Rural development research integrates numerous theoretical and empirical studies and has evolved over the past few decades. However, few systematic literature reviews have explored the changing landscape. This study aims to obtain an overview of rural development research by applying a bibliometric and visual analysis. In this paper, we introduce four computer-based software tools, including HistCite™, CiteSpace, VOSviewer, and Map and Alluvial Generator, to help with data collection, data analysis, and visualization. The dataset consists of 6968 articles of rural development research, which were downloaded from the database Web of Science. The period covers 1957 to 2020 and the analysis units include journals, categories, authors, references, and keywords. Co-occurrence and co-citation analysis are conducted, and the results are exported in the format of networks. We analyze the trends of publications and explore the discipline distribution and identify the most influential authors and articles at different times. The results show that this field of study has attracted progressively more scholars from a variety of research fields and has become multidisciplinary and interdisciplinary. The changing knowledge domains of rural development research also reflect the dynamics and complexity of rural contexts.