The analysis of rural social change has reached a point of somewhat saturated orthodoxy. Numerous studies over the last 20 years have served to reinforce a standard view that it is the ‘newcomer vs local’ conflict which lies at the heart of social and cultural changes in rural communities. Moreover, these broad categorisations have often been translated into class terms without due regard for the detailed circumstances of locality or intra-class fractions. This paper presents some evidence from an intensive study of 10 parishes in rural Gloucestershire, and seeks to provide a detailed background to the distribution of selected indicators of social change in that area. It focuses on the diversions and needs experienced by different social groups and suggests additional complexities to those recognised in traditional treatments of rural conflict.
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