of Chinese-style modernization. In the new stage of steadily promoting common prosperity for all people, integratinge-commerce with rural areas is a key measure to achieve common prosperity for farmers and rural areas. Through in-depth exploration of the relationship between rural e-commerce and common prosperity, combinedm with the current situation of rural e-commerce development in Guang'an City, this paper comprehensively analyzes the constraints of rural e-commerce development in Guang'an City, and puts forward the corresponding optimization path.

Study on the Development of Rural E-commerce Logistics “Last Kilometer” Awareness Based on the Background of Rural Revitalization

Under the background of rural revitalization, the living standard of farmers in China has been improving, and rural e-commerce is developing rapidly. However, due to the existence of many problems in rural e-commerce logistics, the development of rural e-commerce has been hindered, especially the “last kilometer” of the distribution link, which is a great limitation to the e-commerce industry, logistics industry and farmers themselves. Therefore, this paper provides a full understanding of the rural e-commerce logistics “last kilometer”, and puts forward relevant suggestions on the existing problems.